Established in 2008 as Green Crescent and rebranded as HAYAH following AXA's exit from the region, the company has consistently demonstrated a commitment to revolutionising insurance through digital transformation and financial inclusion.
At the heart of HAYAH's operations lies a digital-first philosophy. Recognising the increasing reliance on technology in everyday life, HAYAH has pioneered the integration of digital solutions in insurance services. From seamless online policy management to tech-enhanced customer support, the company is dedicated to making insurance more accessible, efficient, and user-friendly. This approach not only streamlines the customer experience but also aligns with the broader digitalisation goals of the MENA region.
Explore the insightful interview featured on CBS News: www.cbsnews.com/video/hayah-i...
Find out more: hayah.com/
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TBD Media Group, recently acquired by AIIG (Acumen International Investments Group) documents these nuggets of wisdom to inspire change and make business accessible in this digital epoch.
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