How Caratlane made the BIGGEST startup comeback

How Caratlane made the BIGGEST startup comeback | GrowthX Wireframe

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Күн бұрын

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This is the 2nd story in our new "Profitable Startups" series of the GrowthX Wireframe.
Caratlane is India's 1st e-commerce jewellery company and is making more than ~Rs. 2,000 Crores in annual profits. But what's unique about them is that they were not always considered the "game-changers" as they are today. In fact, they were bleeding losses of ~Rs. 63 Crores until 2016 when they got acquired by Titan.
In this episode, we'll dive deep into 4 strategies Caratlane's team used to establish dominance in the Indian market despite facing failures early on 🧠
Timestamps⬇️
00:00 - Intro
00:56 - How it all started
02:26 - 3 Problems in Indian Jewellery Space
04:31 - Caratlane's First Business Model
05:49 - Tiger Global's Role & Losses till 2016
06:49 - Insight 1: Solving for Trust (Omni-Channel Breakdown)
09:44 - Insight 2: ICP Satisfaction (Product, ASPs & Upselling)
12:00 - Insight 3: Operational Efficiency (Margins, Suppliers & more)
14:41 - Insight 4: Brand Communication (Tech Superiority & Campaigns)

Пікірлер: 24

@GrowthX 2 ай бұрын

💎 We’re launching 4 new CRAFTs built by leaders from CRED, Amazon, Infeedo & Lifesight. Access here: growthx.cc/AccessCrafts

@viveksoni6684 4 ай бұрын

Coming from a jewellery background, I can vouch that they are more expensive than the local jewellers.

@ShivamSharma-pq6jz 4 ай бұрын

Yup i check their silver offering of shaya Selling 1.3gm silver earrings for 800 1gm of silver cost only 75 today. Stupid analogy

@user-uo4oh6pf6t 7 күн бұрын

@@ShivamSharma-pq6jz its design cost I think

@abheetnigam 4 ай бұрын

Insightful. The fact they are the forerunners of Indian e-commerce is so underrated. In fact both Caratlane and Flipkart started the same year.

@JyotiShaw-fi7iz 4 ай бұрын

Got improvement in sound and edit really feel insightful

@shinkaidesu463 4 ай бұрын

The studio and the quality is getting so much better

@kevalkumar9694 4 ай бұрын

Excellent and very Insightful, thanks

@YTStudio-lb5ls 4 ай бұрын

Really a great video 👍

@user-zw2sx3fd1d 4 ай бұрын

Love this format. You folks are getting better day by day

@darkknightrises3571 4 ай бұрын

Make a video on how Bigbasket and how it's able to manage to remain a market leader Their revenue fy23 - 9,600 crores. Bigger than Zomato Swiggy pharmeasy

@TheConcernedIndian 4 ай бұрын

What a hook. I’m HOOKED 🤯

@abhijitrout701 4 ай бұрын

GrowthX set reveal, let's goooo

@vaibhavsharma3535 4 ай бұрын

15:48 what's virtual integration ?

@shankarbalakrishnan2360 4 ай бұрын

Mr ratan❤❤🎉🎉

@myFarse 4 ай бұрын

Ara ya to GrowthY

@kaushals1679 4 ай бұрын

TATA ❤

@RavarsenBlogspot 4 ай бұрын

I’d never buy jewelry but if I did, I wouldn’t buy it online

@TheConcernedIndian 4 ай бұрын

First 🖐️

@vikasrajak3270 4 ай бұрын

Product is not good, specifically Dimond jewellery.. I am only a 1st time buyer .. never gonna look at there stores.. or online ..

@KneelBeforeBlue 4 ай бұрын

Personally I believe useless industries such as gems and jewellery should be blacklisted. The money could flow into bigger and useful things like semiconductors and aircraft engines