Facebook's core strength is its ability to target ads at the right people... in other words, Facebook audience targeting!
It's a key reason why their ad revenues continue to grow, year on year. So how do you put it into action?
Watch this video for the 5 steps you need (or go to www.everywheremarketer.com/bl... for the full guide)...
1. Define Your Campaign Goal
What do you want your ads to achieve?
2. Leverage Facebook’s Insights Tool
Analyze your data - who's already interested?
3. Build Your Audience
Who do you want to see your ad?
Select behaviors, interests and demographics to reach people who haven't yet heard about you!
4. Take Advantage of Custom Audiences and Lookalike Audiences
Reach people using existing data!
5. Set Your Budget and Schedule
But that's just a brief overview... for the full Facebook audience targeting guide, go to www.everywheremarketer.com/bl...