Google Analytics 4 Segments (how to create and use them)

Рет қаралды 31,539

Analytics Mania - Google Analytics & Tag Manager

2 жыл бұрын

Learn how to create segments in Google Analytics 4 and where can you use them. In this video, I explain:
* What segments are in Google Analytics 4
* How to create segments in Google Analytics 4
* What are user, session, and event segments in GA4
* Examples of segments and how to apply them in your GA4 explorations
=== LINKS ===
Subscribe to our KZfaq channel / @analyticsmania
✭ In-depth guide: Segments in Google Analytics 4
www.analyticsmania.com/post/g...
📕 Free e-book: Getting Started with Google Analytics 4
www.analyticsmania.com/p/gett...
⭐⭐ Google Analytics 4 course ⭐⭐
www.analyticsmania.com/course...
✭ Free form explorations in Google Analytics 4
• Free form exploration ...
✭ Funnel explorations in Google Analytics 4
• Funnel Exploration in ...
✭ Path explorations in Google Analytics 4
• Path Exploration in Go...
✭ Predictive metrics and their requirements
support.google.com/analytics/...
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook / analyticsmania
✭ Twitter / fedorovicius
✭ Linkedin / fedorovicius
Subscribe to our KZfaq channel / @analyticsmania
#googletagmanager #googleanalytics4

Пікірлер: 34

@JosianneThessereault 23 күн бұрын

Hey Julius, thanks for info! I may be wrong, but if ever you want to compare all users versus a specific segment, the line that shows the total does the work for you, so there's no need to create an "All users" segment.

@heenadawnak2760 Жыл бұрын

the granularity of information mentioned here. its amazing!!!

@kerstinlimberger2524 2 жыл бұрын

Thank you for your amazing videos! They help a lot! I have one question: How did you the the page path + query string? I am new to GA4 and i am very much struggeling with the custom dimensions and metrics and when I have to define them. Thank you for your answer!

@absbi0000 6 ай бұрын

Dude AMAZING break down. Thank you.

@mohammarvalentin9894 Жыл бұрын

Grateful for your videos !

@MiguelPerezDiaz 2 жыл бұрын

very helpful video. thanks for posting

@allthingsinteractive470 11 ай бұрын

Great piece, thank you.

@basharmohammad5353 2 жыл бұрын

Amazing! Many thanks

@sobrisobri4530 2 жыл бұрын

very helpful thank a lot

@BretonSamuel 2 жыл бұрын

Very cool thx !

@user-uq5hm7ps3h Жыл бұрын

Hi, I have a different question. In one of your videos, I saw how you enabled the traffic_type = internal parameter. So rather than filtering it, I created a custom dimension. Can I use it to segment my traffic here in Explorer?

@karloslitchetanheim6873 2 ай бұрын

Very useful, thank you

@ArturPakosch Жыл бұрын

Thanks for the very helpful Video! I have a page with several languages that I want to seperate via page path (for example /es/), when I apply that filter and look for the page pathes there still are some other languagefolders in it sometimes (even when I excluded them). Any Idea why that is?

@mansourniang7339 Жыл бұрын

Hello Thanks for your video , i wanna know it's not possible to create a link to export the segments that we created ?

@hamidrezakarami3528 2 жыл бұрын

How we can have a segment that they've seen 1st page and haven't seen 2nd page? We had it in GAU as events in segmentation

@katiecronauer5310 2 жыл бұрын

Thank you! Super helpful video. Have you found a way to integrate segments or audiences from GA4 with Google Data Studio? Data Studio doesn't appear to have an option to add segments as it does for UA data.

@AnalyticsMania 2 жыл бұрын

Yes, there is no such option (at least now)

@katiecronauer5310 2 жыл бұрын

@@AnalyticsMania Bummer! Thank you for confirming (fingers crossed it comes soon)

@xjpariona 2 жыл бұрын

Hi! thanks for the videos, they are very useful. I set up my GA4 about 30-40 days ago, I'm learning to adapt to the new interface, however I try to get demographic data like "gender" "age" but GA4 doesn't give me any information, I get "0 results". On the other hand, with GA Universal, the sex or age segments work great. Could you give me your opinion?

@AnalyticsMania 2 жыл бұрын

You haven't enabled google signals

@user-dr2iq8kt7c 4 ай бұрын

Hi, I am wondering, will that be possible to create a segment for engaged sessions in GA4? Thanks

@user-fm9yh5uk4o 5 ай бұрын

Hi, amazing vids - I have tried to set up a new 'all user' segment in Explore>variable>segments>+>user segment> Page / screen > path & string query> contains '/' at any point in time. Then here is where the issue lays, before saving I can see in 'Summary' users in this segment is populated (39k). But when saved and dropped into 'segment comparisons i get no data and page reads 'No data available'. any thoughts?

@user-xt3yr7sj9e 2 жыл бұрын

How I can track assisted conversion in ga4

@oliver.n278 2 жыл бұрын

What kind of use is an "Event Segment" good for? I get the idea of the former "User Segments" And "Session Segments" but why would you only want data of a certain event?

@AnalyticsMania 2 жыл бұрын

If you want to include only certain events in path analysis for example

@user-xg8hb9ot2r Жыл бұрын

Pretty lost here for a unique request: I am tracking button clicks with a custom parameter of "button copy" so I can see total button clicks and also which buttons users are clicks. I would then like to layer in source/medium to see where these users come from. Totally stumped converting this request from UA that I used consistently and see the same data in G4.

@adamgreco_amplitude Жыл бұрын

Is it possible to make custom predictive segments (assuming the threshold is met) or can you just use the ones provided by GA?

@AnalyticsMania Жыл бұрын

Only built-in predictive metrics can be used (and that list is short). Currently available: Churn probability, in-app purchase probability, predicted revenue, purchase probability.

@adamgreco_amplitude Жыл бұрын

Thanks!@@AnalyticsMania

@fernandojconti 2 жыл бұрын

Hi. I don't have the "Exploration" option on my GA company account. I'm only see Home, Customization and then REPORTS: Realtime, Audience, Acquisition, Behavior and Conversions. I need to Use the Shop App pay transaction ID to create a new segment (session not user).

@AnalyticsMania 2 жыл бұрын

Check your permissions in the property