Google Ads Bidding Strategies 2023 - Best Practices for Your Google Ads Bid Strategy

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Күн бұрын

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Google Ads Bidding Strategies:
Target CPA (Cost-Per-Action) - Automatically sets bids to get as many conversions as possible at your target cost-per-action.
Target ROAS (Return on Ad Spend) - Automatically sets bids to maximize conversion value at your target return on ad spend.
Maximize Conversions - Automatically sets bids to maximize conversions within your budget.
Maximize Conversion Value - Automatically sets bids to maximize conversion value within your budget.
Enhanced CPC - Automatically adjust your manual CPC bids up and down based on the likelihood of a conversion.
Maximize Clicks - Automatically sets bids to get as many clicks as possible within your budget.
Manual CPC - You manually set max CPC bids at the keyword or ad group level.
Target Impression Share - Automatically sets bids to achieve your impression share goal.
Target CPM - You set an average CPM bid for impressions.
Viewable CPM - You set an average CPM bid for viewable impressions.
CPV - You set a max bid per video view.

Пікірлер: 16

@danz-97 4 ай бұрын

amazing Tutorial that covered every detail possible. I will definitely recommend this channel to new people. Thanks for your valuable explanation !

@afsana2595 6 күн бұрын

Thank you.

@rajudesai3069 8 ай бұрын

Thx

@RobertDanielKeenan 2 ай бұрын

Thanks

@BernardBonomo 21 күн бұрын

Filled out form request for PPC service help, haven't heard from anyone yet.

@bsmajer3912 8 ай бұрын

hi, at 13:36 there is a warning triangle next to the goals under 'conversion action', could someone please explain why this is here?

@adamkrause1365 8 ай бұрын

If you are new to google ads and just starting a campaign, which strategy would you use. In the past I feel like you recommend Maximize Clicks unit you get conversions and then switch. Are you still suggesting this?

@sujaylodh4913 8 ай бұрын

Exactly this is my question too...whether i can start with Smart bidding or first start with Maximize clicks then after a few conversion we will change it to smart bidding...Please reply

@bsmajer3912 8 ай бұрын

google recommends to get 50 conversions before switching to a smart bidding strategy, I have seen people recommend to wait even longer, one youtuber recommended to wait to 1000 conversions. This is because google tends to try get everyone to switch to smart bidding as soon as possible as they can waste people's money with 'testing', it takes slightly longer to go through maximise clicks and wait for a good amount of conversions but it is definitely worth it for the savings.

@maazahmed1695 8 ай бұрын

If you are a local service business, let's say car wash service. you need conversions or will you go for max. clicks?@@bsmajer3912

@seopro4517 7 ай бұрын

For large budgets, I personally use maximize conversions to start off with.. I think the best strategy is to start with maximize conversions and gather as much data as possible for three months. Then you can set a target CPA or ROAS depending on the results.. and gradually decrease target cpa or increase ROAS... but not more than 20% - It's best to wait a month after setting a target, then change it after 30 days depending on the results.

@dcaz342 7 ай бұрын

This was the only reason I watched this video, to see if he recommended using maximize clicks or manual bidding to start out a brand new campaign. He is one of the very few guys I trust, so I hope he responds to this.