dear god this thing is sleek. I'll just live in ignorant bliss of its price and dream on

This camera and a lens together are worth more than my car....I'm considering walking.

Great review. I can't wait to get my hands on one with the new lenses. I think Hasselblad has definitely done it again. It seems this is going to please many Hasselblad lovers like me! Thank you for this complete and comprehensive review.

Ted, really enjoy your camera reviews. It's a pleasure listening to someone who talks properly. I don't need CC when viewing your videos. Keep up the good work. Have a great day and happy snapping.

likely the most helpful and organized review of ANY camera I have encountered on YT ... great mix of technical info and subjective opinion, as well as real photos. Bravo ...and yes I hit the subscribe button. Many thanks! Now to start saving up .....

The colours from that camera is just WOW!

Your videos are the very best. Brownstone comes close but your videos are more detailed and just right without getting into the weeds. You have really helped me with equipment selection as well as understanding the (total) capabilities of the various cameras and lenses you review. Top marks, sir. Best regards, Bruce.

Very handsome system. It always reminds me of the Mamiya 7 series. I’m so happy for the new lens design as well. Thanks for the great content Ted 👍🏻

Ted, thanks for this review. I love the fact that it’s a minimal camera. When you come from a generation of shooting on film, you really require 2 settings. I feel this camera is more on the lines of the Leica systems I am used to. Pure function pared with beautiful design. Now I won’t need to drag and XF body with IQ back to get the resolution and the amazing colour I see. The only reason I never moved to hassie was always the clunky software. Now if only Capture One support is announced for this one ;-)

Thanks Ted! Have thought about going to medium format and this gave me a nice working knowledge. Entertaining and informative!

Hi Ted, Thanks for the first look at the camera. Even though this is way above my price range, especially considering the overall costs for the whole system including the lenses, I’m eagerly awaiting your full review. This seems to be a great system, camera and the new lenses. I don’t have the money, but boy is this thing tempting 😅😉

That was pretty thorough. Looking forward to seeing more images with that setup.

Looks like a studio beast to me, that has become so much more versatile. Great video!

Good god the tonality in all the shots! Hasselblad FTW! 🧡

the best review out of all...glad you exist

Man, this camera is something else. So I had X1D II and today I got my X2D. I am practicing photography from last 11-12 years and I have used camera's with IBIS but no one is close to X2D. I took some hand held shots on 1 sec with ISO 200 with my XCD 65mm at 2.8. They are so darn sharp that I can't even explain. by far the best. I am more of a street portrait and street photography kinda guy and only challenge I was getting with X1D was at night shoots. X2D is worth every single penny. Go for it if you can.

Hello Ted. Missed your videos for a while. Loving your videos!

Nothing but top-tier photography out of this brilliant piece of tech.

It all looks great on my 32" 4K monitor--thank you for this preview Ted. I ordered this X2D (& a couple of new XCD lenses) yesterday morning....

Great video as always. I think that a lot of people will be trying to decide between the Hasselblad X2D and the Leica M11. I know one is medium format and the other full frame but it would be interesting to watch your take and comparison between the two as compact cameras around the same price. Thanks for the review as always.

I love the way that thing looks.

Great, comprehensive review; thanks much!

I tried the X1D a few weeks ago and it was the first time I used a Hasselblad and Medium Format. It was amazing and this camera looks incredible, if only I could afford it lol (one can dream).

Thumbs up thank you for this video. Finally a proper review i've watch so many duds.

Great review! I would love to have this H2D. The sheer quality, style and ergonomics are outstanding.

How was it able to keep so much details in the shadows! So incredible!

Thank you Ted for the excellent info-tainment!

Great in depth review.. waiting for full review.

BTW, just purchased your NEW film simulation presets (Kodakified + Fujified Bundle)! Best purchase that I've made in a long time (I really mean it, I can tell it was labor of love). I highly recommend. Thank you!

Another great review. Thanks, Ted. I was waiting for this camera for for years and finally invested in the GFX 100s with the GF 23, 32-64, and 110 lenses. I've been massively impressed with the quality, especially of the 23 and 110, although the system has flaws for sure, such as the low sync speed and very laggy viewfinder. I can't tell you how often I pined for a leaf shutter while shooting in mixed lighting conditions. This new Hasselblad may be all the reason I need to jump ship, but I need to get a better idea of how it handles under pressure (I'm a commercial photographer and primarily shoot people). I'm sure if I make the switch that Fuji will immediately introduce a 150mp sensor with a global shutter lol

The colour rendition is incredible.

Helpful & timely video; thank you Ted. One question: is the rear screen still the only way to manually select different focus points?

I think this will be my "I made it" purchase in the future

Thanks for your detail explanation!

This is an absolute beauty

That thing is a work of art. Love everything about it physically and software-wise. The color reproduction, quality and clarity of the images look top notch. If money were no option, I would have one for sure.

Thank you Ted. Awesome review hitting all the key notes. Do you have a gallery with the dancers in full res images ? The light and shadows are breathtaking!

You adore this camera. I think I’ll get one.

Capturing moments the Hasselblad way!👌

thank you very much for this excellent review, it helped me on decision making between Fuji and Hasselblad. Now I know wich one to get..... the one with the better lenses..😊

Great video. Perhaps the best one on this camera out there (and your other camera reviews are all amazing - accurate, helpful, and bias free...thank you). How do older lenses work with this from the xcd days...the 45p and the 35-70 in particular? Thank you in advance!

Thanks for the great review. I’m on the list at my dealer. One question, will the X1D RRS tripod mount work with the X2D?

Thank you. Very helpful.

Ted could you please do a comparison of this camera vs the GFX 100s?

Wow, beautiful camera! I would love to own one of them for sure.

Excellent review, thank you

It’s definitely the Most beautiful Camera on the Market

So nice. This one really intrigues me as I haven’t been too interested in camera for a long time. Would love to own the whole system.

Thanks Ted for the great review. I'm wondering if there was a chance you'd be able to link to the raw images for us to play with? I'm curious about this system and want to see the benefits of medium format. Cheers!

Image stabilization 👍🏻 100 megapixels 👍🏻 1 tb storage 👍🏻 Leaf shutter 👍🏻 16 bit 👍🏻 Design 👍🏻

Nice preview. Here is a question for your full review: How does the Electronic Shutter (ES) perform? I am asking this because with the X1DII the ES is only good on a tripod and I wonder if it is better on this version. Just like you, I use the ES to adapt legacy Hasselblad or other makes' lenses.

I had made myself a promise not to buy new gear due to my major upgrade that broke the bank. Now Hasselblad has released a camera that is exactly what I like, so thanks for the great review/preview as it has helped me make up my mind. Of course I'll take one on a test drive first. Everything point that was explained/discussed is what I wanted to know, quality, speed, focus, weight and ergonomics of the body.

The last Hasselblad I own was the 500CM with an 80mm f? film camera… Now I own a Sony a7iii with a GM 85mm f1.4 GM 24-70mm f2.8 for portraits. (No comparison) I been keeping an eye on Hasselblad on in off for some years and now Ted has introduced New X2D all I can say is OMG! I can only wish for the X2D I can dream and imagine what I can do with this X2D with what ever lens..So the closest to have that baby in my hand is watching Ted review the X2D.. I need a dream weaver. Thank You Ted

Thank you for an amazing review! any thoughts on image quality between this and your M11 since they're in the same price bracket?

Does sensor have a dark slide? This is a big feature for me. I recall you had this issue mentioned in one of your videos. Thanks for this review.

As an owner of too many cameras, including the H 907X, thanks for ruining my day! You could have reported the X2D was a dud - but, NOOOO, and now I'm smitten! Thanks a lot .... Seriously, thanks so much, Ted! I'm glad I didn't sell my XCD lenses. Although, this new holy trinity looks enticing especially in terms of portability and reported optical excellence (I'm betting the 90/2.5 won't disappoint.

Very good explanation.

Thanks for that informative review. What a an amazing camera. How do the images render when converted to black and white, and how do they compare in terms of tone and contrast when compared with the Leica M11 Mono?

was waiting for this video

Thanks for the video! Do you know when Hasselblad's owner, drone maker DJI, will rebrand the cameras into "DJI Hasselblad" like they talked about last year?

Thank you for this exciting presentation, Ted ! I have a question about the post-treatment : I usually work on my RAW files on Lightroom Mobile, on my iPad Pro. Would it swallow the huge files of this new camera, or will it take a whole hour per pic ? Than you !

Really interested in the new lens particularly the manual focus experience

Thank you for the review. Dose X2D shoot Timelapse photography built in ?

Fantastic review. Does this camera provide sensor shift?

Review is great but the video part lol the GFX100 series has some of the most incredible video and even has BRAW. Use it all the time in cine space. I don't want video on X2D anyway, but dismissing video on GFX100 reduces credibility.

ohhhhhh so beautiful!!!

One thing I can't find information on on the website, is it weather sealed?

Thanks for this fantastic review. Did you mention a Leica lens can be mounted and used with this camera? I got an M 50mm Summilux, would it be enough for such a huge sensor?

I like the logo on the shutter. It gives a bit of grip.

Nice review. Is there a live histogram in this X2D ?

Thanks a lot for this informative video about the X2D . I seeking for a cameera with extraordinary image quality. But... I need a weather proof camera, I can not deal with sensor dust. I read the Fujifilm GFX 100 promises that qualitiy also. Did Hasselblad promises the weatherproof also or not? Thanks for advice 🙏😊

This was incredible!! I loved your test shots too, they were beautiful. What’s the likelihood they would release a 50 mp version of this camera, with all the great upgrades but just a lower res sensor at a lower price point?

Nice review!

Great video, I wanted to know about the vignette cause I noticed on the samples you've taken

Very informative video, thankyou You mentioned Nikon lens Is there a adapter for Nikon lens for this body? Appreciate in advance

Please, please, please do reviews for the latest Fujifilm cameras and new gen lenses. Always appreciate your thoughts on this stuff. Can't wait for them!!

Waiting for the upgrade to the digital back on the 907x. Hope it's just as amazing

Hi Ted, do you know if auto phocus it's available when using H lenses (with the adaptor) on this new X2D? And many thanks for your great video.

Object of Obsession!

Great video. I have been photographing with a full frame camera for over 12 years now. I am now thinking of purchasing the new X2D and entering the media format world. I have a lot of Godox flashing lights and strobs. Could you so kind as to let me know if my Godox trigger for Canon will work with X2D please? I have heard that it will reduce the Godox system to manual only which I don't mind. many thanks

I agree Ted. I wish more manufacturers would ditch video!

Great review as always, any chance you can reduce the size if the image file like in the Nikon D850

Great review, bit how do you move the focus point when using the EVF without a joystick?

Toys for PROfessional big boys. Great review! Beautiful examples.

We’ve had Hasselblad in our studio for decades and when Fuji launched its GFX line we’ve tried that extensively. The various GFX50 models as well as both the GFX100 and the GFX100S. All these are great cameras, but couldn’t match our Hasselblads H6Ds (and the loaner X1DII). Fujifilm has two very good GF lenses that are comparable to the XCD equivalents and those are the 110mm and the 32-64mm. The other lenses are good too, but not as good as Hasselblad. On top of that we found quite some sample variation in Fuji lenses. The other areas where Fuji in our practice falls short is the limitations in flash sync, the reliability of the cameras (we had quite some issues incl. a defect shutter) and of course the overall image quality esp. in color rendering and DR. We do high-end fashion and make-up portraits, so color accuracy is prime. Fuji certainly has nice colors, but there were too many issues to get the skintones perfect and fabrics like silk or linen looked ‘plasticky’ due to overprocessing in-camera. Our tech editors didn’t like to work on the RAF files and much preferred the 3FR and NEF files. If this X2D solves all the issues we had with the X1D, it might be a great camera for professional work at a reasonable price (compared to the H6D).

Love everything about this camera except the price. Look forward to your review of the three new lenses.

Ted, nice video. X1D have GPS. The X2D don’t? If not, the Phocus Mobile 2 will geo tag the images? Thanks!

Great vid -- I don't agree -w-r-t video. 2 questions -- has onboard GPS been removed? AND It looks like there are no longer Audio In/Out ports is this correct? Sure it has mic and speaker, but that is not for recording. Karl Taylor posted a review that included a comparison with the 100mp H6D and his findings are fascinating.

Any update on what you mentioned about documenting performing arts, dance and movement with this ? Thanks !

Any idea if the new lesnes' features (custom control ring and pull/push) will work on the 907x?

Great review/preview, thanks a lot. I'we used Hasselblad since the age of 18 (it was a 500C), and I'm now 66 and still using Hasselblad. I shoot on 500CM, H3D, and X1D II. The new camera seems awesome, but I have one question. I shoot for a project (youtube videos and a book), using vintage glass on the X1D (could be the X2D), but the sensor readout time of 300 milliseconds is limiting my work. Do you know if the X2D have faster sensor readout? That for me could be the single most important argument for an update. By the way, the addition of a very effective IBIS is one of the greatest things on this new camera, off course apart from it being 100 max. Seeing forward to having it in my hand, Hasselblad X1D ergonomics is the best in the world, and the X2D looks to be just as good.

Dear me that thing is a lovely bit of design.

Thank you, Hasselblad, for eliminating video on this camera! If I want KZfaq video I'll be using an iPhone Pro.

Thanks, Ted, for this first look at the X2D. Hasselblad is a very impressive camera and company. The changes, albeit six years since the X1D, are very extensive. Love the photos, I am assuming that these photos are from the Metroplex. Great colors, very natural and detailed. Thanks for your work on AOP.

Would love a comparison of the X2D and M11. I know the sensor sizes are different, but the hardware quality and image quality seem comparable. Thanks.

Hey Ted, thanks for making this lil into to the camera for us! I've been pretty invested into the x system for a while now slowly buying up glass. And I would love to see how the previous generation lenses function on the new x2d. For example direct comparisons of the same lens on the original x1d vs the x2d. I guess my only disappointment with the new x2d is that they got rid of the mic port to allow us to use the shutter button cable which i really love using when I'm working from a tripod. Super sad about that loss but excited for everything else. Looking forward to the more in depth review! Cheers from Paris. - Matthew

Hey Ted, thanks for this video, but but now I am a little confused I saw your video on the leica Q2 Monochrome and was thinking about purchasing one. I love shooting B&W film, but after developing and the cost of getting a high end scan, it was getting costly and time consuming. So I thought the Leica, would be great Choice after watching your review on it. But now, after watching this review I’m not sure. Any helpful thought on which direction I should go. Thanks.

Looks like the DJI tech is finally making its way to Hasselblad in a meaningful way post-acquisition, which is honestly great, and it's clearly modernizing/improving the X#D system. Also glad that they haven't lost the svelte design, usability, and polish that makes it a Hasselblad. That said, I suspect taking away video is more a side effect of DJI not wanting this camera to compete in any way with own-brand products, seeing as they've been expanding their offerings in the cine space. It does have the benefit of simplifying a camera that no one is buying for video anyway, but probably for the "wrong" reasons.

Dpreview states nothing about the still shot fps? Is it a landscape/cityscape/portrait camera? Or can it do wildlife? Astrophotography?

Stunning