In this episode Bradley sits down with Aaron Berger, the founder of ASB strategies, a boutique communications agency, and talks about building an agency from the ground up. They discuss the fears of starting a consulting business and how to overcome them. Aaron details his strategies and experience in building his freelance services into a mid 6-figure business, including his advice on payment structures, client acquisition, and how he treats each client with honesty and transparency.
0:00 Introduction to Aaron Berger
2:16 How did you grow your business year after year?
4:10 How did you overcome your fears when starting a business?
9:35 Landing your first 2-3 clients
13:36 How Aaron's offer has shifted over the years
17:46 The strength of Aaron's referral network
19:20 Communications is about promoting the client, not yourself
21:48 Aaron's client acquisition strategy
24:00 How Aaron would build a 500k consulting company
26:20 Payment structure with clients
28:10 How many clients can you comfortably manage?
32:45 Brutal Honesty as a long-term strategy
34:50 How to 5x your Fractional Business revenue
37:43 What does consulting for agencies look like?
40:20 Final thoughts