Frozen Food: The $300 Billion Idea That Changed How We Eat

Frozen Food: The $300 Billion Idea That Changed How We Eat | Billion Dollar Breakthrough

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3 жыл бұрын

From frozen pizza to Eggo waffles to Trader Joe's, frozen food has taken over the grocery store. But frozen food wasn't always this popular. There was a time when Americans bought only a couple of pounds of frozen food per year. The breakthrough that gave us frozen food was pioneered by Clarence Birdseye. But what started out as frozen peas and fish has grown to an almost $300 billion industry.
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Frozen Food: The $300 Billion Idea That Changed How We Eat

Пікірлер: 545

@nzanthung5612 3 жыл бұрын

Raise your hand if you miss Great big stories!..

@minke9246 3 жыл бұрын

there isn't a "Raise Hand" feature on youtube

@MS-37 3 жыл бұрын

The channel is still around. What do you mean

@nelsonricardo3729 3 жыл бұрын

@@minke9246 🤚

@nelsonricardo3729 3 жыл бұрын

@@minke9246 🙋‍♂️

@penerjemah10 3 жыл бұрын

@@MS-37 they don’t make any video anymore

@imdadjeshin 3 жыл бұрын

Gordon Ramsey disliked this video.

@ShinwayX 3 жыл бұрын

hearing "fresh frozen" sent him back in time.

@DEFECTEDSTREETRACER 3 жыл бұрын

Didnt know gordon ramsey have 83 youtube accounts and counting the more you know XD

@senns2589 3 жыл бұрын

lol!

@samsngdevice5103 3 жыл бұрын

I can only wonder how nervous Gordon Ramsey's wife gets when ever he eats her Out

@DEFECTEDSTREETRACER 3 жыл бұрын

@@samsngdevice5103 its raw

@satriaamiluhur622 3 жыл бұрын

I live in indonesia where frozen, prepackaged foods are expensive. And they're only available in grocery stores that are far away from my house. Instead, my fridge is filled with cabbage, raw chicken, beansprouts, eggs, and other cheapest stuff from traditional market. And when i'm hungry, i just stir fry them all on wok with some garlics and instant seasonings. It takes much more effort but feels so fulfilling and satisfying

@abdouoh5840 3 жыл бұрын

same here in morocco, i think

@Gurashi 3 жыл бұрын

*Cries in Pyeongyong*

@leonardo60813 3 жыл бұрын

Yap.... thats how we live my Indonesia friends...

@diqy94 3 жыл бұрын

Third world country dude...

@neelakhadizah849 3 жыл бұрын

Same in Bangladesh

@ganzhenxiang65 3 жыл бұрын

Better not let Gordon Ramsay sees this video.

@unknownunknowns 3 жыл бұрын

THEY’RE RAW!!!

@manuelruiz5679 3 жыл бұрын

He already did.

@anitachandra2030 3 жыл бұрын

Why?

@unknownunknowns 3 жыл бұрын

Anita Chandra Because frozen food tend to require a microwave, and he hates that.

@moracomole8090 3 жыл бұрын

Gordon uses frozen peas some frozen stuff will keeps fresher than most fresh produce

@sangitasarminkatun900 3 жыл бұрын

I guess we can say he had a ‘birds eye’ view of the situation

@Optimulate 3 жыл бұрын

Why just why

@ProbablyNL 3 жыл бұрын

It cost you 0 dollars not to say that

@muhammadmohtashim1233 3 жыл бұрын

Watching this while eating frozen food 🍲.

@x0xxx007i 3 жыл бұрын

Same 👍

@deadplaya 3 жыл бұрын

Ah nothing but delicious preservatives that destroy my gut health and absurd amounts of sodium enough to kill 20 mice

@human-npc5523 3 жыл бұрын

ftozen food is shit

@onks1796 3 жыл бұрын

@@deadplaya we here for a good time not a long time

@amoghus 3 жыл бұрын

As someone from a third world country I consume 0 frozen food.

@bear2507 3 жыл бұрын

Weird flex but ok

@she5_madd33 3 жыл бұрын

Same

@darnit1944 3 жыл бұрын

@Daksh Jhamb I kinda disagree. Frozen food is kinda expensive. The cheap ones are in the wet market.

@nelsonricardo3729 3 жыл бұрын

@Justin How’s the short school bus treating you these days?

@nelsonricardo3729 3 жыл бұрын

@@darnit1944 Wet market? Sounds damp and dank. Also, where coronavirus originated.

@RayMak 3 жыл бұрын

I still like my food fresh

@rantingcullinarian 3 жыл бұрын

*applause*

@bvachowiak9235 3 жыл бұрын

@_DeathDreams_ 3 жыл бұрын

I'd prefer my vegetables to be flash frozen right after they're picked, rather than slowly rotting on the long truck ride to my supermarket to sit for a while on store shelves

@_DeathDreams_ 3 жыл бұрын

Frozen meals could definitely have an improvement though

@travelingtipswithmilena13 3 жыл бұрын

You are every where i go

@mikew735 3 жыл бұрын

This was really cool, I wish there was more content like this, its so interesting. great video, I hope they make more of these types of deep looks into everyday items and how they came to be in the last century.

@durururururururu 2 жыл бұрын

"Great Big Stories" used to make videos like these. :< i miss them

@mikew735 2 жыл бұрын

@@durururururururu agreed!

@visorow6323 3 жыл бұрын

very interesting! always good to know where things come from. thanks for this. Love your smile btw

@davidgraham9577 3 жыл бұрын

Another great idea whose time had not yet come. Very nice history summary. Thankyou. Would be interesting to see graph or timeline of sales with any inflection points from after introduction of domestic fridges, such as perhaps introduction of fish fingers, TV dinners, ice cream tubs and frozen desserts, frozen pizzas, introduction of the microwave, etc.

@CranberryCake 3 жыл бұрын

I have this huge freezer where I store my own berries, veggies and all! When I'm able to, I often go to lidl and buy many kilograms of frozen veggies.. I just love them.

@Necrodermis 3 жыл бұрын

frozen food, freeze dried food and instant noodles are probably the most important culinary inventions of modern history

@mosesmc52 3 жыл бұрын

Great post, please publish more content on business ideas , that changed the world as we know.

@FingeringThings 3 жыл бұрын

Every bachelors favourite meal

@HMC506 3 жыл бұрын

Awesome vid, keep up the good work 👏

@Eaststoriestv 3 жыл бұрын

Business Insider should let you do more videos like this. ‘This reporter is a proper example of how work from is here to stay. I don’t know different this video would have been if it was done from the office,give him more airtime...

@gw7120 3 жыл бұрын

History channel , the men who built america , taught me about this !

@icvip9753 3 жыл бұрын

Omg me two also ACs in cinemas

@laurenv7934 3 жыл бұрын

Same great documentary!

@PipMane 3 жыл бұрын

IF your REALLY care about history, then ditch history channel, watch Viasat History.

@futurecyber01 3 жыл бұрын

This is something very interesting to know how everything start and there another video explaining the hidden dangers in the kitchen

@user-og6vd6fc9l 3 жыл бұрын

Everything that was needed has been invented Now we can only CONSOOM

@allaboutsboyzz4737 3 жыл бұрын

kzfaq.info/get/bejne/qbN3ZNGdts-Zkps.html .

@blastermaster7261 Жыл бұрын

Bro lmao

@StratospheralNurse 3 жыл бұрын

A’feerd: “Uh-feared” Interesting video!!

@AnonymousMultimedia 3 жыл бұрын

In the UK and Ireland, Birds Eye made Alphabites (potato waffles in the shape of letters), Potato Waffles and Fish fillets.

@masterofpureawesome 3 жыл бұрын

I just started a grocery stocking job and the worst part is putting away the frozen food. It’s so cold you need to wear gloves but so slippery because a lot is in cardboard boxes. The cans of juice fall constantly and the cool whip is for some reason extra icy

@burningforyou6078 3 жыл бұрын

Oh hell ya having to do frozen sucks 😂

@masterofpureawesome 3 жыл бұрын

@@burningforyou6078 you cursed me. I forgot my gloves today.

@lela2216 11 ай бұрын

Birdseye was a genius before his time!

@vissarion3505 Жыл бұрын

I live in Yakutia, where we have been freezing foodstuff for centuries. We dig a permafrost ground and make so called - buluus, where we keep food all year around. We even freeze milk in big bowls.

@lopezmario4633 3 жыл бұрын

That was great! Thanks!

@bryanfortino 3 жыл бұрын

I see that ads been lying to us since then

@bryanfortino 3 жыл бұрын

@Justin ok?

@traceynguyen7195 3 жыл бұрын

i think birdseye was successful because he was ahead of the curve and had the product ready before anyone needed it lol. awesome video!

@drivestowork 3 жыл бұрын

Fun video! I knew Birdseye was the innovator in frozen vegetables, didn't know the rest of it. I work for the company that now owns Birds Eye and Hungry Man. My plant produces their varieties of mashed cauliflower, as well as broccoli bakes and potato bakes. Working at a frozen food plant is a boon for an old goat that never did learn how to cook! 😂 Only problem being, during this pandemic fiasco, we're working 24 hours a day, 7 days a week! Everybody's stuck at home, can't go to restaurants, having to cook... But, nobody knows how to cook anymore so our frozen food is flying out of the freezer cases! As you might guess, summer is the slow season for frozen food... Not last summer! And we're not expecting any kind of slowdown for next summer!!

@rawbacon 3 жыл бұрын

Hungry Man dinners need to get rid of those terrible brownies.....Do they really expect me to stop part way thru the cooking process and pick out the brownie.

@swicheroo1 7 ай бұрын

I noticed during the day before quarantine, that all the frozen food was gone in a flash. Didn't make sense to see so many young people with stacks of frozen food. "That's not gonna last very long." I bought one item: a pork shoulder.

@HeatherMoreau 2 жыл бұрын

So interesting, thank you!

@YourMom-vl2sp 3 жыл бұрын

I wonder how many of these stories came from watch the history channel or other youtube videos.

@senthilkumarn4u 3 жыл бұрын

Good info..

@isaaccastanheira 3 жыл бұрын

Great content

@TheJuggernaught5000 3 жыл бұрын

Great video, lovely old job

@Conceptualcreatures 3 жыл бұрын

Fascinating 💫🌎

@mohitvanderwala169 3 жыл бұрын

Thanks for video

@BubbleTeaKristin 2 жыл бұрын

Great Vid 👍🏼

@imortalones 3 жыл бұрын

awesome video.

@chaileeportraits 3 жыл бұрын

The very unique smell of books from the 90s era 😌😌😌😌

@huntermasters1818 3 жыл бұрын

Cool deep dive into a frozen food brand with so much industrial impact!

@jaketheperson8495 3 жыл бұрын

I love your Pothos in the background! 😍

@vancepomerening4794 3 жыл бұрын

Birdseye also did fieldwork in Montana. There is a small town in Montana called Birdseye near Helena, but dissapointedly, it was not named aftet him.

@dillonfroias9733 3 жыл бұрын

What a cool time to be alive. The 50's

@rawbacon 3 жыл бұрын

The TV dinner was a fun treat as a kid.

@reynadrianramirez962 3 жыл бұрын

Very nice ; )

@hammerfan752 3 жыл бұрын

I’m watching this while eating a frozen pizza lmao

@Borex2 3 жыл бұрын

I just had frozen pizza in evening

@ZS89908 3 жыл бұрын

frozen food IS a compromise. fresh food will always be better.

@derekparsons3363 3 жыл бұрын

These days, "fresh food" is picked weeks before you get it. Frozen food is actually frozen at the peak of freshness. Local is the only way to truly get fresh food.

@kameronstout4847 3 жыл бұрын

Derek Parsons Not many people realize that, which is VERY sad!

@nahor88 3 жыл бұрын

@@derekparsons3363 Depending on what it is, I still prefer to get my food non-frozen, especially meat. Frozen meat after some time takes in a lot of water, which can ruin the meat's integrity. Frozen meals though have been a life saver for years. I work demanding computer-based jobs, and there simply isn't time to cook or prepare anything for lunch.

@minuteman4199 3 жыл бұрын

If you can fly it in from somewhere it's in season. When your fresh plant season is 8 weeks, frozen is better than canned which used to be the alternative.

@pickleadaykeepsthedoctoraw5542 2 жыл бұрын

I'll take flash frozen fish for seafood. It's better than fresh along with the added benefit of no parasites.

@cholententertainment6516 3 жыл бұрын

I love fresh food 🍱

@paalmuruganantham1457 3 жыл бұрын

Okay thanks 🙏 for all 🙏

@SEUQRAM55 3 жыл бұрын

Nowadays frozen and packaged foods are declining categories... although COVID gave the industry a huge boost. People, especially millennials, want fresh, local options.

@minuteman4199 3 жыл бұрын

If you live in the northern hemisphere, you would starve to death if you tried to eat fresh and local. Our fresh fruit and vegetable season is about 8 weeks.

@yehezkielsiahaan1516 2 жыл бұрын

3:42 thumbs up that they give a converted number to Celsius.

@TiNzZiiEe 3 жыл бұрын

Frozen food : easy and convenient

@rishibajari 3 жыл бұрын

This idea changes the way people eat in the US not everywhere 😂

@its_zaheer7244 3 жыл бұрын

This commenter is hella cool!! I really like this dude. Business Insider, make more vids with him!

@Dasding619 3 жыл бұрын

TV without color is telling you how green you Foot is wow that good advertisement right there

@ft9kop 2 жыл бұрын

I love my frozen vegetables. microwave it with a bit of water for 2 minutes, and instant healthy food

@atokagawa5596 3 жыл бұрын

was the sound on this video also frozen

@Toxicmentality440 2 жыл бұрын

I grew up in INDIA I never know about Frozen food Still we don’t freeze food INDIA

@MrGamer_jinjit_96 3 жыл бұрын

The Food That Built America -History Channel thought me about that

@KusumaWijaya 3 жыл бұрын

Need this kind info

@deamy5186 2 жыл бұрын

I'm indonesian live in west region of java island. My neighborhood has a lot of grocery stores and mini marts nearby where can be reached by just walking, and each always has stocks of frozen and prepacked. Lots of indonesian actually loves to buy packed frozen food since covid hit, and some of the food very cheap while the other might cant affordable to middle and lower class. I assume people who live in a remote area of indonesia have problem access to store and food stocks so the frozen food is so scarce so it is expensive in some area.

@wagwanbennydj6003 2 жыл бұрын

Birds eye is such a well known brand now a days would be hard to think of any other...

@chansaicommerce1721 3 жыл бұрын

AWESOME

@IvanGoldBit 3 жыл бұрын

I don't buy much frozen foods 😕 mainly ice cream nothing i really like or love but then again I haven't tried much frozen foods or checked the store aisle thoroughly._.

@Dewkeeper 3 жыл бұрын

The faster something spoils and/or the less frequently you eat it, the better the frozen version becomes in comparison 👌

@schlc77 Жыл бұрын

You never mentioned the roll Marjorie Merriweather Post. Played in building up birdseye company. She technically was the person who bought his company.

@josevilla7777 2 жыл бұрын

I love frozen fruit because they make the best smoothies !!!

@danielyeroshalmi7492 3 жыл бұрын

"sweet because they were freshly frozen", now adays we have, "fresh meat never frozen"

@N0_Lifer 3 жыл бұрын

1:16 She is so adorable

@historicmurmur 3 жыл бұрын

Please make subtitles. Closed captioning should be available on every video. Those who are hard of hearing or deaf shouldn’t be unable to enjoy your content!

@HeenaPatel253 3 жыл бұрын

I completely understand your issue but KZfaq removed closed captioning videos that already have closed captioning they get to keep it

@ugh5271 3 жыл бұрын

@@HeenaPatel253 They did not remove captions, they removed community/ viewer made captions which means that only the uploader can add captions

@ronaldwilson2539 3 жыл бұрын

How are you doing today Mary McLean? Its really nice having you on here you seems nice, caring, honest with good heart person by your picture look,i don't want to see that pretty face look sad, just keep smiling because that make you look more beautiful.

@kiranranjitkar2748 3 жыл бұрын

I remember him from the National Geographic Cartoon, bug of nat junior or something.

@Amitdas-gk2it 3 жыл бұрын

TY 😃

@sell2012 3 жыл бұрын

this guy is the white ginger version of marcus brownlee lmaooooooooo

@Paco1337 3 жыл бұрын

People shaming frozen food and most of us eat it...You can't get every food in every country and especially in different climates etc.We all like fresh food,but that doesn't mean you can get it always

@vinitasulema2098 3 жыл бұрын

Ilovethisvideo

@neosapien5900 3 жыл бұрын

1:42 that's Kevin spacey for sure!

@adron7748 3 жыл бұрын

My freezer is empty and all I eat is certainly not just bland meat and potatoes

@just_some_bigfoot_hacking_you Жыл бұрын

Gordon Ramsay: "Look at this, bloody 'ell. Unbelievable."

@patricknakasone9376 3 жыл бұрын

World War 2 helped as it was less costly on rationing points. It was promoted as a way to resurve can goods for use overseas by the military.

@alienboy1322 3 жыл бұрын

The only "frozen food" that I'll allow in my freezer is vegetables.

@Ballu12345 3 жыл бұрын

😂😂😂 nobody cares

@eleazarp.4808 3 жыл бұрын

@@Ballu12345 this is youtube, anyone can comment anything. You can't tell people what to comment.

@lem2004 3 жыл бұрын

@@eleazarp.4808 and i will comment nobody care

@eleazarp.4808 3 жыл бұрын

@@lem2004 yes

@deadplaya 3 жыл бұрын

Frozen burritos aren't too bad if you're on the go

@kevinbaboolal4225 3 жыл бұрын

I mean obviously in the caribbean we have alot of frozen foods but I just realised we dont really buy alot of frozen foods except say berries and meats

@CarMumel_Anthony 3 жыл бұрын

Lol. Fresh frozen. Gordon here is what youre looking for hahahaha

@itstijae1090 3 жыл бұрын

Why does birds eye in the US have the logo from pre 1990?

@kleon1417 3 жыл бұрын

5:08 Ahh yes, Fresh Frozen.

@orgesjashar1 3 жыл бұрын

Gordon would probably scream at the face of that dude

@jasminemorales1710 3 жыл бұрын

4:16 lol

@andrewfalanga3378 3 жыл бұрын

No one else gonna question the way he said Ellios?????

@lydiak.1254 3 жыл бұрын

Is he from Great big story? Love this style.

@richardtaylor8495 Жыл бұрын

CLarence Birdseye is my 7th cousin.What an honor

@oscarherr4198 3 жыл бұрын

in Mexico we still get our food like they described at 1:00

@Queltamas 2 жыл бұрын

Most of history summarized. I've got this game changing product/invention but there's currently no practical way to use it unless I invent something else as well that allows it to be practically used and available to most people.

@natashamtila3035 2 жыл бұрын

Listen if you think you have something that is revolutionary and can help improve the way we live, continue at it. Design a pan, make a protype, fail and fail again, and remember that it could be the beginning of a line of product a don't give up.