How Enterprise Became A $35 Billion Family-Owned Car Rental Empire

Рет қаралды 51,109

Күн бұрын

Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.
Read the full story on Forbes: www.forbes.com/sites/mattduro...
0:00 Introduction
1:11 Chrissy Taylor On Following Her Father's Footsteps
4:08 Innovation At Enterprise Cars And Growth Over The Years
7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
9:22 How Enterprise Gives Back And Its Philanthropic Community
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Пікірлер: 58

@munyumbamutwale2985 Ай бұрын

With all the hatred spewing around, I really like this woman and her energy. Thousands and even millions of kids have inherited companies and run them into the ground and she has kept the legacy alive. Kudos.

@MattBraun Ай бұрын

and most of those turned the companies around and made them better. But not this one....she's determined to get things back to the "good ol' days" :D

@forward_ever_ever2595 Ай бұрын

@@MattBraunwhat u mean?

@DueceSpice Ай бұрын

AINT NO MILLIONS DUDE…YOU JUST BABBLING

@forward_ever_ever2595 Ай бұрын

@@DueceSpice forget the numerical, but idea is true...many inherit then future gens, like the Vanderbilts just run it into the ground weather it be a lack of discipline, poor work ethic and the root unreasonably lavish lifestyles

@DueceSpice Ай бұрын

@@forward_ever_ever2595 SHOW ME A POOR VANDERBILT?

@wm6746 Ай бұрын

“I started as an intern” ….she forgot to say..”Intern in my dad’s company”😂😂😂😂😂

@kcmark3 Ай бұрын

*grandfather's. Her dad could say that though! ahah

@creativemindplay Ай бұрын

What's your point

@user-dq6kw1xh7q Ай бұрын

Yes, so she learnt from the bottom up to Manage her family business.

@forward_ever_ever2595 Ай бұрын

Well why should she have to say that. Its usually the starting point. Good for them. At least they didn't follow the norm where 1st gen works hard, sets the foundation, 2nd gen begins to lapse & 3rd squanders everything...like the Vanderbilt's

@abuzarrin9079 26 күн бұрын

Only people with a broken mindset will say this. That's the whole point of a family business, passing down to your legacies.

@AwomKenneth 29 күн бұрын

Leading a global company in tough times shows a lot of strength and tenacity

@DueceSpice Ай бұрын

GRANDFATHER BUILT THE COMPANY BUT FORBES PROPAGANDA IS SAYING SHE STARTED FROM THE BOTTOM??

@timmietz 28 күн бұрын

To be fair, if she was not good at her job, the company would’ve been bankrupt within three years after her taking over. it has happened many times to many multi generation companies.

@chan90s Ай бұрын

I am a forever customer of enterprise. Their employees are happy, friendly and love their job. I received a free 1 day rental extension after I had a nice chat with the team

@jutah Ай бұрын

good for you forbes for keeping the comments as they are

@jutah Ай бұрын

good straight forward story too for those interested in this space. would like to see one on hertz and avis too

@victoriawindsor8023 Ай бұрын

"Enterprise Mobility" sounds like the name you would give to a company that sells Wheelchairs for Disabled People 🤣🤣🤣🤣

@benjaminlibertarianscorpio 13 күн бұрын

they branched into car sales too as well as other markets

@victoriawindsor8023 13 күн бұрын

@@benjaminlibertarianscorpio The name sounds like a company that makes Mobility Scooters for disabled people

@damham5689 18 күн бұрын

Because Jack was smart enough to only hire people smarter than he was. Even though he never went to college, he only hired college graduates.

@6ahmad91 10 күн бұрын

I’ve been fascinated with the Enterprise business model since I started renting cars from them 12 years ago. I feel like they nailed down a perfect capital structure. And most impressively, the nature of the business where a heavily depreciating asset is their main expenditure, their process makes it profitable and their margins are unbelievable. (They don’t share financial info so it’s just an educated speculation)

@maneeshahooja 24 күн бұрын

Well done!

@MattBraun Ай бұрын

seems like they're adding the length of each video since this one to how long customers should be waiting

@MattBraun Ай бұрын

I definitely trust the cousin with the oversized shirt who can't make any eye contact....who's also reminding us that Hertz is also terrible.

@finnb.1845 Ай бұрын

It’s greggy

@finnb.1845 Ай бұрын

Can’t make a Tomelette without breaking some Greggs

@MattBraun Ай бұрын

This is such a great story of luck, nepotism, and why a company's service can suck so bad without any care in the world.. BRAVO! 👏👏

@EcomCarl 27 күн бұрын

Incredible to see the journey and commitment to adaptability and innovation! 🚀 Emphasizing teamwork and mission discipline truly shows their enduring success and strong leadership.

@Xenon-4300 Ай бұрын

Enterprise Mobility? Are they getting into the motorized wheelchair industry?

@creativemindplay Ай бұрын

Bwahahahaha

@georgeg6036 Ай бұрын

The service is horrible with Enterprise. How are they still in business?

@leonardocuevas49 Ай бұрын

Loved the story! The “Senior Reporter” looked and sounded bored so it kind of threw off the video. Great story, bad reporter with low energy(at least in this video, can’t speak how he is OVERALL)

@EMC_CO86_0_Z Ай бұрын

💚

@algernon5776 Ай бұрын

I guess Chrissy Taylor ignored Harrison Butker's advice to just stay home and have babies. Lol 😆 😂 🤣 😹 😆 😂

@karen.5705 Ай бұрын

❤

@ragdollspacearena Ай бұрын

for some reason I cannot stand that woman... uff hard watch. other than that nice video!

@Eddie100official Ай бұрын

By charging $300 for 2 days with a $7,000 car

@michael7054 Ай бұрын

If you don't have your own insurance

@autodex2000 Ай бұрын

Started on third base and she thinks she hit a triple

@MattBraun Ай бұрын

Is this a Succession parody??

@nickbezmaterny5567 Ай бұрын

Self made CEO lol

@angeltrumpjr1952 9 күн бұрын

❤️👀📲✅

@TheSouthernMensch Ай бұрын

By calling the cars in as stolen and making money from it.

@skrame01 Ай бұрын

For some reason I really hate this woman.

@vooteimer1234 Ай бұрын

Because she acts like she was promoted without anyone considering she's part of the family that owns the company?

@AxeDesign920 Ай бұрын

I hated Enterprise before I knew about her. Tried to charge me $200 when I returned a car because of a dent that I couldn't see or feel. Some low level employee said the light just didn't reflect right. 20 years ago - haven't rented from Enterprise since!