"In the early 2000’s we worked tirelessly to see what we could do to make a helmet fit better and protect better. The creation of the S1 Lifer Helmet was a pinnacle moment for us because we finally created a helmet that we 100% trusted for our family, our team riders and our friends. When the S1 Lifer Helmet came out it was a game changer - it fit like a soft foam helmet but it had the highest impact certification at that time. Once the Lifer came out we knew we had to stop making the other type of helmet (i.e.: soft foam non certified skate helmets) and our challenge was educating people to understand the difference. Because, at the end of the day people are trusting it and they are going out there and they are pushing the limits and they are going to want that helmet to work when it is tested - and if it doesnt work - its completely defeating the purpose. You know when your getting an S1 Helmet - your getting the best helmet out on the market.” - Dan McCashin / Co-Founder / S1 Helmet Co.