How Enterprise Became A $35 Billion Family-Owned Car Rental Empire

  Рет қаралды 51,109

Forbes

Forbes

Күн бұрын

Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.
Read the full story on Forbes: www.forbes.com/sites/mattduro...
0:00 Introduction
1:11 Chrissy Taylor On Following Her Father's Footsteps
4:08 Innovation At Enterprise Cars And Growth Over The Years
7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
9:22 How Enterprise Gives Back And Its Philanthropic Community
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Пікірлер: 58
@munyumbamutwale2985
@munyumbamutwale2985 Ай бұрын
With all the hatred spewing around, I really like this woman and her energy. Thousands and even millions of kids have inherited companies and run them into the ground and she has kept the legacy alive. Kudos.
@MattBraun
@MattBraun Ай бұрын
and most of those turned the companies around and made them better. But not this one....she's determined to get things back to the "good ol' days" :D
@forward_ever_ever2595
@forward_ever_ever2595 Ай бұрын
​@@MattBraunwhat u mean?
@DueceSpice
@DueceSpice Ай бұрын
AINT NO MILLIONS DUDE…YOU JUST BABBLING
@forward_ever_ever2595
@forward_ever_ever2595 Ай бұрын
@@DueceSpice forget the numerical, but idea is true...many inherit then future gens, like the Vanderbilts just run it into the ground weather it be a lack of discipline, poor work ethic and the root unreasonably lavish lifestyles
@DueceSpice
@DueceSpice Ай бұрын
@@forward_ever_ever2595 SHOW ME A POOR VANDERBILT?
@wm6746
@wm6746 Ай бұрын
“I started as an intern” ….she forgot to say..”Intern in my dad’s company”😂😂😂😂😂
@kcmark3
@kcmark3 Ай бұрын
*grandfather's. Her dad could say that though! ahah
@creativemindplay
@creativemindplay Ай бұрын
What's your point
@user-dq6kw1xh7q
@user-dq6kw1xh7q Ай бұрын
Yes, so she learnt from the bottom up to Manage her family business.
@forward_ever_ever2595
@forward_ever_ever2595 Ай бұрын
Well why should she have to say that. Its usually the starting point. Good for them. At least they didn't follow the norm where 1st gen works hard, sets the foundation, 2nd gen begins to lapse & 3rd squanders everything...like the Vanderbilt's
@abuzarrin9079
@abuzarrin9079 26 күн бұрын
Only people with a broken mindset will say this. That's the whole point of a family business, passing down to your legacies.
@AwomKenneth
@AwomKenneth 29 күн бұрын
Leading a global company in tough times shows a lot of strength and tenacity
@DueceSpice
@DueceSpice Ай бұрын
GRANDFATHER BUILT THE COMPANY BUT FORBES PROPAGANDA IS SAYING SHE STARTED FROM THE BOTTOM??
@timmietz
@timmietz 28 күн бұрын
To be fair, if she was not good at her job, the company would’ve been bankrupt within three years after her taking over. it has happened many times to many multi generation companies.
@chan90s
@chan90s Ай бұрын
I am a forever customer of enterprise. Their employees are happy, friendly and love their job. I received a free 1 day rental extension after I had a nice chat with the team
@jutah
@jutah Ай бұрын
good for you forbes for keeping the comments as they are
@jutah
@jutah Ай бұрын
good straight forward story too for those interested in this space. would like to see one on hertz and avis too
@victoriawindsor8023
@victoriawindsor8023 Ай бұрын
"Enterprise Mobility" sounds like the name you would give to a company that sells Wheelchairs for Disabled People 🤣🤣🤣🤣
@benjaminlibertarianscorpio
@benjaminlibertarianscorpio 13 күн бұрын
they branched into car sales too as well as other markets
@victoriawindsor8023
@victoriawindsor8023 13 күн бұрын
@@benjaminlibertarianscorpio The name sounds like a company that makes Mobility Scooters for disabled people
@damham5689
@damham5689 18 күн бұрын
Because Jack was smart enough to only hire people smarter than he was. Even though he never went to college, he only hired college graduates.
@6ahmad91
@6ahmad91 10 күн бұрын
I’ve been fascinated with the Enterprise business model since I started renting cars from them 12 years ago. I feel like they nailed down a perfect capital structure. And most impressively, the nature of the business where a heavily depreciating asset is their main expenditure, their process makes it profitable and their margins are unbelievable. (They don’t share financial info so it’s just an educated speculation)
@maneeshahooja
@maneeshahooja 24 күн бұрын
Well done!
@MattBraun
@MattBraun Ай бұрын
seems like they're adding the length of each video since this one to how long customers should be waiting
@MattBraun
@MattBraun Ай бұрын
I definitely trust the cousin with the oversized shirt who can't make any eye contact....who's also reminding us that Hertz is also terrible.
@finnb.1845
@finnb.1845 Ай бұрын
It’s greggy
@finnb.1845
@finnb.1845 Ай бұрын
Can’t make a Tomelette without breaking some Greggs
@MattBraun
@MattBraun Ай бұрын
This is such a great story of luck, nepotism, and why a company's service can suck so bad without any care in the world.. BRAVO! 👏👏
@EcomCarl
@EcomCarl 27 күн бұрын
Incredible to see the journey and commitment to adaptability and innovation! 🚀 Emphasizing teamwork and mission discipline truly shows their enduring success and strong leadership.
@Xenon-4300
@Xenon-4300 Ай бұрын
Enterprise Mobility? Are they getting into the motorized wheelchair industry?
@creativemindplay
@creativemindplay Ай бұрын
Bwahahahaha
@georgeg6036
@georgeg6036 Ай бұрын
The service is horrible with Enterprise. How are they still in business?
@leonardocuevas49
@leonardocuevas49 Ай бұрын
Loved the story! The “Senior Reporter” looked and sounded bored so it kind of threw off the video. Great story, bad reporter with low energy(at least in this video, can’t speak how he is OVERALL)
@EMC_CO86_0_Z
@EMC_CO86_0_Z Ай бұрын
💚
@algernon5776
@algernon5776 Ай бұрын
I guess Chrissy Taylor ignored Harrison Butker's advice to just stay home and have babies. Lol 😆 😂 🤣 😹 😆 😂
@karen.5705
@karen.5705 Ай бұрын
@ragdollspacearena
@ragdollspacearena Ай бұрын
for some reason I cannot stand that woman... uff hard watch. other than that nice video!
@Eddie100official
@Eddie100official Ай бұрын
By charging $300 for 2 days with a $7,000 car
@michael7054
@michael7054 Ай бұрын
If you don't have your own insurance
@autodex2000
@autodex2000 Ай бұрын
Started on third base and she thinks she hit a triple
@MattBraun
@MattBraun Ай бұрын
Is this a Succession parody??
@nickbezmaterny5567
@nickbezmaterny5567 Ай бұрын
Self made CEO lol
@angeltrumpjr1952
@angeltrumpjr1952 9 күн бұрын
❤️👀📲✅
@TheSouthernMensch
@TheSouthernMensch Ай бұрын
By calling the cars in as stolen and making money from it.
@skrame01
@skrame01 Ай бұрын
For some reason I really hate this woman.
@vooteimer1234
@vooteimer1234 Ай бұрын
Because she acts like she was promoted without anyone considering she's part of the family that owns the company?
@AxeDesign920
@AxeDesign920 Ай бұрын
I hated Enterprise before I knew about her. Tried to charge me $200 when I returned a car because of a dent that I couldn't see or feel. Some low level employee said the light just didn't reflect right. 20 years ago - haven't rented from Enterprise since!
@U..R..L
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Free Palestine 🇵🇸
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