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How does Google handle duplicate content?

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Google Search Central

Google Search Central

Күн бұрын

How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?
Gary Taylor, Stratford Upon Avon, UK
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Пікірлер: 86
@deanryanmartin
@deanryanmartin 10 жыл бұрын
Thanks a lot for explaining these "duplicate" issues. Worth my two minutes and 55 seconds!
10 жыл бұрын
Thank Matt
@NeilCurtis1
@NeilCurtis1 10 жыл бұрын
Nice info to know. People can get a bit too focused with what harm some duplicate content can have and if it has a negative effect on your site.
@DigitalMagneto
@DigitalMagneto 10 жыл бұрын
Helpful thoughts of Matt Cutts to have a clear understanding about how to handle duplicate content, which isn't always necessarily spam!
@DazzlingPawsJewelry
@DazzlingPawsJewelry 5 жыл бұрын
Matt, we have a web site Filled with 1,900 products and are just starting to load the same products to Etsy and wondering if we need to create all NEW copy or edit current copy so it is not duplicate copy. We do not want to hurt our SEO by having the exact same product descriptions in both areas for a product. Thanks for your help and time. And LOVE watching your videos. Myra
@mccordweb
@mccordweb 10 жыл бұрын
So, I think I understand then that this leaves e-commerce stores that have the same exact boiler plate content as 20 to 100+ other sites sitting squarely in the duplicate content category meaning that Google is grouping the product pages across the web and only showing one in the search results due to relevancy. I would bet that the one that shows is the one with the highest CTR or most social shares. Since last year the algorithm changes that Google has made have significantly changed how e-commerce stores (that do not have unique products or unique content) operate; forcing most into AdWords to get site traffic.
@PatrickMcDougle
@PatrickMcDougle 10 жыл бұрын
It's not google's fault the market is filled with identical companies, using the same vanilla product descriptions provided from their suppliers. True innovative e-commerce sites are writing their own product descriptions and setting themselves apart and that's why they rank well. Using AdWords probably also helps ;)
@ReneterBeke
@ReneterBeke 10 жыл бұрын
Matt heeft het vooral over dubbele content gerelateerd aan websites onderling. Heb je dubbele content op je eigen site, dan filtert Google dit wel degelijk uit de zoekresultaten. Via het commando Site:jouwwebite in de zoekbalk kun je onderaan de pagina zien of Google dit voor je site doet. (Ik zie dit zeer regelmatig!)
@AnwarBenny
@AnwarBenny 6 жыл бұрын
HAHAA , I JUST WATCHED THIS FROM FES AND SAYS FES IN THE BACKGROUND. I WAS LIKE WHAT THAA?!
@joshnite907
@joshnite907 10 жыл бұрын
You're rocking that vicious gnauga shirt, Matt Cutts. Care to share your Kingdom of Loathing player name? I'm Mr. Skullhead.
@datavortex
@datavortex 10 жыл бұрын
That's awesome. I had no idea.
@Wsi-connect
@Wsi-connect 10 жыл бұрын
Helpful clarification from Matt Cutts regarding how Google deals with duplicate content.
@StevenJFromm
@StevenJFromm 10 жыл бұрын
So it would seem that this is really a relief for someone like me that speaks to tax issues that are covered by others.
@smartinjose
@smartinjose 10 жыл бұрын
I wonder how Google treats shopping sites and blogs posting the same product specification and technical information.
@bettyescookingchannel
@bettyescookingchannel 5 жыл бұрын
Thanks.
@moktadirjafran
@moktadirjafran 5 жыл бұрын
Thanks
@turtledroid_prime1945
@turtledroid_prime1945 10 жыл бұрын
I'm worried as I'm sending an article to another blog, but also want to ensure that my regular readers can view it on my blog. Should be fine, no?
@TonySousa
@TonySousa 10 жыл бұрын
Matt Cutts states that about 25-30% of content on the net is duplicate content. He goes on to say that duplicate content does happen and that not all duplicate content is spam. Google looks for duplicate content and then tries to group is together and treat it as one piece of content. So when Google comes across two identical pages Google may decide to show just one of the pages on search results. Not all duplicate content is spam - it just needs to be clustered appropriately. Duplicate content does happen. But if all you do is duplicate content and you are doing it in an abusive, deceptive, malicious or manipulative way than expect Google to take action and treat your content as spam. Matt suggests that it is important that you add value to your content.
@DeniseOBerry
@DeniseOBerry 10 жыл бұрын
Interesting explanation of duplicate content from Matt Cutts. My take away is - if your intent is good, not a problem. If you're just trying to load up a web site with content and it's all duplicate, that's a problem. What's your take away?
@KevinStirtz
@KevinStirtz 10 жыл бұрын
Hi Denise - I agree. Too often people sound the alarm at even the mention of the term "duplicate content". But as Matt points out, as much as 20% or more of the web is duplicate content. It's really more about how you use the content and whether you use it in a way that offers value to your audience.
@DeniseOBerry
@DeniseOBerry 10 жыл бұрын
***** Bingo! Glad you chimed in. :-)
@jamaicanfoodsandrecipes
@jamaicanfoodsandrecipes 4 жыл бұрын
What can you do when another website takes your content word for word and also take your photos too. What can you do to stop this?
@chrisvinson2728
@chrisvinson2728 10 жыл бұрын
Pay attention to the last 10 seconds. I see a lot of sites that create almost duplicate pages for multiple cities to rank in each one. There are better ways to rank in nearby cities.
@JoyceSunila
@JoyceSunila 10 жыл бұрын
Hey Matt, What if I am selling the same content to multiple clients in different localities? The content would appear on different URLS owned by different businesses. Wourld my clients be penalized? Joyce
@branddesign1131
@branddesign1131 6 жыл бұрын
Thanks for good info :)
@jensboettiger5330
@jensboettiger5330 10 жыл бұрын
Does Google see two different language versions of the same page as duplicate?
@juliancurry9061
@juliancurry9061 10 жыл бұрын
What is perceived to be duplicate content, as you often have products which are different to each other by a variable amount, but from a selling point of view you wish to duplicate elements of the description across the range of products?
@KentTups
@KentTups 10 жыл бұрын
Dear Matt Cutts, How about those who copy content from Google Play Store? Like the famous appbrain.com, amazon.com for android? Are they being treated the same as all other website in the world? Or Google treats them differently?
@chuchaygaming6427
@chuchaygaming6427 5 жыл бұрын
What is duplication on youtube
@Kawdoco
@Kawdoco 10 жыл бұрын
for example all classified sites goes with CMS. and visitor can put their adverts. so visitor can put their advert on serveral classified sites same content. their object is sell their property as soon as possible. in this case . lot of duplicates on several classified sites . any idea? #webdesign #webdevelopment #seotips #kawdoco
@aayopadhe6968
@aayopadhe6968 7 жыл бұрын
helpful for me
@PaulSherland
@PaulSherland 10 жыл бұрын
The duplicate content issue I often see involves expert or specialist information for doctors and lawyers. Certain Internet marketing companies sell websites focused on specialties like pediatrics or divorce law to hundreds of clients. Ninety percent of those sites, for any specialty, is duplicate content. I can take several sentences from a pediatrician's website in Houston and find the same exact sentences in pediatricians' websites across the English speaking world. Since these sites appear in local results, my impression is that Matt's example isn't applicable. A Houston pediatrician's website may have twins in Dallas, Austin and San Antonio, but no duplicates in the Houston results. So Google never has to pick one of these duplicates over others. However, my impression is that these sites also don't perform as well as sites with truly unique content. Any thoughts on this example?
@mohammadhatifshaikh7830
@mohammadhatifshaikh7830 10 жыл бұрын
Nice....i was Bit disturbed about the issue..Sorted
@geheimerusername
@geheimerusername 10 жыл бұрын
What about DC in online-shops? Product discriptions are mostly the same... ??
@awesamasevenck
@awesamasevenck 10 жыл бұрын
What is Fes doing behind ?
@hamsterzulu
@hamsterzulu 5 жыл бұрын
Fes is the oldest university in the world and the oldest moroccan city ^^ could be..but i was also asking my self why fes ^^
@blazhespireski2259
@blazhespireski2259 10 жыл бұрын
How can I make a website about for ex. quotes or song lyrics and have unique content? Should I write my philosophical opinions about the song lyrics in order just to create some unique content?
@tungshort
@tungshort 7 жыл бұрын
Is parked domain treated as duplicated content?
@TheYoosuf
@TheYoosuf 6 жыл бұрын
No, and how could it even be possible?
@TamalPlays
@TamalPlays 6 жыл бұрын
no
@suzanneoshima
@suzanneoshima 10 жыл бұрын
But what about WordPress sites, where the categories & tags are being treated by Google as duplicate content? Should we mark those to be "no index"? I keep hearing differently things, so I don't know what to do.
@PatrickMcDougle
@PatrickMcDougle 10 жыл бұрын
You want those pages to be indexed if it's feasible for someone to enter your site there via search engine. If you want to force users to go to a certain page, you should use rel cannonical as outlined here: support.google.com/webmasters/answer/139394?hl=en
@flexy456
@flexy456 10 жыл бұрын
For categories and tags ARCHIVES, what you want to do is always only to display *excerpts* to your actual posts, never the entire posts (duplicates) to appear on tag and categories archives. This alone should get rid of any alleged dupe content problem since you won't have more than ONE actual copy of your post/page on your site. There is nothing wrong with having tag and categories archive pages "open" to the search engines as long as both archives are meaningful. (Just avoid that you use the same terms/slugs for tags and categories. You cannot do that anyway...for example you cannot have a TAG "dogs" on a site and a category "dogs" since tags/categories are pretty much handled in the same way. A good website structure should be figured out before, like what categories you will have and how you will tag them...and then a dupe problem shouldn't even come about when this is done right). Any decent WP theme should anyway only display excerpts on the archive pages, there is only ONE URL where you *entire* content is found, the URL of your actual post/page. I myself usually have tags/category archives open but "noindex" to all other archives like date archives, author archives, etc..
@simomimo-t4u
@simomimo-t4u 8 жыл бұрын
Is that Morocco is the background? Represent!
@YassineYousfi
@YassineYousfi 7 жыл бұрын
Yep Feeeeeeez :D
@Camermon27
@Camermon27 9 жыл бұрын
What would happen if I uploaded the same video every day? But changed a millisecond or added a frame each time so it wasn't completely duplicated. Would that be allowed on KZfaq? Just out of curiosity. :P
@TheYoosuf
@TheYoosuf 6 жыл бұрын
Even IF that would be allowed by KZfaq, and I think it would, that would certainly help you to reduce your rankings drastically and any new videos you upload would have a terrible time to rank decently in KZfaq search.
@bayou__
@bayou__ 7 жыл бұрын
keren dah Help bgt
@ameenjeb5060
@ameenjeb5060 10 жыл бұрын
How about onsite duplicate content? like multiple pages on the same site with very similar content only 5% difference?
@ammyabbott
@ammyabbott 6 жыл бұрын
Hi, is it ok to duplicate the code for page design then? E.g. if we need lots of pages that will differ in the actual videos/writing, but could use the same overall layout, is that ok?
@ArifKhanNion
@ArifKhanNion 10 жыл бұрын
Hi Matt, What about bookmarking sites which are developed with Pligg CMS? Because every submitted link or site automatically generate it's description or content, then will it goes to spam or not?
@goolamni4848
@goolamni4848 10 жыл бұрын
Matt Cutts before speaking should consider if the serp of google are relevant!
@KorOsion
@KorOsion 6 жыл бұрын
I've got a website that has been mirrored by somebody, and they somewhat managed to took our place in several SERP : with the same title, meta and content, at about the same position, but their domain.tld How could that possibly happen ? Our website has been online for almost 5 years, has a fair number of high quality and 100% organic links (mostly from online magazines and blogs), and yet in a week or two someone else could take our content and our trafic, even on keyword containing our BRAND ! Their site is now down, but we have had a cut of ~90% of our homepage trafic, and Google still shows and links to the false site... I have reported that this site has deleted its content, but I have no idea how to retrieve the fair position we took time and work to achieve.
@TheYoosuf
@TheYoosuf 6 жыл бұрын
Primarily what I would do in your situation is to submit a DMCA request to Google here, goo.gl/zwiq8 and thereafter I may have to wait until Google removes that website ranking for your content in SERPs. However there isn't a definite guarantee that you could regain your lost rankings (although there is a good chance that you could), if some of your competitors outrank you in the process.
@marcosolavarria7201
@marcosolavarria7201 10 жыл бұрын
Necesito abrir cuenta en youtube
@JKirbyInwood
@JKirbyInwood 9 жыл бұрын
I have referral forms for each city in Canada. The forms are similar, but there is localized content. My users prefer to look up and use the form for their own town, makes them happier. So is this duplicate content? I feel it is necessary to keep my users coming back
@TheYoosuf
@TheYoosuf 6 жыл бұрын
Nope if having those unique forms for each state improves the user experience then its not an issue with the duplicate content. However if you are also duplicating page content on each of the multiple URLs then remember to use canonical tags correctly
@webmasterguru7799
@webmasterguru7799 6 жыл бұрын
I have a competitor with about 100 suburbs with each suburb name as the main H1 heading tag & then the rest of the content is identical to every single page & they are ranking at the top of all of these suburbs is this O.K or is there anyway to report this site Thanks
@samthomas7799
@samthomas7799 4 жыл бұрын
Her brother My content writer has written a duplicate content on my website and when my website ranking on the first page some complaints to DMCA and now i am remove from the search results what should I do now it will effect on my ranking please reply
@TeksTherapy
@TeksTherapy 10 жыл бұрын
Hey Matt, what about if you're running a CMS system that auto generates pages based on different ways of sorting category pages. I have one particular article page that was sorted into 10 separate pages, with 90% of page content duplicated to the other 9 pages. Would something like this cause a penalty against my site? BTW: I wanted to thank you for making these videos, I watched probably close to a hundred of them already! #CMS #Joomla #MattCutts
@DarinPirkey
@DarinPirkey 10 жыл бұрын
Generally, Google doesn't penalize for duplicate content, it will just simply serve up one version vs others. If Google feels that these 10 pages are duplicate, it will show one in the SERPs and the rest deep in the index. Can you describe further (or give an example) of what you mean by "I have one particular article page that was sorted into 10 separate pages." You can set parameters in Google WMT to let Google know how your CMS handles your example.
@PatrickMcDougle
@PatrickMcDougle 10 жыл бұрын
Not necessarily a penalty, but in results only one of them would rank. If you want to drive users from search results to a specific one of these pages, it might be a good idea to put a rel cannonical tag on the duplicate pages. See: support.google.com/webmasters/answer/139394?hl=en for more info.
@Aerodrummer13
@Aerodrummer13 10 жыл бұрын
Patrick's correct. The right way to handle this is with canonicalization. The canonical version of the page is the one you want to display in the SERPs; the other versions should have a link in the section of the HTML pointing to the canonical version. (See his webmaster forum link.)
@TeksTherapy
@TeksTherapy 10 жыл бұрын
Darin Pirkey Hi Darin, I cleaned up all of my duplicate content issues using 301 redirects and for my category pages I used rel=canonical. I think I'm all set now. Here's the page I was referring to before that's no longer an issue. www.simplyadditions.com/Article
@leftofright
@leftofright 10 жыл бұрын
9 of those 10 page will in all likelihood land up in the supplementary index and not appear in the search results.
@abhijitp147
@abhijitp147 9 жыл бұрын
Hello Sir, I have a website on Wordpress which is not a self hosted site. Does it make any difference on traffic or Google rankings to my website?
@dibbyo456
@dibbyo456 7 жыл бұрын
Abhijit P yes it does.
@alexmcauley1246
@alexmcauley1246 10 жыл бұрын
Can anyone clarify what happens in the following situation. Let's for arguments sake say I have a job board and I have a job advertised on there and another website aggregates that content - let's say Indeed.com. Now does Indeed get the credit for the original content or do I because clearly they're the higher authority on Jobs in general but they do NOT own the original content that they scraped from my website. This has always plagued me - can anyone shed some light?
@WebpumpsScripts
@WebpumpsScripts 10 жыл бұрын
Big spam killer coming soon. Thanks Matt.
@jetlorider
@jetlorider 10 жыл бұрын
When Google+ taking over youtube....users are allow to make multiple accounts...and they can rename it to anything they want....even the same names that already existed on youtube...for example, I was able to make another account named "Google Webmasters"....so anyone can impersonate someone else on youtube...and I bet it's going to be the popular channels.....how are going to tackle that issue??
@clickmagick1964
@clickmagick1964 7 жыл бұрын
please if my video has been penalize how do i come back to life
@OwenPrescott
@OwenPrescott 10 жыл бұрын
Interesting... He mentions that this is a question they get a lot so it was worth answering, yet before that he says "ohh" as if he is it is the first time he read the question ha.
@geekynet
@geekynet 10 жыл бұрын
No... he said "ohh" when he saw that it was someone asking all the way from the UK.
@OwenPrescott
@OwenPrescott 10 жыл бұрын
GeekyNet Yes that was my point, he came across as surprised about the UK bit, then later says he wanted to answer this question because it is common. In other words he knew the question before making the video lol. Not that it matters I just thought it was funny.
@MarcoVarelaseo
@MarcoVarelaseo 10 жыл бұрын
Interesante que el 20 por cien de la mayoría de los sitios es contenido duplicado. La gente suele confundir contenido duplicado con contenido copiado de otra web y la diferencia es abismal.
@neurodude1
@neurodude1 10 жыл бұрын
cool shirt
@ravirajm6212
@ravirajm6212 10 жыл бұрын
Acceptable that 25 - 30% web content as duplicate! This policy may remain as it is.... Know why..
@SemJacobs-KGN-Technologies
@SemJacobs-KGN-Technologies 10 жыл бұрын
Google encouraging the spammers to produce more duplicate content....
@Websitesdepotla
@Websitesdepotla 10 жыл бұрын
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