About the podcastThe EuroPCom podcast series on public communication is produced by the European Committee of the Regions (CoR) in close cooperation with the EuroPCom partners.Host Evi Kiorri, Journalist | Multimedia Producer | Podcaster
GuestMarkku Markkula is the President of the Helsinki Region and a member of the European Committee of the Regions
In this episode We have all heard that data is the new oil - a still untapped, immensely valuable asset. Today, in the 21st century, we are witnessing a rise in digital economy, with data becoming more valuable than ever. Technological advancements and utilisation of big data are rapidly transforming businesses and industries. But what about the impact of big data on the public sector? Where does data come into play when it comes to creating more efficient and effective policies? How can governments use data to implement better policies that increase citizens' well being? And, most importantly, how can we make sure that these new processes are happening on citizens' terms? These are the questions that we will explore in this episode with our guest, Markku Markkula, president of the Helsinki Region and member of the European Committee of the Regions.
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