Google Ads Conversion Tracking (Shopify Checkout Extensibility Update)

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Myles Root - Google Ads for eCommerce Brands

Myles Root - Google Ads for eCommerce Brands

Ай бұрын

Normal Google Ads conversion tracking in Shopify will not work anymore (at least past the 28th of August) as the additional scripts box is going away.
This tutorial teaches you how to setup Google ads conversion tracking using customer events, a new feature in the checkout extensibility update.
Get the doc with the tracking code (it will be emailed to you) - serendipityy.ck.page/a70227d950
Need to setup consent mode v2? Use CookieBot - usercentrics.sjv.io/xkYQaA

Пікірлер: 66
@DarloweEmperor
@DarloweEmperor Ай бұрын
Great Video as always. Keep doing what you're doing. It is real value youre giving out.
@samarthmadan2352
@samarthmadan2352 Ай бұрын
You're doing a great job man
@comvertex
@comvertex 20 күн бұрын
Thank you Myles, great effort really appreciated.
@bradkearns9038
@bradkearns9038 Ай бұрын
Been waiting for this one!! Thank you!!
@MylesRoot
@MylesRoot Ай бұрын
Welcome dude!
@kristiangoodenough9791
@kristiangoodenough9791 24 күн бұрын
Hiya - I just wanted to drop you a quick note to say this was really helpful - thanks!
@MylesRoot
@MylesRoot 23 күн бұрын
Thanks mate
@aMinhaCasaDigital
@aMinhaCasaDigital 29 күн бұрын
Nice tutorial! Greetings from Portugal
@waesto6201
@waesto6201 13 күн бұрын
Hi! How do i add, add to cart, abandoned cart aswell using this method?
@wilcodenbrok5942
@wilcodenbrok5942 26 күн бұрын
You are the man! Would love to have the Google tag manager code for this as well.
@MylesRoot
@MylesRoot 25 күн бұрын
Thanks mate. Yeah working on the GTM setup, it's giving me errors that I haven't got a fix for rn. Will get it out soon i hope
@Farhanfuad6534
@Farhanfuad6534 3 күн бұрын
Through google tag manager, how to push these data into data so that these data are in the database
@NIKOLLAS
@NIKOLLAS 12 күн бұрын
Hi, Can you make video about Facebook ads conversion tracking on shopify? Same issue
@moritzkillermann7322
@moritzkillermann7322 12 күн бұрын
Hi! Great video as always ! i just have one question: when you showed me that you have to activate the enhanced conversions in the settings, i wanted to do that too, but unfortunately the tab doesn't exist for me. Do you know if I have to confirm something somewhere so that it appears?
@BestRider455
@BestRider455 11 күн бұрын
So does this mean we don't have to do like in the previous video, with google tag manager and conversion linker and all that ?
@albi55uk
@albi55uk Ай бұрын
Does anyone else do not get the Enhanced Conversions option in settings? I've accepted the data terms.
@MohammedIbrahim-it8gu
@MohammedIbrahim-it8gu Ай бұрын
Great video thanks mate! May I ask where you got this code from or I'd it a custom code?
@ToddBullions
@ToddBullions 13 күн бұрын
Does this still work if you've the Google & KZfaq App installed with Conversion Tracking On?
@YassWayne
@YassWayne Ай бұрын
Nice video ! So no need to use Google Tag manager, Analytics conversions etc anymore ? What do you do with the previous tags & conversions setup previously ?
@MylesRoot
@MylesRoot Ай бұрын
I'll get another video out soon when I know more. This is just to make sure that people don't lose their conversion tracking.
@mehmeterenkose3018
@mehmeterenkose3018 Ай бұрын
Thanks, you can test checkout with Chrome console events show up there.
@MylesRoot
@MylesRoot Ай бұрын
Oh thanks, I'll look into that.
@bab2109
@bab2109 Ай бұрын
how?
@mehmeterenkose3018
@mehmeterenkose3018 Ай бұрын
@@bab2109 when you in checkout page use chrome console (F12) then you can see the events that pushed to GA4
@Robbie-ddee
@Robbie-ddee Ай бұрын
Appreciate all the help!! Couldnt have timed this better! I signed up to the list but don't have the link to the google doc in the notion page. would it be possible for you to check if you linked it properly ?🙏 thanks a ton!
@MylesRoot
@MylesRoot Ай бұрын
Hey man, you're welcome. It should be linked correctly now. It's called 'New Shopify Conversion Tracking SOP'
@kabayanitsupport
@kabayanitsupport 21 күн бұрын
I tried it and I don't know why its not tracking. I am running shopping ads.
@agentur-widmann
@agentur-widmann Ай бұрын
great video as always, but what i dont under stand is, i see that you have the "Google & KZfaq" App installed and also set the Tracking from the "Google & KZfaq" as primary, why you want to add another tracking? isnt it possible just to use the "Google & KZfaq" App? what are the pro and cons between own tracking code and the "Google & KZfaq" App?
@MylesRoot
@MylesRoot Ай бұрын
Thanks man. Yeah in this case I do have the Google & KZfaq conversion tracking setup. However, I like to measure a secondary conversion action for purchases as well, in case one of the tags stops working, or is tracking incorrectly. The pro's of your own customer events setup is also that you can customise it to your needs. I've talked to brand owners who like to include shipping/taxes in their conversion value and it's possible to that with a custom setup but not with the Google & KZfaq app.
@kickbutowskl1541
@kickbutowskl1541 16 күн бұрын
Thank you for the great video as always! One question: Is it possible to implement it via GTM? I hate to implement tracking via other tools than GTM. Can you also make a video about how to implement remarketing?
@MylesRoot
@MylesRoot 14 күн бұрын
No worries mate, yes, I think I've got the GTM setup with dynamic remarketing working finally, so video will be out in a few days.
@Colamo-dr6it
@Colamo-dr6it Ай бұрын
Hi Myles. Thanks for posting toturial so fast!! I have questions about the codes start from event "search" to the end. 1.If these events "search","view_item","view_item_list","add_to_cart" will be sent to GA4 event? I guess the answer is Not because there are no GA4 measurement ID in the code(I afraid double tracking because I have set same GA4 events tag in GTM) 2. How these events work for enhanced conversion? I am confused and looking forward to your answer. Thank you.
@Colamo-dr6it
@Colamo-dr6it Ай бұрын
Oh, I think maybe the Remarketing Tag in GTM we set before will work when these events sent to GTM?
@MylesRoot
@MylesRoot Ай бұрын
Hey man, if I'm honest I don't know the answer to Q1. I haven't managed to get this setup working with GTM, or had time to look at analytics in GA4 I'm afraid. Enhanced conversions are only sent for the purchase conversion. The other conversion events are for Google's remarketing tag I'm pretty sure. I'll be releasing a more comprehensive video soon, this was just to help people fast.
@Colamo-dr6it
@Colamo-dr6it Ай бұрын
@@MylesRoot Got it. Eagerly awaiting your new video!👍
@aviapoIis
@aviapoIis 20 күн бұрын
Do you need to set up a new Google Ads Purchase tracking or can you just update the current purchase tracking settings in Google Ads. I don't want to lose the existing data and ad algorithm optimization.
@MylesRoot
@MylesRoot 20 күн бұрын
Depends, here's what I'd do: 1. If your current setup isn't broken by the new update then setup a new conversion action and set it as secondary. This way you can verify that the code is working and let it collect data in the background. Then on the 28th of August when everything changes, you can use the conversion id/label in the Shopify code. 2. If your setup is broken. Then yes, look at the event snippet for your current primary conversion action and use this instead of setting up a new conversion action.
@JimAlbers
@JimAlbers Ай бұрын
Hey Myles, I suddenly noticed a drop in conversions and found this to be the reason! So thank you for putting this information out here! I do have a question about Google Tag Manager. I understood from Shopify support that Google Tag Manager is also no longer present on the checkout page. Wouldn't it be better to also have the conversion linker and remarketing tags (through Tag Manager) on the checkout page as well?
@MylesRoot
@MylesRoot 25 күн бұрын
There is a setup for Tag Manager using custom pixels, I'm afraid I haven't got one to work yet - but I'm on it right now.
@JimAlbers
@JimAlbers 20 күн бұрын
@@MylesRoot Awesome! I'll be on the lookout for that one!😁
@oliverwhittington4887
@oliverwhittington4887 Ай бұрын
I previously tried setting up with google tags inside the theme.liquid code, I just followed the steps in this video adding the conversion into the customer events custom pixel. Should I remove all of the previous tag stuff from my theme file????
@MylesRoot
@MylesRoot Ай бұрын
Yeah remove all the other code from theme.liquid and your checkout extensions box.
@oliverwhittington4887
@oliverwhittington4887 Ай бұрын
@@MylesRoot thank you Myles!
@freddiepattern
@freddiepattern 21 күн бұрын
Hey Myles thanks for this - I set up conversion tracking previously in GTM with your old video. I've since also seen your video about setting up cookie bot. Am I right I now need to do the following: 1. Remove the code from my shopify theme that I did for GTM 2. Set-up using this this method which now links direct with google ads My question is then your consent v2 cookie bot video says that needs to go via GTM, how should I set up consent v2 now we're linking direct to google ads?
@MylesRoot
@MylesRoot 21 күн бұрын
Hey Freddie. Welcome. I would keep your setup the same unless it is broken. I haven't found a working method with GTM yet, but that would be best for you with consent. I also need to figure out Consent mode v2.0 with this setup so I will try to make a new video soon.
@freddiepattern
@freddiepattern 21 күн бұрын
@@MylesRoot Thank you myles really appreciate you taking the time to reply! OK that's really useful thanks. So basically for now keep it as it is, but will need to change it before 28th August? Will keep an eye out for you vid when you figure it out. Thanks for your channel, I'm just launching a business and it's been super helpful!
@MylesRoot
@MylesRoot 21 күн бұрын
@@freddiepattern No worries mate, happy that I can help. Yeah keep it as it is until the 28th, by then I'll have a video explaining the process for you.
@liftplus
@liftplus Ай бұрын
Does it not automatically set up through the google & youtube app or whatever it's called?
@MylesRoot
@MylesRoot Ай бұрын
You can do it this way as well. I prefer to have both for peace of mind + any customisation for clients.
@mehdidaroui6171
@mehdidaroui6171 25 күн бұрын
Hello Miles Thank you very much for your videos. I am actually facing some serious issues with conversions tracking. I do have consent mode v2 + consent tags installed on tag manager. I tried the simprosys tag, the ga4 tag and one through tag manager and they are all missing more than 70% of my conversions. My cookie banner gets 92% of consent so it's not the problem. What do you recommend me to do here ? I tried everything and everytime people tell me i'm supposed to get 85/90% of conversions and google just get like 20-30% of the conversions now. So gads doesn't wanna spend because it doesn't record all the conversions. It's driving me crazy... I would be really rateful if you could help me to solve this huge issue.
@zwayny
@zwayny 25 күн бұрын
I'm having the same problem. I don't use a cookie banner because it's not mandatory in North America. I still can't accurately track conversions using Shopify's native e-commerce tracking or any other solution I've found online. I'm also dealing with the issue of Google Ads not spending because it can't optimize for conversions.
@MylesRoot
@MylesRoot 23 күн бұрын
Hey Mehdi, send me an email and we can setup a call - myles@serendipityy.io
@MylesRoot
@MylesRoot 23 күн бұрын
Same with you @zwayny
@mehdidaroui6171
@mehdidaroui6171 5 күн бұрын
@@MylesRoot Hey Miles, i shot you an email
@hamzabashirs
@hamzabashirs Ай бұрын
Do I need to connect from anywhere else like tag manager or just do the whole process in this video?
@MylesRoot
@MylesRoot Ай бұрын
Just the process in the video. The conversion data is sent directly to Google Ads.
@turbogrowth69
@turbogrowth69 18 күн бұрын
@@MylesRoot love u man ur goated
@mikecroft7449
@mikecroft7449 21 күн бұрын
I signed up to get the doc but the links in the emails wouldn't work so can't get access :(
@MylesRoot
@MylesRoot 21 күн бұрын
Oh right. Drop your email so I can send you the link.
@MylesRoot
@MylesRoot 21 күн бұрын
Or just send me one at myles@serendipityy.io and I'll reply with it
@metamuseumart
@metamuseumart Ай бұрын
bomboclat
@MylesRoot
@MylesRoot Ай бұрын
Will reply to you shortly - I forgot and your email got buried.
@metamuseumart
@metamuseumart Ай бұрын
@@MylesRoot Haha np man, I'm trying things myself now to. Finally got approved on GMC so hoping shopping ads are gonna hit.
@mehmeterenkose3018
@mehmeterenkose3018 21 күн бұрын
@@metamuseumart How did you get approved bro? İt is hard to get approved nowadays.
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