Real-time bidding is a major part of the programmatic advertising process...but what is it?
Internet marketer Nate gives you all the details on what real-time bidding is, how it works, and why YOU should be using it for your business.
Learn all about the basics of real-time bidding in this video and how it relates to programmatic advertising!
In this video:
00:00:00 // Introduction to real-time bidding
00:00:20 // What is real-time bidding?
00:01:13 // Explanation of a demand-side platform
00:01:28 // Explanation of an ad exchange
00:01:44 // Explanation of a supply-side platform
00:02:06 // How real-time bidding works
00:03:31 // Cost of real-time bidding
00:04:01 // Why use real-time bidding
00:04:30 // Conclusion
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