He won over because of the years and years of the country run over by his opposition however the country is still in poverty and more corruption, and people start to have false perception of his father's rule, That's why. hope someday the country would be run by someone that will truly provide change.

Social media was also optimised by his opponents yet they lost big time. There are other bigger factors such as branding, strategy, legacy, and the failure of the anti-Marcoses: 1) Branding: People were tired of decades of mudslinging between politicians instead of working. Marcos Jr and his team is consistent with their "unity" message. It was well communicated from mktg collaterals, to their refusal to trash talk their opponents. A total contrast of Robredo's camp "kakampink" portmanteau of "kakampi"(ally/faction) + pink(their campaign colour) which tapped to exclusivity, supported by their endless cancel-culture and snobbish behaviour. 2) Strategy: Marcos is undeniably popular in northern Luzon and some parts of Visayas because of his Visayan ancestry but teaming up with Sara (Duterte's daughter) whose following was significantly huge in other parts of Visayas and majority of Mindanao, solidified Marcos' victory. 3) Legacy: Infrastructures were one of Marcos Sr.'s famous legacy. Sure there maybe atrocities during his era but people value what they're experiencing first hand over claims by martial law victims who were total strangers to them. Big ticket infra-projects like Philippine Heart Center and Cultural centers that are still in operation today have direct touchpoints to the masses, and to see such infras to stand the test of time lone and unreplaced, connect them more to Marcos Sr. Additionally, Filipinos were also optimistic of Rodrigo Duterte's BBB infra program and among all those who ran, Marcos Jr. - Sara tandem was the most reasonable to continuity. 4) Failure of the opposition: The Yellows had been in power since Marcos Sr. was ousted yet they failed to outperform the old man which stagnated if not worsened the situation, leaving the country fall behind its neighbouring nations in terms of technology, education, and economy. Even non-Filipinos could attest how terrible Philippines was especially during the 90s and 2010s when Yellows were at the peak of their power. Strengthening of the rebel groups, lost of territories, daily power interruptions, poor disaster risk management, unmaintained gov't buildings and properties, etc. The Yellows and other anti-Marcoses have been making accusations with either questionable or no data at all to support it. * Generally, Filipinos are tired of digging up the past and prefer to move forward with nation-building. Proud Catholics and forgiving-laughable to some but such trait is what made them unique and maintain harmonious diplomatic relations w/o enmity with countries that have offended them in the past such as Japan, Spain, and USA. Thus, the reason why anti-Marcos propaganda, which involves hatred and endless blaming, doesn't work at all.

The Marcos victory is not entirely a product of social media. More important is the culture of the country, much derived from its history and the domienance of a single conservative religion. Filipinos are very uncomfortable with conflicting opinions. This provides a fertile field for a a strong authoritarian government. The future will be interesting!

People do not base their reasoning on logic and facts but rather on emotions.

Very relatable as a Malaysian. I won't be surprised if Najib Razak's family will be PM in the coming decades.

BBM won because of the incompetence of Cory and the presidents who followed her for the past 30 years.

As the saying goes: "You get the government you deserve".

Marcos is the only one who vowed to continue Duterte's legacy and policies and having his daughter Sara Duterte as his running mate guaranteed his victory.

He won because he was overwhelmingly voted by the majority of the Filipino people. That simple.

Careful, once filipinos catch on to this they'll flood the comments with the same talking points over and over. I've seen it happen to irl filipino friends.

I am a Filipino, in fact a Gen Z Filipino. I did not experience Martial Law, nor have I experienced the reign of Cory Aquino, but I have experienced the leadership of Cory's Son, Noynoy, and of course Marcos' name sake, Bongbong. I will do a fair comparison between Aquino, Duterte, and Marcos Jr. During the time of Noynoy Aquino, I remember that I used to sell vegetables in the market, I was helping my mother to earn money. She did have work at a local State University, a government university. but for 3 years, her salary was always delayed by 6 months, yes 6 months. My father who did not earn much back then fed us during those 6 months and it came to the point when, I only ate prawn crackers or kropek. Our electricity was always cut, because we fail to pay on-time because salary wasn't on-time as well. There were constant power outages, in a week, power is constant only for 2 days but the following days, the power would turn on and off destroying some of our appliances. But honestly, during the Time of Aquino, everything was more cheaper, but even if everything is cheaper, we still can't buy anything because of our monthly income. Considering that my mom works for the government, it shouldn't be like that. Not to mention, the crime and public order during Aquino's time is just bad. Criminals did not fear the law, you would see children eating out of dumpsters slums were reeking. Infrastructure was neglected, Terrorism is rampant, disaster response is terrible, corruption was way worse. But I do respect the man for the Philippines' growth rate of 8.5%, but we ordinary people did not feel that growth rate because of the many things aforementioned. We also lost the Scarborough Shoal because of Aquino's incompetence, his foreign policy is the worst. Our armed forces, though to be fair he did bought the current KAI-FA/50 Fighting Eagle for the airforce, but the Navy and the Army were very much neglected. The Navy did not have missile frigates, corvettes, landing dock platform. It was mostly comprised of Offshore Patrol Vessels. When Duterte came, I gotta be honest, his foul mouth was his biggest downfall. But boy were we showered by government benefits and incentives, in 2017, it was the first time that our grocery bill exceeded 5 thousand pesos or $89. It was the first time in 7 years that have we filled our fridge with food. We renovated our home, we felt safer, Infrastructure was at its best, and public order was restored, the armed forces had an equipment boost, the army and the navy are slowly catching up. So much so, that the Philippines has more Navy Vessels than the UK. Look it up if you don't believe me. He helped stabilized our relations with China. albeit, Straining also the relationships we have with the rest of the world, but we did not lost a single territory during Duterte's reign. Marcos Jr. strikes the perfect balance between Duterte and Aquino. His plans which is focused on Economic growth and a more professional approach towards making friends with the world is working. His anti-crime plans are rolling smoothly, under Marcos 1st year in office, he has been able to grow the economy fast. Brought in investors, and signed many infrastructure plans, smuggling slowed down, and terrorism is slowly fading away. Before you judge me, bare in mind. You should always look at the brighter side of things. So far Marcos Jr. Is doing great, and I hope he will continue to be great until the end of his term.

He won because he's the only who offered continuity of Duterte's policies, which the majority loved. The other candidates, particularly Leni Robredo, criticized everything that the Duterte govt did despite doing very well and people were very satisfied with his govt's performance. This is why she lost overwhelmingly to BBM.

A Philippine Senator recently implored the Filipino people to "move on" from the atrocities of Martial Law. That alone says a lot about the state of my country's politics and governance.

When foreigners thought they know better that those people who actually live in that country. There are always two sides to every story. Apparently this is the side of the Media. P. S English is not my first language.

When you play the ph game of thrones , either you win or you lose. No excuses

Stolen money from decades ago sure can pay for a lot of political ads.

I think, a more objective analysis of the topic is if you analyze how big the support base of both Bongbong and Sara, compared with Leny and Kiko, and the rest of the candidates. Bongbong’s support base encompasses 4 regions of the north: Ilocos, Cordillera, and Cagayan Valley, plus Leyte in Eastern Visayas, Imelda’s hometown; Sara’s support base is most of the regions of Mindanao plus Central Visayas and Eastern Visayas. The National Capital Region and Southern Tagalog has a divided vote. Leni’s and Kiko’s support base came only from Bicol and Western Visayas. These regions have their own reasons why they support each candidate and not necessarily due to online content influences. Better analyze these reasons.

if you analyze the video it shows the bad side of the coin, for the 31m who vote him, it's different. also why ppl comments are all hateful, because he is a Son's dictator? your ideas, beliefs, reasonings, are not same with them? then i asked myself does the media wants me to hate him? is he an enemy?

this video sounded Liberal party paid 🤣😂🤣😂

Just like in indonesia, parents and old generations are asking: how could this happen?! Why prabowo is win?!

All candidates using social media now. But not all candidates can use bias media. Social media open the mind of all pilipino to become more smart in choosing their candidates.

If you would check the voters are senior citizens 50plus and up or even 40plus like me who were alive when the father Ferdinand Marcos was still a President so we don’t rely on social media or tv programs we rely on what we see and what we experience when FEM was a President. We of course listen to our elders who were there in martial law and they are happy that martial law was there because discipline were inculcated back then. My mother can walk in peace at night in martial law except when rallies from rebells and activists were on the road. What ever the media says experience is the best. We don’t believe anything the media says.

One thing I really hate? Is the people only want to listen to the part side. How about our voice who voted Marcos? He won in a democratic way? Respect our decisions! Come on...

The sad part is that there are actually people, mostly seniors, who believe that Marcos can make the economy better than others can. Especially when he said that he wants to bring the price of rice down to 20 pesos per kilo. There's a difference between saying what you want to happen and doing something to make it happen. So far, the Marcos Jr Presidency is more about speeches, interviews, vlogs, granting favors to his allies, and parties.

People are aware on what happen after marcos sr was remove the life of the filipinos didnt improve two aquino become president and till this day they still dont even know who killed ninoy 😂😂

BBM won not because of social media alone although it helped. Not only on the campaign that his team has shown. He won because people gave the chance for a change and they (yellow, pink and other colors) blew it by being vindictive instead of focusing for the betterment. In the end, people realized that they shouldnt gone the other way and decided to bring it back. That's it and that's all.

This video is one of the reasons why he won vs liberals & mainstream media.

For a long time, we Filipinos were taught or raised to despise Marcoses by the opposition, from the news that came from television, radio, newspapers, and even lectures in schools. They don't want the Marcoses to return to power, but they failed to bring the promise of the 1986 EDSA peoplepower while they were in power. For 30 years, we have always been promised and yet every election they fail. So people moved on and looked for a new leader who could fulfill that promise. Then, come the 2016 election, we found Duterte, a close ally of Marcoses. He gave the country a glimpse of its potential. So when BBM ran for president in 2022, Filipinos knew that BBM could continue what Duterte started. Now, to save their faces, the opposition is making a story that the Marcoses used social media platforms to their advantage, which is just a funny alibi. We all know that only 70% of Filipinos have access to the internet. In fact, the Philippines has the worst internet connection in Asia. They refuse to accept the real reason, which is that they failed to fulfill their promise after they ousted Marcos Sr. three decades ago. There was a big saying "ENOUGH is ENOUGH" and that's what really happened here.

He uses the Putin doctrine at 11:03 of "show me" the allegations. He knows these interviews are not "hard talk" style. Basically people want to forgive and forget. He knows people want to move on, so in a way Filipinos are pulling the wool over their own eyes in order to feel hope over bitterness.

I wanna slap someone from that video 😂

BBM won because of his respectful and amazing personality..well -mannered and never attack opposirion n

We were just waiting for a Marcos Presidency for the longest time. Any Marcos will do.

“Only in the Philippines could a leader like Ferdinand Marcos, who pillaged his country for over 20 years, still be considered for a national burial. Insignificant amounts of the loot have been recovered, yet his wife and children were allowed to return and engage in politics." From Lee Kuan Yew's book "From Third World To First: The Singapore Story: 1965-2000", published in 2000.

My uncles, aunties and grandpas and grandmas and my other relatives have no social media but they voted for him. haha. You are mis informed bloomberg. There is no dis information. People are smart now, they dont need anyone - mainstream media- to tell them who to vote or not to vote for. Rappler and some opposition media/individuals should move-on. It is just a choice of the majority. Period!

After Indonesian 2024 election, we're starting to relate with the Philipines Political dynasties, social media disinformation campigns, you name it ! Hoping for the best for our neighbors 🇲🇨🇵🇭

It was more about the people being scared of China and the fact that they saw Duterte as a friend of China.........................it was NOT about Marcos being seen as a hero, However , so far , he has done well but still has NOT served the ordinary people to make their lives better!

Not a supporter of Marcos but most of his votes actually came from the supporters Duterte. I don't know why you keep on insisting that it's because of social media. He's a Marcos, he's a well-known figure here in the Philippines. And whether you like it or not, people still think that Marcos Sr is a great leader.

“A Person is Smart, People are Dumb” - Best line from the original Men in Black.

Even without the Internet or Social Media, filipinos OUTSIDE THE METRO MANILA area tells a different story. I highly doubt, what that lady whos telling "filipinos who chose to believe the lies", never got chance to see from other places in our country. Especially, Mindanao. I did once dream that someday I'm gonna work in that corporation where former Pres. Marcos, Sr. built (NSC-Nation'l Steel Corp) Many probably never heard of it. I have several friends' fathers who actually worked on that corporation, then it got dissolve and they were forced to go overseas just to work. Metro Manila is our capital, but it's NOT THE ENTIRE COUNTRY.

Bloomberg? Are you cracking a joke? The title was How Bongbong won? In sports, to know how a boxer won his match, you don't ask his opponent or anybody from his team but the winner. There was not even a single person you interviewed from the winner's side. How then can you explain that the title is accurate? The title should be "How painful it is tolose despite how hard you veil yourselves as holiest and smartest breed of filipinos?"

the people did not choose the lies, for your information maam.

During the time of President Marcos Sr., we were just laughing about things made in Japan. Why, because products made in the Philippines were of greater quality with made in Germany Standards. I worked that time with Elizalde Iron and Steel Corporation. After President Marcos Sr., economy was down. During President Marcos Sr. time, 1 US $ was 4 Philippine Pesos. The worth of the Peso was stronger compared to now.

The Yellow Belly decades-long reign of terror was the reason why Filipinos longed for the Marcoses… the Duterte was the foundation to bring the Marcos back,

A big part of bis win was Sara Duterte. Just saying

Dictator, dictator, dictator, Now, how would you call US soldiers killed non-fighting civilians during the 1898-1911? Well, ordinary sentry called the Filipinos they hunted like a rabbit, and killed them like a pig on the loose. Women , old and children were not spared. Attrocities may be forgiven but not absolutely forgotten. Now, how the US pays respect to the FIlipinos? simple by calling them and make them an attack dogs for their wars:)

That ending scoff in contrast with her comment… real is right there.

The reason why marcos win??? It's because of their campaign the "Unity" and "no hate" campaign you should keep those in your minds as well.!

And he never need social media and the vlog thing we are the child of those who loved the Marcos family. We are silent and loyal we don’t need to follow him on social media to know because this family is the family of honourable Filipino! They are the threat that big countries and the insider of our country are scared of. They gained power to over throw this family fake news was used also but the love and trust of the real filipino is within our heart.

Similar story in many developing countries: Lack of memory and claim that any criticism is "fake news".

Tapus na ang election d parin kayo makamove-on 😂😂😂😂

The Marcos senior's presidency is highly polarized topic for the Filipinos. Thanks Social Media for liberating and decentralizing information and opinions!

Because Marcos was able to ride the Duterte (inday) train.

Those who fail to learn from history are doomed to repeat it.

People just do not like the opposition party. 31M is 31M. no ifs and buts

Bongbong Marcos has so far been one of the presidents of all time in the PH. What does this mean? Well, it means that BBM is indeed not a dictator that the comment section wanted it turned out to be. Turns out, just because you are associated with someone by blood, it doesnt mean they would always act the same way.

Rappler is the reason why PBBM won!

BQ is just like mainstream media at home. They don't have any idea why PBBM won.

Don't worry, Marcos family's Guinness' world record for corruption has been toppled by Malaysia's 1MDB... Filipinos are longing for their past glory to repeat, not merely by Social Media influence...

What a waste of time, this is a one-sided presentation. And you even have Vera Files and Rappler here, I mean it's fine but please show more data and counterclaims from the other side.

You call him dictator, i call him a LEADER that walks with a BIG STICK! A developing country can't be run by a weak leader that can easily be manipulated. "Fear not the sheep who leads a group of lions but the lion who leads a group of sheep".

The videos in 0:36 - 0:37 is not from President "Dictator" Marcos's term it was from President Cory's term (The president after the said "Dictator"). And also focus on Election on how they campaigned and the opposition campaigned. They (UNITEAM) wanted "UNITY" that was the very message of the campaign and the people loved it, and the if you look in the opposition campaigned they only criticize, insult and bring issue against the UNITEAM which is like a hate campaign, the people did not like that.

Filipinos are wise voter now..

How dare you. You do not even know what really happened. We are lucky and blessed to have the Marcoses in the country!

because of VP Sara. period.

It happened already in India

Bongbong Marcos ❤️🇵🇭

for those who don’t know, he himself admitted his father stole money but they “gave all of it back”

Yes everyone is dictator except American and some European countries 😂

Concluding that Marcos only won due to disinformation is a lazy research. You may consider also the political culture on the Duterte admin and how the campaign strategies of other candidates affect their chance on winning.

Political dynasty is rubbish! Philippines is a democracy and candidates were voted by the people!

It's just sad but annoying at the same time of the anti Marcoses. Trying to pull him down and making him explain the past. Martial law was in placed for a reason and those who opposed and rioted against it are the ones who refuse to have the Philippines move on to a better future. Marcose won due to his popularity and from his loyalists, whether it be social media or word of mouth. The fact is that Marcose won by a landslide and this entails how much the Philippines and its people are ready to move forward to a better future. The past is the past. No matter what BBM says the antiMarcoses will never be satisfied. Therefore, in order to see the Philippines begin to move to a better future, a president such as Bongbong Marcos, was much needed. Bongbong Marcos was the majority of the people's choice. Simple as that. Let his administration perform their duties. They have six years to fix the country and make it better for it's people and it's future.

People spoke, accept it, and he won fair and square, don’t try to behave like Trump to say this was rigged or that was fake news!

D pa ba tapos? Seems like those who are interviewed were not born at his time. Lol

This video is all biased. Dont believe this. Interview Filipinos who voted for Marcos and ask them why. It is obvious that your sources are anti-Marcoses.

THE SAME WAY HIS DICTATOR FATHER DID

Please consider also that lot of vloggers are not connected to Marcoses and Duterte. But focus on these personalities because the engagements are high.

We want continuity of what the previous govt projects for growth and not oppose of incoming new govt. Leny is exactly the one who want to oppose what Duterte's legacy to continue and we hate that trapo idea.

The sins of the father are not the sins of the son(Marcos) Dont believe me? How about this. The achievements of the father are not the achievements of the son(Aquinos).

bring back the diamond you stole from india.

This blog is so biased! BBM won the landslide victory through our prayers, including me! I really prayed for him and I knew it already that BBM will be the future leader of the Philippines! by God's grace!

Why majority of Filipinos choose Marcos? Simple, because EDSA people power was a failure and leaders next to Former president Marcos disappoints us. Except for President Duterte

My president ❤🇵🇭

Eh ung mainstream media sinasabi nakaw sa kaban ng bayan ang 3k shoes samantalang bigay MISMO ng markina sa FL Marcos

when it comes to electing a president of a country, divine intervention and justice determine the result, whether you agree or not...

Expect the tirades of Marcos funded and influenced disinformers and misinformers. I just hope they see and appreciate the truth.

Why did the camp of Leni did not use the same platforms..also are we sending a message that we should deprive Filipinos of Social media because Bongbong Marcos won and Leni Robredo losts?? 🤣🤣..

If you want to know why BongBong Marcos won, iterview everyone of those 31M who voted for him, not just one-sided to be fair. It is not because of disinformation as said by the said jornalist (maybe they are from Rappler or a liberal party supporter) you interviewed but people are tired of just politics and they just woke up. The fact is, from the administration next to Marcos Sr. (Cory Aquino's) to Benigno Aquino III's, there was no change for the better, instead, the country faced more poverty, there were more and more issues of corruption, chaos and many more. That is why, Pres.Duterte rose from being a Mayor of a town in the South to a popular and most loved Preaident due to his style in running a country and love for his country. The only thing I don't like about him is his stand towards China in the issue of the West Philippine sea. Remember that the only source of information back then is thru television, radio and newspapers. The opposition can just invent or twist a story and disseminate thru those outlets. You have no choice but to hear it, even the textbooks in school, it was witten that the Marcoses are the villain. But do not also forget that there are 3 sides of the story: the story of the 1st side, the story of the 2nd side, and the truth. The question is which story will you believe? For me, I believe the 2nd one, and I dont need anyone to tell me who to believe in.

I’m Proud that He is my President

Yay for bongbong!

He was the best candidate and people were just tired of the Dilawan and the Aquinos.

Why does it seems some comments got deleted 🤔

remember when rappler used troll farms to rig their online poll in favor of leni robredo? LOL

I wish they went deeper and research the discontent people felt after EDSA 86. If people's lives became better, people will not vote the Marcoses back. Many were disappointed with administrations post EDSA because lives of the ordinary people did not greatly improve. Hence, they looked back to the time of Marcos. But then again this is Bloomberg, very liberal so the tone is so unsurprising.

You have no idea. Majority of people despise the yellow liberals. That's why he won simple.

The reason he win this game because Filipino knew the evil side of yellows look at them now they're already die

It's because the ruling party the liberal party failed on their promises 40 years ago if Marcos Senior was ousted, the Philippines would become prosperious.

Ngl I though this was gonna be a story how the son inherited the power but was actually a great leader and gave up the power for democracy

BBM's platform is the reason i voted for him. What happened in his father's era was all propaganda, full of lies from the opposition. I voted for him bcoz he supports federalism, which our province fully support and he promised to continue Duterte's build, build, build program

where did you get these people who are speaking unreliable

Park Geun-hye be like