There's absolutely zero reason for food to cost this much

When you think of everything wrong with Los Angeles, your brain should start with Erewhon.

When you don't want to shop around regular people, this is where you go.

Unfortunately, there was almost next to nothing about the original Beverly Blvd Erewhon in West Hollwyood from the 1970s' I used to shop at that store every week and eventually got a job working in their Culver City warehouse, then I started my own Macrobiotic catering business and sold ready to eat deli food at the Erewhon store. The REAL Erewhon from Boston and West Hollywood back in the 1970s has NOTHING to do with this current store, in fact - Michio and Aveline Kushi are probably rolling in their graves about what the new store is about - $19 fruit smoothies and the parking lot crammed with papparazzis, and social influencers aiming for their 15 Minutes of Fame. $100 would buy you lunch and maybe a can of soup to take home for later. The REAL Erewhon back in the 1960s and 1970s was devoted to authentic organic food at reasonable prices even low income folks could afford - it was a gathering center for authentic people who were really devoted to the organic foods movement NOT celebrities trying to "make the scene" and get photographed by papparazzis. 100% of the produce was organic and all grown by small indie family farmers, ALL of them local organic farmers and this was back in the 1970s before the Locavore Movement and Farm to Fork movement was created about 45 years later. The original Erewhone was a visionary place, not just a shop to buy healthy organic groceries but more of a community center and relationship building for the organic foods movement and Macrobiotics. BTW there was some nonsense that the old store on Beverly Blvd was grubby and a dump - this is completely false. I still vividly remember the BEAUTIFUL and classy old store from the 1970s on Beverly Blvd - it was lovely, with hardwood floors and very light and airy with sunshine beaming through the windows. The folks who worked there were "Movement People" and we were really like a family - there was a Macrobiotic Study House Center near Wattles Park in West Hollywood that Macrobiotic teachers gave lectures and dinners in a wonderful community center that was run by volunteers. I moved from West Los Angeles in 1979 and frankly, I am relieved that I was not there for the final days when the old Erewhon on Beverly Blvd went out of business - what the video fails to explain was a BIG reason for that old store closing was the govt ruled it was not earthquake safe, so the property was demolished. I don't know anything about the new owner but it is clear he understands NOTHING about Macrobiotics and the carbon footprint of the new Erewhon throws out massive amounts of plastic packaging daily and all that stuff winds up in the oceans plastic gyre, landfill dumps or incinerated!

Erewhon is an anagram of Nowhere.

Visited Erewhon in LA. I came, I saw, I left...!

No single business explains the disappearance of the middle class better than Erewhon.

This is such a massive scam

The power of a brand. Why one thing costs more than the same thing elsewhere.

My gf keeps buying food from this place and I must say, all of it tastes incredible. Of all the things she wastes money on, Erewhon is one I might actually tolerate.

Ill stick with Aldi

What they did is create a space without poor people, it’s less to do with food and more to do with creating a space only the rich can access “ / shop at

How does this only have 8k views?! Just randomly had this thought on its rise and why it’s so big

Imma stick to my radioactive Walmart produce 😂😂❤

Now it makes sense. Japanese whole foods are super expensive during certain seasons and of the "designer foods as well."

Well as an native to Florida which is in the US, we as a nation have the worst problems with health and it is because you walk into a store and you see all this junk food and candy, processed foods. So yes it's expensive to get non processed food but your health will thank you. The type of food that the store sells should be our normal and not a hot commodity

I only heard of this store recently from you tube. I was in LA in 1995 and I had not heard of erewhon. I was in LA for a week vacation.

I remember the cereals. They were at almost every health food store I went to as a kid. My parents were LDS and were always looking for food storage add ons. From what I remember, the oats were a decent price. Now, I would never shop there.

If I had a choice between erewhon of Traders Joe, I’ll Definitely Chose Trader Joe’s

Great and informal video thanks

The same mindless drones who will complain about "corporate greed" are the same drones who happily shop at Erewhon and brag about it on social media.

It’s nothing about the green; it’s everything about the greed

Very informative video

Erewhon may be flashy but I think Bristol Farms is the real money shoppers choice.

Very informative video :)

I am partial to the farm fresh almond milk and the smoothies; favorite location is in Pasadena, since its not a mission like the L.A location(s).

I work a across the street from an erowhon it’s disgusting. No cash no card under an undefined minimum ENTITRE store has monthly price hikes and clientele regularly hits pedestrians cause they’re looking at phones while speeding their land rovers

Even if I was a billionaire I’d much rather just go to my local grocery store.

I guess Erewhon is not aimed for the lower income and is not your everyday supermarket... it does have some niche products that you couldn't buy easily but still...

Good job

There’s one being built near Ponce City Market 🥳🥳

My daughter moved from the mid west to Los Angeles and kept bragging about this supermarket. When I came across this video, I thought the whole time she was saying Air One😂😂😂 But seriously, with the homeless population out of control in L.A., this supermarket shouldn’t even exist! They certainly have their priorities all screwed up!

Love it. Yes I'm pretentious and segregate myself from poor people.

We need to do studies on babies fed on only Erewhon products

I mean, i cant afford to shop there but the FOMO makes me want to travel from CDMX to LA just to go there 😂

Erewhon better not come to NYC; Whole Foods Market is quite enough, thank you.

I actually sell stickers designed after the smoothies on my red bubble account. I’ve sold so many 😂😂😂

When they stopped selling all organic and their hot bar wasn’t hot I stopped with the madness😅

excellent insight of the history of Erewhon. my favorite place ever

well produced video

Hey man, I reached out again! Thanks!

Step aside, Gelson!

That was Victoria principal in the movie earthquake clip.

Holy shit. And I thought Sprouts Farmer's Market was a little on the pricier side 😮

It's "Yin & Yang"

Nothing exceeds like excess.

The profits are a "side benefit"? Yeah. Riiiight.

This place makes whole paycheck look like the walmart grocery isle.

Too much inventory on shelves to be considered luxurious

7:28

They’re totally milking the instaworthy and flex culture system and the sheep still keep spending 😂 #afoolandhismoneyareeasilyparted

Why did I see Raj Kapoor in a grocery store video

7:36 Tf is Joe Goldberg doing there lol

Based on taste tests by influencers, I'd rather live next to Trader Joe's than Erewhon

Voice sounds like Siri on my phone

It’s crazy how every where else in the world organic food is sourced locally and sold to locals for a reasonable price yet here in America you need to pay a premium arm and a leg just to purchase organic sourced produce. Late stage capitalism is insane

I like fancy but not that fancy

A lot of Celebs Shop there.

I love the video but hate the ai narrator’s voice

What?? You mean this is more expensive than Whole Foods???

So it’s just expensive to be expensive? A joke.

The owners look like they aged like ….

Uh, I think you mean YIN and YANG. Not YING. And just FYI, “YANG” should be pronounced more like “YUNG”. All of this being information readily available on KZfaq, ironically enough, when one sets out to make an educational video on the very same platform, but then strangely does not use said platform to educate oneself on their own subject matter.

Do they Take EBT? HAHAHAHAHAHAHAHAHAHAHHAH!!!!!!!!

I wonder if your doo doo comes out expensive after eating food from here

75 thousand homeless people in LA county and 20 dollar yogurt. Then my American friends get offended when I tell them they are going straight to hell.

So health is for the rich

Erewhon should be boycotted. The prices are ridiculous. Eating food is a basic need for all living beings to ensure survival. Food should not be a luxury good.

This is pure corrupt, greedy and immoral way of business.

Too bad they couldn’t afford a real human narrator, instead of AI.

Nope 👎🏼 byeeeeeeeeeee

Just lost 5 sec of my life

If your water doesn't cost $50 a bottle you are poor and lazy. Sorry not sorry.