How Enterprise Became A $35 Billion Family-Owned Car Rental Empire

Рет қаралды 50,491

Күн бұрын

Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.
Read the full story on Forbes: www.forbes.com/sites/mattduro...
0:00 Introduction
1:11 Chrissy Taylor On Following Her Father's Footsteps
4:08 Innovation At Enterprise Cars And Growth Over The Years
7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
9:22 How Enterprise Gives Back And Its Philanthropic Community
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Пікірлер: 58

@munyumbamutwale2985 28 күн бұрын

With all the hatred spewing around, I really like this woman and her energy. Thousands and even millions of kids have inherited companies and run them into the ground and she has kept the legacy alive. Kudos.

@MattBraun 27 күн бұрын

and most of those turned the companies around and made them better. But not this one....she's determined to get things back to the "good ol' days" :D

@forward_ever_ever2595 27 күн бұрын

@@MattBraunwhat u mean?

@DueceSpice 26 күн бұрын

AINT NO MILLIONS DUDE…YOU JUST BABBLING

@forward_ever_ever2595 26 күн бұрын

@@DueceSpice forget the numerical, but idea is true...many inherit then future gens, like the Vanderbilts just run it into the ground weather it be a lack of discipline, poor work ethic and the root unreasonably lavish lifestyles

@DueceSpice 26 күн бұрын

@@forward_ever_ever2595 SHOW ME A POOR VANDERBILT?

@wm6746 28 күн бұрын

“I started as an intern” ….she forgot to say..”Intern in my dad’s company”😂😂😂😂😂

@kcmark3 28 күн бұрын

*grandfather's. Her dad could say that though! ahah

@creativemindplay 27 күн бұрын

What's your point

@user-dq6kw1xh7q 27 күн бұрын

Yes, so she learnt from the bottom up to Manage her family business.

@forward_ever_ever2595 27 күн бұрын

Well why should she have to say that. Its usually the starting point. Good for them. At least they didn't follow the norm where 1st gen works hard, sets the foundation, 2nd gen begins to lapse & 3rd squanders everything...like the Vanderbilt's

@abuzarrin9079 19 күн бұрын

Only people with a broken mindset will say this. That's the whole point of a family business, passing down to your legacies.

@AwomKenneth 23 күн бұрын

Leading a global company in tough times shows a lot of strength and tenacity

@DueceSpice 26 күн бұрын

GRANDFATHER BUILT THE COMPANY BUT FORBES PROPAGANDA IS SAYING SHE STARTED FROM THE BOTTOM??

@timmietz 22 күн бұрын

To be fair, if she was not good at her job, the company would’ve been bankrupt within three years after her taking over. it has happened many times to many multi generation companies.

@chan90s 27 күн бұрын

I am a forever customer of enterprise. Their employees are happy, friendly and love their job. I received a free 1 day rental extension after I had a nice chat with the team

@jutah 24 күн бұрын

good for you forbes for keeping the comments as they are

@jutah 24 күн бұрын

good straight forward story too for those interested in this space. would like to see one on hertz and avis too

@victoriawindsor8023 26 күн бұрын

"Enterprise Mobility" sounds like the name you would give to a company that sells Wheelchairs for Disabled People 🤣🤣🤣🤣

@benjaminlibertarianscorpio 7 күн бұрын

they branched into car sales too as well as other markets

@victoriawindsor8023 7 күн бұрын

@@benjaminlibertarianscorpio The name sounds like a company that makes Mobility Scooters for disabled people

@MattBraun 27 күн бұрын

seems like they're adding the length of each video since this one to how long customers should be waiting

@EcomCarl 21 күн бұрын

Incredible to see the journey and commitment to adaptability and innovation! 🚀 Emphasizing teamwork and mission discipline truly shows their enduring success and strong leadership.

@maneeshahooja 18 күн бұрын

Well done!

@damham5689 12 күн бұрын

Because Jack was smart enough to only hire people smarter than he was. Even though he never went to college, he only hired college graduates.

@MattBraun 27 күн бұрын

I definitely trust the cousin with the oversized shirt who can't make any eye contact....who's also reminding us that Hertz is also terrible.

@finnb.1845 27 күн бұрын

It’s greggy

@finnb.1845 27 күн бұрын

Can’t make a Tomelette without breaking some Greggs

@6ahmad91 4 күн бұрын

I’ve been fascinated with the Enterprise business model since I started renting cars from them 12 years ago. I feel like they nailed down a perfect capital structure. And most impressively, the nature of the business where a heavily depreciating asset is their main expenditure, their process makes it profitable and their margins are unbelievable. (They don’t share financial info so it’s just an educated speculation)

@MattBraun 27 күн бұрын

This is such a great story of luck, nepotism, and why a company's service can suck so bad without any care in the world.. BRAVO! 👏👏

@Xenon-4300 27 күн бұрын

Enterprise Mobility? Are they getting into the motorized wheelchair industry?

@creativemindplay 27 күн бұрын

Bwahahahaha

@algernon5776 28 күн бұрын

I guess Chrissy Taylor ignored Harrison Butker's advice to just stay home and have babies. Lol 😆 😂 🤣 😹 😆 😂

@leonardocuevas49 27 күн бұрын

Loved the story! The “Senior Reporter” looked and sounded bored so it kind of threw off the video. Great story, bad reporter with low energy(at least in this video, can’t speak how he is OVERALL)

@ragdollspacearena 28 күн бұрын

for some reason I cannot stand that woman... uff hard watch. other than that nice video!

@EMC_CO86_0_Z 28 күн бұрын

💚

@karen.5705 28 күн бұрын

❤

@georgeg6036 28 күн бұрын

The service is horrible with Enterprise. How are they still in business?

@Eddie100official 28 күн бұрын

By charging $300 for 2 days with a $7,000 car

@michael7054 27 күн бұрын

If you don't have your own insurance

@MattBraun 27 күн бұрын

Is this a Succession parody??

@autodex2000 28 күн бұрын

Started on third base and she thinks she hit a triple

@nickbezmaterny5567 24 күн бұрын

Self made CEO lol

@angeltrumpjr1952 3 күн бұрын

❤️👀📲✅

@skrame01 28 күн бұрын

For some reason I really hate this woman.

@vooteimer1234 28 күн бұрын

Because she acts like she was promoted without anyone considering she's part of the family that owns the company?

@AxeDesign920 28 күн бұрын

I hated Enterprise before I knew about her. Tried to charge me $200 when I returned a car because of a dent that I couldn't see or feel. Some low level employee said the light just didn't reflect right. 20 years ago - haven't rented from Enterprise since!