How a Poor boy became a Billionaire by selling bags? : Louis Vuitton Business case study

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Күн бұрын

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VIDEO INTRODUCTION:
Hi everybody,
Louis Vuitton is one of the most iconic luxury brands in the world!! And while most Think of louis Vuitton as just another overrated brand that sells bags for 2 lakhs rs, what we dont realize is that Louis Vuitton is a luxury brand that was started by a homeless boy and it has sustained for 200 years, 1 franco-prussian war, 15 revolutions, 2 world wars and 18 recessions including the great depression!! And While most people think of Louis vuitton bags to be the liability of the rich, you would be shocked to know that, if you invested in this louis vuitton bag in 2007 for 625 dollars or 25,000Rs, you would have got more returns than both gold and the S&P index!! You don't believe me look at this chart,
From 2007 to 2024, While the price of gold shot by 172%, S&P went up by 167% where as the price of this bag has shot up by 214%
And LVMH today is so big and so powerful it is more valuable than Gucci Prada Hermes and its next 5 competitors combined!!!
And this begs the question?
How did a homeless boy go on to build the biggest luxury brand in the world?
Why were Louis vuitton bags considered to be super special during the 19th century?
And what are the business lessons that we need to learn from the rise of Louis Vuitton?
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✅Study Materials:
1. www.amazon.in/Story-Louis-Vui...
2. www.amazon.in/Little-Book-Lou...
3. www.ted.com/talks/tony_fadell...
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Пікірлер: 446

@ThinkSchool 13 күн бұрын

Join the Masterclass now using this link: bit.ly/AttendPersonalFinanceMCTS Correction : 1:41 its not 2007-2024 but 2007-2022. Sorry for the mistake guys ❤

@chillalenaveen3367 13 күн бұрын

how do anyone knows a startup idea is good or not?

@soumyajain6982 13 күн бұрын

@@chillalenaveen3367 No one knows other than future itself. But if the idea is genuinely stupid and unviable, then that's a bad idea.

@iamindian565 12 күн бұрын

@@chillalenaveen3367nobody knows it beforehand but u can make videos afterwards 😂

@ensoyme 12 күн бұрын

😊😊😅

@VipulYadav-cu7cu 11 күн бұрын

Very good video

@gaurishankargupta5081 13 күн бұрын

Vote for Berneard arnault case study❤

@msd099only3 2 күн бұрын

Jhaatu woh aadmi pe kya case study karoge?! Uske biggest thing pe yehi toh case study hain!!

@mayank.9203 13 күн бұрын

vuitton family sons are probably the only ones who always managed to live upto their father's expectations and carried the legacy forward.

@shritejkz 12 күн бұрын

Also Rothschilds 😀

@rohithkumarbandari 12 күн бұрын

@@shritejkzwhat ? For profiting from war ?

@kalakala6973 12 күн бұрын

Ambani also did a very good job

@mayank.9203 12 күн бұрын

@@kalakala6973 they are still on the first set of sons and even then one of the two failed.

@arnoygayen1984 12 күн бұрын

i guess same for all popular business families

@nk9996 13 күн бұрын

11:13 Bro nowadays iPhone itself not getting better every year 😂😂

@santhoshthadishetty 12 күн бұрын

Following 3% rule unfortunately 😥

@RAM_JAN22 5 күн бұрын

bro it is sarcasm

@prajotjadhav4491 13 күн бұрын

This proves if you are honest, dedicated to your work,and love your work with passion, people reward you for your work/art/skills.❤

@user-ij8gf9je7r 13 күн бұрын

It can happen only outside India. In India only uneducated and scammer can become billionaires or even can create a brand.

@bhaveshchoudhary2 13 күн бұрын

The company did ntg but shady stuff.

@ramtejamaddala3259 12 күн бұрын

@@prajotjadhav4491 that is if the world and people around you recognise it and choose to appreciate it. Companies today (and probably all companies in history) only want to exploit you out for their own profits and will fill their lockers and hike their CXO salaries but give nothing to employees

@RonningCavagna 11 күн бұрын

I got a *gtdupe* ,Korean made, Jimmy Choo. It is 20 years old and still looks great.

@achaiahcs 11 күн бұрын

I always ignorantly assumed that these bags were just some sort of showpieces. I had no idea their bags were so functional. Great analysis. Eye opening.

@tarushinarang651 5 күн бұрын

Those functional bags are not available anymore.

@jumbojumbo6866 5 күн бұрын

thing is its usually not so available to the public infact he forgot to mention how offbranded items get sold off more frequently than the real thing business insider talks about it.

@tarushinarang651 4 күн бұрын

@@jumbojumbo6866 so what does one do if they need to but these items?

@jumbojumbo6866 3 күн бұрын

@@tarushinarang651 well since majority of countries are 3rd world or second world countries such brands like gucci or balenciaga or LX cant reach to so most off branded items reach to this places including my country tho its a 1st world but still majority of us cant afford so we just buy off brands to fit the narrative that we can afford something at least which is why those luxury brands must worry about.

@VijaySaiP. 12 күн бұрын

“Good is imperative.. but greatness is a choice.” Words of wisdom!

@debaprasad9379 13 күн бұрын

Finally after 2 years of requesting , you made the video on Bernard Arnault the legend 😀🙏 . Thanks bhau

@debaprasad9379 13 күн бұрын

🙏🙏

@bhaveshchoudhary2 13 күн бұрын

Legend ???

@adityarajsingh8110 6 күн бұрын

@@bhaveshchoudhary2 yeah, he indeed was a legend

@imrohit2611 13 күн бұрын

Fun fact: LV does more innovation in a year than Apple.

@sandeepva6409 13 күн бұрын

Funfact : Apple doesn't make any innovation now a days. It simply copy features from android mobiles and calls it innovation

@ShivamAroraa 12 күн бұрын

@NighBo-hn6xi 11 күн бұрын

well apple doesn't even innovate

@vipashapmehta 13 күн бұрын

Absolutely absolutely brilliant!!! Think School keeps on breaking their own records and is a competition to no one but itself. It keeps on getting better by the day! Cheers to more such case studies!

@sharathpawar543 12 күн бұрын

This video isn't just a case study; it's also about art and is inspirational too.

@rishieaswaran5993 12 күн бұрын

One of the best case study ever produced in Think School an astonishing story of LVMH the videos are getting better and better. We definitely want a video on Mr:-Bernard Arnault case study

@radianthd566 13 күн бұрын

The most awaited video man, thank you ❤. Your channel is really useful for MBA grads.

@anushkabhattacharjee33 9 күн бұрын

This is the best case study ever. I would love a full-length documentary on Bernard Arnault. Please make one as soon as possible, Think School.

@piyushkumardas8783 4 күн бұрын

Just like: Think School delivers simple business case studies in a great manner ❤

@priyanshukeshari659 12 күн бұрын

Business Case studies by you are really really insightful and jubilant. You're doing a great job man !! Please bring detailed case studies like this further. Waiting for part-2 😄

@real.deal0055 11 күн бұрын

lol, this case study is already there on you tube with way more views, this is just a stolen idea

@samyakchabukswar4576 12 күн бұрын

Loved this story and can't wait for the next one. Love you guys❤❤❤❤

@ankurde4026 13 күн бұрын

Sir please make a video on West Bengal's economic case study. All the economics I know is from thinkschool 💖💖

@BijoyHossen-ic7ue 8 күн бұрын

😂😂😂😂😂😂west Bengal

@omkokate9861 12 күн бұрын

Thanks for study material. It's important

@madhumishra142 12 күн бұрын

Thank you for giving us such a great information about business, only you are the person who are motivated me every seconds ❤

@anirbansarkar6405 12 күн бұрын

Keep posting on all such segments. Beautiful projection !!

@atharav902 13 күн бұрын

Ganesh Sir, your work is truly a form of art. Whenever I see that you've uploaded a new video, it's the best way for me to learn, and it's always interesting. I'm lucky to have discovered such a gem at the right time, as your presence on KZfaq is a blessing.

@vikramshetty5590 13 күн бұрын

An excellent case of innovation plus marketing . I believe even in India , the slums.of Dharavi based in Mumbai manufactures creative and luxury bags for great brands as outsourcing just like how Mont Blanc charges a high premium for its watches, bags although they are manufactured in factories in China for very competitive prices as low as us dollars 100 to 150 per piece and are sold for us dollars 1000 at their boutique charging a high premium for products with very less value driven proposition. High end luxury shopping just creates a society of a few privileged people who could have rather channelized their resources to help the needy in our society. 😊

@rohitbansode9813 10 күн бұрын

Appreciation for doing excellent editing and using graphics to explain the toughest equation in simple words

@animemespirit1871 9 күн бұрын

Absolutely Stunning, I had goosebumps by just how a great observer and a creative person can build something so out of the box, yet a simple mundane thing. Such great representation ❤️

@ishaantripathi1788 13 күн бұрын

Thank God for business case studies!!Thank you so much

@chitragiridhar6222 13 күн бұрын

Very informative videos. Thank you 🙏🏼🙏🏼🙏🏼🙏🏼

@parvajain2696 13 күн бұрын

Again a great case study, learned a lot , Thank you!

@the_rdrksh 12 күн бұрын

Brilliant Case Study! And even better breakdown in the conclusion. Greatness demands courage, not just dedication. The one thing that made Vuittons so successful was their foresight. They knew where the market was heading to and accordingly prepared for it. Absolute Legends!

@varadharajan.s2571 13 күн бұрын

Kindly make a video on American Express business case study and thanks for making such amazing case studies

@roks2408 12 күн бұрын

Eagerly waiting for next part of this video

@mallucakebox 13 күн бұрын

Your videos are superb

@Atiq701 2 күн бұрын

Great job! Keep up the good work.

@viqasverma 13 күн бұрын

Louis Vuitton became immortal with his product❤

@ramkumar-lt7dc 13 күн бұрын

I have been searching for this topic last two days what a coincidence

@AnshumanDutta 13 күн бұрын

Very pertinent video.

@sumitkumarahluwalia 9 күн бұрын

excellent video bhai...you always surprise with the quality of your content...great work thanks

@akashkale9331 10 күн бұрын

Nicely delivered!! ❤

@OrganizedHomeMindYT 7 күн бұрын

So much to learn Thank you so much 🙏

@viswanthtammana4531 4 күн бұрын

Wonderful 🎉👏🏻 Thanks to Think School

@formaltechz 12 күн бұрын

Mr ganesh I was the who you like my comment in ur last video In my engineering clg I am working with a startup company which made hydrogen bike and protype 15 lacks funding was poured into that including R &D they made bike which showed confidence as it is a capital expensive industry we need more funds and mentorship I hope you can connect is with any incubation centre and connect with people in auto motors industry from hyd

@sujathasivaraman1968 11 күн бұрын

Amazing business case analysis. Love it

@venkatesh8754 13 күн бұрын

Thank you for the great work

@sureshlalwani410 13 күн бұрын

Thank you

@ArnavBhardwaj-lg6qi 13 күн бұрын

Thank you so much for this information brother ❤❤

@roneetlenkapinkun9027 Күн бұрын

Thank you so much for nice case study

@lamborghani777 13 күн бұрын

Awesome sir 👍

@jackiecooper9439 13 күн бұрын

11:12 Iphone and innovation....lol. Their latest innovation is users being able to organise app icons.

@ShaikALI-lc2ni 8 күн бұрын

I am loving your work and explaining a business story in a Simple way man keeeeeeeeep doingggg this bro 👊 ❤❤❤❤❤❤

@nithu999 4 күн бұрын

Thanks Ganesh for the lovely piece of video. It was so much informative n inspiring as well

@hiteshwadhwani5972 13 күн бұрын

Very intresting❤❤

@thumsipushpa 7 күн бұрын

Awesome. Im happy to learn the about the change around and catching up to change in best possible way. Thank tou think school team and Ganesh

@tinaishatucker1329 12 күн бұрын

I am in my early 60s and retired at 53. Lots of people gave me pushback because they had difficulty grasping the concept of not working if you don’t have to. I looked at my life as stages. I earned everything I have now through a lot of hard work, but I owe it to myself to “stop and smell the roses” in my final stage of life. In my case I left the country after I retired and live in Latin America. It allowed me to get away from all the negative things happening in America while appreciating my new environment. I have yet to meet anyone who regrets retirement.

@ToosiiToosii 12 күн бұрын

Nice way to retire. For me, I believe retirees who struggle to meet their basic needs are the ones who could not accumulate enough money during their active years to meet their needs. Retirement choices determine a lot of things. My wife and I both spent same number of years in the civil service, she invested through a wealth manager and myself through the 401k. We both still earning after our retirement fund has grown way more than it would have with just the 401(k). Haha.

@AmeliaJohnson-qp9uw 12 күн бұрын

It's unfortunate most people don't have such information. I don't really blame people who panic. Lack of information can be a big hurdle. I've been making more than a million dollars by just investing through an advisor, and I don't have to do much work. Doesn't matter if the economy is misbehaving; great wealth managers will always make returns.

@siddhisiddhijha 10 күн бұрын

Thankyou for great content Sir , highly Appreciated ❤❤

@veenasantosh5020 Күн бұрын

Amazing work in researching

@khulikitab6548 11 күн бұрын

I love video editing.. too smooth with confident voice

@LiberalEntrepreneur 13 күн бұрын

22:47 all the brands you've mentioned even though might have started with great products, their prevalence today seems more due to their brand value

@burhanuddinsakarwala5033 12 күн бұрын

The videos get better and better

@AmulyaSahoo349 12 күн бұрын

This reminds me of Mokobara, their wheels are silent and sturdy, the zips are smoothest. Small innovation but great experience to customers

@user-xs9pu1ds1j 13 күн бұрын

thank you for thanku for such great content

@dansh1819 13 күн бұрын

You are a great teacher bhaiya

@ritikvishnoi252 12 күн бұрын

Excellent one💯

@vaarigupta8948 3 күн бұрын

Such an informative video 😍😍

@Amisha_chhabra12 12 күн бұрын

Thanks a lot , just told this case stry in my communication class tdy and yeah it was fun 😊

@likeshare9827 6 күн бұрын

Thanks bro..... Great and Inspiring.....

@jayaprakashk5582 12 күн бұрын

One main distinct or differentiating factor for LV from other successful businesses of the past is that the subsequent generations after LV 1 has continuously worked really hard without becoming complacent with the amount of money and power they had to build the brand loyalty among the rich and powerful and the aspiration class even more stronger

@bharatavarsha10k 11 күн бұрын

Wow! Blown away by this case study! I mean, he climbed the ladder because of his innovation instead of useless hype like some brands get it today. Wonderful case study. Also, please do a Bernard Arnault case study. I'm interested in how he got to the top with just luxury brands acquisitions.

@karan_meena_13 12 күн бұрын

Great video 😊😊

@toeknee5148 13 күн бұрын

Every brand has peak and lows for a consumer. LVMH is at its peak so don't judge them. But judge you if can afford it or not.

@chirayusarsolkar1065 11 күн бұрын

Amazing lessons

@anujamahajan7308 8 күн бұрын

Such a great inspirational story 👏👏

@finetalkhindi.003 12 күн бұрын

I am waiting from many about LV case study but from now I am waiting about LHMV business and case study So. Cross one lakh likes please viewer as soon as possible ❤❤

@dwaipayandas9031 9 күн бұрын

Do not wait for 1 lakh likes, please make the video.

@rohitg1995 13 күн бұрын

Brilliant bro! Make a case study on Rimowa as well

@hari6433 10 күн бұрын

Thank you so much for this video. It’s a nice case study of the legendary brand “ LV”. It’s evident that no product can become big brand overnight. It requires tremendous detailing, customisation, innovation, trendiness, and persistence. Great work @thinkschool

@pradeepkhot9854 13 күн бұрын

Congratulations 🎉

@sayjeljoshi8176 11 күн бұрын

This is so interesting. I literally felt like knowing more, like a timeline on how they reached here. Really extraordinary!

@mr.darkheart2979 13 күн бұрын

This one felt extra special, maybe because it was very simple and inspiring

@yllod100 12 күн бұрын

Yes we need the follow up video

@manjunathg2000 12 күн бұрын

Good information 👍

@travelwithindian 8 күн бұрын

Great explain 🎉

@lalitasingh7312 Күн бұрын

U have that audacity to build great service. Thanks❤❤

@RamShankarTripathii 8 күн бұрын

Louis was a visionary and risk taker but Gorge was an innovator, designor, marketor and a great entrepreneur!

@saudaminisahu9060 12 күн бұрын

awesome content bro👍

@ProsperSchweda 11 күн бұрын

HEY kislux !! I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day

@pallavithukral2012 11 күн бұрын

Incredible ❤

@joydeepsharma1 12 күн бұрын

Please make the video on Barnault Arnold. I don't care if this video gets a million likes, please make the video. No one can explain better than this channel.

@umasivanesan7174 Күн бұрын

Waiting for the documentary🎉

@Dhara_Ram 9 күн бұрын

Thanks for the information....

@kevalkumar9694 11 күн бұрын

Excellent

@AbhijithVK 9 күн бұрын

Thanks for the research, would love to see the full story from few stores to present.

@gagan5641 10 күн бұрын

Awaiting for part 2.

@ManikasKathern 11 күн бұрын

I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.

@advaitakannada3478 2 күн бұрын

LV stocks skyrocketed after your video..! You have mastered story telling.

@jollyrider2154 9 күн бұрын

Well researched

@namrataanand 5 күн бұрын

Work on skill than degree ❤ lesson learnt

@iamindian565 12 күн бұрын

Man u r awesome!!! Ur content is top notch. Learning and enjoying at the same time. Thanks a lot.

@real.deal0055 11 күн бұрын

lol this guy stole the idea of this video form another you tube video discussing the same topic. this case study is already there on you tube

@devanshdixit01 10 күн бұрын

This video was amazing 🤩

@sharathbabu9512 12 күн бұрын

Think school is class apart from the rest and it never fails to hit new heights...bravo Ganesh, très bien !

@real.deal0055 11 күн бұрын

lol, this case study is already there on you tube with way more views, this is just a stolen idea

@gp6541 12 күн бұрын

For a moment i thought that . Wasn't there any initial worker of the brand who created his own brand differently by inspiration of thought process of owner 🤔