Joe Isuzu was one of the best advertising campaigns of the 80’s.

I like how when they show the "bullet" flying it's actually the entire cartridge lmao

When GM buys in “…you know how this will end.” 🤣🤣🤣🤣🤣😂🤣😂

I'm still rockin my '99 Rodeo. Lots of us Isuzu enthusiasts still around. Including Joe Isuzu himself. David Leisure is a member of our group.

About 5 years ago, I had the pleasure of meeting Mr. David Leisure. We spoke for nearly 45 minutes, and I must say that he's a very kind, charming and funny man. He even gave me an autographed photo. Thank you sir!

Loved my Isuzu trooper. Very tough off road.

Isuzu deserves more love!! ❤️

I drove an Isuzu P'up all through the 90's. What a great truck.

I still have my 99 Amigo. I love that rig. People try to buy it from me when I’m parking.

That takes me back to 1999 to 2003 when I was a Finance Manager at an automall type dealership that one of the lines was Isuzu and those Axioms were pretty popular and looked really great. The trooper had there own little following but looked outdated and I remember a 60 minutes type of report showing how easily those Troopers flipped over and that put a big hurting on sales. That vehicross was really outlandish at the time with extreme styling and a very expensive price we hardly sold any. I do remember a manager bought one and we all thought he was crazy! I grew up in the 80s and sure remember those Joe Isuzu ads, that was a wild advertising campaign that aired a lot and was extremely funny and different for the era. I appreciate this upload! Thank you!

I absolutely LOVED my Rodeo, I had a 96, easiest engine I ever worked on and it ran to 412k miles until I traded it like a dumbass. The Rodeo is still pretty bullet proof if its taken care of. Isuzu actually still sells new parts for them.

If the Amigo had stayed in production with incremental improvements, it would be a worldwide sensation!

I absolutely loved my 1989 Isuzu Trooper LS four-door. It was my first truck and 4WD: 2.6 liter four-cylinder with a wonderful long-throw manual shifter. Slow, but fun to rev and drive. It quickly displaced my BMW 320i, because I'm 6'5" and I could stretch-out while it took me on unforgettable off-road adventures from California to Colorado. It slowly succumbed to indifferent dealer service abilities. I finally sold it with nearly a quarter-million miles -- replaced by a much more reliable 2007 Toyota FJ Cruiser (rare full-time FWD manual model), which I plan to keep forever! RIP, Little Trooper....

My dad had a 1985 Isuzu P’up with the MPG Plus package. Bench seat, manual locks, manual windows, manual transmission, manual steering, manual brakes, 4 cylinder diesel. Thing ran forever. But as per usual with 80’s Japanese trucks, the rust eventually got to it.

I'm from the Caribbean and Isuzu is still very much a presence on the roads, and not only with commercial vehicles. Their D-Max pickup and MUX sport utility are family favourites. And their pickups are so good, Mazda has partnered with them for the replacement Mazda BT50, which previously was a partnership/sibling of the Ford Ranger.

I had several isuzu troopers, they were under powered but when you're offroad in 4 low they are great. Lots of cargo space and very dependable. Very capable vehicle.

Currently have a 1990 Trooper and it is still going very strong!! Just did the timing belt and water pump so I am certain it will go a long time more. Currently 237000 miles

I had once read that Isuzu was the first auto manufacturer to figure out how to flush mount side glass. The author had mentioned that Isuzu doesn't get the credit the deserve for their many automotive innovations.

Great review! Here in Latin America Isuzus are well-known pick ups and suvs of high reliability; I personally was a big fan of the Amigo so it was sad to see it gone

I remember looking at a few Troopers here in the UK. Every single one suffered with terminal corrosion. Always found the lack of rustproofing odd given that they were intended for off-road use.

We had a 1990 Isuzu Trooper 4 cylinder, purchased new, and drove it for almost 20 years before trading it in on a Subaru Outback. Really loved that truck!

In the early 90s, I owned a 1989 Impulse. Loved that car and it's handling capabilities... Wish I had it back!!!

I had an Isuzu pickup made in 1988. It was a four-wheel drive model. It was tough as nails and seemed to thrive on neglect. It was a great truck. I wish I still had it.

My '89 Trooper suited my purposes very well, moderate commuting on weekdays and hauling climbers and skiers to trailheads on weekends. Its failure (or mine) was finding a competent mechanic to maintain it.

Our dealership carried Isuzu right up until they pulled out of the American market. It was vary much the budget alternative to all the other manufacturer brands we sold. Their quality was on par with Nissan, but not up to a Honda or Toyota. In 1990, the little base model Q16 pickups were EVERYWHERE. For $3995 it was a tremendous deal.

I was the proud owner of a brand new blue 1992 amigo back in the day. They were kinda cool….good times

Loved my trooper! Handed down to my youngest son. It was blue and silver.

Gretings from Germany , i own a Isuzu Trooper from 1989 with a 2.8 Turbo Diesel engine, and its one of the best offroad vehicle in my opinion.

I got to drive an Isuzu NPR box truck occasionally for work years ago. That cab over design with all that visibility made it one of the most fun vehicles I’ve ever driven.

I just bought an Isuzu Amigo this year (which was marketed as an Opel Frontera Sport here in Germany) as a toy. It’s a fun car and surprisingly well made. A nice change from the aircooled Volkswagens I usually spend my spare time with 😋.

I owned a few Isuzu Troopers and I loved them! They could go almost anywhere!

I owned a 1978 Ford Pinto. 2.3L 4 cylinder. 2-door hatchback. I bought the car when I turned 16 and drove it thru high school and college. That car was awesome. I had more fun with that car.

My first car was an 89 Impulse Turbo. It was super fun and very futuristic in it's day!

I was a kid in the late 80´s early 90´s (almost 38 now) and lived in Paraguay back then. All Isuzu cars as the Gemini, Aska (rebadged Chevrolet Cavalier) KB and Trooper were very popular there, and were a serious competitor for bigger Japanese brands. This success was so big that this is the only country in all Americas where the brand has survived uninterruped (as car brand of course) with the D-Max and MU-X available. Tariffs were a big issue in most Latin American countries at the time, which limited success. Thanks for all the information shared in your video!

Good times for me as a kid ..my dad still has 1988 isuzu pickup truck and best part it's still there ...with upgrades to TD and 4x4 :) and she still going strong :)

Heheheh! I owned a '91 Trooper, and that thing was Bulletproof. Spent 10 years testing its limits on mountain trails. 10 years and 270k, it finally died. I bought a 2002, and by 84k I had rebuilt the transmission twice...first time at 72k. That thing ended my love affair w Isuzu post '90's Isuzu's. I flirted w the VihiCross, and almost bought one, used, but the day I was to go test drive a used one, the owner called me to tell me it broke down and the part was unavailable anywhere in the states at the time. I'd buy a 1st Gen Trooper again, if I could find one.

Loved my Storm wagon. Had that unique green/blue color like on here ! Great car,wish I never sold it.

I absolutely LOVE your Chanel!!! Don't stop the videos Brother. There is a Ton of Cars out there for you to do Vids on! Keep it going!!!

I purchase an Isuzu Tropper in 1992. I still have this SUV today, 30 years later.

Had a Japanese-made Isuzu pickup in the ‘80s. Best vehicle I ever owned. Still have a ‘96 pu that runs great.

The 1998-2002 Isuzu Trooper is definitely on my bucket list! It got full-time 4WD and that made it great! I used to have a 1987 Chevrolet Spectrum (built by Isuzu)! Still wish it hadn't broke down! Would be driving it today!

I had a '93 Isuzu Trooper LS from "98 to '05. Put nearly 200k on it. Bullet proof vehicle, and wish I still had that rig.

Owned an '89 I-Mark RS DOHC 16V hatchback from '89 to '01. Great car and so practical. The 1.6L motor was leagues better than expected for less than $10k. Motor and transmission lasted for 235k miles with no major issues. Lotus did fantastic job tuning the suspension - I autocrossed and tracked it. Always had interior rattles and cooling system was underspec'd. The KYB rear shocks needed replacement twice, but the front struts were solid. Rust killed her in the end, but she never let me down. Stayed eclectic and went straight for a Subaru WRX in early '01. That one blew the head gasket at 241k. I-Mark still ran perfectly at the end - miss that little thing.

I have a rodeo and that darn thing ain't so pretty after what the past owner did (ran into a pole head on) it works like a charm, great on gas, reliable and sturdy. Love that little bastard 💛

A brand with many faces. I remember the Chevy LUV and owned three Opel Kadett's.

Here in New Zealand, we pronounced the name of the Holden Rodeo ute the same as the fancy shopping street in Beverly Hills: Ro-DÉO.

I miss Isuzu. I drove a 1993 Rodeo for ten years. Solid and capable off roader. I might still be driving it if it hadn't been totaled.

Had two V6 Rodeos, one first gen and one second. Both were excellent quality. Always wanted that 80s Impulse Turbo.

around the 2007 high gas prices, GEOs made a comeback as they got great mileage.

3:39 “That’s OK, kid. I can’t say ‘Chevoray.’” 🤣 Can you imagine that pitch being presented in a board room today, let alone on TV? You would be crucified!

I owned two Isuzus -- a 91 Stylus XS and 04 Axiom S. Both were attractive vehicles.

I live in germany, and the first time I saw an Isuzu was during my time abroad in Malta. Back in germany I started working at a gasstation and there, I could spot about 1 or 2 Isuzus annualy.

Isuzu marketed so good that I can still remember the Amigo commercial song and all of the Joe Isuzu ads! That was a fun video!

The Amigo/Rodeo 1st and 2nd Gen sold like hot cakes as Opels here in Germany. And they were actually good cars. Sometimes you can see them today still on the roads.

I have a 1996 Rodeo LS, looks just like the one at 9:33, I bought it for $825 nine years ago. I've had to do some work on it, for sure, but it has never been to a professional mechanic since I've owned it. It has about 250,000 miles on it. Even the cruise control and air conditioning work. Isuzu absolutely deserved a better reputation than I remember them having in America.

Legendary actor/comedian David Leisure was appeared in one of the best advertising campaigns for Isuzu from the mid 1980s until 2008. Like the slogan for Isuzu reads, 'go farther'. Since its beginning in November 10, 1984, Isuzu has now focusing on their truck lineup and today, over 500,000 Isuzu trucks have been delivered in North America. An accolade that still holds true today-Isuzu Trucks are practically and amazing !

I remember they were everywhere in Ireland too- especially the Gemini, Aska and Trooper diesels. A few D Max’s is all now even though they’re fairly popular with builders and farmers

Great channel & video! My 2nd car (as a college student in 1990's) was an Isuzu I-Mark. Quirky, fun, and sporty -- I loved mashing the gas pedal & watching the turbo boost needle slam -- finishing with an exciting & inevitable turbo whoosh! Loved that car, super reliable too. Isuzu America = another tragic GM love-child. Thanks 4 the memories...

I lived through this ad campaign as a young man. I think most people had a very favorable view of the advertising campaign, even if not the cars themselves

I knew a guy in high-school in 2000 that had an i-mark. Man that car could haul for a 4 cyl. Handled itself really well in the corners.

My wife and I had a 1988 Trooper. It was an amazing SUV, would go anywhere you pointed it, and was comfortable. It also had the worst engine/transmission of any vehicle I've ever owned. Head gaskets were a bi-yearly maintenance item on the 4ZE1 2.6 liter four banger. And this wasn't due to ham-handedness on the part of any mechanic, or overheating, it was just a thing those engines did. In addition to the head gasket issues, there were tons of vacuum hoses that had to be in 100% perfect condition or the fuel injection would just sit crying in the corner instead of metering fuel. The slightest exhaust leak would cause the O2 sensor to give wildly incorrect information, which would cause all sorts of issues with driveability and hard starting. And once you got the engine sorted, the Aisin A340H automatic transmission is going to stop soon. Mine starting slamming violently in and out of overdrive on the highway. The Isuzu forum I frequented when trying to figure out what was wrong would sing praises about how dependable the trooper was, so long as you had a spare transmission and kept up with the head gasket changes. "Reliable" to those guys seemed to mean "Almost as good as a 25 year old Chevy with 300,000 miles."

I loved the Amigo’s/Rodeo Sports. ❤️

My father had a first gen Trooper. Two doors, manual trans, 82 horsepower four cylinder. Very reliable.

Still very entertained. Bringing back memories always liked the joe izuzu commercials they were always funny never got old

Love your videos. I would love to see a future Oldsmobile Aurora video

I still love the VehiCross. Would love to find one in decent shape, but wonder how hard it would be to find parts for now.

I had the turbo Impulse. She would run at 110 all night, & I topped her out at 138. That Lotus suspension stuck to the road like glue at those speeds. By far, the best car I ever owned.✌

I still have my Isuzu amigo and I love it

Great vid as usual I could watch this stuff for hours straight!

My dad drove a trooper growing up. I’d love to get my hands on one of those to restore!

I still have a 1993 trooper and run it as a daily driver. It's awesome over snow

In the Mid 80s I had an 81 IMark that was super Plain Jane so I embarked on a mission to really Soup It Up. I changed the dash color to black along with the door cards and installed rear headrests from a Honda, put some cool rims on it with TA Radials and blacked out the Trim. It looked Super Cool! The only problem was that it was Slow as Snails because it was a Diesal!! I gotta say the fact that it was a Diesal saved me from having it stolen though ultimately because the person who thought that he was stealing my Souped Up Rice Rocket broke in the car, but could'nt get it started after knocking out the ignition because he didn't know how to start a Diesal! Good Times!!

I loved my Axiom. Nothing looked like it. The direct injection V6 was powerful but very thirsty.

I think it would be interesting to see a mazda 929 episode. My friend has one and i know they are very rare

Because of Joe Isuzu I bought my first ever new car a 2000 Isuzu Rodeo i still have it 20+ years with only 149,000 miles, great SUV.

JOE ISUZU WAS THE MAN!!!!! And, at the age of 19 in 1980, I bought a 1979 LUV 4X4 long bed and absolutely LUVed that little thing!!!

Smart of him to point the gun away from the camera.

This was wonderful. Thank you. Had many fond memories in my inherited 1984 Isuzu P’up longbed with dealer installed camper shell. Slow as molasses, but thrifty on gas and was a rolling tool box. Then I had the opportunity to purchase a near pristine 1991 Trooper 5 speed 4x4 so I got that to cash in on wishing the pickup had 4wd. The motor seized up on my way back home one day; and at the time I just didn’t have the time or money to have it fixed or to give it a heart transplant. So sad… it was unlike anything I’ve ever driven before. A greenhouse only comparable (in my experience) to a 1998 Land Rover Discovery I had in high school. THIN DOOR PANELS (no air bags if I recall) and LOTS OF GLASS. Oh how the times have changed.

Owned a 1980 Isuzu P'up back in the 90s. Getting that thing on the highway was a chore.

Thanks for this interesting video. I have owned and driven many cars in my life and for 3 years now I am the proud owner of a 1989 and a 1986 Isuzu Trooper. To me, this is the best car I have ever owned and I will never drive anything else. Tough and reliable and when I go offroading through the toughest terrain, it takes me anywhere and never lets me down. This video did give some interesting history on the oldest car maker Japans.

I have owned 3 Troopers, and still have 2 of them. Would love to see an episode focusing on the Trooper.

"Kids, put the tire back on!" We NEED these strong parents again. Good stuff!

I owned a 2000 rodeo and kept it for ten years. The only major repair was replacing the sending unit but it was a cool little suv for the most part

I loved the Joe Isuzu commercials

Although just a little kid in the 1980s I loved Joe isuzu! One of the cars you showed but didn't mention mention was the izuzu stylus. That aside I think this was another awesome video and this has definitely become one of my favorite Everett car channels. The other day I actually saw a 3 cylinder dihatsu charade! Now that was a neat little car

Ahh!! I miss my Isuzu Pick Ups and Rodeos(Yes, owned multiple). Great little brand..

In the late 80's, an Impulse Turbo was my dream car. Gorgeous!

I still see a Roadeo driving around every so often. They were everywhere as a kid

This was a great video. My first new car, at age 18, was a 1986 Isuzu I-Mark. I had that car for almost 10 years. I also had bought a new 1988 Impulse. That car was so luxurious, unique, and beautiful (to my 20 year old mind). I loved that car. I’d love to see deeper dives into both these vehicles. Keep up the great work. Love your vids.

Week 6 of waiting for Dodge Diplomat for Future My Old Car Episode once again. Edit: And also other Chrysler M-body cars

It's only the Isuzu engine in my van & truck that impresses me with it's capabilities. I think the Isuzu Duramax is the Heartbeat of the best Diesel Vehicles in the World! Thank You My Old Car for making and sharing this video. Isuzu is so deserving for the input of technology they have contributed in the Auto Industry.

There's a special place in my heart for the Isuzu Vehicross. That was ONE SUV unlike ANY other!! And I would kill to have one.

Do a video on Hyundai Tiburon!

In the UK we could buy the Piazza and Trooper. I think Isuzu still sell a pickup called the DMax here.

Those cars bring many great memories. Too bad they don’t sell anymore.

I have 3 Isuzus. Pup, rodeo and trooper. Love them.

Great video, really well made and funny as well. You should also cover Suzuki which also had an interesting fate. The end of Isuzu with the ascender/Trailblazer was a fine SUV another of the GM360 flavors, it was a good workhorse if you got the v8 with 4wd and leather it is still today a great used car for the price. I use mine for long road trips to prevent adding miles to my other cars.

This guy was the game show host on the bundy’s. When Al & Peg pretend to be Steve & Marcy to get on the game show.

It's actually quite humbling when your realize nothing matters.

My first car was a 1990 Isuzu Amigo and I love and miss it dearly.