Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

Рет қаралды 490,176

Күн бұрын

Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.
Qualitative vs Quantitative vs Mixed Methods Research: Overview
00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts
KEY RESOURCES
FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES
Research philosophy & paradigms - gradcoach.com/research-philos...
Qualitative vs quantitative approaches - gradcoach.com/choose-research...
Research design options (qualitative and quantitative) - gradcoach.com/research-design/
Sampling methods - gradcoach.com/sampling-methods/
Qualitative analysis methods - gradcoach.com/qualitative-dat...
Quantitative analysis methods - gradcoach.com/quantitative-da...
Descriptive statistics 101 - • Descriptive Statistics...
Inferential statistics 101 - • Inferential Statistics...
Saunder’s research onion - gradcoach.com/saunders-resear...
To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at gradcoach.com/blog/.
For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at gradcoach.com/.
Our Socials
🟢 Facebook - / gradcoachintl
🟢 Twitter - / gradcoachdotcom
🟢 LinkedIn - / grad-coach-intl

Пікірлер: 255

@trevorlibra1 Жыл бұрын

Im about to start with my research proposal and this presentation gave my confidence a considerable boost. Great stuff.

@tasneemali4970 2 жыл бұрын

Thank you for your time in giving these jewels to the students out there!

@kyleolin3566 2 жыл бұрын

Thank you so much. I am preparing for a research paper and my brain is fried after reading about all of this stuff out of a very dense textbook . This video has helped me to get my head straight.

@mobeenemmamally8344 2 жыл бұрын

I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!

@GradCoach 2 жыл бұрын

Glad it was helpful!

@timethomas8169 2 жыл бұрын

You are the best frankly! Thank you so much for this incredible and supportive video!

@shal5660 2 жыл бұрын

I handed in my dissertation yesterday and I just wnat to say thank you guys so much! Your videos were so sso helpful, from the presentation of the project to the discussion and conclusion, the guided me and I really appreciate the time and effort you put into making the videos! Thank you!!

@GradCoach 2 жыл бұрын

Well done, Shal. Glad to hear that our content was helpful to you :)

@ansakhan..43350 2 жыл бұрын

I need your help dear

@salaheldin00 Жыл бұрын

Hi! It was such a brilliant lecture and I really learned a lot of useful information and knowledge through. Thanks once again for all your great efforts.

@aydidmahamed6500 2 жыл бұрын

Thank you very much.Realyy you helped me. I was writing my thesis titled Public diplomcay and your teachings me allowed me to write well.

@thembinkosisbusisomasinga2811 11 ай бұрын

Thanks for your presentation, I learnt a lot and I believe way forward i am confident with my research following your channels

@shreyabadakh8961 Жыл бұрын

Thank you so much for sharing this awesome video! I am starting with my research proposal and this video helped clarifying my doubts.

@simangafoster4504 2 жыл бұрын

I failed my first research paper and with the help of your videos I’m certain I’m going to pass my paper.Thank you!!!

@Its_yaBoi18 10 ай бұрын

I'm curious, did you pass?

@kondwanibanda7819 10 ай бұрын

Did you?

@matthewlo55 9 ай бұрын

DID YOU?

@elikajohnson2176 9 ай бұрын

Exactly why I'm here

@yopromv 6 ай бұрын

Did you pass bro 😂

@deborahwilliams9424 Жыл бұрын

Excellent, thanks, Emma; great information!

@MsUltimateCookie 2 жыл бұрын

Great job explaining the concepts! This video was really helpful!

@GradCoach 2 жыл бұрын

Glad it was helpful!

@NicoleSmith-gc9vn 5 ай бұрын

Great explanation and breakdown! Thank you.

@lampshade3795 2 жыл бұрын

WOW this is extremely helpful! Thank u!

@habtemichael952 Жыл бұрын

I got major tips to complete my research work. Thank You!

@ikrambouras7479 2 жыл бұрын

I would like to say thank you so much for this great work , this video makes it clear enough to understand the difference between the 3 research methods .

@user-vc3ud2nl7u 3 ай бұрын

These video helps me understand the research approaches and need to watch more of these video

@mohamedmuctarrjalloh2591 2 жыл бұрын

Thank you very much for this video I understand your presentation well

@zahmed7 2 жыл бұрын

very useful and well structured info..thanks

@molebiemangkaone8406 2 жыл бұрын

Good evening. Thank very much for a informative and insightful lecture. Kind regards .

@OmarTahir-xx9yq 4 ай бұрын

Thank you vey much, easy and effective to understand

@GradCoach 2 жыл бұрын

FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM 1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR

@JOSEPHKIMEU-rt7bp 4 ай бұрын

I have really learnt a lot from your presentation and will be utilizing the lesson in my research project.

@zebedimuga7049 2 жыл бұрын

I love the video very well taught good presentation i learned so much

@tameezrazwkhan5119 Жыл бұрын

Wow finally a useful video.... I've been searching for 7hours... Thank God

@ellysdiary Жыл бұрын

Your videos are so helpful and insightful! Thank you so so much for doing this!

@GradCoach Жыл бұрын

You're so welcome!

@Khushb00_30 7 ай бұрын

Thank you so much❤. Great explaination.

@user-fj2kk4qv4x 4 ай бұрын

Thanks a lot for this guide. I just started my MSc programme last month, now am faced with this challenge of drafting a research question, methods and approaches to use and lastly defending this project. I feel relived now and I pray to get it correctly. Thanks

@GradCoach 4 ай бұрын

You can do it!

@terwaseemmyirtwange1300 Жыл бұрын

Thanks you a million times over. This really helped me in ways you can't begin to imagine. I appreciate you.

@GradCoach Жыл бұрын

Glad it helped!

@rekhairekhai1736 Жыл бұрын

Thank you so much for this informative video.

@dubamoomukoro1864 Жыл бұрын

I wish l had seen this video before starting my thesis, it would have made my research easier, but thanks all the same, l gained a lot from your insightful lecture 🙏

@GradCoach Жыл бұрын

Good luck!

@coranmavie6606 2 жыл бұрын

Thank you so much, i like a lot your method in explanation especially when you simplify the idea and make it understandable for all this is why i wish you all the best in your career and more sucess

@GradCoach 2 жыл бұрын

You're very welcome!

@NancyChen0428 2 жыл бұрын

this channel deserves to be viewed by more people! It's a treasure!

@GradCoach 2 жыл бұрын

Thanks for the kind words :)

@chips3393 Жыл бұрын

This is making the understanding of challenging terminology A LOT more easier / accessible for a neurologically challenged potato like me. THANK YOU!

@GradCoach Жыл бұрын

You're welcome :)

@norahmauti4843 Жыл бұрын

Very Educative Videos indeed. I am learning a lot and gaining a lot confidence in Research. ✅

@makoboyolandamakhura1974 2 жыл бұрын

Thank you, thank you, thank you. I now finally know how to distinguish the two and how to apply them :)

@GradCoach 2 жыл бұрын

Glad it was helpful!

@nukemairimusic3742 2 жыл бұрын

a big applause for this amazing lady ! huge help ! thank you :-)

@EstherMsoka-ny3tg Күн бұрын

Am so grateful for your clear lecture. It has helped me so much to understand the matter.

@magdabkfitness9775 2 жыл бұрын

Hello, thanks for the insightful info. I passed my Oral preliminary defense and now it’s time to do the interview and collect data. Doing exploratory qualitative case study using thematic analysis. Thanks

@user-tp5wh4js6n Ай бұрын

Please, i also need to undertake my study analysis through thematic. So, share me. Please

@beletebelayneh7421 2 ай бұрын

Thank you; teaching is your gift

@andrewmelendez5051 Жыл бұрын

I know many people have already said this, but thank you for posting this explanation, because I was not understanding this topic until I watched this video lol. So thanks!

@GradCoach Жыл бұрын

You're very welcome!

@bismarkakobundu991 Ай бұрын

great informative lecture . thank you so much for such excellent teaching on on the research methodology and design

@cyrildelafuente3393 2 жыл бұрын

This is extremely helpful. Thank you very much!

@GradCoach 2 жыл бұрын

You're very welcome!

@ponginaamatangi6486 6 ай бұрын

Very helpful....Thanks

@meysamdadashi4464 2 жыл бұрын

Great job guys. Really appreciate your favor

@GradCoach 2 жыл бұрын

You're welcome :)

@TheGrumpyProfessor 2 жыл бұрын

Thank you so much, this helped me to gain a lot of clarity!

@GradCoach 2 жыл бұрын

Glad it was helpful!

@thembinkosisbusisomasinga2811 11 ай бұрын

I used to get confused about research method methods but to cleared that mist, I am currently undergoing technical research at the company equipment failure. I believe this background will help me to present my research very well

@GradCoach 11 ай бұрын

Glad it was helpful!

@agungprasetya9438 Жыл бұрын

Very helpful for me to undertake my thesis with qualitative desing. thank you so much

@GradCoach Жыл бұрын

Most welcome 😊

@meetdocia6212 Жыл бұрын

You have improved my knowledge on research. Thank you

@GradCoach Жыл бұрын

Great to hear that

@MohamedAli-rd7rn 11 ай бұрын

You made me interested in research and I will stick to it until i reach to the point where I can help others with the knowledge i gain from you and others researchers. By the way what is your best advise for me as well as others who are engaged in improving their research skills. I look forward to hearing from you insha Allah thnx again

@IsuriniSirisena23 Жыл бұрын

Thank you for this brilliant video on qualitative and quantitative research!!!😊

@GradCoach Жыл бұрын

Glad you enjoyed it!

@AlMazingpittsburghmagician Жыл бұрын

Emma. I gave you 17 minutes of my life watching your video. Totally worth it. Thank you.

@GradCoach Жыл бұрын

Glad it was helpful!

@StefanObsessed 2 ай бұрын

THANK YOU SO MUCH that was so helpful and exactly what I was looking for.

@GradCoach 2 ай бұрын

Glad it was helpful!

@peterokpeh560 Жыл бұрын

i teach Research Methodoloy at my unversity, and find this quiet engaging. Keep up the good work

@GradCoach Жыл бұрын

Thanks, will do!

@robertsizya3488 2 жыл бұрын

This is great! I would like to data analysis

@mengeshagirmay3770 Жыл бұрын

Hi Grad Coach! It was a sweet, helpful presentation. Thank you and keep up.

@GradCoach Жыл бұрын

You're welcome :)

@davidturay4160 2 жыл бұрын

Very good lecture

@henryonuoha2576 2 жыл бұрын

Thank you so much for this detailed explanations. Please how can I get this video?

@getachewmegersa9207 2 жыл бұрын

grasped some notes from the speech

@sohaelimam2766 2 жыл бұрын

This is precious information thank you loots

@DrDinooshDeLivera 2 жыл бұрын

Thank you!

@virginianjerimwaura7611 Жыл бұрын

Very insightful. Thank you

@GradCoach Жыл бұрын

You're very welcome

@JosieEastwood-ki1pe Жыл бұрын

Brilliant service - thank you!!

@GradCoach Жыл бұрын

Our pleasure!

@TheUltimateshowTEED 2 жыл бұрын

Hello please which approach will I use for the following objectives The main aim of the study is to examine the various sources of energy that mining companies use and the corresponding cost implications to the operations of these companies. Objectives 1.To evaluate the perceived benefits of alternative energy sources at the Goldfields Tarkwa mines. 2.To determine the efficiency and cost of other energy sources used in production in Goldfields Mines. 3.To assess strategies that improve cost and efficient energy mixed for the Goldfields Mines.

@fatmaalkamzari8468 4 ай бұрын

👏great job.. keep it up

@ilhamghr918 2 жыл бұрын

Thank u ! But I have a question,in my dissertation which is about "challenges and effectiveness of E-learning during Covid-19 "I have used two questionnaires via Google forms, what methodology should it be here ?

@danieltekle6554 8 ай бұрын

I really loved it!

@joshuamuthama1909 Ай бұрын

Good piece, You aptly affirm that teaches are truly born

@GradCoach 29 күн бұрын

gradcoach.com/ai-research-tools/

@abdullahal-mahbashi3414 2 жыл бұрын

thanks a lot, too much helpful,,

@GradCoach 2 жыл бұрын

Most welcome!

@xpeddieoct Ай бұрын

very uselful and clear thanks❤

@GradCoach Ай бұрын

You're welcome 😊

@charlenegiluani5910 Жыл бұрын

Thank you very much because your video helped me in my research

@GradCoach Жыл бұрын

It's my pleasure

@beverleycheddie7275 Жыл бұрын

Instructive video-thank you

@GradCoach Жыл бұрын

Glad it was helpful!

@C4rL72 2 жыл бұрын

Im just starting my Major Project for my final yr of Uni. Bsc in Psychology. Also just started to do my Lit Review too..

@GradCoach 2 жыл бұрын

Good luck with your research!

@user-fu6vi7gp5g 2 ай бұрын

an amazing teaching! continue like this

@GradCoach 2 ай бұрын

Thank you! 😃

@emmakahuika7844 3 ай бұрын

Please give broader details on educational research with examples 😢 am lost for the first time to do research, and I am only my nerves, not understanding anything .

@managementtutorials Жыл бұрын

thank you so much

@anikmahteny 8 ай бұрын

thank you so much for the information, its help me alot❣️

@GradCoach 8 ай бұрын

You're so welcome!

@muhedinawol8625 Ай бұрын

Good described the three types of research approach i love you

@GradCoach Ай бұрын

Glad it was helpful!

@flaviojorges Жыл бұрын

Nice! Thank you so much !

@GradCoach Жыл бұрын

Our pleasure!

@danladiamunye1556 3 ай бұрын

Thank you ma'am for that! What type of research design can be use for the following research topic: Perception of undergraduate students of physics education on the use of mobile ICT in learning?

@kronicaster 2 жыл бұрын

Researching methods of research is intense… this is by far the hardest course I have ever taken

@GradCoach 2 жыл бұрын

Hang in there, you can do it :)

@fatimahafed8282 Жыл бұрын

Thank you so much ! its so informative . my paper aims to test the knowledge and acceptance of continuous education but I'm not sure which is more suitable qualitative or quantitive 😭

@ericobour2506 Жыл бұрын

quantitative will hold

@bwalyakaela4868 3 ай бұрын

Thank you so much... I should write my research paper....

@GradCoach 3 ай бұрын

All the best

@jamescole-rous6609 Жыл бұрын

Exploring Grad Coach - This is new to me. I plan to visit this organization to see if it is helpful as I am completing my post-graduate degree.

@GradCoach Жыл бұрын

Thanks

@emilychan1232 3 ай бұрын

very useful thx

@steffiekharkongor9931 2 жыл бұрын

I'm confused with the application of this method. for eg. in one objective is both qualitative and quantitative method used or different methods for different objectives

@raiesandrabi694 2 жыл бұрын

A great lecture...

@GradCoach 2 жыл бұрын

Thanks!

@pearsonmmodzi3399 Жыл бұрын

this has been really helpful

@GradCoach Жыл бұрын

Great :)

@gbotemikomolafe1766 2 жыл бұрын

Thank you. i could use some assistance

@shrinkhlaarora5979 Жыл бұрын

Really insightful tips! 😁

@GradCoach Жыл бұрын

Glad it was helpful!

@photowala6405 2 жыл бұрын

Your eyes are so beautiful and explain much about your personality just a like an abstract for a research paper.

@abubakarabdulkareem5970 2 жыл бұрын

Mixed method research design. How can we get it.

@troymsmith35 Ай бұрын

Best breakdown thus far

@GradCoach 29 күн бұрын

Thanks :)

@birhankiros5117 18 күн бұрын

thank you so much with great pleasure

@manmat6973 2 жыл бұрын

Thanks for the informative video. I just have a question. If I'm exploring types of tools used in a population and I want to explore how many people used tool A and how many people used tool B, should I use a qualitative or quantitative approach?

@GradCoach 2 жыл бұрын

Yes, this specific situation would require a quantitative approach. However, if you also wanted to explore the reasons why each person used each tool, you may consider a mixed method approach.

@manmat6973 2 жыл бұрын

@@GradCoach Well understood the explanation. Thanks.