This week, Bradley Jacobs (Founder/CEO Mylance) interviews Julie Crabill about her experience building a business, then evolving into a CMO and board executive. Julie details her journey building Inner Circle labs, then later selling the company, moving to Santa Fe and beginning a new career as a fractional CMO. This episode is packed with great advice on how to grow and maintain your business, when is the right time to scale, and how to manage work-life balance when owning a business.
0:00 Intro
0:40 Julie Crabill details her business experience
4:03 How did you first acquire clients as a fractional CMO
8:00 How Julie "accidentally" built an agency
10:58 Advice for growing a fractional into an agency
14:20 Building a company around passion projects
16:40 Event hosting as business development
21:06 What enabled Julie's business to grow
27:15 What was the process of selling your agency
29:52 Handling imposter thoughts
36:53 Outro