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Get into the mind of how A&R evaluates your music with Andre Herd Sr. Director of A&R at APG Artist Partner Group / Artist Publishing Group.**** Use code MUBUTV10 to get 10% off of your order with the Music Business Registry here ➡ musicregistry.com
This episode of the ‘MUBUTV Insider Video Series’ is brought to you by the Music Business Registry musicregistry.com. The Music Business Registry is the leading music industry publisher of the most up to date contact information for major and independent record label A&R, Music Publishers, Artist Managers, Attorneys, Music Supervisors and much much more.
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️FREE A&R Guide: Download our FREE A&R Guide mentioned in our video here:
www.mubutv.com/contact/mubutv...
⚡️MUSIC CAREER COACHING & CONSULTING: Learn about our music career coaching and consulting by talking to Ritch & Eric. Grab a spot on our calendar for a 15 min discovery call: calendly.com/mubutv
Books & media mentioned in this video:
📕 When I Stop Talking You'll Know I'm Dead - amzn.to/3lSFi8X
📕 The Operator - amzn.to/3kkHvcJ
Contact Andre Herd on Instagram: @andreherd
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➡︎KZfaq: @MUBUTV
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➡︎Linktree: linktr.ee/ericknight
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➡︎Linkedin: / ritch-esra-2498b
➡︎Instagram: / ritchieesra
➡︎Twitter: / ritchesra
🎙️ Music Business Insider Podcast: www.mubutv.com/podcast
The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in depth conversations with today’s leading experts in the Music Industry including: A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Google Podcasts, Spotify, Stitcher etc].
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QUESTION? - Have a question about this video, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this video!
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⏰ TIMECODES ⏰
0:00 Intro
0:31 MBR Advertisement
1:46 APG’s A&R philosophy for signing artists and songwriters
2:40 What has to be present in order to be signed to APG
3:42 Typical day in the life of Andre Herd as an A&R Executive?
5:08 How do you evaluate signing a Songwriter
6:40 NON-Creative qualities you look for
9:32 Hit song that a debut artist can break through with vs. an established act
11:20 Take us through finding the right artist for a song
13:02 When you’re signing an artist to APG, how much of a factor is their songwriting ability
16:15 Are you placing other writers into co-write sessions
16:57 Books and media mentioned
17:44 Advice in pursuing A&R as a career
18:38 Question of the Day
🎥 MUBUTV Video Gear Checklist:
kit.co/MUBUTV/mubutv-camera-kit
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ spoti.fi/3kSY0wR
#MUBUTV #musicindustry #MusicBusinessTips #A&R
About:
In this video, Ritch Esra sits down with Andre Herd who is the Sr. Director of A&R at APG Artist Publishing Group to discuss what is APG’s A&R philosophy for signing artists and songwriters today, as well as what has to be present in order for an artist to be signed to APG, and how do they evaluate signing a Songwriter (who doesn’t want to be the artist) vs. signing a Recording Artist and much much more.
To learn more about Andre Herd visit:
www.mubutv.com/andre-herd-a-r
Video Credits
Produced & Created By: Ritch Esra & Eric Knight
Directed & Edited By: Eric Knight
Cameras: Nathaniel Siri
Production: Ronen Gordon
Production Asst: Daniela Galindo
Transcripts: Raleigh O’Brien
MUBUTV Logo VFX: Maddie Hong
Special Thanks to our partner MUSEXPO. To attend please visit: www.musexpo.net/
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