This is such a good conversation -- so much wisdom. For example when he explains the difference between Want and Need (21:22) "If you want what TV tells you to want, then you're on this carousel that never ends that fulfills a lot of the industrial economy. The question is...when you are done with that...will you be glad you were on that carousel ride?" Godin never disappoints.

This is one of the best interviews of Seth Godin on KZfaq. Outstanding work.

Seth has a very intriguing perspective...I never get tired of listening to him

Good job Jonathan. That natural approach in the interview is what many are looking for. We don't want the plastic facade anymore.

I think of Seth like an enlighten monk. He's always look calm and explain things very clearly as what is.

Never enough of Seth! Opening up so many doors every time he speaks or writes.Think Traffic post brought me here and I'm happy to have come across Jonathan's Good Life Project.

"A book is a souviner of an idea..." Great quote. I just downloaded this podcast on iTunes. Glad to see there's a video version.

So glad you enjoyed the conversation. Love being able to take more time for real conversations.

Jonathan, Tremendous conversation with Seth! So much to unpack, and you got into some very deep territory in a natural way. Well done!

Wow! Seth Godin always seems to have the answer to everything everyone else is grappling with. Now thats sheer inspiration.

I'm a first time viewer (and new fan), Jonathan. I like the natural way the conversation flows. The length allows deep discussions, rather than sound bites. I'm now a subscriber :)

This is the first GLP video I have watch in entirety. Wow. The brainwashing topic is deep and powerful.

I kept hearing "This is just making me feel good." in my head as I watched this. Well done.

In this digital age, I think the books in the background look super super awesome! I just get this great feeling when I see them..I

The host has such great energy. It's great to hear useful content with no drama & just a wonderful conversation :)

I've watched many of Seth's interviews, but I especially enjoyed this one because of the book shelf backdrop, the chat about his long publishing experience, and some anecdotes I've never heard him share before. Your interviewing style is also a great balance of casual, insightful, and probing.

Great interview. Great questions. Indeed "the connection machine changes everything" Thank you for sharing Jonathan.

We've been recommending Seth Godin's books / Audio Books to our clients for some time now! I'm sure we've sent several dozen sales his way.

This conversation was so inspiring. Very engaging. Thanks for sharing it. The rest of us need to hear such an intelligent, common sense approach to writing/publishing, on a regular basis to remind us to keep things in perspective.

I'm always amazed about the enormous productivity of people. 900 letters! how do you even print and mail them ... would take me months just to write and send those ... how to keep track of them ... wow ... and that's just on a side note ...

i wanna scale trust??!!!! Thank you God for Seth. he's the man

I see Seth like yoda. A great mentor

Thanks for the video. Seth Godin is the man. And the non-BS approach that you took to take this interview is awesome. Subscribed for more good stuff! :)

Thanks Jonathan and Seth for the video and thanks for sharing

Absolutely loved it! Love your subject, Seth Godin. I am reading Icarus Deception now and am a supporter through Kickstarter Project. I am cherishing my Big 18 pounder book, What If This Does Not Work . . . Just love Seth, his ideas, his teaching style . . . what more can I say. Lynchpin was a gamechanger for me.

Great information, we love Seth

great chat guys. Jonathan your tone is so pleasant.

thanks so much for this jonathon. came here via Seth blog.. thank you thank you

Hey Jonathan, First, thank you for this wonderful conversation with seth. Second, your thought on "Personal decisions and how they are driven by social judgement" was insightful. Third, Seth commenting on "Need v/s Want" raised many questions in my mind. Made me think. Still thinking. Totally, learnt a lot. #GoodLifeProject is awesome.

5:00 the arc model absolutely brilliant period

Apologies on that. We tried a new mic placement and it created some unintended static. We spent a lot of time cleaning it up, but there's still a bit of remnant noise. Live and learn. :-)

I`d love to see Sir. Seth Godin post on Google+ I try to do something fenomenal for Mr. Godin do his first post.

this interview, made in 2012 is still relevant in 2018 (Y) bravo!

Nice little copy of Do The Work in the background.

Great work Johnathan Fields. Very INFORMATIVE!!

Hey Jonathan, you are legend

Thanks for posting this...this really encouraged me after a rough day at work!

Fantastic interview Johnathan, thanks so much for sharing. Just about to dive into the rest of your clips!

Seth is THE guru

I feel the same way about books. so many Books and so little time.

Fantastic video this is great and I really enjoy listening to Seth Godin

So uplifting!

Hi Jonathan, You've got a fantastic and fascinating series going on here! Seth's interview originally got me here, but I was as deeply fascinated with Brad Feld's interview as well. Keep it up! I also just watched the trailer for "Uncertainty" and now I'm highly curious to start reading.

Thanks, Justin. No doubt, I'm still unpacking it myself. lol.

18:53 "For me, I wanna scale trust. I'm not measuring revenue, I'm not measuring profit, I'm measuring trust. If I can continue to do projects that, over time, people are willing to give me the benefit of the doubt and let me make the next project, then, I view that as a good day. And that's why there are no ads on my blog. That's why I haven't figured out how to sell eighteen different things on my blog. I could scale my blog, but that wouldn't scale trust."

Jonathan's mic moving around driving anyone else nuts?

Oh man, next time they shouldn't hide the microphone under his shirt. the rumbling from my sub makes it hard to listen to the questions. Great video and content :) just a technical critique above.

Nice job, Jonathon!

Nice one! Great to see Seth commenting on conception in your head and the translation into reality of 'Need' v 'Want' and perception. Anything similar planed in the future Jonathan?

Great interview. Thanks!

I think some of Seth's fans are trying to do the same as him, as opposed to applying his ideas.

Love this!!! THANK YOU

Would you please add good quality captions (clean up typos, add puctuation, speaker identification, sound descriptions, etc)? Good quality captions are as important as good quality audio - there are 50 millions of deaf and hard of hearing people in USA and 642 millions in the world. Thanks!

16:55 "I mean, you look around my office, there are no employees in this whole place. Because it's way easier to shift gears if you build up teams of people who, you know, thrive on the work you're doing with them, but you don't owe them a lifetime of 'How do we make this as big as we can?'"

If you like ruckus, you might like my book, "The Legend of Peter Borka," which is about the development of myth and religion, mixed with a travel adventure.

Which of his books are featured in this discussion?

Jon, - if you don't mind, what brand camera, lightening, and mic do you use to produce these high quality videos? love the videos!

Oh I didn't read this apologies for my previous comment then! Great work regardless.

Great video. But. The volume is way too low.

This must be the first time Jackie Collins has been compared to Van Gogh.