Have celebrity-owned brands gone too far?

Рет қаралды 371,981

Жыл бұрын

The Good Work Investigative News Team fearlessly delves into why every celebrity alive today has a brand, which is a fact.
Now more than ever it is vital to tell stories that uncover truths about the modern condition, and we can’t do it alone; we’re grateful to Emily Heyward, Nik Sharma, and Kyle Cooke for their assistance with this investigation.
Also Mark Wahlberg’s drip fits will haunt us forever.
Follow Emily: www.emilyheyward.com/
Follow Nik: mrsharma?s=20
Follow Kyle: / imkylecooke
Video by Dan Toomey and Henry Stockwell
Additional camera and direction by Evan Frolov
#celebrities #brands #GoodWork
Subscribe to GOOD WORK here: / @goodworkmb
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FOLLOW GOOD WORK HERE: / goodworkmb
FOLLOW DAN HERE: / dhtoomey
Why does every celebrity start a brand now?

Пікірлер: 531

@GoodWorkMB Жыл бұрын

We have now defeated celebrities. What should we cover next??

@1Piecer Жыл бұрын

Really The sarcasm at the end was pure gold.

@matthewhopkins5701 Жыл бұрын

Misguided Tiktok financial advice / the culture of the “side hustle”

@haiguyzimnew Жыл бұрын

Cover pickleball. Is that still a thing?

@CriterionCafe Жыл бұрын

MBAs

@Scottko Жыл бұрын

Sports teams. Michael Jordan just sold the hornets for 3 bil. The hornets are terrible.

@glyphli5024 Жыл бұрын

Can't wait for Dan Toomey branded trenchcoats

@GoodWorkMB Жыл бұрын

waiting on Burberry to pick up the phone

@chrisfulton3791 Жыл бұрын

Would buy.

@Komeuppance Жыл бұрын

Yes, drip check the trench coat.

@laurenconrad1799 Жыл бұрын

Shut up and take my money, please!

@StephanieStebbins76 Жыл бұрын

NEED 😂

@pb_and_nutella Жыл бұрын

The amount of bullshit that came out of his mouth when you asked him what he actually does for his company was the highest form of journalism, that's how you ask the hard-hitting questions

@tomribei Жыл бұрын

18 hours a day, what a load of bull

@Spacecorgi Жыл бұрын

I learned so much from his answer. So enlightening.

@Meldreth56 Жыл бұрын

He's in the weeds man

@andrerenault Жыл бұрын

He's into weed?

@chiefpacman Жыл бұрын

it was a joke though

@TheDonutboy1573 Жыл бұрын

Thank you guys for saving the video essays format!

@GoodWorkMB Жыл бұрын

you're welcome, Donutboy

@reidherring145 Жыл бұрын

@@GoodWorkMB😂

@bullydungeon9631 Жыл бұрын

The constantly drinking bit is absolutely hilarious the subtlety of your humor crushes me

@GoodWorkMB Жыл бұрын

for you, I will continue drinking

@penguiburst Жыл бұрын

Bro i thought i was the only one to see it haha

@bobopa5624 Жыл бұрын

My favorite are Dan's "trying to look like I'm listening" faces during every interview

@Medguylifts Жыл бұрын

@@GoodWorkMBI read everything you write as your voice reading off a teleprompter

@SKITZ_MONEY 11 ай бұрын

@@GoodWorkMB seeking the truth is thirsty work

@anywallsocket Жыл бұрын

Mark taking any and every opportunity to show us he still has abs is absolutely hilarious 😂

@ImGolden Жыл бұрын

Amazing. I mean, he probably works really hard for them so I guess I get it.

@danielwestphal6941 Жыл бұрын

Everyone has abs.

@TheRealTaco Жыл бұрын

@@danielwestphal6941 no shit.

@Riko_KP Жыл бұрын

@@ImGolden I wouldn't call injections hard work but okay.

@henrikhasell4470 Жыл бұрын

Abs-solutely

@zackklapman3569 Жыл бұрын

That reality TV epilogue was so brilliant.

@wallysan31 5 ай бұрын

I feel like Kyle was high-key in on it. That was fucking great, down to them breaking character at the last frames.

@rudinah8547 Жыл бұрын

Do you record the entire script at each b roll location and then splice it up after? I love the idea of walking around Chelsea and seeing you monologuing in that intense voice 😂

@androidwalle4932 Жыл бұрын

feels like it!

@itim777 10 ай бұрын

Based on the most recent vid about private equity i think this is exactly what happens

@johnadams1281 5 ай бұрын

great question actually!

@MrBigCookieCrumble Жыл бұрын

Born in 94 and totally with Gen X on this one, "Don't sell out to the man!". You're gonna spend 5x as much on a t-shirt because an actor is selling it, for what, their gratitude!? They dont know who you are, they dont care, they want your money. You need your money, they dont!

@pierrex3226 Жыл бұрын

The power of branding. Forget value. Welcome narcissism.

@TheSultan1470 Жыл бұрын

"Yeeeeahhhh mannn, we're sooo against the mannn mannnn. Everybody's a sellout mannnn" -Gen X, 50 times a day, 1993

@blablup1214 Жыл бұрын

@@irfuel It is always the same. You hear an absolutly ideotic idea. You think nobody can be this stupid. Than you look to the side and there are hundreds of people that take out their wallet and thow cash at the guy with the idea......

@anonnona6940 Жыл бұрын

Gen X are good people, their kids Gen Z are less woke. Millenials and Boomers are problems.

@aryanram02 10 ай бұрын

same with youtuber merch, especially ppl like mr breast who sells merch and t shirts for 2x,3x prices and ppl buy that crap because "he is a great guy who donates" i hope ppl see through pr teams more often

@tagguh1 10 ай бұрын

This deserves like 10 million views, so damn funny. The ending turning into a little News Reality show is so meta and hilarious. Also the side panel "stories" that are parodies.

@totallyrandomofficial Жыл бұрын

That small subtext underneath Dan's name that corresponds to the other person's occupation or topic is just on point. Every time. :D

@aeoligarlic4024 Жыл бұрын

My favorite was: "Knows famous people" "Is blocked by celebrities in ig"

@bleachedrainbow 11 ай бұрын

"Is a hunk in real life"

@LeonardTyson 10 ай бұрын

beta prince

@yeaimzeus Жыл бұрын

Shaq’a cheat code being one button cause he promotes so many brands is hilarious af 💀😭

@MrClazyo Жыл бұрын

I thought it was because of the o-face he made on first we feast "hotter wings, for hotter people" or whatever the show name was.

@emmahardy5422 Жыл бұрын

I like to slather my Shaqaroni pizza in Icy Hot, right after I call the General for car insurance

@rightwingsafetysquad9872 Жыл бұрын

I have a knock off George Foreman grill with Shaq's picture on the box. I'm not even sure it's an actual endorsement. The importer probably just thought they could get away with it and no one would be able to tell what's legit and what's not because there's so many Shaq endorsements. Shaq himself probably doesn't even remember what they all are.

@benjohnson9224 Жыл бұрын

The totaled car is the perfect background for this topic. 10/10

@aeoligarlic4024 Жыл бұрын

"THAT was a sentence", this guy always gets me laughing in the least expected moments 😂

@Lachronix Жыл бұрын

I need a brand now. I think mine will be about frogs on meth. And housing. Thank you for guiding me through this journey, Good work.

@GoodWorkMB Жыл бұрын

we wish you the best on your RibbitMeth journey

@tyler94flynn Жыл бұрын

levelled up - actually informational content and that big brother shit at the end actually brought a smile to my face instead of just staring at my monitor blankly and thinking "wow, that's funny"

@GoodWorkMB Жыл бұрын

@ricseeds4835 Жыл бұрын

Kyle never really said what his day to day responsibilities are except that he's "in the weeds"

@rossbentley3000 Жыл бұрын

Don't know him at all, but props to Kyle Cook for playing along with everything. Dan hilarious as usual

@marvello15 Жыл бұрын

One of the best KZfaq accounts going. Feels like it fills a vacuum left by the Stewart-era Daily Show.

@justinchoy476 Жыл бұрын

My favorite thing about this channel is that I don’t know what’s an interview and what’s a skit

@sanjanashah1267 Жыл бұрын

I’m so glad the KZfaq algorithm led me to you. Your video format is perfection, I could literally watch this all day.

@Ramix09 Жыл бұрын

This series is one of my favorite in all youtube, the humor reminds me of early Arrested Development for some reason

@thunfischproteinshake7080 11 ай бұрын

So what is your job: ✨i WoRk 18 hOUrS A daY✨

@Hari-rm2oz Жыл бұрын

The reality TV bit at the end is fantastic. OMG I laughed so hard. Was not expecting that at all.

@jebnordost7487 11 ай бұрын

“So how… what?” Sums it up perfectly

@SquirefromtheShire 6 ай бұрын

Oh man, this is right up my alley of “depressing news served with ridiculous humor”. I’m hooked.

@HenryGhost-dx9gb Жыл бұрын

I just stumbled upon this account, watched around four videos, and suddenly I'm captivated. Without a doubt, this is one of the finest KZfaq channels I've come across.

@ampersignia Жыл бұрын

I’ve theorized that Shaq has stock photos of himself in every pose and shirt color and his agent just licenses them out for brand deals. That man is always promoting *something* so it would make sense from an efficiency standpoint.

@aryanram02 10 ай бұрын

i dont understand why tho, his net worth is def in the 100s of millions, he is currently worth 400 million dollars so why do they keep doing it? they clearly dont need the money and i t just makes them look bad and like ppl with no integrity lol what dou think?

@alexisnicole5156 3 ай бұрын

@@aryanram02have you ever met a rich person who thought they were rich enough?

@aryanram02 3 ай бұрын

@@alexisnicole5156 yes, my grandpa. he had enough money to buy a farm land and he built his own house there and spent his days happily in the hills and it wasnt like he wasnt rich he made a lot of money running multiple businesses but he chose to call it a day after a certain point and honestly i would do the same.

@haagensvihusklingen8472 Жыл бұрын

So well made. Just pure gold

@brett84c Жыл бұрын

Investigative reporting with a subtle quirky spin of humor. I love it!

@Adriana-eu6ty Жыл бұрын

Your videos always make me smile. And they are very insightful so I also learn a lot. Keep it up! 💯💯

@tonijackson3421 Жыл бұрын

I remember Chloe from Chloe x Halle saying it was because musicians don’t make money like people believe they do and actors have to pay their teams and for their own hotels and I’m like damn - why even be famous then, for likes? 😅

@bolt7047 Жыл бұрын

I assume a lot do it due to them loving the art they make.

@ujer55 Жыл бұрын

You can tell Good Work boy took at least one sip of that hard, hard seltzer from his immediate rosey-cheeked flush. That, or he got slightly embarrassed, had his heartbeat rise above 100bpm for a minute, or let the sun touch his naked skin. I feel you, Good Work boy, and damn our traitorous paleness.

@GoodWorkMB Жыл бұрын

i imbibed.

@zackszigeti3713 Жыл бұрын

@@GoodWorkMB embedded* (im just comment for the algorihm)

@tidepool5400 Жыл бұрын

@@zackszigeti3713hey dickhead no one asked (just commenting for the algorithm, don’t mind me)

@Jeff-theBuilder Жыл бұрын

Dan is the 🐐

@GoodWorkMB Жыл бұрын

@alex0589 Жыл бұрын

10/10 This is becoming my new favorite series

@midiminion6580 Жыл бұрын

this channel is so good

@bowie3573 Жыл бұрын

The post video reality tv scene and recommend videos 😂. Golden

@guy_roh Жыл бұрын

1:32 Mark Wahlberg and a broken faucet have one thing in common: They both piss me off

@TheSultan1470 Жыл бұрын

Ahahahhahahaaha get maddd

@dontgankmebruv7273 24 күн бұрын

The difference is you can fix a faucet.

@aBucketOfPuppies 6 ай бұрын

Lol I love the awful backdrops of ongoing construction, swim shorts, dumpster, and literal car wreck

@ruffdog42 6 ай бұрын

Such a sick channel and the concept of the ending turning into reality show due to guest having that in his background is genius. I love all this shit. Fun to watch and I learn somethin

@ciroalberto397 Жыл бұрын

As always good work, not great, not mediocre, good work

@krombopulos_michael Жыл бұрын

I think celebrity brands can also benefit hugely from networking effects. If you are a celebrity, you probably have celebrity friends, so it's likely relatively easy to recruit them into being seen using whatever your company product is, and then BAM, it's more desirable because its a trend among celebrities to use that thing.

@hikikomori_3708 Жыл бұрын

Yeah but they're probably not gonna do it for free if they're your friend or not. Also since every celebrity has a brand a lot of them are going to have competing brands. What happens when your friends Kim Kardashian, Dwayne Johnson and Bryan Cranston all want you to promote their respective tequila brand?

@chrisfoo9195 Жыл бұрын

i appreciate your grind good work

@margaesperanza Жыл бұрын

Even if Fenty's overall quality is a mixed bag, Rhianna and her team really did push competitors to make more shades in makeup. You're suddenly seeing brands make ultra dark to ultra pale shades that wasn't widely available before Fenty came in. What used to be a "waste of money" for companies became a financial goldmine for new customers.

@TheFinalIllusion Жыл бұрын

You’re proving one of the main points of the video btw stop it

@theberserker_of_falconia Жыл бұрын

Rihanna got a bag nothing more

@liahb1745 Жыл бұрын

@@theberserker_of_falconia Nah Rihanna’s brand was actually impactful in the beauty community

@cyborg6282 11 ай бұрын

Makeup 😂 insecure women

@aryanram02 10 ай бұрын

@@cyborg6282 i agree and disagree, because the same can be said about perfumes, like are u insecure if u use them? cause that would be like you being insecure about your body odor lol, similarly make up that most women use is just a touch up to look fresh, those who use a lot are clearly insecure but its not just woman lol

@nothing4020 11 ай бұрын

the reality tv show segment at the end was just so funny hahaha

@janetsworld9734 Жыл бұрын

„Dripcheck“ 😂😂😂 love your videos! Informative and funny

@StephanieStebbins76 Жыл бұрын

I love you guys so much😂😂 😂 So good ❤ Please never stop!

@nashranabi9015 2 ай бұрын

I found this channel last night. I've watched almost every video. This is so unique!! New favourite channel!!!

@darrens3 6 ай бұрын

These are just soo good. Excellent job guys!

@worschtebrot Жыл бұрын

I love that Shaq's cheat code is just a circle. Not sure what it means but it's hilarious.

@fray3dendsofsanity Жыл бұрын

It's the little details like that that makes this channel brilliant

@jackjackthompson5771 2 ай бұрын

Its a playstation button, the easiest because he’s so recognizable and successful at pitching products

@manzenshaaegis8783 Жыл бұрын

The skit at the end was brilliant

@davidhorkey5157 Жыл бұрын

"Well, get a trenchcoat" LOL, I'm sensing a trenchcoat uprising at Good Work. Watch your back Dan.

@servenotea5760 Жыл бұрын

not many videos can make me laugh within the first second, good job sir

@ShipShapeMusic Жыл бұрын

The recommended videos at the end were the best part

@traxx75 Жыл бұрын

Ahhh, my day is already going better after watching a new Good Work video...

@AlanShore4god Жыл бұрын

Pls keep these coming ❤

@Kurmo2 Жыл бұрын

Expert level question dodge by Kyle. I don't think he even knows what he does.

@SergioRmzM Жыл бұрын

I didn’t expect that epilogue 😂

@AHoboWithAStick Жыл бұрын

these are some of the greatest videos on youtube 😂🔥

@casper7319 Жыл бұрын

Lol not a Penelope Cruz Emirates commercial right before this 😂

@jorge28624 Жыл бұрын

that ending there almost got me lol

@Boags 6 ай бұрын

This channel is amazing! Just found you.

@some______guy 11 ай бұрын

This is possibly the best youtube channel atm.

@AbhijeetWankhade Жыл бұрын

Only channel where I “smash” the like button for all the videos. Also, John Oliver, beware, Dan is coming for your Emmy.

@afib4968 Жыл бұрын

The ending was pretty good

@flametiger74 Жыл бұрын

We need the full episode at the end!!!!!!!!!

@kar01870 Жыл бұрын

The closing skit 😂😂

@TheFinalIllusion Жыл бұрын

“Hunk in real life”. I’ve never subbed so hard on my life 😂🥵

@mrniksharma Жыл бұрын

This is so good

@GoodWorkMB Жыл бұрын

thank you for your valuable insight into this investigation, Mr Sharma

@dnlswan Жыл бұрын

Wow getting insight from Red Antler is real deal!

@comedianvip Жыл бұрын

This guy is asking the right questions at the right time

@pedronobrega715 Жыл бұрын

Love the content, keep it up!

@cvsinpa Жыл бұрын

Best one yet

@IvanPavlov Жыл бұрын

How many cans of Lover Boy did you chug during that interview??

@GoodWorkMB Жыл бұрын

shhhhhhhhhh

@Khornie Жыл бұрын

Thank you for the funny

@simonpusateri3527 Жыл бұрын

Somehow I feel like you and ClimateTowns need to get together for a collab. Two of the best at tying together information and comedy

@Blueberi 5 ай бұрын

Dan coaxes so much out of people by just hitting them with a sigma stare.

@jayare6975 Жыл бұрын

Lmfao @ "THAT was a sentence."

@Hexomickey 11 ай бұрын

"Yeah....well get a trench coat" LOL

@Hotshot2k4 Жыл бұрын

4:48 I am actually dying here at "Sparkling hard tea"! Send help!

@enregistreur Жыл бұрын

This is hilarious *and* informative. Good work.

@accoviser Жыл бұрын

We need a town meeting to decide who will be the local celebrities.

@VEVOJavier Жыл бұрын

THE CREDITS SCENE HAD ME DEADDDDDDDDDD

@shanehagan Жыл бұрын

This is my new favorite KZfaq channel

@supposed2be 9 ай бұрын

The ending had me in stitches

@brianlear0601 Жыл бұрын

HAHAHAH the ending is genious

@ronanhansel Жыл бұрын

Lol Dan takes every possible opportunity to become a walking meme 😂

@tevinabeysekera6038 Жыл бұрын

Cooking KZfaqrs be like: "Please buy my spice mixture, it is the best and makes your food taste completely different than making it at home." Acting like they all don't contain small adjustments to the ratio of basic ingredients (paprika, onions, salt, chilies, brown sugar)

@aryanram02 10 ай бұрын

im from india and i laugh when ppl do that online lmao