Welcome to the GA4 vs. UA side-by-side UX showdown.
GA4 is different from Universal Analytics in many ways. But the most important way is simply in the usability. The user interface is different, therefore the user experience (UX) is different.
This is why people are frustrated with GA4 at first: Google changed the design of the reports and the way the tool is used.
Let’s look at the changes to the design of Analytics side-by-side. We’ll use Universal Analytics and then do the same thing in GA4, with the two versions of Google Analytics right next to each other, so you can plainly see the differences. You can compare and contrast them for yourself.
🔹 How the menus and navigation compare
🔹 How to select primary and secondary dimensions in GA4 and UA
🔹 How to filter reports to get to just the data you need
🔹 How reports are customized in GA4 to show various metrics
This video shows you the differences between GA4 and Universal Analytics. Once you’ve watched this, you’ll know how to do the basic reporting in GA4, just like you’ve always done in UA.
This is a key step in your training process for GA4.