If there's one thing a B2B company needs to get right, it's sales. You can have a bang-up product solving a huge problem... but if you can't sell it, then you're done.
In this session, sales and GTM legend Pete Kazanjy, author of Founding Sales, hosted a presentation + Q&A on early stage founder-led selling and B2B maturity stages.
We covered:
- Early stage sales narratives
- Sales materials, pitch + demo
- Inbound + outbound pipeline generation