What’s our story for our donor audience? Every successful fundraising program needs a strong case for support, yet so many organizations struggle to define and articulate theirs. In the first webinar in our Fundraising Communications series, we’ll walk through a simple way to organize and approach this vitally important task-and build a case for a sample organization step by step.
Through this session, we will cover:
• A straightforward structure for your case that does what it needs to do
• A workable process for defining your case without driving yourself crazy
• Lots of case examples from across the nonprofit sector-and one sample case that we’ll build through the webinar
We’ll explore these ideas in the context of both annual fundraising and campaigns.
Presenter: Andy Brommel, Director, Communications Consulting, Campbell & Company