Google Analytics 4 Full Tutorial for Beginners in 2023

Рет қаралды 17,406

Жыл бұрын

Ready to learn about Google Analytics 4? This 1 hour GA4 beginners tutorial is designed to get you going with understanding GA4 in theory and putting that into action.
Here are the 4 parts of the GA4 training.
*Part 1: Background and Basics
- Why is Google doing this to us?
- Data model, hits and events, sessions and users
**Part 2: All about Events
- Automatically collected events
- Enhanced measurement events (big upgrade over UA)
- Recommended events and custom events
- Event parameters (the big unlock for understanding GA4 events)
***Part 3: More big differences vs. UA
- Reporting in GA4
- Bounce rate in GA4 vs. UA
- Conversions in GA4
****Part 4: 10 Step Set Up Tutorial
Here are links to the more in depth videos mentioned:
*Reporting*
GA4 Reporting Overview: • GA4 Reporting Overview...
6 Tips for Custom Reports: • 6 Simple Tips For Buil...
GA4 Explorations: • GA4 Explore Reports: H...
Using Path Exploration Report: • GA4 Path Exploration: ...
*Conversion Tracking and Creating Events*
Building a Conversion Report with Looker Studio: • GA4 and Looker Studio ...
More about GA4 Conversion Tracking: • GA4 Conversion Trackin...
Creating Events Without Tag Manager: • Create GA4 Custom Even...
Install Google Tag Manager: • How to Install Google ...
Create Button Click Tracking Event: • Button Click Tracking ...
Create Internal Link Click Tracking Event: • How to Set Up GA4 Link...
Create Advanced Scroll Tracking Event: • Scroll Depth Tracking ...
GA Users Explained: • GA4 Users Explained: N...
Have questions or comments? Leave them in the comments. I've been learning / struggling with GA4 over the couple of years, and I'm always up for learning more...and for new video ideas.
There's typically a video each week about GA4 or Google Tag Manager or Data Studio or sometimes Google Ads or SEO. If you want to follow along with what I'm learning (trying to learn) you can subscribe at the link below:
kzfaq.info...
🔗 Links to 📖📖📖 BLOGS: These are the most popular blogs on the Root and Branch site from KZfaq visitors
✭ Do These 10 Steps to Install AND Configure GA4 Properly: www.rootandbranchgroup.com/ga...
✭ Events in GA4 and How it Compares to UA: www.rootandbranchgroup.com/ev...
✭ Google Analytics 4 vs. Universal Analytics: www.rootandbranchgroup.com/go...
✭ GA4 Problems (And What You Can Do About Them): www.rootandbranchgroup.com/ga...
✭ Google Analytics 4 Link Click Tracking: www.rootandbranchgroup.com/go...
✭ GA4 FAQ (Work in progress: let me know if you have additions): www.rootandbranchgroup.com/wh...
✭How to Install Google Tag Manager (GTM) on Wordpress: www.rootandbranchgroup.com/ho...
✭And Some SEO! How to Edit robots.txt on Wordpress!
www.rootandbranchgroup.com/ed...
🔗 Links to 📹📹📹 MORE VIDEO TUTORIALS: These are most popular GA4 instructional videos as measured by views or watch time
📺 How to set up GA4 FORM SUBMISSION tracking with a thank you page: • How to Set Up a GA4 Fo... 🙏
📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: • Set Up Page Timer Trac... ⏲
📺 How to Build a Link Click Tracking Report Using GA4 data and Google Data Studio: • Google Data Studio GA4... 📊📊📊
📺 Campaign Tracking in GA4 to See UTM Tagged Traffic: • Campaign Tracking GA4 ...
📺 GA4 Conversion Tracking Compared to UA: • GA4 Conversion Trackin...
📺 How to sync Google Search Console data with GA4: • How to Link Google Ana...
📺 Video review of the Source/ Medium report in GA4: • GA4 Reports: How to Re...
Follow Root & Branch on LinkedIn: / root-branch
Or
Connect with me (Hey there!)
/ zackduncan
Root and Branch provides digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO. Here's more of the details if you're interested: www.rootandbranchgroup.com/ab...
Thanks for coming by!
- - - - - - - - - - - - - - - - - - - - - -
Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30
Meeting the Real Jesus - Tim Keller: • Meeting the Real Jesus...

Пікірлер: 64

@rooted-digital Жыл бұрын

If you found this video helpful, here are guides to 4 more things you might want to do *next* with Google Analytics 4: Try out the new Path Exploration report: kzfaq.info/get/bejne/h8CFqdx42ZqYmIE.html Understand the Users metric: kzfaq.info/get/bejne/o9x1h6V1u9yVlYE.html Learn about how Audiences work in GA4: kzfaq.info/get/bejne/qsh2iLCUlcreZmg.html Set up a campaign traffic report to view your UTM tagged traffic: kzfaq.info/get/bejne/rcmmmsJ5yM-1o2Q.html Good luck and Godspeed in all things GA4! 🙂

@SaiedArya-ps2cf Ай бұрын

I must say, I was greatest training video I been lookin up pal.

@rooted-digital 27 күн бұрын

Thanks for the kind words. I'm glad it was helpful for you.

@pabloazzaro9052 Жыл бұрын

This is gold!

@rooted-digital Жыл бұрын

Thanks for the feedback, Pablo! Glad you found it useful. Best of luck to you in your GA4 journey!

@RAZR_Channel 7 ай бұрын

The Goals are clear : Rename Everything, Overbuild everything, assume that every user is a full time analtytics specialist willing to get a certification as complicated as the MCSE

@rooted-digital 7 ай бұрын

Ha! I think that about sums it up. I've found myself using another free tool (Microsoft Clarity) to supplement Google Analytics since it's way simpler and has some cool features. Depending on what you need your analytics tool to do, it might be worth checking out. Great for visualizing data (click activity, scrolls, etc). Not so great for creating custom events like GA is. Good luck! Just in case, here's how to install. It's fast.... kzfaq.info/get/bejne/o51xn9J41KiWeJs.html

@BlaQFireNation Жыл бұрын

Very clear & easy to understand. Thank you 🙏🏾

@rooted-digital Жыл бұрын

You’re quite welcome. I am glad you found it helpful and appreciate you taking a moment to share your feedback. Best wishes to you in all things GA4 !

@user-zn5tn9br3b Жыл бұрын

Good explain , good teaching , thx !!

@rooted-digital Жыл бұрын

I'm glad to hear you found it helpful. I appreciate the feedback! Best of luck to you on your GA4 journey! Ps. If you're interested in more GA4 resources, there is typically a new blog on the Root and Branch website every week or so. Just in case --> www.rootandbranchgroup.com/blog/

@ainaalharthy9747 Жыл бұрын

This is the best explanation so far !!!!!!!!!

@rooted-digital Жыл бұрын

Wooo woooo! Thanks for the encouraging words. I'm glad you found it useful. Best wishes to you in all things GA4!

@UrbangirlnLA 11 ай бұрын

Thank you thank you thank you for creating this video, it was super helpful and easy to follow along with.

@rooted-digital 11 ай бұрын

I'm so glad to hear it. Thanks for the feedback!

@Tara-iu9ft Жыл бұрын

Great presentation of GA4

@rooted-digital Жыл бұрын

Thank you, Tara. I appreciate you taking a minute to pass on your feedback. Best wishes to you in all things GA4.

@sbramble01 7 ай бұрын

Excellent video and resources. Will be watching more!

@rooted-digital 7 ай бұрын

Welcome aboard!

@tanmoygamer9720 Жыл бұрын

Good video.

@rooted-digital Жыл бұрын

Very generous of you to say so. I appreciate you taking the time. Wishing you all the best in your GA4 journey! 🙂

@sylvianwoko6453 7 ай бұрын

Thanks. This was super helpful!

@rooted-digital 7 ай бұрын

So glad to hear it. Thanks for watching and for taking the time to share this!

@purbacholprobashi5592 Жыл бұрын

This clear, concise and super learning tutorial, who really quick learner and understand how to optimize your time sense in youtube. Thanks for upload more for a newbie

@rooted-digital 11 ай бұрын

I'm very glad you liked it. Thanks for your kind and encouraging words!

@mosesmwale2759 4 ай бұрын

Great video thanks

@rooted-digital 4 ай бұрын

You're very welcome. Thanks for taking a minute to share your feedback.

@user-pe2wq8yh4t 11 ай бұрын

I found this just awesome, anyone can understand well about GA4 by watching this carefully. Thanks a lot.

@rooted-digital 11 ай бұрын

Hey hey! You're most welcome. I'm grateful for the feedback and glad that GA4 makes more sense to you now after watching.

@user-pe2wq8yh4t 11 ай бұрын

@@rooted-digital Really thank you again. Good luck to you for upcoming events.

@AlexBurov-wk8my Жыл бұрын

top vid for learning GA4 basiscs

@rooted-digital Жыл бұрын

Glad you found it helpful, Alex! Thanks for the feedback.

@prakashkharat2261 3 ай бұрын

You are a true gem😊

@rooted-digital 3 ай бұрын

Glad it was useful. 🙌

@rishitejaa2482 8 ай бұрын

Bro.. thanks a lot you just saved my day❤❤❤❤❤ subscribed 👍👍👍 thanks for the content

@rooted-digital 8 ай бұрын

I'm very glad to hear it. Thanks for watching and I wish you all the best with your GA4 journey!

@scottbarnett488 Жыл бұрын

At 9:25 in the video, you show a quick/simple example of a Source Medium Traffic Report. I don't see that report in my version of GA-4. I haven't researched this too much (yet), but it looks like this report is no longer standard and you have to build it yourself? Or am I making this too complicated?

@rooted-digital Жыл бұрын

Hi Scott, thanks for the thoughtful comment. You're right that GA4 no longer has a default Source / Medium report. You *can* however, change the primary dimension in the traffic report to see traffic at that level (instead of Default Channel group). This video that I'm linking here shows you how to add a stand-alone Source / Medium report if you would like: kzfaq.info/get/bejne/hNSWhKlm2Li-oqM.html Good luck and Godspeed to you!

@user-tl7qs1fj4q 7 ай бұрын

Hey Zach, your videos are consistently helpful, thank you so much for posting. I have a reporting question for you: A number of clients have reached out to me looking for cross-device assisted conversions/conversion paths, for instance, confirming if mobile users come back to convert on desktop. Do you have any idea how to set that up? From what I understand the tracking is still cookie-based, so this is probably impossible. I thought Google Signals would provide some insights, but I don't see anything online suggesting that that's true.

@rooted-digital 6 ай бұрын

Hi there. Thanks for the encouraging feedback and the good question. You're right that Google Analytics 4 doesn't really do cross device tracking by default. User ID tracking might be your best bet, although that's a whole different ball of wax. Support article. support.google.com/analytics/answer/9213390?hl=en And another link that might be a useful read: www.optimizesmart.com/cross-device-reports-in-google-analytics-via-google-signals/ Good luck! Keep me posted if you go down the User-ID road. I'd love to learn from your experience.

@cybersecgeek5326 Жыл бұрын

Sometimes it is difficult to follow you. Please don't say "in those same settings". Rather repeat where the settings can be found. Great tutorial though!

@rooted-digital Жыл бұрын

Thanks for the feedback! If you've got it handy, please let me know where the timestamp is for one of the times this happened. I'll check it out and make sure I know exactly where I'm doing it. Either way, I'll make a note for the future. This is helpful.

@CheletheCello Жыл бұрын

We don’t have Google tags on our site. I was not the one who set up UA, and I’m a beginner with Google analytics in general. Is this something that is required for GA4?

@rooted-digital Жыл бұрын

Hi there. Google Tag Manager is not required to set up GA4. There are basically 3 ways you can install GA4. 1.) Manually insert the GA4 tracking code on your site. 2.) Use a plugin or integration to install the GA4 tracking code on your site. 3.) Use Google Tag Manager to install the GA4 tracking code. I personally think option 3 is best for a number of reasons, but the other options can work fine as well for a basic setup. I hope that helps. If you want to share what kind of website you have (WordPress, Wix, Squarespace, etc), I might be able to share a little more. Good luck!

@Motivation.1.07 10 ай бұрын

hi can I just set a goal for when customer arrive at the thank you page so I know that they purchased and so I don't need to use gtm?

@rooted-digital 10 ай бұрын

Yes you can! Check out this blog for a walkthrough: www.rootandbranchgroup.com/ga4-custom-events/ You can scroll down to "How to Configure a Custom Event in GA4" so you don't waste your time. Feel free to let me know if you have any questions and I will do my best to help. Good luck.

@Motivation.1.07 10 ай бұрын

@@rooted-digital thank youuu

@rooted-digital 10 ай бұрын

@@Motivation.1.07 You're most welcome!

@julial6525 10 ай бұрын

In Google Tag Manager I don't see any workspaces, etc only : Configuration, History, Admin. Curious how to edit tags and triggers?

@rooted-digital 10 ай бұрын

Hi there. Is it possible you don't have the highest level of access possible in your GTM account? That might explain why you don't see workspaces. In terms of editing tags and triggers, this explainer of how GTM works might help: www.rootandbranchgroup.com/google-tag-manager-basics/ And if you want a specific example for an event, this walkthrough of advanced scroll depth tracking has a written version and also an embedded video that goes through the process: www.rootandbranchgroup.com/ga4-scroll-tracking/ Let me know if this answers the question. Best of luck!

@whatisdatt 9 ай бұрын

Hi, thanks for recording and uploading this. Now I don't think this video is actually beginner friendly. I mean for someone who's not used it before. It seems it's for people who have used UA in the past transitioning to GA 4. I haven't used UA either so I was confused right from the beginning. I stopped watching at 14 minutes 😢

@rooted-digital 9 ай бұрын

I appreciate your honest feedback. This is really helpful for me to know and I'm sorry you wasted 14 minutes you won't get back. If you're up for a written version, this is the most comprehensive Google Analytics Beginner's piece that I've written. There's a small bit about comparing to UA in the beginning, but you can ignore it. www.semrush.com/blog/google-analytics/ If you decide to give it a shot, I'd be curious if you think it's any better. I'm going to work on a new version of this video that won't spend any time messing with Universal Analytics. It won't be helpful now (they take me a long time to film and edit) but sometime towards the end of this year or early next I'll have a new one. So even if it doesn't help you, thanks for making life easier for someone else. Cheers!

@nithiyatalks 10 ай бұрын

Is this possible to share the PPT?

@rooted-digital 10 ай бұрын

I appreciate you asking, but I keep the live files for client trainings and things like that. Thank you though! And if there’s a specific portion you’re most interested, there might be a PDF I could dig up.

@NivedLasit Жыл бұрын

But the ga4 reports and UA reports are different for the same day. Why is that?

@rooted-digital Жыл бұрын

Hi Nived, The data model works differently in GA4 compared to UA. There shouldn't be major differences, but there are definitely different number for things like sessions and event counts simply because the data is collected differently. For something like session count, there are also different session timeout rules in GA4 which can lead to different numbers. I had made this video on that subject (kzfaq.info/get/bejne/aZeCYJiom7e7l40.html) when I saw some different numbers in my account. I'm with you in wishing there was 100% consistency between the two platforms, but I just don't think that will ever happen. Instead, my goal has been to get a general understanding of where the differences are in my own data, and then use that to help set my expectations for the future GA4 world. Thanks for the thoughtful comment and best of luck to you! Ps. This video has more about the data model in GA4 vs. UA if you really want to geek out on it: kzfaq.info/get/bejne/p7OJnqWTupjTpIE.html

@katieoconnell317 6 ай бұрын

should there be revenue shown for events? Your video shows $0 and I'm seeing the same for mine. However, we are selling product, so I would think it would recored $ per each event.

@rooted-digital 6 ай бұрын

Hi Katie, I don’t have an ecommerce store so I don’t have any revenue metrics there. If you want to share what kind of ecommerce site you have (Shopify, WooCommerce, Wix, etc, etc) I can send you a little more info that might help.

@tube.brasil 11 ай бұрын

Google hired Satan to develop this horrible UI and make our lives miserable. Thanks for the exorcism.

@rooted-digital 11 ай бұрын

No kidding, the best comment I've received this month (at least). Thanks for the laugh! Also, I think you might be on to something. They definitely did not make things easy for us...especially those of us who aren't natural developers. If you decide to give GA4 a chance, this video here lists 8 places where I think it's actually better than UA. I still am sad UA is gone, but there are places where our analytics lives might be a little better. kzfaq.info/get/bejne/b5iof6qXxpmrmH0.html (Ps. sound was recorded too low...sorry about that).

@SoccerDevil 7 ай бұрын

You talk too slow man. People have low attention span, try tailoring your content to this information.

@rooted-digital 6 ай бұрын

Maybe just slower mental processing power over here. 😜 Either way, feel free to speed things up using the settings playback speed if you check out anything else on the channel. Cheers!

@ahmedkhalil4601 Жыл бұрын

This me too I was very comfortable with UA, no I am feeling like a beginner dealing the GA for the 1st time but thanks for all the effort you did to save us

@rooted-digital Жыл бұрын

Thanks for the kind words. It will be a bumpy road but I think we will get there! : )