How AI Changed Advertising Forever | A Chat with Dave Clark

Рет қаралды 9,485

5 ай бұрын

Welcome to Episode 5 of The Curious Refuge Podcast. In this episode, we chat with the extremely talented film director and writer, Dave Clark. Dave Clark is a UTA-repped writer and director in the feature filmmaking space and is commercially repped at Secret Level for advertising work. He has recently amassed millions of views for his AI directing work, featured several times in Forbes, NBC, and No Film School.
Over his career, Dave has created commercials, immersive engagements, and brand spots for several companies, including Snapchat, Ciroc, Hewlett Packard, Pepsi, Lobos Tequila, Intel, and more. Outside of filmmaking, Dave is a successful creative director, working alongside Diddy and other notable figures in the entertainment industry.
He also has creatively partnered with actors/activists like Michael Ealy, George Clooney, the late Michael K. Williams, and The Leadership Conference on Civil and Human Rights to help fight for justice and inclusion through narrative storytelling.
Check out the episode to get Dave's insight into the future of advertising and commercial production.
Helpful Links:
AI Advertising Course: curiousrefuge.com/ai-advertising
AI Filmmaking Course: curiousrefuge.com/ai-filmmaking
Join our Newsletter: curiousrefuge.com/start-here
See More of Dave's Work:
Twitter: x.com/Diesol?s=20
IG: / afraid_2_sleep
Adidas Spec Ad: curiousrefuge.com/ai-film-gal...
Nike Spec Ad: reelC1Wure...
Tesla Spec Ad: reelC1gUxW...
The Dismal Swamp: curiousrefuge.com/ai-film-gal...
Another: curiousrefuge.com/ai-film-gal...
Borrowing Time: curiousrefuge.com/ai-film-gal...

Пікірлер: 42

@Afraid2Sleep 5 ай бұрын

Thanks for having me on the show! A great discussion. ❤

@curiousrefuge 4 ай бұрын

Any time! We're so pumped for the course!

@totalpkgproductions2797 4 ай бұрын

@@curiousrefuge @Afraid2Sleep you guys are Awesomely amazing! All we can say is Thank You! for keeping us in the loop. It's like live tell-a-vision 👍

@chris_zazzman 4 ай бұрын

Really appreciate the openness in sharing about how to go about creating with these amazing tools - definitely history in the making right in front of us. Thanks again.

@curiousrefuge 4 ай бұрын

Glad you enjoyed it! Dave is an amazing guest!

@beachchickensmedia 5 ай бұрын

insightful talk! thanks! i love that Ai video is getting better at the same time 2d hand-drawn animation is making a come back. Not only is this an exciting time, but also very fulfilling to be a part of.

@curiousrefuge 4 ай бұрын

Glad you enjoyed it!

@TheAiDaddy 5 ай бұрын

Love all his work, great creator and is a leader in the ai space 👏

@curiousrefuge 4 ай бұрын

Agreed 100% :)

@esther.antolin 4 ай бұрын

Undoubtedly, it is one of the best interviews you have done! It's an insightful podcast with many learnings to take away and test! Could someone please give me the name or more info about the event in Barcelona they speak about? Thanks for your inspiration and help! 💞

@curiousrefuge 4 ай бұрын

Wow, thank you! Check out our events page on the curiousrefuge.com website to see more details about these type of events :)

@totalpkgproductions2797 4 ай бұрын

lol...Wow! What an Awesomely Amazing Pod-Cast!!! at the point when you said there are so many rabbit holes you would like to go down...I was right there with you, because what your guest said was like [Nitro], as I don't think that many writers out there realize how close they are to the imagery into visibility of their imaginations. You guys are incredible...Keeping me on the edge of my seat, keep it flowing, we really appreciate the passion and the sharing of inspiration and information Curious Refuge is bringing to the masses. 1-💜ve 💯%💪👍👈

@curiousrefuge 4 ай бұрын

We appreciate you watching and so glad you enjoyed this podcast episode!

@TheBlessingReport 5 ай бұрын

Where is the ai filmmaker contest in Spain link that was promised to be placed in the description for March?

@curiousrefuge 4 ай бұрын

Check out events page: curiousrefuge.com/ai-film-events

@zero1cine 4 ай бұрын

Great talk, amazing work Dave 🤘🏻✨

@curiousrefuge 4 ай бұрын

Glad you enjoyed it!

@ppowell1212 4 ай бұрын

Great content. Thanks for sharing

@curiousrefuge 4 ай бұрын

Thanks for watching!

@steventapia_motiondesigner 5 ай бұрын

Thanks for the interview! He’s been creating awesome AI videos.

@curiousrefuge 4 ай бұрын

Our pleasure! Dave is the best!

@steventapia_motiondesigner 4 ай бұрын

@@curiousrefuge definitely!

@Afraid2Sleep 4 ай бұрын

🙌@@steventapia_motiondesigner

@themightyflog 4 ай бұрын

Thanks. You said everything I’ve been thinking and telling folks. 😊

@curiousrefuge 4 ай бұрын

So glad we're on the same page :). Thanks for watching!

@themightyflog 4 ай бұрын

@@curiousrefugehopefully you’ll see some stuff coming from me. Trying to do first AI animated full length film. Using animatediff to cascaduer. Some stuff I hope folks will like.

@aigirlsjourney 4 ай бұрын

Great clip, thx for great content. I have discovered a lot of great tools because of you, keep doing !

@curiousrefuge 4 ай бұрын

Glad you like them! Dave is an awesome guest!

@themightyflog 4 ай бұрын

Hahaha. I was thinking of your class and dealing with clients. Art is one thing. Clients are another.

@curiousrefuge 4 ай бұрын

We appreciate you watching!

@ggalan212 3 ай бұрын

packed with alpha thank you

@curiousrefuge 3 ай бұрын

why thank you!

@TheBlessingReport 5 ай бұрын

His voice sounds like zuby

@curiousrefuge 4 ай бұрын

Who? ::checks google::

@pierrew1532 5 ай бұрын

Americans are always excited about anything new and stimulating even when it's gonna doom what they say they cherish. Music has become a commodity with peer to peer and so on, but it was very exciting. The rest of arts is becoming a commodity too in the 10 coming years, artwork first, video/movies after, storytelling last, just cause it's slightly more complex to polish. But a tsunami doesn't care about what is "slightly". Then @Afraid2Sleep you won't have to bother pitching your ideas with some IA generated trailer in the hope of getting a big production signed and made, cause the industry won"t exist anymore. Only swamps of cheap content on youtube made by bored dorm students. "I wanna tell the best stories" no you just wanna get more and more stimulated like most of us in the coming generations. It's addiction cycle. If you wanted to tell the best stories you would just write on a page of paper with a pen. I just don't get how so many people like this channel creators never stop for a second and watch their pavlovian excitement from 3ft away. It's just pure cognitive excitation. It is short term and no where does it prove to actually be good for humans beyond this initial stimulus. Amercians are so tiring with this culture of "wow this is so exciting". It's dopamine and technologism led society, "if it's new, it's great and exciting" which is by definition the negation of any kind of sustained societal thinking.

@curiousrefuge 4 ай бұрын

We appreciate your perspective. Although we respectfully disagree with your outlook, we do think there are many important conversations to be had with varying POVs. More than likely they will happen in 2024 (and some in the courts!). Stay tuned!

@JGeo1 4 ай бұрын

Democratizing our way to 10 billion films per year that get 3 views apiece and no one will pay for. Sort of like any one of the 10,000 pictures that I've taken over the last several years that I rarely stumble across. I can't wait.

@curiousrefuge 4 ай бұрын

Interesting perspective. Remember, regardless of the content (even without AI there is already so much that no person can consume everything) the best content will always rise to the top and no matter which tools are used - the best will have human emotion injected into it.

@JGeo1 4 ай бұрын

@curiousrefuge ... It may just be my unusual interest in animation and production, but as soon as I know that AI is heavily involved in the making of a project I immediately lose interest and its value to me plummets. I am amazed by great artwork that takes a lot of time, effort and hard fought skill to make happen, so at best 1 of 3 of those is left with AI. I will never be impressed by something created in an hour or two, simply because it was created in just an hour or two. AI has pretty much ruined my enjoyment of image artwork(when they are suspected of being AI) and soon it is likely to ruin my enjoyment of commercials, then movies. Most every AI video/animation I have seen is pretty cool looking (many times uncontrollably bizarre), but I'm already worn out on them. What would have been really cool, is just worthless to me now. I'm sure this all seems exciting to you (trying to show people the way to AI filmmaking), but soon enough AI will be making the videos to replace you for the then dwindling amount of people that still think that doing this as a job is still viable. Good luck... we will see how this ages in 2 or 3 years.

@JGeo1 4 ай бұрын

Maybe this response wont disappear... It may just be my unusual interest in animation and production, but as soon as I know that AI is heavily involved in the making of a project I immediately lose interest and its value to me plummets. I am amazed by great artwork that takes a lot of time, effort and hard fought skill to make happen, so at best 1 of 3 of those is left with AI. I will never be impressed by something created in an hour or two, simply because it was created in just an hour or two. AI has pretty much ruined my enjoyment of image artwork(when they are suspected of being AI) and soon it is likely to ruin my enjoyment of commercials, then movies. Most every AI video/animation I have seen is pretty cool looking (many times uncontrollably bizarre), but I'm already worn out on them. What would have been really cool, is just worthless to me now. I'm sure this all seems exciting to you (trying to show people the way to AI filmmaking), but soon enough AI will be making the videos to replace you for the then dwindling amount of people that still think that doing this as a job is still viable. Good luck... we will see how this ages in 2 or 3 years.@@curiousrefuge

@Stefan0_o 3 ай бұрын

Is this not a race to the bottom ? When ' traditional means ' of making imagery is just to expensive for the studio/ brand / client and is a luxury not to use AI. Pushing the wages down of real content creators to a point where its no longer a realistic career avenue for the future.

@curiousrefuge 3 ай бұрын

If everything stayed the same I can see how this is a race to the bottom, but the entire industry will be disrupted and changed. Given that idea, we don't believe this is a race to the bottom at all but rather and total shift in how things are done.