Speaking of snobbery, I wanted to share an experience: A while back, I was in LA then Orlando and toured a few high end malls with boutiques. I stopped in JLC, Rolex, Patek, Lange, and other boutiques. I felt uncomfortable and unwelcome by all staff except........ HUBLOT?! Seriously. The douchiest brand had the coolest staff. They welcomed me and were great! I'm not a Hublot fan, but I won't forget that experience.

Fully agree on the last bit there. The absolute nicest AD experience I have ever had was at the Vacheron boutique in Dubai (can't remember if it was Dubai Mall or Mall of the Emirates). I was barely into the hobby and didn't know the difference between a spring bar and a juice bar. The thought of spending 3 figures on a watch would have required some very careful deliberation, never mind 5 or 6 figures. The chap there spent what must have been an hour with us, letting us handle and wear multi 6-figure watches. I daresay that experience was part of the reason I did get into the hobby. Perhaps they were just playing the long game as, a number of years later, I am now in the position, and of the mindset, to go in there and actually buy a watch.

Love this format, this "interaction" between you and the viewers. One of my utmost fav video was with you taking time out and went outdoor and "talked" to the viewers. This video had the same soul as that. Very nice! Hope to see more of such videos from you. Keep up the good work (no pressure)! 👍🏼

Completely agree with you on the snobbery side, Adrian! I had once experienced more snobbery at a Longines boutique than at a JLC's. The sales staff at JLC was so welcoming and we ended up having a long conversation about watches (even though he knew I wasn't shopping and was just an enthusiast). But as you said... there are a**holes everywhere. And we can't let ourselves get held back in any way because of occasional negative interactions. Love your watch photography btw!

Always love your views on the whole watch community/ collecting thing as they echo my own. The snobbery element is something that mires the hobby. Speaking to the folks in the VC boutique in Edinburgh was so refreshing as they couldn’t have been more helpful and accommodating and this is to be applauded as I was a bit apprehensive about going in initially through a misconception of my own place in this hobby. If they were all like this, it would be fantastic!

First, I thank you for maintaining an approachable and non-pretentious atmosphere in your videos. I keep watching videos of other watch people that just make my skin crawl. Second, I fell in love with the Oris Divers 65 that I saw in one of your videos from a few years ago. I took the plunge and bought one from chrono24 and I could not be more thrilled. It is absolutely beautiful with the bronze bezel and the overall rustic feel. Thanks for doing what you do!

Your mindset on watches is really good. Your videos on the subject are probably my favourite on KZfaq. The fact that you’re getting an editing team is exciting, for you and us. Thanks for your videos always really enjoyable.

Adria, great video. Love the chat and the honesty. Fun format to combine with your photography.

Adrian - Thank you for being genuine! This was my absolute favorite video of any I follow in some time! Great shots! Huge love for About Effing Time!

I love this style of video. It feels very genuine. Thanks Adrian!

Great video!! Couldn’t agree more on the most important thing about watches being “enjoyment!” Also loved the TGN love 💕 keep up the outstanding work, sir!!

Sorry, 3rd and final comment on this video. Your bit around snobbery is spot on. I walked into a Lange boutique to just drool over the displays. The rep was as sweet as can be and even pulled out some pieces for me to look at, gave me a loupe and told me about the watches. She didn’t care that I couldn’t even dream about buying one (which I told her immediately when she asked if I was interested in anything upon entering the store). It was an incredible experience.

Great video Adrian! That Aqua Terra in 38mm would serve brilliantly as a replacement for the 300M 👌

Inspiring format, love the evolution. Thanks Adrian 👌.

Truly special individual. Love the content and delivery. Thanks!

Thanks Adrian for the fun video! Made some great points as always!

I loved the format of this video Adrian...Thank you for the tips around photo composition. ...I also really like that you are wearing and promoting the merch of a competitor

Adrian, this was a particularly good video IMO for several reasons. 1. Casually taking photos and walking around while answering questions just felt right, very personal. 2. Last night I was really questioning my strong opinions about watches and when you just now said enjoy what other people like that struck a much needed chord with me. I’ve always supported anything people owned and loved but saw pre-owning as a vehicle for me to sway them away from what “I” perceive as bad choices and that is just arrogant at best and crippling at worst. I’m gonna work on that. 3. The GS 9F. It feels so odd to say this but about a month ago I decided the only GS I wanted would need the 9F quartz movement. I don’t hate Quartz but have always relegated them into beater status watches, many of which I own. The idea of spending real money on a Quartz is an extremely bizarre thing for my brain to accept but that movement is insane and I really want one. The funny part is I don’t dig on the GS aesthetic the way many do but I’d deal with that in order to have the 9F inside. I do not think they are ugly, they are obviously quite the opposite, but their design language doesn’t speak to me. Side Note: I paused the video to jot down my thoughts and when I came back you admitted to buying the GS just for the movement. Too funny. Anyway, Thanks for the thought provoking video. I really enjoyed it.

Big fan of this format. Really enjoy the down to earth nature of your content. Thanks for the insight

It's about effing time for the new video on this channel;)!!! Thanks for the great content🤝👍

This was super cool Adrian, perfect for a Sunday afternoon chat about watches! Also, loving the Explorer II Polar. Can't get enough of that watch right now.

Can’t wait for the Grand Seiko review! Honestly, wish you would do more of them. I love Grand Seiko and I love your videos, so the combo would be nice.

Thanks for all the great content Adrian. Great work as always

Enjoyed this video and the new format: glad to see the new direction.

My man Adrian can make any type of content highly entertaining! Keep up the great work and congrats on all your success 👏

You make photography look so easy. Great chat Adrian.

Great Q&A and how cool it is that you show photograph set ups parallel to the video!!

I love thus style of video, great job. I'd love to see some watch photography content, maybe even some of your tips & how to, or camera setting recommendations

Brilliant video, my friend! At min 11:18 I am fully with you, it gets tiring to do the Rolex game. Keep them coming, you make a lot of sense! Take care

Great format , really enjoyed this vid

I'm glad you're covering the SBGX range, I bought a 261 6 months ago to celebrate finally landing a new job and I love it for what it is, I'm interested to hear your take on it - if only it had a screw down crown.

I couldn't agree with you more, the most infortant thing about watches is enjoyment. If the watch makes you smile when you look at it, great. Keep up the good work mate.

Love your content . Your passion about watches is quite palpable. Above all it is the unpretentious approach that makes me watch several of your videos many times over . Alas , watch collecting is dangerous hobby and I have got hooked to it, in so small measure I blame it partially to this channel 😛. Thx for the amazing work !

+1 on the Aqua Terra. My 38.5mm (navy "teak pattern" dial) has really grown on me. I took it as my only watch on a month long trip to the Alps this summer, and I used it hiking up mountains during the day (on the super comfy rubber strap) and eating at amazing italian restaurants in the evenings (on the steel bracelet). It works marvelously in both scenarios. Plus I think there's really something to that case shape and proportions. I honestly didn't think I'd like it as much as I do, but that thing is a keeper.

I love the chillax vibe in this video, Adrian.

I completely agree with you. As a watch collector with many pieces ranging from relatively inexpensive to high horology pieces, I find it more enjoyable to speak with those that care more about timepieces and the artisan side of watch making than those who care more about money and perception.

Great video. Nailed it! BTW what was the knife, sorry didn’t get the orange pouch looked cool.

Nice format! I like it a lot. Well done Adrian!

I don't have a "luxury" watch - but over the past few years I've enjoyed learning about the industry through videos such as yours. Thank you for that. I've come to appreciate the craftsmanship of things that are well made - including watches. My daily watch is a Hamilton Field Khaki (Mechanical). I've replaced the strap to a canvas NATO and really love it. I'm saving up for something special - maybe an Explorer or a Sub - but then again, maybe something else. I enjoy the journey, the learning, and ultimately getting that one watch that I'll wear most everyday, looking down and saying, "Yeah, I saved up for this." Cheers!

Love this format Adrian!

I'm excited to see your IWC content coming up. I like what the brand is doing, and the Mark XX is most likely going to be my next watch. I've been crushing on the Spitfire for a while now (since your video) but the 120h PR and 100m WR on the new model I think puts me over the edge.

Super video. First comment on a channel. A fan of the laid back video and frankness of your content. I’m a collector at heart. Enjoying the trio of coffee, photography, and watches! Will be along for the ride, interested in waiting to see if you grab the Aqua Terra and more Grand Seiko content. Stay well!

Love the relaxed Q&A. Was just watching an old video of yours talking about your old Seamaster - Do you have an eye on any vintage pieces at the moment?

I agree hole heartedly with your comments regarding watch snobbery, if you like a certain style/type/price range of watch then good for you brother 👊🏻

Awesome and entertaining content, I appreciate your passion in your channel Adrian.

Brilliant video. All questions nailed!

Really glad Adrian you’re keeping up with the individual content.

It's interesting to see your technique for taking photos. Glad to see I'm on the right track. Just a bit lower end. Great to hear your insights too, especially on the whole in-house, swiss made etc. Looking forward to seeing what's next.

Really liking the relaxed conversational narrative. Almost as if we're chatting over breakfast. Keep it up!

I bought a black Quartz Grand Seiko (SBGX261G) earlier this year - and I love it! The finishing is exquisite and the high polished batons on the black dial flicker and dance in any light. I do have mechanicals, but for get up and go - it's the GS. The watch is also supremely comfortable but... I have one gripe which I do hope will be addressed....there have been times in the recent heat when the watch feels slightly firm on my wrist. Where is the brilliance of the push button IWC bracelet extension? Even at £2000 - it's an oversight.

The way you "toss" your watches around makes you my superhero. I could never do that. I know, I know! They are meant to worn.

Great video. Love the Q&A format.

Absolutely love your approach here, I wish you the best in growing the channel! I think the worst kind of snobbery is in the luxury AD-s, at least what I have experienced. I visited a store which deals with mainstream luxury brands. I just wanted to see a few of dream watches in person, to see them live and up close, maybe even feel them on the wrist. The retailer acted like she was doing a favour speaking to me and the two security goons just butchered me with their eyes. I was literally sweating and had to escape out from there feeling almost ashamed. Worst experience ever. My local Seiko Boutique on the other hand is a charming place. Well, lesson learned, I know my spot. :D

Hey Adrian ! Glad you re looking for an aqua terra ! One of the most versatile watch IMO ! Which color are u looking for ? I got the blue one and I found it stunning, in 38mm !! ✌✌

Great question and answer regarding safety. No point in buying something that makes you feel like a target. You're paying for the enjoyment, not the fear.

Grand Seiko is Great, I did own the SBGX259 and liked it a lot. It does not get simpler. Only long term issue: it just was a tad to small. But have to get back one day a 9F GD again, too. Cheers Adrian, thanks for a bit relax time

Very enjoyable video, I especially liked watching you work on your photography (I am a fellow photographer). Re: IWC - my pal recently got a Spitfire. Fabulous watch, wears so well on the wrist, nice and thin case). It is a three hander. Also enjoying your collaboration with your mates on abouteffingtime - your answer to replacing them was hilarious. Cheers!

I really liked this format.

That transition to the Bezel app advertisement was pure gold. Well played!!!

Your photography has always been top notch Adrian! Between yourself and Amy Shore, you make Instagram a better place!

I had avoided chronographs for a long time due to size, comfort, optics, lack of a date... Then got a Zenith Chronomaster Sport. If you can relate to the aspects mentioned, try one on! Most of you will not regret!

Adrian, you absolutely nailed it with this one - it’s so true, the thing you said about watch snobbery and a person’s own insecurity, rather than being bold enough and enjoying every bit of any watch they wear or own. You, Teddy, and The Hands are probably the most honest people around when it comes to watches! 😃👍🏻👏🏻 Please keep doing what you do - you’re just so damn good! 👏🏻😎

Like this new concept Adrian.

I'm excited about the upcoming Grand Seiko vids. I tried both the "Mist Flake" and the sibling black dial on recently. The unfortunate thing is now I want one, and they aren't on the low end of the GS lineup. The SBGE285 specifically is really good.

Great video. Can’t wait for the new content

Great format, Great video

Love the channel:) keep up the stellar work!!!

I am enjoying that kind of videos and hope to see more of that style in future.

Funny. I love IWC chronos because of the thickness. :) It looks good on them. My big pilot 5002 is 15,8 mm thick and I have never thought that it is too thick.

Great video! I agree with you. I absolutely love the Polar Explorer II as well. No wonder with the Seamaster 300M will be gone soon.

Great video! Really enjoyed it!! 💪🏻

Great conversation!!! Thanks!

You have a great voice and way of speaking. I imagine that you could make most things seem interesting. Great videos and great content and presented and conveyed in a great way. Cheers 🤙

Good call on the aqua terra, so much value and so legible

In house movements aren't just a marketing thing, they give consistant performance. I have been getting into vintage watches I bought a old Accurist with a 21 jewel Pesoux in it, after fixing, on a week long test it as keeping time within COSC standards. Other apparently identical watches use different movements with I would guess different performance.

Great take on watch snobbery. Keep on the good work, mate.

Totally agree this hobby is about collecting and spreading knowledge not money.

I am looking at the Oris 40 mm big crown pointer date. Love the watch design

love this keep it going

I like Adrian’s honesty & sincerity. The name change for the channel makes sense. I still detect a hint of nervousness during the filming that Will hopefully disappear as Adrian develops his confidence on camera.

Good point about "in-house" movements, especially when it comes from anyone in the Swatch group. Just doing some minor mods or slapping a custom rotor on an ETA doesn't make it something new. With a few minor exceptions and the use of alternate materials like silicon, mechanical movements haven't changed much for a hundred years. Everybody and their dog makes an ETA clone, why? There's a couple reasons, but mainly, because that's all that's needed do what they need and seemingly differentiate them from others. Thing is the technology that makes it easy for everyone to copy another movement also makes customized movements more achievable for everyone. At some point the basics of a mechanical movement will be at the fingertips of a computer operator, he spits it out to a CNC machine and that's it. It reminds me of the old saying "a rising tide raises all ships"

Adrian, as soon as you stated, your plan for your "SMP 300m," and why, I instantly said to myself, "well the solution to this, would be to replace it, w/ the "Aqua-Terra." Particularly, because I know how fond of the model you are, and it carries essentially the same movement. Not that it matters, but I personally think, that is a brilliant idea. I believe, that you will get more use out of AT. Yes, it's an "all-arounder," much like the "Explorer," but being a bit more flashy, I think it has a slightly different edge, that neither of your "Explorers" really have. Looking forward to the upcoming GS video as well. Here's wishing you all the best. Cheers....

Definitely more videos like this. I agree buy what you want and enjoy it.

I continue to see Rolexes on the Jubilee line each week (btwn Westminster & Canary Wharf) so it’s not impossible to find them in the wild in London… though I suspect being in zone 1 helps

Is the the GS285 at 9:37? I've been eyeing that watch (still not available). When do you expect your video about it to be ready? Thanks, and great video.

Never a truer word was said, bang on Adrian

I'd pick 9F over Spring Drive also

Totally on board regarding the IWC chrono recommendations. Seriously considering the new XX, but have really always been smitten by the Pilot 41. A thinner Pilot 40 would fully hit the mark though.

Been collecting since I was 21 Adrian. So 17 years now. Have a decent collection as I got in early. I’ve certainly noticed that I don’t like wearing my Rolexes anymore when I’m in the office. There’s the safety part that wasn’t there previously but also it’s the hype. It’s ruined it. I’m a collector now who can’t wear my watches. Which is really sad.

Great episode. I own 3 IWCs and love them so I look forward to you talking more about them. If possible I would love to hear your thoughts on the IWC Perpetual Calendar IW503605.

I too love IWC and after months of looking I went for the IW378003 Pilot’s Chronograph. Unfortunately when I got it on my wrist it didn’t do anything for me. In the end I went for a Zenith El Primero and I love it.

My GS SBGV243 (9F) movement is my favorite watch to wear amongst more expensive GS pieces that I own

Great video as always! 🤌

What were the ref # on the IWcC chrono’s you showed? I really like the one with the grey tones.

TGN Gang checking in!!! Great shirt.

You are right, the content since you have change the name to the channel has become more personal and also unique in itself - at least if compared to the rest of the youtube channels focusing on watches. It's curious that you mentioned about the Montblanc AD cause I have had the same experience in recent times, maybe it's part of their training material to make them appear more upmarket. That Seamaster looks too good to be sold, keep it!

By the way…we still love the coffee cups. I use them all day every day. It would be nice if watch companies would cut thru the BS about MFG…. But, not likely. And the white Seamaster you own is gorgeous…if you get rid of it, you’ll be sad later in life. I have a 23 year old Seamaster Chronograph. It STILL is a weekly wear. I just love it. We always enjoy your take on watches Adrian…thanks.

Rolex Oyster bracelets are distinctive on their own. I've spotted Rolexes by seeing those alone, so people will notice your Explorers.

How do you feel about mods, especially Seiko or G-shock movements modded into other cases, and any thoughts on any particular mod suppliers as it seems to be a murky and uncertain area?

Had a iwc pilot chronograph. Only lasted 8 months. Just didn’t sit right. Perhaps some more polished edges.?