8:48 Multiplying big numbers by 1% 10:57 Scaling too soon 15:30 Partnering 16:29 Pitching instead of prototyping 19:54 Using too many slides and too small font 22:12 Do things serially 23:37 Believing 51% = control 24:52 Believing Patens = Defensibility 28:09 Hire in your own image 29:24 Befriending your VCs Bonus: 35:55 Thinking VCs can add value

Mistake 1: Thinking that getting 1% of a market (car market, hamburger market, phone app market) is easy. It is not easy, so don't think like that. Mistake 2: Scaling too fast. You anticipate huge growth and customers that will love your product and you invest so much and then it turns out no one wants to buy your product, and you run out of money. Mistake 3: Being obsessed with partnering. Partnering is essentially two companies coming together in an attempt to band-aid their weaknesses. Focus on SALES. Sales fix everything. Mistake 4: Being too focused on your 'sales pitch' and perfect 'powerpoint presentation' that your prototype lacks. Focus MAINLY on improving your prototype. PROTOTYPE. Mistake 5: This kind of a rule. 10-20-30 rule. 10 slides, 20 minutes, 30 pt font on a presentation. Mistake 6: Doing things serially. In the real world, you will need to stay on top of multiple things at once. Not just hiring. Not just raising money. You will need to move everything down the road at once. Mistake 7: Thinking that owning 51% of your company means you have control. NOT TRUE. The moment you take outside money (investor money), you lose control of the company and you have an obligation to the investor. Mistake 8: Thinking that because you have a patent that makes you defensable. Don't even think about telling an investor that the reason you're defensable is because you have patents. You'll never have the time of money to sue Microsoft. Mistake 9: Hiring too many of the same person. Hire a variety of types of people. In other words, have strong branches for every aspect of your company. Generally, you will need people who specialize in MAKING the product, SELLING the product, and COLLECTING the money. Mistake 10: Trying to befriend you VC (venture capitalists or investors). They are just here to make money. Meet your deadlines/projections of 80% confidence minimum. Don't think that they're out there to help you and babysit your company. Mistake 11: Thinking that VC's are the key to your success just because you know that they have invested in a successful company before. *You should definitely watch the Q & A that begins at 41:05 *

Watching this in 2022. Dang this guy was ahead of his time. All his points hit on target. Talking about trends such as cheap tech infrastructure and free marketing in 2013.

Guy’s sense of humor is the biggest indicator of his honesty

I wish stand up comedy would be as informative as this talk. Very entertaining

Fantastic over-delivery by Guy. Here is the 30 Point Font version. 1. Mistake: Multiplying big numbers by 1 percent (Truth: Don’t use this type of logic. It does not work.) 2. Mistake: Scaling too soon (Truth: Companies don’t die if they don’t scale fast enough.) 3. Mistake: Partnering (Truth: Sales fixes everything.) 4. Mistake: Pitching instead of prototyping (Truth: A functional prototype reduces the risk that you can deliver.) 5. Mistake: Using too many slides and too small a font (Truth: 10/20/30 rule-10 Slides, 20 Minutes, 30 Point Font.) 6. Mistake: Doing things serially (Truth: Doing everything at the same time is how the real world works.) 7. Mistake: Believing 51% = control (Truth: The moment you take outside money, you have lost control. You have a moral, ethical and financial obligation once you take outside money.) 8. Mistake: Believing patents = defensibility (Truth: Only use the P word once. “We have filed patents.” “If you are acquired someday, the acquiring company will love that you have patents.”) 9. Mistake: Hiring in your own image (Truth: Seek balance to complement your skills. You need someone to make it, sell it, collect it.) 10. Mistake: Befriending your VCs (Truth: VCs are in the business of making money, not making friends. Just make your forecasts. They will ask you step aside if you don’t. “Just meet your projections.” “Under promise and over deliver.”) Bonus. Mistake: Thinking VCs can add value (Truth: Fundamentally you want their money and 2 to 3 hours of their bandwidth each month.)

"Sales fixes everything" - in business, truer words were never spoken

Guy is just an amazing speaker. He is able to connect the dots in his speech and convey one message. It would be hard to forget the lessons he shared in this talk. Key things that stood out for me are 1: Patents are not really useful 2: Shut up and show a prototype 3: Still shut up and improve your prototype then show it again 4: Being frugal is an asset. 5. 10 slides, 20 mins, 30+ font size

Some of the most honest, "I don't know", I've ever heard out of a super successful person's mouth.

The thing about the parallel stuff: True problems appear in parallel and need to be solved in parallel. But learning can only be done serially. It's physically impossible to learn financing and hiring at the same time. So be prepared to do a lot of crappy stuff, but do one thing well. Put all your heart in one area. And after doing that for 3-5 years you have learned something in most areas and can do much less crap, maybe little enough to finally win.

I would make this mandatory watch for all students in college regardless of whether they plan to start a company or not. Best lecture I ever heard and so timely just as I was planning to start a company bigger than apple, bigger than microsoft and bigger than Tesla and bigger than all three combined.

I am a network marketing professional & I chose a company with products I use & love! i can help so many people.

This is exactly why Guy is my favorite speaker.

"the key is not the pitch, it's the prototype." Guy would pick the prototype over the pitch all day long. "you can fix the pitch but you can't fix the prototype." that makes sense

Amazing speaker, never get bored of hearing his talks

It amazes me greatly how I go from living an average lifestyle to making over 63k per month I've learned a lot over the past few years that there are plenty of opportunities in the financial markets; all it takes is just to focus on the right thing. Credits to Zach Micah Demers

Pure common sense, transparency and good communication. Thank you!

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett

I love his energy, even the sniffing and the snorting didn’t stop me watching the whole thing. It was funny and I learned something.

54:00, It's better to be lucky than smart. Wisdom right there, people don't give enough creedence to luck and the complexity of the world.

this guy is the best standup comedian.

I love the way he's coining the phrase/words - "Band Width" - That. is brilliant.

This was so friggin' helpful that I have to watch it 2 or 3 more times as I apply each note!

My personal entrepreneurial mistakes 1 to 10: Procrastination and bs excuses.

Thank you so much Guy!

Enjoyed this much more that I thought I would. What an unforgettable character

Greatly enjoyed this talk. Grew up listening to Zig Ziglar and other motivational speakers. I appreciate your directness and candor. You have one new follower.

Great stuff, thank you for posting.

i love dis guy! he is absolute joy and talks with humour keeping his humbleness even though he was one of the reasons the macintosh was a success! respect!

What a talk!! Fantastic Guy Kawasaki!

How refreshing and to the point. Thanks for sharing.

In the middle right now - and Wow! Incredible - best Seminar in a long time - Thanks for this.

44 minute mark... LMFAO! Shut up and ask the question!

I like this guy. Very practical outlook on startups.

Great lecture. Very useful information. Thank you, Guy, and thank you Berkeley.

One of the best speech that I've seen

Great moment with Guy Kawazaki. Funny but at the same time full advices ! THX !

Great presentation, great insight! I get the impression that having a prototype is pretty important.

One of the best startup video I've ever seen.

This guy is a true legend!!!

Guy is simply amazing in his inspirations.

This is really great. Every word he says is gold.

This Guy is an excellent speaker! Thanks Guy!

I love his quotes about partnering and stupid money. Good stuff and very practical advice.

This is 200 th time, this video popped up in my KZfaq recommendations (algorithm)... Finally clicked. Wow.... So so good. Everything makes sense, but very well articulated

Take a drink every time he says "Rockstar"!

Thanks! This is just awesome!

I loved this video Guy is not only an excellent and knowledgeable speaker but he is down earth no bullshit

Absolutely fantastic

His book on "Enchantment: The Art of Changing Hearts, Minds, and Actions" is awesome.

just brilliant - a rock of sense and I have made all of these!!!

I like his craziness!! and I like his last point! "Integrity" , doesn't matter if they copy, truth will come out eventually.

This dude is a legend and he’s funny so it’s easier to listen to him talk!

Guy Kawasaki is so great. I have not heard him speak before. This is valuable information. Thank you Guy!

Fantastic, I really appreciate the no BS expertise from Guy :-)

this is really helpful. thank you very much.

I love this Guy!!! Lot of insights.

Such a brilliant, funny and humble person Guy Kawasaki is

So many valuable extraordinary advice ...

so much great insight here. thanks.

Great Talk! Thank you Guy. And thank you Uc Berkeley for uploading this :)

awesome, just awesome!

One of my favorite speakers!

This is awesome! love it

I love it! Currently on my management courses.

This is so insightful

Guy, so much great information ... thanks for sharing your knowledge about entrepreneurs :) You rock!!!

even today such a great video thank you

great video. Guy Kawasaki's message to entrepreneurs on top 10 mistakes is awesome. He touched upon everything from wrongly projecting a market share to the defensibility of patents.

A great man he is. Wow!

Loved the video! Business is hard and failure along the way is inevitable. Glad to see someone who is real about the industry.

I love this Guy.

Really enjoy this video, very informative and highly entertaining...great job Guy!

Very informative along with a very good presentation. Thank you for posting this video.

Excellent speaker and great advice.. Thank-you for posting this video online..

Awesome talk, thanks

Thank for sharing your experience Guy Kawasaki

I really enjoyed his presentation. He was not only knowledgable, but captivating through his humor. He sounds like he's from Hawaii. He has this very down to earth quality which is nice to see.

Excellent speaker and great advice..

Every single word he said is true ! I should have watched this long back

Lucky to have Guy Kawasaki at your group!

Good to see a successful entrepreneur, VC, and ex-Executive of Apple, give this advise.

Thanks for sharing critical information.

Got to love Guy!

Great advice for aspiring entrepreneurs.

Lots of golden nuggets there.

It is better to BE lucky than smart!! YOU HAVE POINT THERE!!!

a good informative video with nice questions and answer.thank you

Guy Kawasaki LOL hilarious & incredibly insightful presentation

Great Video!

Great talk!

have alwys been a fan of his delivery style.... good one Guy :)

wow so incredibly awesome !

this is amazing

Great advice!

Great man

Very solid presentation...

Great Guy.

Hi - Thanks for sharing this!

and also, one of the most important parts of the talk :D