Google Webmaster Tools | What are Google Webmaster Tools? | Google Webmaster | Google Search Console
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Welcome to this ProfileTree video!
In this video, we are going to discuss Google Webmaster and Google Webmaster Tools and how you can use these to support the growth of your business in the digital space.
Google Webmaster Tools, now known as Google Search Console, is a free service offered by Google that helps website owners, webmasters, digital marketers, and SEO professionals monitor and maintain their site's presence in Google Search results. It provides a collection of tools and resources to understand how Google views your site, optimize its performance in search results, and troubleshoot potential issues.
Here are some key benefits of using Google Search Console:
Identify Crawling and Indexing Issues: Google Search Console helps identify any problems Google's bots might have in crawling and indexing your website. It alerts you to any errors that might prevent your pages from being found in search results.
Monitor Backlinks: You can see who is linking to your website. This can help you understand which content is attracting the most links and who your biggest advocates are.
Submit Sitemaps: A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. You can submit your website's sitemap to Google to help it understand your site structure and find new pages.
Check Mobile Usability: With the increasing emphasis on mobile-first indexing, Google Search Console has a feature that lets you check and ensure that your site is mobile-friendly.
Search Queries and Performance: Google Search Console provides a comprehensive report of keywords that users have typed into Google Search to land on your website, and how well your site performs for those queries. This includes information like clicks, impressions, click-through rate (CTR), and position in the search results.
Security Issues: If Google identifies any security issues with your website, such as malware or hacking, you will be alerted through Google Search Console.
Core Web Vitals and User Experience: Google's recent emphasis on user experience as a ranking factor can be monitored through Google Search Console. It provides reports on loading performance, interactivity, and visual stability of pages, all of which contribute to user experience.
By using Google Search Console, you can ensure your website is accessible for Google to crawl, understand how your site is performing in search results, and discover areas that could benefit from optimization. This is vital for SEO and for the overall success of your site.
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