Google Tag Manager Button Click Tracking (2021) for Google Analytics 4 (GA4)

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Күн бұрын

Learn how to set up Google Tag Manager to track button clicks into Google Analytics 4 (GA4). In this video, you will learn how to use variables, tags, and triggers in Google Tag Manager to track button clicks on your website into Google Analytics. You will walk through two examples covering a button for an email newsletter and an add to cart button.
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You can use Google Tag Manager to track button clicks on your website. For example, you can use a trigger in Google Tag Manager to track when someone adds an item to their shopping cart, when they complete a form on your website, or click another button. In most cases, you will be able to use one of the built-in variables in Google Tag Manager to identify the particular element someone clicks. You can then use the value of the variable to configure a trigger that controls when to fire a tracking tag (for example, a Google Analytics 4 event tag).
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Пікірлер: 85

@vesta_zvezdochkina 2 жыл бұрын

I now have a favorite guy on KZfaq! Thanks a bunch!

@jonathanriddle9644 2 жыл бұрын

As others have said, you really do have a superb way of getting across the steps in such an easy to understand way. Don't ever stop!

@fredrikaalborg9136 Жыл бұрын

I finally understood how to create tags and triggers! Thank you!

@drewnorman3632 Жыл бұрын

You have the best voice for these videos. Great job

@EdwardYYZ 2 жыл бұрын

KZfaq videos are usually a last resort for me, as 98% of them are excruciatingly painful to watch, but I stumbled upon this one today and am thoroughly impressed. If there aren't awards for KZfaq excellence, there should be, and Loves Data should be a finalist!

@backpay4businesses 2 жыл бұрын

This was a HUGE help! The way that you explain how each piece works and the cadence of your voice made this the most helpful tutorial I've found after 4 weeks of working on our Google Ads. Subscribed and a ever-appreciative.

@vojtasplinar 3 жыл бұрын

I was just watching your previous video about GTM button click tracking for UA haha. Perfect timing, thanks so much and keep up the good work! :)

@stylishdoll3479 Жыл бұрын

Benjemin - You're awesome. I really love the way you teach, step by step and everything in detail covering all problems and removing confusions. I was wondering the Google Tag Manager is extremely difficult thing but you removed this misconception from my mind. Keep educating us!

@Vemovemo1 2 жыл бұрын

Great to see an updated, very well explained video about this! Thank you.

@josephnewton4170 2 жыл бұрын

Great instructions, You sound like the voice over guy from the headspace app 💆‍♂👌

@Digitaleer 3 жыл бұрын

Thank you, it was a great tutorial and worked the first time!

@alperenozkan 3 жыл бұрын

This tutorial helped me a lot and lifesaving. Very clear and understandable explanations for anyone. Thanks LOVESDATA .

@anandimerchant5180 2 жыл бұрын

Thank you! Great job. I have seen some of your videos before this, and they were all very helpful.

@bienestart3165 2 жыл бұрын

Great video! Thank you very much from Spain!

@robertasa6246 3 жыл бұрын

I love your voice and the way you teach us. Thanks for sharing your knowledge 😀

@nitrixskate 2 жыл бұрын

Thank you bro. I've been trying to do this for months and this is the only video that actually explains it well.

@LovesData 2 жыл бұрын

Awesome! So glad it helped!

@dwytube 3 жыл бұрын

Excellent tutorial!! I have viewed a few on this topic and , this is by far the easiest to follow and the best explained. Keep creating these quality videos! 😃👌👍

@LovesData 3 жыл бұрын

Awesome! Great to hear.

@ivyclark70 2 жыл бұрын

Great video, I love the way you articulated the steps so clearly. Thanks for sharing.

@LovesData 2 жыл бұрын

So glad you liked it Ivy!

@salamanderpublishing9473 Жыл бұрын

Such a helpful, clear tutorial.

2 жыл бұрын

Great tutorial, thanks a lot!

@stevenmugishamizero8471 2 жыл бұрын

Huge thanks!

@percypol30 Жыл бұрын

absolutely super video and as easy as possible explained! Great job keep going :)

@moebiusdroste8293 2 жыл бұрын

you are the best! thank you

@geopanagiotopoulos9894 2 жыл бұрын

dude you rock!

@yvindrlosnegard7669 2 жыл бұрын

Your awsome!! Thanks

@patcharichweeraprajak1752 Жыл бұрын

Thank you so much u r my hope for starting to learn gtm and ga4

@chapterme Жыл бұрын

Chapters (Powered by ChapterMe) - 00:00 - Intro 00:42 - Overview of the process 02:03 - Identify the button you want to track on your website 03:45 - Another way to identify the buttons 04:10 - Variables 04:20 - Enable all of the built-in variables 04:34 - Triggers 05:03 - Use Tag Assistant to identify what we can use to track 07:11 - Remove the trigger 08:12 - Create tag to send data to Google Analytics 09:23 - Name your event 10:25 - Need to add a condition to the trigger 11:17 - Tag for the add to cart button 12:18 - Create a new trigger 13:15 - Preview the container 13:57 - Tag assistant tab to check tag fired and publish container 14:41 - Summary

@infinityclicks4582 2 жыл бұрын

Excellent - Very well explained. Thanks

@kubdigital 2 жыл бұрын

Great video - very useful

@daryayukimenka2361 3 жыл бұрын

Thank you so much! super detailed and helpful. I'll ask our dev to install Tag Manager & GA4 and will make sure we are tracking the different buttons on our homepage e.g. Top Sellers, Explore etc to understand which buttons, sections and CTAs work.

@MahavirSingh007 2 жыл бұрын

Perfect buddy...it worked like charm!!

@LovesData 2 жыл бұрын

Awesome. So glad it helped!

@m_reis 3 жыл бұрын

very helpful - thank you 🙏 so much!

@LovesData 3 жыл бұрын

I’m glad you found it helpful!

@astravelercom 2 жыл бұрын

Just like other tutorials, it's amazing. How to add this as a goal or conversion to the GA4 itself? Thanks

@hilaz7417 3 жыл бұрын

Hi, thanks for this wonderful tutorial! So helpful! Do you know if it's possible adding button-specific events via GA4 events/conversions interface, or if this specific thing can only be done via tag manager? I tried doing that on GA but the click class / ID etc. are missing from it, So I'm guessing it might not be possible. Thank you!

@EVANA11RAHMAN1 2 жыл бұрын

Very useful.

@erwin7642 Жыл бұрын

Thanks for the great video. Works like a charm, just waiting until I can setup the conversion in GA4, but I already saw a button_click :)

@LovesData Жыл бұрын

I'm glad it helped!

@tracycook5002 2 жыл бұрын

Great Tutorial!

@LovesData 2 жыл бұрын

Thank you Tracy!

@greenman1388 2 жыл бұрын

Hi Benjamin, Is there any way to create a button click tag in GTM for mobile app or creating in firebase the only way? If developer add some data to data layer for mobile app then can I track it by using variables and then adding tag? In GTM “mobile app” is there any way to see the fired tags and data layer in Google assistance? Thank you

@drewnorman3632 Жыл бұрын

We need to track impressions in a Carousel that will contain 4 banners that each have a CTA to a landing page. Would we apply the same actions and triggers as you have explained in this video?

@jackmarketing Жыл бұрын

Helpful tutorial. How can i upload my old annotations from uniersal to GA4?

@user-yf6rp4rm8e 3 жыл бұрын

Your video teaching is very useful. thank you Want to know how shopping websites use GTM to track conversion rates?

@elleummen Жыл бұрын

Great Work. How can I move annotations from Universal to GA4?

@RoseMark-oo7zx Жыл бұрын

Hello! As you have mentioned, I have made a tag add to cart as it is. But, still in GA4 - Ecommerce Purchases , items added to cart is not shown but item purchased and item revenue is. Thanks

@mauricioherrera9959 3 жыл бұрын

Hi, thank you so much! Amazing tutorial! I am using a "tester" website and then a real live website for the project I am working with. On the tester website everything was firing accordingly I was able to create 4 triggers and tags based on click link - link ID variable, but on the live website even though that while I inspected the website it shows the data-id, when I am on preview mode in google tag manager most fields appear empty, and therefore making it unable for me to create a trigger. The key difference is that on the tester version it was triggering a "Click" event and a "Link Click" event, but on the live version the Link Click event is not firing (where the variables were located) only the "Clicks" event. I do have all variables for clicks activated, any idea why this is happening? I am a bit stuck :s

@atlassrilanka956 Жыл бұрын

When I'm creating events for GA4, is this event auto appear into analytics 4? I mean do I need to create any custom event in GA 4 according to this same event name?

@DG_thescorpian Жыл бұрын

Hi, Is there a way we can track button click on via GA4?

@apollositeire2244 Жыл бұрын

For shopify I tracked the Checkout button and named the event as checkout_started. This way I can create funnels of checkout initiation. It's not much since checkout steps can't be tracked on shopify, but at least, I know someone initiated checkout.

@BhushanAkolkar 2 жыл бұрын

Hi Benjamin, I had a doubt with newsletter. What if someone clicks the sign up button without entering their email. The tag will still fire in this case. I want the tag to fire only when someone has added the email. What shall we do in that case?

@selectedmedia9887 3 жыл бұрын

Hi Loves data. How will these clicks appear in the GA 4 reports after the GTM tags and triggers have been set up? Is any kind of enabling required in GA4?

@kristyanngislason 2 жыл бұрын

I have the same question

@ChrisEasler 2 жыл бұрын

Hi love the excellent videos. Question: Is there a way to set up GTM GA4 to pull in events for all Click IDs or Click Classes instead of creating a GTM tag for every button click we want to track as a conversion in GA4? Kind of like using the page_view event in GA4 and using page_location to specify the page to be a conversion? I have set up a GTM tag that does pull in the Click IDs into GA4 named all_button_click_ids and for the event parameter for each event it is pulling each click ID in. But don't know how to set up the conversion in GA4 to get it to track a specific button click ID. In the Configuration>Create event I have event_name as "equals" all_button_click_ids but not sure how to specific the specific button with the ID gform_submit_button_29 as the specific conversion event I want to track as a conversion. I feel I'm close, any help would be great, thanks!

@delanocronie 3 жыл бұрын

I don't see the name click in the summery. Can you help my with that?

@ArbitraryLifestyle 2 жыл бұрын

Where will these button clicks show up in Google Analytics reports??

@Gluxable Жыл бұрын

Hello, I followed the tutorial step by step, but there is no "Click" section in the google tag manager during preview. What am I missing?

@scottatbuzzmaven 10 ай бұрын

I've done this many times, but have a question. Have you had problems with massive numbers of button clicks showing up in GA4 that do not appear to be real? We have hundreds per day triggering clicks on the button (our set up uses click classes, and the button is unique on the page.) I guess it could be bots?

@chanduaki6848 Жыл бұрын

Is there any tool or script for testing all the clickIDs (EX: 100) in the website (or) please suggest the best possible way to do the testing effectively

@filipepaivaesousa9105 Жыл бұрын

Hi There, the add_to_cart event is not showing up in my events (GA4) but it's showing in debugView. Is it normal? Should I set up anything else or just wait (just did this 30min ago)?

@oskarsvensson1358 3 жыл бұрын

I noticed that on my squarspace page, the ID changing after every reload, despite it should be unique? And when adding multiple contact-buttons, the naming are the same of the button. Which leaves me with only Click Text left? I prefer not to use "Click text", since I may change the CTA. Whats best practice?

@LovesData 3 жыл бұрын

Use the class like I do in the video. The IDs for Squarespace change.

@lekkeranoniem4505 2 жыл бұрын

Great tutorial! I just need help with 1 thing: where can I find the created event in GA4? I assume I should see the new event under Engagement -> Events, but it's not there. I've tested my tag in GTM and everything is working fine. Just need to find the event now in my GA4 reports. Anyone? :)

@compassionsuisse 3 жыл бұрын

Hi thanks for this very useful tutorial. i only have a problem: i can see the event on the real time screen of Analytics GA4 but when clicking on the "event" button in the admin, it does not show up. Any idea ?

@LovesData 3 жыл бұрын

Hey there, you should be able to see data processed into the standard reports within 12 to 24 hours. I suggest checking the date range for that report first.

@compassionsuisse 3 жыл бұрын

@@LovesData ah yes this is what i realised afterward... as long as the event is showing on the live report, that means it's working. Thanks again

@LovesData 3 жыл бұрын

I am finding the standard reports take around 4 hours to populate in GA4 which is longer than Universal Analytics.

@alexjohntech Жыл бұрын

So informative👌 How can I add annotations in GA4?

@gimenaveloetcheverry810 2 жыл бұрын

Great tutorial! I'm having the following problem: I set up a Google Analytics 4 property. I added the new property in my Google Tag Manager and allowed it to run for a few hours and verified it is collecting data correctly. I set up new tags in Google Tag Manager using the new GA4 Events. I tested the changes using the preview mode and verified that the tags are triggering correctly. I published those changes and they are now live. I have no filters turned on. These events are not showing up in the new Google Analytics 4 "All Events" view. How can I solve this issue? Thanks

@mairiwilson4530 2 жыл бұрын

Im having the same problem, despite the events firing in debug mode, they do not show in all events. I set up a batch of events about 1 month ago and all pulled through within minutes. Any event created since then wont pull through. Im going daft trying to work out what is wrong with it.

@softhints 2 жыл бұрын

Hey Loves Data, can you please add video on topic: Track ‘Dark Theme’ in Google Analytics 4 (GA4 and GTM). Thank you for the great content. One suggestion - adding chapters to your videos will make them easier to follow.

@freshrosaparks2954 3 жыл бұрын

Hi Ben :) Thanks for your great video I have a question about google analytics. I have the google pixel in my website since one year but i have never created a google analytics account yet. I want to create a google analytics now for my website. It's possible to retrieve the data from my google pixel to have my website analytics from the past or it's too late ? Thanks a lot 🙂

@LovesData 3 жыл бұрын

I’m glad you liked the video! Unless you created a Google Analytics account, along with a property, you won’t be able to access any historical data.

@freshrosaparks2954 3 жыл бұрын

@@LovesData Thanks a lot for your insight

@rickwierenga3766 2 жыл бұрын

i have a problem. Google debug viewer only shows that some one has triggerd a tagg when i do it. not some one else. for example when my brother clicks on the button with his computer it doesnt show anything. some one help pls?

@mairiwilson4530 2 жыл бұрын

does your brother have the chrome debug extension enabled?

@jamesstables6636 2 жыл бұрын

Man there's only 2 things this month that have really got me feeling so damn irritated and that's trying to renew my health insurance through the Healthcare marketplace ... and Tag Manager. The amount of convoluted BS you need to do to simply say "hey GA, when someone presses ButtonX record that for me. Thanks". I've watched this video 5 times and still can't get my head around how it all connects yet I can code complex CSS, HTML, PHP and build Ikea furniture. Does anyone know of an article or video that simply shows the most basic version or steps of ONE SIMPLE EXAMPLE to get GA to record ONE button click using Universal Analytics in Tag Manager? Thank you in advance.