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Call assets allow advertisers to add a clickable phone number to their Google text ads. When enabled, the phone number will appear prominently beside the headline of your ad. Call assets make it easy for users to call your business directly from the ad without needing to click through to your website. To add call assets, you first need to verify your business phone number in your Google Ads account under Extensions. Once verified, you can enable call assets at the campaign, ad group, or ad level by checking the "Call extensions" box. Call assets work for both regular text ads and call-only ads without landing pages. You can track calls generated from call assets by using Google forwarding numbers or call conversion tracking. Call asset metrics like clicks, call duration, etc. can be used to optimize ads for better call performance. Call assets can increase ad visibility, click-through rate (CTR) and call conversions when implemented effectively. Use compelling ad copy and relevant targeting to encourage clicks on your call asset and direct calls.