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It’s odd that Ford has, for so long, been absent from the list of strong sellers in the citycar segment. Its Fiesta model dominates the supermini sales charts, but the KA range that slots in below that car lags significantly behind its Blue Oval brand stablemate. Which is surprising when you think that the Fiat 500 (the car the three-door Ka is based upon) sells here like hot cakes.
One of the reasons why Ford hasn’t done better in the market’s smallest segment is down to the fact that it can’t offer buyers in this sector a five-door bodystyle. All the strongest sellers in this class - cars like Hyundai’s i10, Vauxhall’s Viva and Kia’s Picanto - sell mostly in five-door form.
Presenter: Steve Dineen
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