How Gucci Fell From High Fashion to Discount Rack
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Күн бұрынGucci, once synonymous with larger-than-life luxury, has fallen far from its rarefied perch. Bloomberg Originals takes a close look at why the iconic brand became a sales bin staple, and how it might pull itself back out.
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@business 14 күн бұрын
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@vals2534 4 күн бұрын
5:41 These are the customers of LVMH LOL
@Suitednlooted 14 күн бұрын
The moment people started wearing Gucci Flip Flops, I knew the brand wasn’t luxury anymore 😂
@allenk6373 14 күн бұрын
Very high end brand has flip flops
@davidcantor293 13 күн бұрын
Yeaaahhhh It is no longer "luxury" when people working fast food are rocking the brands flip flops at the apartment complex pool.
@Suitednlooted 13 күн бұрын
@@davidcantor293 Exactly 😂
@lenaely6146 12 күн бұрын
Right. Flip flops and sweat suits 🙄😌"how luxurious" 😂😂
@geawee 12 күн бұрын
@@davidcantor293 Those monkeys have fake ones
@EyesOfByes 14 күн бұрын
In Sweden, Gucci is just associated with ganger teenagers who cosplay being rich. Not my opinion, just the market image
@stillakzo 14 күн бұрын
They themselves did this to themselves
@user-zn9ke8um8s 14 күн бұрын
Sweden is ruined and it makes me sad.
@betsyrocks 14 күн бұрын
Gucci has gone the same way as Burberry did in the U.K in the 2000s
@ssuwandi3240 14 күн бұрын
The reason Sweden is charging the carbon taxes. The race to the bottom
@electrikoptik 14 күн бұрын
The Gucci cap just screams "I'm north-african"
@mjmf1430 14 күн бұрын
Sorry but LV is just as tacky with all the logomania
@Bhethar 8 күн бұрын
Agreed. “Loud” luxury is not luxury. It’s just expensive products.
@screech5360 7 күн бұрын
@@Bhethar Thank you! As someone who actively avoids visible branding, Gucci and LV are my worst nightmare brands. So tasteless, so loud.
@barbthegreat586 7 күн бұрын
The tackiest.
@Dohair879 4 күн бұрын
I always say they look like an old lady purse.
@TheSongwritingCat 3 күн бұрын
Yeah, some unchecked narratives here. All these fashion houses have their issues.
@sorayashahi 14 күн бұрын
Gucci destroyed itself when it started making streetwear. It cheapened the brand entirely.
@SonjaJacobs-cf7mz 14 күн бұрын
well, everything isn't corporate & with people working from home it makes sense to make streetwear or loungewear.
@allenk6373 14 күн бұрын
Every high end brand was making them And Gucci falling off does not mean every one stop buying it Yes sales will decrease however they will bounce back
@bill_tin 14 күн бұрын
that might be true but LV did a similar move
@alvaroga1n 14 күн бұрын
Louis Vuitton did streetwear and it was a hit, I think gucci didn’t know exactly how to execute it well
@Booz2020 14 күн бұрын
Monica BelGUCCI👀💬
@bobbymunyavi5357 10 күн бұрын
How people buy $20 items for $2000 is a mystery.
@Morgan-Zolko 8 күн бұрын
marketing, status
@GeeBee212 8 күн бұрын
If they can afford it, why is it our business?
@ClaimClam 7 күн бұрын
becaus they can pull u million $ 🐱
@EnzoHerrera-fx7pv 7 күн бұрын
howd you know bum 😂
@gailmiller6333 7 күн бұрын
@@GeeBee212 👍🏾Agree, 1,000%. Their money, Their choices.
@greedystevie89 14 күн бұрын
Gucci designs lately just looks tacky
@michaelwalsh8053 14 күн бұрын
They have always been tacky
@CucciMeme 13 күн бұрын
agreed! lol
@sayoshinakamario 12 күн бұрын
They’re catering to the middle class
@mm-ln9sw 10 күн бұрын
high fashion and tacky go hand in hand, in many cases 😂
@RobertSmith-up9rz 10 күн бұрын
It was always tacky.
@loloppololp9304 14 күн бұрын
This happens every few years 😂😂. I remember in 2010 nobody cared for Gucci. Fast forward to 2017 and everyone was talking about Gucci. Just a cycle
@n.g.l. 12 күн бұрын
lol yup they probably short their own stocks too. They can make money going up and down. It’s all a cycle. Rinse and repeat
@entezami777 11 күн бұрын
I agree
@thepandaahbear9025 10 күн бұрын
This
@Bb-jm6wx 9 күн бұрын
@@thepandaahbear9025not this at all lol
@Bb-jm6wx 9 күн бұрын
@@entezami777how 😂
@agarengames3101 12 күн бұрын
Me watching this in my thrifted shirt, Walmart shorts and crocs: very interesting
@KristalovesTrump 10 күн бұрын
I love thrifting. I get a kick out of finding clothes made 20+ yrs ago. Well, when they are in decent condition
@mikewingert5521 14 күн бұрын
Gucci, until about 1994, was a genuine craft house; made in Italian Gucci factories (yes, they were small factories)….My Gucci loafers from 40 years ago are both properly and correctly made. Today the modern iterations are just poorly made rubbish…..🇬🇧
@malikr2271 14 күн бұрын
Exactly. Quality has diminished
@wamnicho 14 күн бұрын
@@malikr2271 because they shipped the factories to China and other Asian countries to take advantage of cheap labor. They want to pay 1 dollar and hour to Chinese in sweatshops and the sell for 3000 a bag
@Booz2020 14 күн бұрын
Monica BelGUCCI 👀
@kirbysaurus5670 12 күн бұрын
you sound absolutely ridiculous. there is much better quality out now than any amount of years ago, stop buying the logo items aimed at influencers
@leonardoluc6362 11 күн бұрын
Haha 40 years wearing the same shoes, no wonder they go broke. BTW nonsense the quality today is much better but believe what you want as i still love Gucci as a brand.
@SonjaJacobs-cf7mz 14 күн бұрын
This video is a bit of an exaggeration. Most luxury brand are heading to the discount rack as the middle class evaporates. Most buyers were middle class consumers and not so much wealthy consumers. No middle class less retail, especially high-end. The middle class went into debt for high-end brands. Everyone is shopping on Temu because middle class is almost non-existent.
@wamnicho 14 күн бұрын
That’s what happens when you break the family unit and turn people into consumer drones and numbers, eventually they become broke and even stop reproducing
@Rilows 11 күн бұрын
LMVH hit record stock market prices in the last 2 years. It’s not just Americans and Europeans who buy luxury brands, think about all the wealthy Chinese that are into European luxury brands
@Darkest_matter 10 күн бұрын
@@Rilows those wealthy chinese are in HUUUUUGGGEEEE amounts of debt. (trust me, i know people from yunnan and shanghai.)
@LaSombraa 10 күн бұрын
@@RilowsChinese buyers definitely made up a HUGE percentage of luxury buyers - those people have no problem covering their bodies in logos. It’s weird.
@randomchannel-px6ho 10 күн бұрын
Temu is really untransperant about their business and finances (the parent company Pinduoduo is similar) I personally don't know anyone using Temu.
@user-we5zd7dr5e 14 күн бұрын
since they embrace the “cool kids”, the brand died
@geoms6263 14 күн бұрын
what can they do? embrace the ,,dumb kids´´brand?
@ShahWirana-bq9hv 14 күн бұрын
the break is in the term "kids"...
@BlowUpTheOutsideWorld 13 күн бұрын
I'm the hundredth like 😊
@daniwhite3027 12 күн бұрын
Yeah only turkish kids wear it on the bus today
@curlyhairdudeify 11 күн бұрын
By the cool kids.... Gen-Z dressing up with clothes that look straight up from Goodwill.
@saisamsuri 14 күн бұрын
Where's this 'discount rack'?
@TB-iz8om 13 күн бұрын
If you live near NYC they have a Guccci outlet in Woodbury common premium outlets in central valley, NY. Boston area has a Gucci outlet in Wrentham.
@Buttersausage 12 күн бұрын
At Walmart
@seppevb1181 12 күн бұрын
@@TB-iz8omoutlets are not discount racks.
@G3rmanhenry 11 күн бұрын
I’ve seen Gucci at Marshalls and places such as Nordstrom rack, Bloomingdale’s outlet etc.
@ts121084 11 күн бұрын
@@TB-iz8omThat has existed even before the Tom Ford era. 🤦🏻♂️
@christopherfeatherley 14 күн бұрын
Yves Saint Laurent was actually Kering's biggest earner, but pop culture hyped Gucci, and with Tom Ford's effort to rejuvenate the brand, Gucci became popular amongst the general public. I don't think they really care to reestablish Gucci's luxurious exclusivity because, remember, the middle and lower class purchase more than the upper class. As such, they earn more profit that way. Sure, it may tarnish brand perception, but earning a gross amount of 7.1 billion on average within a year is no easy feat. I don't think Gucci can be considered true luxury anymore, and I don't think that's Kering's objective to begin with. I'd argue LVMH followed a similar path with Louis Vuitton that Kering did with Gucci, except LVMH has way more brands to rely on, if one fails; Kering isn't able to do the same.
@thepandaahbear9025 10 күн бұрын
Great comment, thanks!
@HiddenWen 9 күн бұрын
Upper class aren't buying Gucci. They're buying Chanel, Hermes, Loro Piana, etc.
@christopherfeatherley 9 күн бұрын
@@HiddenWen That's the entire point of my comment
@HarrisonWoodinLygo 8 күн бұрын
This just isnt true. Gucci has always been significantly larger than YSL
@HailToTheMeep 8 күн бұрын
This is VERY INSIGHTFUL and by far a comment that most reflective of what I see in real life. Thank you. Louis Vuitton has gone super tacky to grab super cash before Virgil Abloh who sadly passed way too soon. There seems to be some promise with the improvements in quality - if not design - under Pharrell Williams
@user-vm1im1jc6j 14 күн бұрын
Thrift owners laughing in silence 😅
@Booz2020 14 күн бұрын
SHEIN and Temu be like : Cheap Fashion 😎
@user-vx5vo3gs2w 12 күн бұрын
While they are laughing in their smelly little dens, Pinaults make billions ☝️😁
@eugenechin2863 15 сағат бұрын
heh i sure am. I mainly wear no name t shirts, shorts and fake crocs from walmart.
@kaifunabashi4649 11 күн бұрын
You can add Dolce & Gabbana to the list. The D&G mark now is like supermarket fashion
@catcoffee7958 8 күн бұрын
Sadly true
@borstenpinsel 8 күн бұрын
Always has been
@PacmanBrunner 7 күн бұрын
Im a misbehaving Black gang member whose baby momma lives in public housing. I go where I am not wanted or welcome and still misbehave and then complain about it later. I wear Gucci and D&G
@AJayZy 3 күн бұрын
@@PacmanBrunnerDrop a freestyle
@PMEV101 10 күн бұрын
Overmarketing and Overproduction. What makes an artpiece exceptional, is the rarity.
@joseh3564 Күн бұрын
It's the artist and rarity combined.
@user-yg5ti7cq7g 13 күн бұрын
May be people becoming more sensible and realising that expensive brand products is a waste of money
@chinchillin6280 9 күн бұрын
Chanel is going down the gutter too
@margodphd 9 күн бұрын
@@chinchillin6280Seen the latest Viard's runways ? and the horrible price hike vs quality decline? No wonder they are and right about time, imho.
@thebigmon 3 күн бұрын
These brands were never intended for people who could not afford to waste money. Unfortunately most people who buy these brands today can't afford to pay their rent.
@tomr164 14 күн бұрын
Well, 3 years ago all these channels were saying how brilliant Gucci was, and beating all brands, and now suddenly it's the total opposite
@huckleberryfinn6578 14 күн бұрын
3 years is not suddenly. A lot has changed since then.
@lenaely6146 12 күн бұрын
Sounds like investor shorting or something. Gucci did license/produce it's name on too many items, imo...
@yukie_tn 12 күн бұрын
Gucci made a lot of sales while they were trying to promote with young people with casual styles. People just saw their short term sucess back then, but in reality it cheapened the brand and that has long term implications.
@v.a.993 12 күн бұрын
lol.
@nntflow7058 11 күн бұрын
3 years is a long time. That's 6 different collections to ruin a house.
@davesparrow1372 9 күн бұрын
Not only Gucci , Lagerfeld is done, Versace in TK Maxx, long ago Armani falled down and is associated with cheapness, Tommi Hilfiger, CK , valentino as well etc
@selenachan4230 8 күн бұрын
RIP Karl. He was an anomaly. Fendi, Chanel, Karl, Chloe. Not many designers can produce for 3fashion houses w/o suffering in burnout or drugs, etc.
@acex222 7 күн бұрын
Only Armani diffusion brands are associated with cheapness - Emporio Armani, Armani Exchange, Armani Jeans. Arabs ruined it.
@girlie89 5 күн бұрын
I mean at this point these are all Macy's brands 🤷🏾♀️
@hanskaiser6030 5 күн бұрын
When I saw cK and Tommy jeans in Costco, I knew it was over
@prenomnom8095 4 күн бұрын
CK and Tommy H are not luxury brands
@ItsMeDanyell 14 күн бұрын
Gucci Mane been told y'all he stopped buying Gucci in 2009 😂
@CucciMeme 13 күн бұрын
and you should by this Cucci...
@skillbopster 6 күн бұрын
Speak properly.
@A-Ree 3 күн бұрын
@@skillbopster Hush.
@ItsMeDanyell 2 күн бұрын
@@skillbopster nah, yamp.
@josiahschaffer9652 14 күн бұрын
It all depends on what you buy. I feel all luxury brands have tacky over the top items. I have some great items from Gucci that I love. There’s also tons of stuff there I would never buy. 😊
@shjj1983 14 күн бұрын
Ur so cute
@nordette 12 күн бұрын
Same
@momomomo6527 12 күн бұрын
<a href="#" class="seekto" data-time="239">3:59</a> Making a point that Gucci has fallen down to #11 on "The LYST Index", yet LV is further down at #16 🤔
@lansvale28 11 күн бұрын
Exactly. And Versace is at #7. What type of list is this?
@rinmartell2678 11 күн бұрын
It’s about the fall. Gucci was higher in the ranking before and then fall…that’s a bad thing. LV is down the list for ages now
@rinmartell2678 11 күн бұрын
It’s about the fall of Gucci. Gucci was higher in the ranking one or two years ago. LV has been on the bottom for ages now. So yeah, Guccis performed worse than LV as LV decline isn’t as big.
@cmaven4762 8 күн бұрын
But LV is "up" from an even lower ranking, IIRC.
@TheSongwritingCat 3 күн бұрын
All the fashion brands owned by big conglomerates have their issues. It would be more interesting to compare them to independent designers or brands that are on the rise.
@altrogeruvah 11 күн бұрын
My image of Gucci is usually low level street crime and people in dire financial situation cosplaying as self-made influencers
@ProfoundProductions 9 күн бұрын
Facts, BMW is getting that way too unfortunately.
@alexandergurdebeke1214 8 күн бұрын
Exactly
@PacmanBrunner 7 күн бұрын
Im a Black gangsta type and I wear Gucci. I cant get a driver license cuz I owe a bunch of tolls I will never be afford to pay.
@elbertmkizy7086 11 күн бұрын
Dirty secret: the moment rappers sing about it, it's going down. Remember Lacoste?
@Kidkosmos 9 күн бұрын
Balenciaga still poppin
@michaellee7841 9 күн бұрын
@@Kidkosmos ? No one buys Balenciaga at full price...... If you do, you are a fool.
@fistandpen2505 9 күн бұрын
FALSE. Rappers rap about LV even more than Gucci. Nobody but you ever cared about Lacoste and no, many rappers did not rap about it.
@michaellee7841 9 күн бұрын
@@fistandpen2505 meh bunch of losers anyways…
@JudgeHill 9 күн бұрын
I love Lacoste
@HKim0072 14 күн бұрын
It's an odd comparison. LVMH has way more brands.
@adlovedj 8 күн бұрын
They make stuff that will never go out of style timeless 😏
@travelchoice89 8 күн бұрын
👠💔 Explore the rise and fall of Gucci from high fashion to the discount rack! 🛍📉 Uncover the twists and turns of this fashion empire's journey in this captivating video! 🌟🔍 Let's unravel the secrets of luxury in the modern world.
@ngfhfsd323wstgs 14 күн бұрын
Kudos to the creative team for that thumbnail
@pipetman4645 6 күн бұрын
Yeah it is catchy
@metalmadness90000 14 күн бұрын
This is cope. The "discount rack" is always just the tees and giant logo handbags and other miscellaneous stuff, or even the basic low top shoe with the bee logo. The regular high end pieces you wouldn't even be able to identify as Gucci unless you were super familiar with the brand that go for thousands are still in line with every one of these other high end fashion houses.
@jstn4prez 13 күн бұрын
This.
@HailToTheMeep 8 күн бұрын
And that’s enough to drag the brand down.
@sebastiann4402 4 күн бұрын
Indeed. But it was accessories and the vision that “everybody should be able to buy something from a luxury brand”, like LV and Gucci, that has watered down the brands. Both brands sell a very limited amount of clothing.
@orchestra6871 14 күн бұрын
The last true Gucci is the one created under Tom Ford supervision, back then I liked the brand, now it became like a "look like homeless" brand
@TheVleckChannel 11 күн бұрын
To be fair, head designer Alessandro Michele looked and dressed like a homeless bum so the brand was on point.
@artistsingerwriterproducer8288 11 күн бұрын
The Internet like destroy the famous Label, all oy cheep 1 Euro, terrible
@michaelenglish1992 11 күн бұрын
You are incorrect
@orchestra6871 10 күн бұрын
@@michaelenglish1992 Why ?
@spacecadet2172 9 күн бұрын
Nonsense. Michelle was a visionary and breathed new life into the brand
@jansengarside 13 күн бұрын
Show me the discount racks then if they’re doing so poorly. Would love to buy whatever is on sale. A dip in sales is expected after Michele’s departure.
@alyssaferguson8195 10 күн бұрын
Facts when he left I was upset
@khairulhelmihashim2510 14 күн бұрын
inevitable. a brand needs to survive for next generations. taste of rich kids or wannabe rich-kids are different compared to 30 years ago.
@AyeAyeMon 14 күн бұрын
I bought Gucci bags twice. They couldn't stand Thailand's hot weather.
@Booz2020 14 күн бұрын
Monica BelGUCCI getting Older 👀
@shinarom 13 күн бұрын
I live in Thailand and own a few GUCCI bags, I have used one of them every day for 5 years. honestly, the hot weather does not affect its leather quality :)
@Buttersausage 12 күн бұрын
Gucci is now lame
@ziwer1 11 күн бұрын
Take a closer look... You bought GuGGi. Made in Guang ho.
@Ikkstrikknakk 14 күн бұрын
gucci doing collabs is what destroyed its brand image... gucci x adidas for example.
@polofunk 13 күн бұрын
Louis Vuitton does the same thing
@TheBrah808 13 күн бұрын
Yeah it was terrible
@KYLETISZAI 12 күн бұрын
What's wrong with Adidas. Y'all quick to say ish
@ziwer1 11 күн бұрын
Love adidas. I wish they made suits too.
@HailToTheMeep 8 күн бұрын
Others are doing the same and there is nothing “low” about adidas. You should see them in Tokyo.
@firstgenerationbillionaire 11 күн бұрын
Counterfeit designer clothes is the reason for their downfall also opening up to the middle class and accommodating streetwear for larger sales made gucci lose their exclusivity thus they arent attractive no more
@edum.6353 14 күн бұрын
it all comes down to one name: Alessandro Michele. Just like Tom Ford era, Alessandro made Gucci flourish. Now it's a bad creative director.
@chegu613 12 күн бұрын
strong agree.
@darby1995 3 күн бұрын
I had never been into luxury fashion, let along Gucci but Alessandro Michelle did something really phenomenon with Gucci that made me love the brand so much. I was devastated when he left. So sad.
@bp900 12 күн бұрын
I rarely see really wealthy people wearing these brands. I see different levels of middle class people who complain the rising prices at McDonald's wearing and wanting this stuff
@Hippy2021 9 күн бұрын
Nahhhhhh. I saw Gucci everywhere in London. In Paris no one wears LV but the stores are full of tourists customers buying to take home as prices are lower and no taxes, mostly Chinese and Japanese
@ethankoh6851 8 күн бұрын
@@Hippy2021 It's called the "3 second bag" in Korea because you see someone in the street carrying one every 3 seconds
@acex222 7 күн бұрын
You rarely see wealthy people. Who are you talking to that cares about McDonald's that's also wealthy?
@bp900 7 күн бұрын
@@acex222 the point I'm making is the people I see really lusting over these brand names are the people who can ill afford it and would actually do better making wiser financial decisions. Sorry that went over your head
@makanamozo 5 күн бұрын
@@bp900 luxury for poor ppl
@dontmindme2375 10 күн бұрын
Unpopular opinion: you made it accessible to the poor and the new money
@cornerback223 14 күн бұрын
The fact that Gucci felt Jack Grealish was a style icon shows how out of touch their staff is today
@geoms6263 14 күн бұрын
you are out of their gucci style
@puffinjuice 14 күн бұрын
Same quality as made in china but 100 times the price.Why would anyone waste their money?
@capusaf98 13 күн бұрын
Say you don’t own any without saying it.
@kenfern2259 11 күн бұрын
nah its been the true , u dont have to own it ppl being say it online for years and doing review on quality of modern vs vintage, gucci are massive produce and the quality doesnt match up with the vintage one . gucci isnt the only one
@sebastiann4402 4 күн бұрын
That’s not even true by a stretch. You clearly don’t know much about the construction of clothing, do you?
@kenfern2259 4 күн бұрын
@@sebastiann4402 just look at review of modern and vintage, plus tanner leatherstein . He breaks these leather high end design leather bags and sees how much they cost to make and how much they are selling it for and majority of the time it's been u just mostly paying for the brand and logo
@alvaroga1n 14 күн бұрын
They should’ve added the song gucci gang, that was a HUGE HIT back in 2017 days, like everyone wanted a gucci bag, shirt, polo, wallet Anything with the Gg
@queenbee3828 13 күн бұрын
I love that song!😬😅😅😂 my lean cost more than ya rent!😂😂😅
@biboebbs624 11 күн бұрын
that led to their downfall
@wesi782 14 күн бұрын
back when story of Domenico De Sole success used to be a case study in many business schools. Nothing lasts forever indeed.
@EnjoyingLife2024 12 күн бұрын
TY for explaining the business strategies and performance differences between Gucci and the other luxury brands.👍
@itzmzmini 12 күн бұрын
I have one of their classic fragrances from the early 2000’s and it’s still fabulous! It smells similar to Tom Fords Soliel Brulant
@MandoMonge 9 күн бұрын
I live in the Middle East and travel a lot to Asia, it’s outstanding the hype for luxury brands in here. I’ll never understand this market
@kimtoannhan7275 13 сағат бұрын
Asian here. In where i live what so called Show-off culture is a big thing. It elevates status symbol amongst the commoners. It happens not just in Asia but also in Africa, south America and even the Balkans. Instead of buying a suit those people will buy a T shirt with biggest designers name. It happens the same with cars and houses too. Instead of buying a house with big garden, landscape for maximum privacy people tend to buy ridiculous tacky neo classical houses in high population area just for show off.
@senorfrog5605 13 күн бұрын
because lil pump made a song featuring the word "gucci" like 2000 times?
@user-yw3pq2bo7p 10 күн бұрын
I really love your taste and style always so chic. My faves would be the nkuwan leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
@C4rl05XD 14 күн бұрын
"The issue is related to brand perception and image. For about a decade, Gucci was the epitome of maximalism but then had to transition to minimalism in a subtle and gradual way. The abrupt shift they made resulted in a loss of their current customers and skeptical looks from other luxury brands enthusiast .
@davidcantor293 13 күн бұрын
They are no longer high end. I work for Louis Vuitton and hate that we sell socks. We are going to start selling lipstick in 2025 - it is ridiculous. If you want to be high end then it should only be accessible to those who can afford high-end and not by someone who makes 50 affirm payments for a pair of shoes.
@diamondlife120 13 күн бұрын
You can buy Gucci on AFFIRM?👀 This saturates the market and makes them no longer an exclusive brand. At the end of the day business is about making money.
@tonshmar 12 күн бұрын
You know all about those Affirm payments, huh? 😏
@Yougotthis1212 12 күн бұрын
You’re trying to be classist and are failing miserably 😂. Investors only care about profit, money is money. Don’t forget chap you just work there, you literally are a disposable worker any probably can barely afford it yourself living paycheck to paycheck
@chillin5703 8 күн бұрын
@@Yougotthis1212really goes to show how some people have been captured by the image 😂
@GeeBee212 8 күн бұрын
Elitist much? You better be glad Gucci can be purchased using affirm payments. You may not have a job otherwise. There in lies the problem! A certain group of people hate that the masses now have access to this stuff. They want to gate keep and keep it for themselves so that they can feel big.
@DeltaXMusic 13 күн бұрын
two words: *adidas collab* | who tf thought that wouldn't decrease gucci's brand value
@soupdrinker 8 күн бұрын
Addidas is better than Gucci
@NathanHarrison7 9 күн бұрын
Excellent report. Thank you. I do see a business marketing lesson here in the simple supply and demand principle. You have to carefully throttle supply down enough, sacrificing short term profits, in order to increase demand and maintain pricing and image which will increase long-term profit.
@DrunkGuitarist 14 күн бұрын
with more income inequality and the middle class being squeezed fashion brands have to focus more on luxury to get more money from the 1%, it's a sad state of affairs.
@huckleberryfinn6578 14 күн бұрын
The 1% doesn't buy Gucci or other mainstream-brands. They have more subtle ways to flex.
@Yougotthis1212 12 күн бұрын
Tell me you no nothing about the 1% without telling me you know nothing about the 1%
@LegalLatinoHeat 14 күн бұрын
Rappers mentioning Gucci in their so called songs ruined it.
@BoRerunn 14 күн бұрын
Wrong
@orchestra6871 14 күн бұрын
Right!
@polofunk 13 күн бұрын
That's what made it even popular Racist wanna be
@ProfoundProductions 9 күн бұрын
Facts
@mudra5114 8 күн бұрын
Gucci became ghetto
@frostmelody 13 күн бұрын
Pretty sure the same Gucci bag and shoes I bought during Covid have all gone up 10-20% in 3 years. Not sure where is the discount. Gucci was never in same league as Chanel and LV.
@rafirafoulraflamoul 10 күн бұрын
Mind you one there is inflation. Two its a pretty standard with fashion bag. Bought a bag prada bag 1000€ and its about triple in value 3 year. Gucci its still luxurious just not as highly regarded as before thats all
@stilleswassermaximalist 8 күн бұрын
What hasn't gone up 10-20% since covid?
@HailToTheMeep 8 күн бұрын
Gucci actually WAS
@LadyGodivaish 8 күн бұрын
Exactly I don't agree with this video. Gucci continues to be super expensive.
@lowlowseesee 10 күн бұрын
i understand why people like it. i used to be in name brand as a teen. ever since then I focus more on original looks than tryin to fit in lol.
@antaeusguy 14 күн бұрын
waiting for Sabato De Sarno to be ousted 😂Alessandro Michele actually brought in a lot of sales for Gucci.
@EbenezerNimh 11 күн бұрын
Back in the day, Gucci was a high class brand, Now it's down to thrift shops.
@DylanAsfur 12 күн бұрын
I think the problem is its association with hip hop streetwear rather than designer fashion. Nothing wrong with that necessarily, just not the same kind of luxury it used to be.
@supersonicfroot 5 сағат бұрын
I feel like every single brand that was featured in this video gets name checked in hip hop though. So if it’s happening to all of them, it doesn’t make sense that Gucci is the only one to have its sales fall off a cliff. There has to be another variable.
@rushennair692 8 күн бұрын
LVMH and Kering just give off the vibe that they want to own everything, a lot of their brands have started to gain a tacky reputation because of the overuse of logos (the former LV and the latter Gucci). Richemont seems like the only other conglomerate that doesn’t have these issues, all of the brands they own still retain their prestige.
@growthychipscom 3 күн бұрын
Awesome video. Thank you
@Channelofchannelz 13 күн бұрын
People now love to buy custom made stuff and pay the craftsman directly for the work . Thats why Etsy is booming where you can get all unique genuine handmade products by creative peoples
@Smithpolly 12 күн бұрын
There's a lot of mass produced stuff on Etsy.
@brendakok7377 12 күн бұрын
There is nothing as luxurious as to pick your own fabric and have something made to fit you. That to me is luxury.
@Channelofchannelz 12 күн бұрын
@@Smithpolly yes but local production is more and serves individual interests
@Channelofchannelz 12 күн бұрын
@@brendakok7377 thats true and it will be future . Be distinguish and unique served by someone individual for your projects give great pleasure and satisfaction.
@Smithpolly 11 күн бұрын
@@Channelofchannelz I don't kknow what that means.
@upstar21t 14 күн бұрын
It was not an allegation of promoting SA against children. It was a fact. Your friends over at baalenciaga went so far as to put a court-ruling that determined that CP was okay in a certain case within their sick advertisements. FOH with "allegations", it's a fact that you relish such things and many people in the public are on to you!
@champakalimajumder4985 7 күн бұрын
I love my handcrafted, one of a kind, culturally nuanced, organically created masterpieces that are timeless, heritage products
@carsondouglas8600 10 күн бұрын
Dries has no problems selling his clothes. With no advertising or promo ! Fair priced.
@flux928 10 күн бұрын
Tom Ford's Gucci was slick and sophisticated. He brought it back from a tacky era. ( those cheap gold watches at Macy's) This new low point can be called the greed era, they just pumped out overpriced junk with the logo plastered all over the place. What will happen, certain Tom Ford pieces will be sought after as they become scarce, exclusive and hip again,
@HailToTheMeep 8 күн бұрын
Gucci is already revisiting them. Suddenly the horsebit bags are popular again.
@CIS101 12 күн бұрын
Very informative. I used to be a project manager for a store display vendor for some of these brands. It's a difficult business.
@artistsingerwriterproducer8288 11 күн бұрын
True sind e some years, they destroyed me in 2002
@user-kl9by9kw8k 10 күн бұрын
At nkuwan it's not just a bag; it's an art piece. Each design is crafted with unique inspiration and craftsmanship. The exquisite production process reveals not just a bag, but a fashionable feast for the senses.
@omeyiin1626 2 күн бұрын
Didn't expect to hear this
@jaxontn 14 күн бұрын
Gucci is like Zara or Coach now
@monicacappetta7017 11 күн бұрын
Absolutely not.
@frodo322 11 күн бұрын
Gucci definitely has classy stuff, it’s just not what you recognize, not the tacky white or black t shirt with the logo, or the tacky sneakers with the bee , or the Fanny pack. I’m talking what doesn’t have the logo that you wouldn’t be able to recognize.
@eduardocuriel6265 12 күн бұрын
I used to love Gucci but they decided to target the wrong crowd. LV is doing the same.
@Kristyn00 8 күн бұрын
I knew when I started seeing Gucci on love and hip hop. Same with LV. Ive seen S workers with the Neverfull in Philly
@MrCTruck 7 күн бұрын
LVMH loves when yall make these videos
@CLee-qi8dn 13 күн бұрын
After LVMH acquire Kering, the whole world work for LVMH
@yoonchongong524 13 күн бұрын
I still love Gucci no matter what people say. The older model.
@cassandrafine6373 12 күн бұрын
When you see these designer names in the outlet store mall, then you know that it's the middle and low classes people purchasing these items that show expensive prices at a discount, but may not necessarily be the real thing. The question is, "who are these people trying to impress by buying and showing off?" The uber rich most likely will purchase directly from the designer.
@user-qr9qj8wd2f 9 күн бұрын
This is an amazing thumbnail.
@Littlestephy29 14 күн бұрын
It lost its Italian roots and now is synonymous with a different type of vibe and culture, which is less aspirational and more tacky.
@SonjaJacobs-cf7mz 14 күн бұрын
Because Gen Z spends money on tech and not high-end designer clothes, shoes, bags, etc. Because Gen Y (aka Mills) are too broke & Gen X is in so much debt because they bought all the Gucci.
@ssuwandi3240 14 күн бұрын
I can assure Gen X was the last one bought Italian made brands one fifth of today's prices... Their brands spending just got wasted on projects that didn't retain Long Term Customer Values... Such as loyalty that most hotel brands nurture for lifelong repeat purchases.. Accor I think is the most advanced in terms of understanding LTCV..
@venus_envy 12 күн бұрын
Gen Z is literally known as the brand-obsessed/designer-obsessed generation. They have been buying this stuff and more. And why? Because they don't see any point in saving for a home they don't think they will ever afford.
@ssuwandi3240 12 күн бұрын
@@venus_envy I would say they're the most brainwashed generation out of social media from a very young age. So psychologically they watched too many things not supposed to be on their radars.. Gen X was the last one with a normal upbringing and minimal exposure of Internet trolling due to pricey and slow internet accesss. They saw none beyond their own neighborhood backyard. Today if one just signed up on FB the first thing to see was a child and adult hands in questionable positions.. That's how morally bankrupt the media world we are living in today. The younger the more likely they are unknowingly abused and enslaved to the highest bidders.
@rinmartell2678 11 күн бұрын
Wrong😭😂😂😂 Gen-Z is known to spend all their money in fashion brands. Do your research
@goatscent 8 күн бұрын
I met some Gucci business students when i was in Florence 3 weeks ago and they said gucci has been taking a loss recently
@meanotaku 8 күн бұрын
never listened all these term spoken out seriously. specially chic bruh i shivered to my core.
@Jim-nt7xy 13 күн бұрын
I found some Gucci products at my local Marshalls.
@joyfitzgerald9878 13 күн бұрын
😳
@Meme_nyc 12 күн бұрын
They have Gucci at TJ Maxx in NYC too.
@ponuni 14 күн бұрын
People are getting smarter, that's all.
@rixter69 11 күн бұрын
If you don't know, in recent years luxury brands have exploded, more than ever!
@thejecs8 7 күн бұрын
When I want to buy an expensive product I look for the quality of the garments and the last thing i want is to be a billboard showing everyone a gigantic logo. I tend to choose clothes without logos or very small ones. Big logos look distasteful. People who tend to have that obsession just want to look richer than they really are 🤷🏻♂️. Even Primark knows that, i can find some cheap products, that are very simple (no patterns, simple colours) that combined with the right acessories can create a "casual" style
@bk5555 11 күн бұрын
Please come back original gucci envy women parfume. My mom love this parfum and has never bought another Gucci parfume. It's totaly her smell. Beautiful memory.
@ref07 13 күн бұрын
Alessandro Michelle made Gucci relevant again after Tom Ford but they fired him in 2022 so… now nobody buys Gucci, it looks like Zara.
@LXBalla4414 11 күн бұрын
LVMH shareholder here. I’d also like to add I’d never sell my shares. 😂
@TheMreargasm 6 күн бұрын
In my mind Gucci’s brand positioning is the same as Guess’
@gossipandgrigio7200 9 күн бұрын
It’s because they throw logos on everything and attract the wrong consumer
@Cheree_Wright 12 күн бұрын
Where is this Gucci discount rack located? I’d like to know. lol. I’m feeling the brand right now
@BluePrada 11 күн бұрын
lol
@geocyo8835 12 күн бұрын
Their prices are still higher than a lifeguard's chair.
@tres5533 7 күн бұрын
Two words: PRIVATE EQUITY. When Gucci shifted its operations to accomodate the "short term" financial demands of stocks instead of quality and craft, then you have a brand that puts out rubbish for wannabe rich, gangster teenagers. That design aesthetic is the loud and garrish and looks like a "it moment" costume not classic luxury.
@ruzzelladrian907 14 күн бұрын
That probably explains why after 2023, Gucci's bags started to be more Hermés-like.
@MarkConway73 12 күн бұрын
Alessandro Michele happened to Gucci. It hasn't been the same since Tom Ford left. Classic style replaced with Grandma hobo chic
@NNokia-jz6jb 14 күн бұрын
Lol that hairy slippers.. bazookahands also had them.. 😂
@zacharyhenderson2902 9 күн бұрын
It is incredibly difficult to "lift" a brand's image in any industry, but especially in fashion, ecause, particularly in the fashion industry, the only way to really make people think your clothing and accessories are worth more is to restrict market access and make fewer of them, while raising prices. This can be a really unappealing thing to do in any industry, because of the short-term revenue loss, but it's particularly unpalatable in fashion, because that's an industry where people already feel like they're getting ripped off a lot of the time. Plus, by manufacturing fewer of your products you run the risk of people simply forgetting about them.
@joseh3564 Күн бұрын
It's the end result of when a luxury brand goes from high end luxury items only (rich can afford), to price points for mass marketing of all consumers. Doesn't help that mass marketed items with flashy names are seemingly preferred by those associated with less than high moral standards.
@amateurgamer149 14 күн бұрын
By the way the cover picture was quite appropriate 😂😂
@BatsiraiMusuka 12 күн бұрын
Look up Nick Knight “blade of light”
@alfredoramirez2790 11 күн бұрын
All those collaborations with Rap thugs have ruined the image of the brand. It’s become the new Tommy Hilfiger 😊
@EnverZueros 4 күн бұрын
this is why brands get picky about who they want to market their designs to and why they want to gatekeep it for certain consumers. If your fashion falls in the wrong hands… your brand becomes synonymous with their aesthetic and what happens next is it’s not worth that “exclusivity” price any longer. Exclusivity = Luxury
@nichegoseberazdvatri 9 күн бұрын
There is a Gucci store at the mall. Every time I go there is security guard and a rope at entrance. Meanwhile there is nobody in the store 😂 so apparently it’s so “exclusive” that even the most VIP clients are excluded.
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