Kiwi wool is natural, renewable and biodegradable. For decades, it was the envy of the world. But in recent years, plastic has taken over our lives, and demand for wool has plummeted. Now, wool prices are so low that many farmers are losing money - and they've had a gutsful.
Can New Zealand's wool industry be saved? SUNDAY meets the bright sparks who may have the answer.
Reporter: Jehan Casinader
Producer: Julia Sartorio
Cameras: Tory Evans, Matt Smith
Editor: Bleddyn Parry