IMPORTANT UPDATE: "Conversions" in Analytics are now called "key events". The steps in this video still apply, though the name has changed. Learn about key events and how to create key events in Google Analytics 4.
Read more about key events in GA4:
-- support.google.com/analytics/...
Read about the conversions / key events naming update:
-- support.google.com/analytics/...
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• Analytics Academy on S...