It is imporrtant for people who run businesses to develop the ability to solve problems with creative insights, to enable the business to overcome the problems which they will encounter. Sometimes small incremental changes may solve problems and other times a complete turnaround strategy may do the trick, the question which we try to answer in this chapter is when do we use which creative tool?
Can I learn to be creative? What creative thinking techniques are there? Do they really work?
The four pillars approach, does it work?
To get the answers of all this and more watch the video and perhaps you will agree with me that creative thinking is necessary to have a successful business execution.
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00:00 - Introduction
04:16 - Obstacles to creative thinking
06:09 - Delphi Technique
08:04 - Force field analysis
10:55 - SCAMPER
14:04 - Value chain analysis
15:34 - Fish Bone Diagram
15:49 - Step ladder technique
16:44 - Four pillars of creativity
18:40 - Working with others
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