GA4 vs. UA: Are You Getting Value from These 8 New Benefits?

Рет қаралды 1,068

Күн бұрын

There are some real benefits to Google Analytics 4 vs. Universal Analytics. That's right, it's not all bad news with GA4. There are some real advantages.
In this video, we review 8 of them and show how you can use them.
Here are those 8 benefits and links to resources mentioned in the video.
#1 - Enhanced measurement events
How to do video view reporting: • GA4 Video Tracking: Ho...
How to set up internal link click tracking: • How to Set Up GA4 Link...
How to build a Looker dashboard showing all links clicked: • Google Data Studio GA4...
#2 - Engaged sessions is a great new metric
How to use and customize engaged sessions and engagement rate: • GA4 Engagement Rate Ex...
#3 - You can create some custom events in the GA4 interface
How to create custom events: • Create GA4 Custom Even...
#4 - Setting up and counting conversions is easier and better
Conversion tracking in GA4: www.rootandbranchgroup.com/go...
#5 - Conversion rate is available at Session and User level
How to customize GA4 reports: • 6 Simple Tips For Buil...
#6 - Much easier cross subdomain and cross domain tracking vs. UA
Cross subdomain tracking in GA4: www.rootandbranchgroup.com/ga...
#7 - Audience trigger events are new and helpful
How to create GA4 audiences: • How to Create GA4 Audi...
How to create audience trigger event: • GA4 Audience Triggers ...
#8 - The Path Exploration report is a big upgrade over the UA Behavior Flow report
How to use Path Exploration in 3 practical ways: • GA4 Path Exploration: ...
Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.
There's typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
kzfaq.info...
🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from KZfaq visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: www.rootandbranchgroup.com/ev...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ GA4 Problems (And What You Can Do About Them): www.rootandbranchgroup.com/ga...
🔗 Links to 📹📹📹 VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 How to Set Up GA4 in 5 Minutes With GTM: • Set Up GA4 (in 5 Minut...
📺 How to Properly Configure Your GA4 Property: • 10 Steps to Configure ...
📺 6 Key Differences Between GA4 and UA: • Google Analytics 4 (GA... 🔑🔑🔑🔑🔑🔑
📺 The Truth About GA4 Event Parameters: • The Truth About GA4 Ev...
📺 GA4 Hits, Events, Sessions, and Users Explained: • Google Analytics Event...
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: • How to Set Up a GA4 Fo... 🙏
📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac...
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: • How to Set Up GA4 Link... 🖯
📺 How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio: • Google Data Studio GA4... 📊📊📊
📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: • Campaign Tracking GA4 ...
📺 GA4 Conversion Tracking Compared to UA: • GA4 Conversion Trackin...
📺 Registering Custom Dimensions in GA4 Explained: • GA4 Custom Dimensions ... -
Follow Root & Branch on LinkedIn: / root-branch
Or
Connect with me (Hey there!)
/ zackduncan
/ its-all-gravy
Root and Branch provides digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here's more of the details if you're interested: www.rootandbranchgroup.com/ab...
Thanks for coming by!
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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: • Meeting the Real Jesus...

Пікірлер: 11

@rooted-digital Жыл бұрын

Hey, there! 👋 Thanks for stopping by. If you are still getting rolling with GA4 these are the three places you might consider checking out: 1.) Watch the comprehensive GA4 Beginner's Tutorial to understand the platform and get it installed and configured properly: kzfaq.info/get/bejne/pbaemqV72N65nX0.html&t 2.) Read this consolidated list of the most important GA4 terms: www.rootandbranchgroup.com/google-analytics-definitions/ 3.) Check out this regularly updated GA4 FAQ section: www.rootandbranchgroup.com/what-is-ga4-google-analytics-faqs/ Good luck! And feel free to drop a question or comment if you get stumped. I try to answer all of them.

@sarahallen2405 Жыл бұрын

I can't thank you enough for taking the time to share all of this information and breaking it down for the computer illiterate (me)🥰!! All of your videos have been extremely helpful. Thank you thank you thank you!!!

@rooted-digital Жыл бұрын

You are quite welcome, Sarah. I'm grateful for you taking a minute to share! I have often found GA4 to be pretty perplexing / confusing / frustrating, so it's very gratifying to know some of the stuff that has finally started making sense for me has been helpful for someone else. Wishing you all the best on your GA4 journey. Have a great one!

@dtps_champion6016 9 ай бұрын

Im pretty new to this stuff and I quite like this format. Thank you

@rooted-digital 9 ай бұрын

Well, I appreciate the feedback! If you decide to keep rolling with GA4, the video that I'll link below is basically everything I learned in 2 years smashed down into 1 video. It's not short (1 hour), but it might be worth considering if you want to learn more. kzfaq.info/get/bejne/pbaemqV72N65nX0.html There's also a monthly email that has a recap of digital marketing news and new tutorials from the prior month. Just in case: www.rootandbranchgroup.com/newsletter/ No expectations of course. Wish you all the best!

@user-pe2wq8yh4t Жыл бұрын

Very well explained, loved the way of presentation.

@rooted-digital 11 ай бұрын

Thanks a lot 😊

@emilyhughes9856 Жыл бұрын

Another wonderful video. Thank you so much! You're my first stop for any and all analytics questions. :D

@rooted-digital Жыл бұрын

Emily Hughes! Thank you for the kind and encouraging words. Hope you had a wonderful 4th and have a great rest of your week. : )

@mayankchouhan2907 Жыл бұрын

mic volume is low brother, your explanation is really good

@rooted-digital Жыл бұрын

Oh man, I'm sorry about that. I had been really trying to work on that and obviously dropped the ball on this one. I must have had the mic on low volume when I was recording. Bummer. Thanks for letting me know. Glad you still found the explanation helpful though!