And then a lot of big and expensive brands don’t 😅 they are awesome

Nahh too good to be true.

i mean, its not like mia made the effort to confirm.

Ive done plenty of research and from all accounts they are pretty legit. I've tested their make up and there's definitely some misses. They're basically a Korean drugstore brand and most of their product is made mostly in Korea and you can tell based on their shade ranges they have a korean market in mind. I don't think they sell to China but can't find a good source. If not that means their cruelty free statement is more plausible.

according to my google research makeup is incredibly cheap to make. A $20 bottle of foundation costs $2-$3 in ingredients, most eyeshadows cost about 10 cents worth of talcum powder and pigment, etc. This brand is cruelty free and doesn't upcharge I'm in love

Agreed on this being a holy grail brand! The makeup is amazing and it's one of the only 'budget' brands I've found that doesn't make me break out or itch.

omg amazing! im so glad! i was hoping that what they say is actuall;y what they do cause it seems amazing!

how long does it usually take to ship?

Cruelty free is not without cruelty. Not whatsoever. How these things are tested is on skin dots. These two companies epiderma epic skin grow the skin dots. Where do they get the skin? Aborted baby fetuses, which have to be alive. They harvest the skin cells from their body scraping them off. And they put them in Petri dishes. Those Petri dishes will grow those skin cells. Cruelty free makeup is not cruelty free. It's a part of the makeup community that infuriates me. And none of you are the wiser. Just like the Hollywood elite bragging about putting foreskin on their face. And by the way.. Be extremely careful going and getting a vampire facial. Yes you use your own blood plasma. But if they are not cleaning their machines properly. You can wind up with hepatitis HIV and or other viruses and illnesses. I would love within the abortion community for everyone to settle down. We should be allowed to have an abortion. But none of the genetic material none of it should be allowed to be used. Not a stem cell. Not a skin cell. Not an eye or brain. Why do you think they are allowing the babies to be taken from their life at 10 days after birth in New York? The eyes are not completely fully formed and it takes a few days for it to do so out of the womb.the eyes are the most expensive part on their body. Among the brain the liver and all other organs as well as bone marrow. Allow women to have a pregnancy or not have a pregnancy but stop using genetic data. You can weaponize this genetic data. RNA is proteins it's that simple. How do you mutate DNA simple via RNA. The so-called prions, prion proteins. Trade information with our lymphocyte B cells. The virus gives a copy of its information with our information. That's how it enters the mitochondria cell. How do you think they were able to figure out new mRNA technology? It's absolutely that simple every single pin cushion project va XX ines literally mutate your DNA via RNA. And then what they do with genetic data. Not cool not cool at all. If you actually learned the truth of what our medical community and makeup companies and chemical companies are actually doing. You would be infuriated. ​@@VtheHAPPYLURKER

​@@VtheHAPPYLURKERwet and wild/e.l.f. are both pretty budget friendly(mostly everything is under $8). I have very sensitive skin and have never had an issue with an E.L.F. product. Wet and wild I mostly use their brushes, as they are basically all under $5-6 and work/wash well.

omg same like for a sec I was like 👀

Same!! Jyp came to mind dancing to "bad girl good girl" XD

glad i wasnt the only one 💀💀

My song was "Breathe". Knew the dance and everything lol

Mine was Only You and Heart Attack

I would also love if they picked thredup outfits for each other

@@livquinn7682 ooh yes! So cute!

I would love to see that!! I tried thredup a few months ago and I'm really happy with one of the dresses I got but I also got a super itchy blouse that was final sale and now I'm stuck with it :/

​@@Kattyinthehouse that stinks :/ I'm on the website now checking for cute dresses!

@@Kattyinthehouse Yeah thats one of the only issues I've found with it is not being able to feel the clothes due to my sensory issues itchy or uncomfortable fabrics aren't something I can deal with. But the vast majority of things I've found have been wonderful. I've gotten several pairs of shoes, a few purses and many pieces of clothing over the past few years.

YESSS, PLEASE!! 🤍🥰

I WISH I COULD GOOO

As someone who also struggles with that that’s really good to know…..

@@phoebemugford4855 AOA studio have some gems. Their perfect BB cream is one of my favorite basic everyday makeup products 😊

Same… I’ve given up on foundation/ most makeup because of it, but I’m glad to know this might be an option!

@@estherhudson2610 the AOA Studio perfect BB cream is really good too! It feels very lightweight and applies nicely without picking up on my texture. It's actually my favorite product to use, but they're currently sold out of their lighter shades right now. Their medium and deeper shades are still in stock though. AOA Studio have some hidden gems. Mary Kay's CC cream actually applied really nicely too the last time I tried it, but it does cost a bit more in comparison.

which one is it?

Big makeup brands spend a LOT on advertisement. Never heard of this brand, but tv/magazines are full of photoshoots and videos from major companies like lancome, loreal paris, maybelline... need to pay the models, photo/videographers, editors, ad campaign leadership... Also gotta develope a new thingy in each makeup category for each season at LEAST to offer something new consumers need to try: developement costs, even if it's just the same product in a different container.

Ikr, her videos are always so comforting to me 😊

I just had the same thought. She chooses the cutest clothes. The pattern not lining up on the Reformation dress, though, made me wish I'd skipped.

@@leeluvslifeOMG I didn’t notice it and had to go back to look. Dear god in heaven!! That’s awful!!!!

Same. Esp as she makes it authentic and interesting not just an ad

I do 😂

Ikr??

hereee

Me

I love her sm

Heyyy

I am here

It’s all I’ve been doing the last couple of days 😂

I have noticed a lot of AoA products are made in China/PRC, so them buying directly from a factory there is not too unlikely. But then again, a lot of inexpensive makeup and skincare are produced there from what I've seen taking a quick look through my own makeup stash. And contributing to charities for tax write-offs is something many, many, many companies do, so it's not that strange for Miss A/AoA to do that. It would be interesting to see a deep dive on this brand, though.

Yes!! She’s like the cottagecore version of Sabrina 😍

YES OMG

My mo used to hate that show :( Lol

yeah cause they don't make them show videos of what it's like selling on there.. biggest ripoff in human history.

i personally like her with darker shades O.o or even lighter pinks, but its almost her natural shade lol

In 2013, China allowed ordinary cosmetics to bypass the animal testing rules. Make-up was under the “ordinary” definition.

If I'm not mistaken products made in china that are meant to sell in china are required to undergo animal testing but products meant for our of china distribution does not. (I read about this subject in length when wet n wild had this controversy a few years back, but things might have changed or I didn't get the whole picture correctly.)

I do that every Friday 😂

I'm also watching this on my work break

that's so real 🤣same!

Same here! I have cuet exams on 15 and I still haven't prepared a thing and now I'm watching mia😭

Literally same

😭

Hope the exams go well!

Haha same 😂

Also, the Beautiful and Bothered podcast is great, and they have a lot of makeup artist experience and tea. Would recommend, super entertaining and hilarious.

i miss her more lifestyle videos too! those are my absolute favorites.

they are one of the highest in the industry, nearly all of the price you pay goes into marketing and on-site retail locations and not the cost of labor and materials

I literally am on the exact same page

I don't but was thinking the same thing. I'll see if anyone did a deep dive on it.

Exactly my first thought lol

Ew

❤❤❤

YES