Google Ads Course 2024 | How to Use Google Ads Step by Step

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Күн бұрын

Get My Google Ads Management: darlingtongrowth.carrd.co/
Get Tailored 1:1 Google Ads Coaching: darlingtoncoaching.carrd.co/
Email me at alex@darlingtongrowth.com
My video editing tool: tella.tv/?via=darlington-media
00:00 Onboarding
02:07 Common Issues
04:39 SKAGs
06:35 Campaign Settings
16:59 Assets / Ad Extensions
20:34 Quality Score
27:35 Coaching / Ad Management
28:27 Keywords
33:43 Extensions
50:58 Budget
54:10 Negative Keywords
58:58 Custom Columns
1:09:26 Campaigns are working
1:12:37 Campaigns aren't working
1:15:53 Bonus Tips
1:25:32 Dark Patterns / Closing Thoughts
google ads, google ads tutorial, google ads guide, how to use google ads
#googleads #googleadstutorial #googleadwords

Пікірлер: 196

@timwilkinson4195 Ай бұрын

This should be the first video you watch when trying to understand google ads HANDS DOWN. Ive spent the last 5 hours today watching videos trying to get a better understanding of how Google Ads work and how to properly campaign for myself, this video has been by far the most informative and help from start to finish. Thank you Alex

@coreyclifton 3 ай бұрын

Thank you for providing this information! Small electrical contractor and I've struggled to understand Google ads. This video after all my futile efforts sheds a lot of light. Extremely helpful information!

@JosephWhite-ux3sl 2 ай бұрын

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

@RichardBarker-vj1pu 2 ай бұрын

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

@JohnAdams-mt8pfd 2 ай бұрын

Everything is clear. Brief and clear. No water. Thank you)

@nabihahzin3283 2 ай бұрын

Thank you so much for this! Subscribed!

@LucaKnight-jp3hq 3 күн бұрын

Thanks for the video! Loved it very much!

@BurakAgsarlioglu 19 сағат бұрын

Thanks for precious info! appreciate it!

@kondere 2 ай бұрын

Thank you for this information, its clear and precise let me put it to use for my new ecommerce business.

@LukeWaters-il7ej Ай бұрын

Really clever explanation and no unnecessary verbiage! Respect! + subscription

@BlazeFelton 2 ай бұрын

This presentation was so helpful. I'm a long time Google advertiser, but the constant changes had left me in the weeds in several areas. You managed to pull the curtain back on several things that are so critical but had fallen by the wayside for me. Thank you so much for your generous sharing of your hard fought knowledge and expertise.

@JoshuaLipka 2 ай бұрын

Great walk-through! Would love to get your resource for Net New Keyword lists since I don't see it in the description as you mentioned. You really helped ease my anxiety for Google Ads!

@EricMorris-dt6gq Ай бұрын

The video is great, informative!

@stevebrinkey9741 6 күн бұрын

Learned a lot, enjoyed the video and I highly suggest watching. Really great learnings about "SKAGS" and "Custom Columns". Thanks!

@ieltstho1508 Ай бұрын

Thank you so much, such a valuable video

@martinortiz4585 Ай бұрын

Awesome Alex. Thanks!

@anthonychilaka Ай бұрын

every aspect was touched on. Hoping a G4A walks through and comparism with Google Ads is in the works. Thanks Alex for taking the time to show what should be the focus.

@Davethemarketguy1 Ай бұрын

Hi Alex, great video. Would love to see one with an E-commerce focus!

@kmmarch60 2 ай бұрын

Excellent tutorial Alex. This has taught me so much, and has given me confidence to create some ads now.

@lakshfox8373 Ай бұрын

very helpful and super detailed. thank you

@JasonParrish-fg2fq 29 күн бұрын

Thanks for the video!)

@TopMani1 2 ай бұрын

Thank you! It was so helpful

@BenjaminDover2024 3 ай бұрын

Stumbled across this video and was meaning to learn digital marketing management as a side hustle of mine. Very good refresher on Google Ads as I haven't visited the platform in a few years.

@DaveOC88 3 ай бұрын

Great video . Keyword insertion works off of keywords though, not search terms. Just a note of clarification for the ad copy and DKI section.

@LavinaGoyalDigitalMarketing 12 күн бұрын

Wonderfully detailed..

@sevgiolukoglu3824 3 ай бұрын

Thanks so much for sharing! I hope you will also make a video for local home painting companies. We need a special video to collect leads.

@erikbernard620 2 ай бұрын

That's useful. Thanks bro

@playtimefelts 3 ай бұрын

EXCELLENT content! Thank you!!

@paknew979 Ай бұрын

Thank you for this video.

@ledi3222 3 ай бұрын

Looking forward to your chapters. Thank you for this video.

@StevenMiller-io7yc Ай бұрын

thank you for this video :)

@samclary 27 күн бұрын

that we neeed, thank you

@Xtrainfluence 2 ай бұрын

I am so glad I stumbled upon you.

@palwergelandmwanyolo5937 2 ай бұрын

Much respect! I love this way of making content. It truly shows that you are blackbelt in this field. I'll start doing this tips and tricks my self, but I will definitely contact you to hear if you are interested to overtake it, when we have a budget for it. Best regards Paul

@PercivalAustin Ай бұрын

That's just awesome.

@MikePaul-lr2xn 20 күн бұрын

Great explanation, super helpful, and have earned my Subscription -- thank you so much for making this free; most people probably won't even be able to use all the tips here unless they're dedicated, so I imagine you don't miss out on much, and heck--it probably contributes to a growth in your business since you've pumped so much value into the system. Consider ditching the closed captions; they're distracting, and KZfaq has its own CC system to make videos more accessible.

@irsal0046 3 ай бұрын

Very helpful video, thanks!

@mlc5148 Ай бұрын

Thank you!!

@gomezwl 3 ай бұрын

The topic is explained in a clear way that I managed to understand each topic of Google Ads Course. I congratulate you for this explanation. We will start very soon with this work in my life.

@benjamingardien4456 3 ай бұрын

Thank you very much from France. This video give me a lot !

@CarolLynnChase 20 күн бұрын

Thank you so much

@goldykakkar5625 3 ай бұрын

Very details and informative course for Google ads. It covers each and every aspect about how to run Google ads.

@karina_biagurova 2 ай бұрын

Thx for tutorial; especially part about ad extensions and bidding🎉 ads for b2b would be interesting

@user-oz3ls1ug1c 3 ай бұрын

Incredible value! Thanks so much for sharing!

@DarlingtonMedia 3 ай бұрын

My pleasure!

@Bishopsboxingclub Ай бұрын

Great video BTW! Watched completely through. Quick question your the first video I've ran across that actually suggest turning on target CPA when starting a campaign. From my recent research its suggested to run for clicks only for first for 60ish days and then enable target CPA after you've collected enough data and then let googles AI kick in. I'm curious what you think about that?

@oxfordschoolofbusiness304 3 ай бұрын

Hey, waiting for the link for the negative keywords generator ! :) TY

@svenfischer8573 Ай бұрын

bump :)

@DmitriMartin-ph3ce 22 күн бұрын

bump

@RyanMcLeanau Ай бұрын

This video was incredible. Please do one on shopping campaigns too

@GurmeetMarti Ай бұрын

tnx for info

@kfoto8547 3 ай бұрын

I’ve learned a lot, thank you for using plain language about each segment. I’ll be returning to rewatch each as I build my own ad campaign.

@KerrieScruggs Ай бұрын

Great Video

@charlesarnold-lu3ug 2 ай бұрын

You make it look so easy! 😎

@LaurenAMilella Ай бұрын

great tutorial

@AfsanaZahidli 19 күн бұрын

thank you

@IngridDCali 2 ай бұрын

Thank you very much for your clear and well explained videos! Your answered simple things that I have been trying to get from Google's staff.

@DarlingtonMedia 2 ай бұрын

You are welcome!

@websiteinnovator8193 21 күн бұрын

Awesome video! Can you do an example for web develpoment/design company?

@parutosan 3 ай бұрын

Thank you for this video! I was wondering if I have a "my business" listing linked to Google Ads, and I use the search campaign, will it also push my listing on google maps as well?

@NaomiCramer 28 күн бұрын

The Value of this Free Video on Google Ads is AMAZINg Thank you

@kennedirose2792 Ай бұрын

Are you able to go back and customize columns after your campaign goes live, or is it stuck as is once your campaign launches? Thanks!

@angeltown6225 3 ай бұрын

Thanks for sharing this brilliant tutorial on Google ads for free. Very detailed and insightful.

@gmata007 3 ай бұрын

Great video thanks! It would be awesome to see an example for ecommerce

@JavierRamirezFernandez-lz1bk 2 ай бұрын

It was very helpful!

@bryanmontello5702 2 ай бұрын

Btw I didn't have any problems understanding it, all but the part about needing to add something to my actual website. You spoke of the need to watch a separate video to understand it better so just that. Otherwise I'm watching more than once so I retain the info. I don't want to have to come back here when I leave I may have memorized the entire thing😂

@bryanmontello5702 2 ай бұрын

I'm subscribe now and I will look at the rest of the videos too

@BGarrett5795 27 күн бұрын

@darlington media do you have that link for generating specific negative keyword lists? Not seeing it linked in the description! TIA

@StevenMerritt-rf4rp 2 ай бұрын

You putting this up for free is actually clutch - praise to you

@FletchersKeep 3 ай бұрын

Thank you. Great video! Do you have experience working with not-for-profits and using Google Ads to increase donations?

@urickbaptiste5297 3 ай бұрын

Thank You For This Gem Darlington Media. what are the best advertising practices if my online construction business provides renovation services only in New York but sells construction tools and power tools globally online?

@emperorhaki5207 3 ай бұрын

I was a former employee of Google in our country and I was a support of Google ads mainly with conversion tracking issue. However, I wasn't able to practice it after I left the company since 2021. Turns out that the scope I handled is just a small portion of how Google Ads can help businesses. I've been wanting to get a course online to learn the whole broad of it so that I can become an independent Google ads specialist. I would love to get more insight about this and if you have a training course online, I'll be happy to check it out.

@EhtizanEditor2 2 ай бұрын

Hey Darlington, I just saw your video and it was awesome! I was thinking, what if we made your long videos shorter and more interesting? And I'd love to help create some attention-grabbing thumbnails for your channel too!

@ManiSaintVictor 3 ай бұрын

Thanks for this fantastic, clarifying video. If I may ask- you said if you want the most conversions delete the $100 under the "Conversions" drop-down. Can you say a bit more about why it has that impact? What changes in the algorithm's 'thinking'. Thanks in advance and thanks again for this video.

@adrianpalmer6121 2 ай бұрын

Great content! thanks so much! Adwords has gotten so complex, I really appreciate the explanation and pro tips... You don't, by chance, play D&D do you?

@DarlingtonMedia 2 ай бұрын

Thank you! D&D is great though I don’t play :)

@user-oz3ls1ug1c 3 ай бұрын

Loved every bit of it, would love to see your take on a design/brand design studio or productized design services. They are super saturated, and I would love to see how you navigate. Thanks again for the wonderful video!

@DarlingtonMedia 3 ай бұрын

This is great, I will add it to the list. Thank you for watching!

@user-oz3ls1ug1c 3 ай бұрын

@@DarlingtonMedia Fantastic, thank you!

@SmithMelissaAnn 27 күн бұрын

This video has come at the most opportune time

@user-gf7qd1wk1q 3 ай бұрын

Very interesting video about searching for a specific thing by a user.

@youssafidmachiche7789 3 ай бұрын

Thanks for the information. I am having a problem with an advertisement for IPTV subscriptions my account is closed quickly، do you know How can the problem be solved or circumvent the robots

@Edward55221 2 ай бұрын

I'm curious as to why you chose conversions in the beginning of your tutorial to set up your campaign? I tried this initially for a couple weeks on my campaign but my ad was basically dead in the water and getting no hits. It wasn't until I learned you should set it to maximize clicks initially for a few weeks until you start getting conversions, then switch it to maximize conversions so the AI has something to go off?

@antanjie1488 15 күн бұрын

Please do a jewelry brand or skincare brand. Anything product based! Thanks! Really great content.

@nasser-fouad 3 ай бұрын

😊thank you for your help, it is very useful to me and my business

@DarlingtonMedia 3 ай бұрын

Glad to hear that

@newlifefamilychiro1 7 күн бұрын

How would you create Skags for chiropractors: focused on pediatric, pregnancy, auto accidents, sports, non surgical decompression?

@AuthorJamsNRosesGoogle 2 ай бұрын

Excellent information. Me and my son are creating a print-on-demand shopify store together as a pet project. What size should a bsiness be before spending money on google ads, facebooks ads, etc ? And what budget would you recommend as a start? Thanks.

@user-dq9kr7px3j 3 ай бұрын

I would love to see you do some Ads for. Website Design Agency. That offers Organic SEO services, hosting and maintenance, and custom website design and development. Thank you for all that value ❤️

@kayleighschmidt2897 6 күн бұрын

Hello, for locations, if you are advertising for a service company in one specific town, should you only select that town rather than "united states" as a whole?

@DanielNco 3 ай бұрын

thank you for this video

@jamesmead8586 Ай бұрын

Hey - is this advice the same for high ticket items? We sell football goals and similar sports equipment which sells for up to £10-15k. Would everything here be the same?

@premiumtransportstaffing 26 күн бұрын

I'm in the beginning stages of learning google ads. What certification course(s) would you recommend taking?

@RossGafford-qt3je 2 ай бұрын

Thanks for experience

@KatM272 16 күн бұрын

Would you be able to provide the link mentioned in the video that helos with negative keywords

@libertymasonwork279 2 ай бұрын

Thanks

@LisaWeber-ib4ld 18 күн бұрын

For a local lawn care business that does not have a lot of ad spend would you suggest Google Guarantee over the PCC? It does not appear that any other local lawn care companies are using it at this time.

@nedrider 2 ай бұрын

See you at 100k subscribers. Thanks for the value. ❤

@DarlingtonMedia 2 ай бұрын

Hah if I’m lucky!

@queeniellamas-villanueva719 27 күн бұрын

Anyone have a workaround on how to show your dashboard? I just recently signed up for Google Ads but it pushes me to do a campaign already and I cannot access the dashboard. Really need help. Thank you.

@LastePko 9 күн бұрын

Hello I'm stuck ad setting Set a maximum cost per click bid limit it doesn't want to move to the next page and im working with zar so what do i do. I also rebooted my page several time and that is also not working

@afsana2595 9 күн бұрын

Thank you for thıs ınformatıon

@EugenDinescu 3 ай бұрын

Bravo pentru acest videoclip educativ și motivant! Este minunat să vedem atât de multe informații valoroase împărtășite într-un mod accesibil și captivant. Mulțumesc pentru contribuția dumneavoastră la dezvoltarea noastră personală și profesională

@adrian55892 3 ай бұрын

Really useful video, especially on the campaign structure using SKAGs. Unrelated question: What software are using to sync up the words in your video captions with your voice?

@DarlingtonMedia 3 ай бұрын

Tella! It's soooo good. I tell all of my friends about it that use Loom. Feel free to use my code for 30% off (I do get a little something): tella.tv/?via=darlington-media

@giribey9949 5 күн бұрын

I couldn't find quality score on my columns. Because I'm using new version. where is it? thanks

@KynAbbott Ай бұрын

How come you went with CPA? I want to advertise for high-ticket service industries and I get told to do CPC for data collection, then transition to CPA

@NaomiKelly-ej9dy 3 ай бұрын

Great video

@samzareii9525 3 ай бұрын

Hello Alex, thanks for your wonderful and helpful videos. Actually we have rug cleaning and repair company, we have google ads for 10 years, we are s-corporation company. The Google recently did not let our ads display because they need account verification. They said our company is an organization and they need documentation that we didn't have. They need some IRS forms that we don't have them. Do you think we did something wrong at our account setting, how we can fix this issue. Please help us . Thanks for your time Sam