Hasselblad has always been a career goal. Now I have a reason to push even harder! Back to work!

Thank You Hasselblad, I've been a loyal hassy user for 40 years, you guys never fail to add new inspiration to my life.

One of the best trailer I have ever seen, i don't know how much time I've seen it. Such a Masterpiece

One of my bucket list items to have is a Hasselblad...one day!

That OLED screen on the back is incredible.

Have now had the X2D for a little more than a year. Especially after the recent firmware update I am very pleased with the camera. That recent update (3.1.0) enabled IBIS on my old HC lenses, though AF still not works, as my lenses are to old for any kind of firmware update on them. Best camera I have ever owned.

Love that this doesn’t have video. A camera dedicated to still photography. Been shooting exclusively with film up to now but need a digital in the toolbox because it’s becoming harder to shoot only film, due to many clients wanting to see images on the set. I’m thinking about this or the GFX 100s. Leaning toward this for the color science.

This camera will give you confidence and make you go out and shoot, love the ergonomics on this camera

Truly a trailer worthy of the product being showcased. While i'm working on a sensor precisely 80 megapixel less, i'd be lying if I said this didn't make me want to go out and shoot.

The x2d 100c is an incredible camera! Hasselblad people, thanks! In almost one month of use I could discover the extraordinary quality of this camera....

Thank you so much for doing this craft of photography for us !!

Gives me the goosebumps watching this amazing tool

Amazing ! Congrats on the iconic launch

I am super impressed to see the details 😲

Давно я ждал этого момента! Мои поздравления, мистер Hasselblad! Сегодня Вы - на вершине фотографии! I've been waiting for this moment for so long! Congratulations, Mr. Hasselblad! Today you are the pinnacle of photography!

A truly stellar product!

So honoured!

This video is just amazing and epic.

Hasselblad has got back in making great cameras.

Incredible piece of technology. The build quality, functionality and color science is unmatched. I can't wait to own one.

After one weeks use of the X2D, I have the following comments: It's a big upgrade, with lots of nice improvements. To me especially the very effective IBIS, the very sharp, detailed and large EVF, the tilting LCD, and of course the resolution are the highlights. Some things are gone or changed, and I miss the following: I hope the crop modes will be back. I have used 1x1 and especially the XPAN mode quite a lot, miss those in the new camera. Also hope the custom profiles can be chosen via the mode button in the future, and that you can see which custom profile you have active. Furthermore, a way to rename the custom profiles to something meaningfull for the specific user. That’s my wish list, hoping for early christmas, though I know I wont get any of this before my two months with the camera and hopefully the new 90mm in Nepal. I have ordered the lens, but there is no news about delivery. By the way my first impressions video is here: kzfaq.info/get/bejne/arJzorF7zNPKhas.html

Forgot to add: we made the X2D 100C for the rich

Love it!

Speechless, I think now this one is ready for prime time good job Team Hasselblad ( Any time you can loan me one for couple years of testing I will be glad to help you out )

I think it well do well since it has great features. Great video.

Beautiful video

Dream camera ❤

Ohhh my I want one don’t need it but I really want one a stunningly beautiful camera built by photographers for photographers thanks 👏🏻👏🏻👏🏻

Bravo Hasselblad. The X2D is truly lust worthy.

Already pre-ordered!

Amazing !! 🔥 🔥

I have two Hasselblads 503 Cxi and 503 CW. Darkroom prints are amazing.

Wow!

🔥🔥🔥🔥 Congratulations, HASSELBLAD

WOW! Vilken drömkamera.

✨F✨A✨N✨T✨A✨S✨T✨I✨C✨

I will definitely buy one

Lovely, waiting for the 907 update now :)

It's amazing 💖

Hope get this camera someday soon

Amazing :)

got goosebumps somehow

Wish I had one!

สีสวยสง่ามากกกชัดมากกกกกกกกด้วย

wow what a cam

Love it! Nasa should bring one of these along on Artemis.

amazing

Dream !

I love it ❤❤❤❤

Súper Exellent Hasselblad

Hmm. Well, I likely can't go out and get this new one right away, BUT...I fully intend to load up a couple of backs and pull out the Hassy 501 CM this weekend, and give the old girl some exercise. ;D

I love the Blad but still not convinced it’s suitable for outside. That overheating problem has always been a massive concern for me. In Studio I am religious, nothing matches or comes close to that colour spectrum as well as the Phocus software I absolutely dig as first step retouch. Don’t know what they gonna charge me here in Australia but I waited since the H3d ii to upgrade, it’s time!! As a M user since 20 years I can’t tell you what it means to me seeing a focus scale on those lenses. I hoped the X would get a update but the lenses, amazing 🤩 Looks like Sweden has delivered.

YESSSSSS

I will always remember this day for the rest of my life. Thank you Hasselblad 💙

every photographers dream.

It Is wonderful to dream.

Awesome, let me pre order one hahaha

20+ years ago I scraped together enough to buy a 503CW. Today, that camera is still as nice to hold and use as it was back then. I now see a new generation of photographers embracing these cameras. Yes, the cost $$$ but how many Nikons or Canons from 2003 are still worth using?

Kingdoms of Amalur.....nice music:)

better than iphone14teens ads !

Hasselblad👌👌👌♥♥♥

i am about to buy the Fuji gfx 100s.

Wonderful!!!!

supeb..

Now you can get you a Hasselblad drone, err, I mean a DJI camera.

I am your 80k th subscriber

god of camera

wow are you watching sony... THATS how you do a user interface / experiance

One day I will own it.

Amazing Camera but I cant watch this ad without thinking of the 90s outer limits introduction.

I amazed on behalf of my canon t3i...😱

I like it

❤❤❤

I'we used Hasselblad since the age of 18 (it was a 500C), and I'm now 66 and still using Hasselblad. I shoot on 500CM, H3D, and X1D II. The new camera seems awesome, but I have one question. I shoot for a project (youtube videos and a book), using vintage glass on the X1D (could be the X2D), but the sensor readout time of 300 milliseconds is limiting my work. Does the X2D have faster sensor readout? That for me could be the single most important argument for an update. By the way, the addition of a very effective IBIS is one of the greatest things on this new camera, off course apart from it being 100 max. Seeing forward to having it in my hand, Hasselblad X1D ergonomics is the best in the world, and the X2D looks to be just as good.

love my camer Hasselblad

I would love to have a Hasselblad external monitor to utlize your UI on any camera

Any plans to add face and eye detect focusing capabilities?

Is it possible to use the leaf shutter of v mount lenses?

Standing jealous with my Sona A1 in my hand...

🏆🎬🎥

Beautiful dream

Hesselblad always so expensive 🤯🤩

nice

Just seen the Price and well ......... if you were a high end photographer go for it. The camera reminds me of an Aston Martin car. No idea why.

How is the weather sealing - does Hasselblad anticipate people using this camera in the rain, wind and snow?

Does it include x-pan mode like the x1

Which flash do you recommend of x2d

Why there is YT advertising on your video! That’s really not acceptable from you leve brand! Nice camera by the way!

Well done! I’m a X1dii owner and won’t switch because 100mp will cause me to buy too many accessories (new computer among them!) and I just don’t need 100mp (who does?!). Wish the wonderful new features - auto focus, ibis, top screen - were available in my camera or a new one with 50mp. Then I’d be all in. Thanks for the new lenses, though.

" I'll Always Love me Neal Patrick Fry "

Filmed on Sony a7iii

Can't wait to see this on OnePlus phones!

Or you could just get a bargain X1D-50c like me on the used market :-) A calibrated, hand made camera with the best colour rendition I've ever seen. The P series lenses are also superb and around the same price as premium lenses from Japanese brands.

The Bugatti of the camera world.

wowwwwwwwwwwww

osm next should to come H6D

After a period of use..one day I would walk out the door and find out how tough it is..to be used lovingly..hard but not abused. At the shore,in the snow and in the desert.

আমার একটা এই রকম ক্যামেরা দরকার ❤

Wondering, which camera is this video shot on.

🌎👍❤