How I Built GymShark to $1.4 Billion Business

How I Built GymShark to $1.4 Billion Business | Ben Francis Gymshark CEO

Рет қаралды 315,749

Күн бұрын

In this first ever episode of Deep Dive, Ali sits down with Ben Francis, the founder and CEO of leading UK Billion-Dollar fitness brand, Gymshark. Ben founded Gymshark at only 19 years old while studying at Aston University. With only his £5 an hour pizza delivery shift money in his back pocket, Ben went from hand making and screen printing clothes in a shed with a group of friends to owning one of the fastest growing global brands in fitness. But the question is, how did he do it?
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0:00 Intro
01:35 - Entrepreneurial Origins
10:29 - Business Degrees vs Winging it
19:26 - Founding Gymshark & Building a Viral Brand
34:22 - Scaling & Distributing Control
45:10 - Trusting Your Team & Hiring
51:28 - Becoming CEO
58:50 - Fears Of Losing The Hunger
01:01:00 - Changing Lives With A Brand
01:06:45 - Having An Overarching Goal
01:12:05 - What's it like being famous?
1:13:55 - Why did you start a KZfaq Channel?
1:24:09 - Comparing Content Workflows
1:30:53 - Mentors & Learning From Everyone
1:33:39 - Advice For Young Entrepreneurs
📚 RESOURCES MENTIONED
Adobe Creative Suite - adobe.ly/2Y1l2qe
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Frame iO - bit.ly/3zQy2M5
Notion - go.aliabdaal.com/notion
Poor Charlie's Almanack - Charles Munger - amzn.to/3CWHP50
🔗 CONNECT WITH BEN:
🎥 KZfaq Channel - / benfrancis
🐦 Twitter - benfrancis1992?la...
📸 Instagram - / benfrancis
💻 Website - www.benfrancis.com/
🔗 CONNECT WITH ALI:
🎥 KZfaq Channel / aliabdaal
🐦 Twitter - / aliabdaal
📸 Instagram - / aliabdaal
💻 Website - aliabdaal.com
🎙 ABOUT THE PODCAST
Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover their journey's towards finding joy and fulfilment at work and in life. In each episode our host Ali Abdaal talks to his guests about their philosophies, strategies and tools that have helped them along their personal path to living a life of happiness and meaning. There's no manual for living a happy life, but we hope that from these shared experiences you'll leave each episode with practical advice you can use to help you along the way.
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This episode is kindly supported by Brilliant, the best way to learn maths, science and computer science online. Brilliant focuses on helping you learn through interactive courses that work to develop your intuition and first principles knowledge, rather than just memorising methods and facts. Sign up at brilliant.org/deepdive - the first 200 people will receive 20% off the annual premium subscription.
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Пікірлер: 262

@BenFrancis 2 жыл бұрын

Thanks, Ali! I really enjoyed this chat, good luck with the rest of the podcast! 😄

@JonGadget 2 жыл бұрын

Really great to listen to Ben. I started a retail chain in 1991 called the Gadget Shop (I know you're too young!) followed by another called RED5 and a lot of my early journey resonated with your comments. Thanks for sharing.

@TeddyRUXPINISM 2 жыл бұрын

Thank you for dropping these gems! Such a huge inspiration 💯

@Vyper05 2 жыл бұрын

I really enjoyed listening to it mate, very likeable person. Congratulations on all your success - and good luck going even further

@DeepDivewithAliAbdaal 2 жыл бұрын

Thanks so much for coming on Ben!

@rizwanakarizzy8771 2 жыл бұрын

@ben you’re so smart brother! Great talk!!!

@RyanYeo 2 жыл бұрын

I love how Ali was talking about a GymShark partnership/sponsorship and now here he is interviewing the founder! Dreams do come true!

@LucasPelizaro 2 жыл бұрын

Incredible journey, I agree!

@jirrajirra2299 2 жыл бұрын

@@LucasPelizaro same 🙌

@indahlestari7633 Жыл бұрын

I'M NEW TO BTC AND I'VE BEEN MAKING LOSSES TRYING TO MAKE PROFIT MYSELF IN TRADING...I THOUGHT TRADING ON DEMO ACCOUNT IS JUST LIKE TRADING THE REAL MARKET... CAN ANYONE HELP ME OUT OR AT LEAST ADVICE ME ON WHAT TO DO?

@leonardmorris1731 Жыл бұрын

All you need as a beginner to make good profit from cryptocurrency is a professional trader who will trade on your behalf else you may make losses.

@mohammedwong8389 Жыл бұрын

That is true, you need an expert trader to make good profit from cryptocurrency trade

@mohammedwong8389 Жыл бұрын

And this is the perfect time to invest in cryptocurrency because of the rise in cryptocurrency.

@ameliaisla2327 Жыл бұрын

Trading with an expert is the best strategy for newbies and busy investors who have little or no time to monitor their trade.. I will advice you to stop trading on your own it's very risky. Seek advice of a professional trader.

@noraemelda3714 Жыл бұрын

@@ameliaisla2327 How can someone know a professional trader that is trustworthy when legit ones are hard to find this days.

@TheMarmite09 2 жыл бұрын

He's so down to earth, humble and has his ego in check, despite his immense success and at such a young age. You could never guess that he runs a 700 people company. Good for him.

@user-dz9yx3et9y 2 жыл бұрын

no his personality is terrible

@Peonies21 Жыл бұрын

I didn't read him like that. I felt the opposite. I like to ask who I would want to work with and my gut feeling was not him. No sense he cares about people, no sense if humour or warmth.

@TheMarmite09 Жыл бұрын

@@Peonies21 Do you want to work for a leader or a clown? If the latter then maybe you should join the circus.

@rajupimple5497 Жыл бұрын

e😅

@kristuti1 2 жыл бұрын

What I love about Ben is that he is extremely present and humble I think it's one of the major reasons why he is so successful and in the future this success only will grow.

@vyshnavsasindran4058 2 жыл бұрын

Honestly speaking, I hadn't watched any podcasts that's over 1hr until this one. It actually felt like a conversation between two friends and was soo insightful as well. There are many podcasts available on KZfaq but this one was something different maybe it was the Ali Abdaal magic. Loved it!

@kelvinpeter8640 Жыл бұрын

When you invest, you're buying a day you don't have to work

@jeremygood3246 Жыл бұрын

You're right , it's obvious a lot of people remain poor due to ignorance, it's better to take risks and make sacrifices than to remain poor

@jeremygood3246 Жыл бұрын

Now is the best time to purchase and invest in Bitcoin, stop procrastinating!!

@royalhighness8383 Жыл бұрын

I recently got into forex trading and im already marveling over the profits I'm making, I'm like " how the hell have i been sleeping on this

@markdamascus7878 Жыл бұрын

Same here, I wish I knew about this Bitcoin trading earlier, brace up and get yourself some Bitcoin before it's too late

@haydencraig7149 Жыл бұрын

Obviously trading in bitcoin is very volatile and risky to trade that's the reason most traders trade with a company

@lavaboy1565 2 жыл бұрын

Love how inspiring and down to earth Ben is. Two productive kings! Thanks for this Ali!

@DeepDivewithAliAbdaal 2 жыл бұрын

Thanks for tuning in!

@byslo 2 жыл бұрын

1:05:00 I loved the interaction where Ali's trying to play down the product and Ben genuinely shows strong interest! The "might-do" list :)

@samuelvilz 2 жыл бұрын

I like how candid Ben is about his journey. Thank you for sharing this with us!

@LucasPelizaro 2 жыл бұрын

Hey guys, incredible podcast, very strong start! There seems to be a duplicate of the sound? It echos from time to time, not a huge issue but just thought I would give the feedback, keep up the incredible work 🤘🏽

@saadaizad427 2 жыл бұрын

Same

@smailimaryam 2 жыл бұрын

I DON'T Know why but I'm so addicted to the content you make ! WISH YOU ALL THE BEST In THIS YOUR JOURNEY 💪

@hajartaybi861 2 жыл бұрын

Same here, I'm literally super addicted and I watch every video/podcast he makes😂 no doubts he has an audience that knows, likes and trusts him

@RichardHarper83 2 жыл бұрын

This was such an exceptional first episode Ali! So many nuggets of information, but more importantly, captivating from start to finish. I listened to it whilst running, and wanted it to go on and on! Listening to both you and Ben talk is pretty relaxing, you've both got a great story to tell. Can't wait to see what the future holds for the show, although it's going to take a lot to beat this one!

@AkkuSriv 2 жыл бұрын

‘The team doesn’t work for you, you work for them’ 🤩

@Jubair194 2 жыл бұрын

Very good quote, people who do not think like that, lose the productivity that a water-tight team can bring them

@Ben21Harris 2 жыл бұрын

56:40 was exactly what I needed to hear, this will stick with me as I grow my business - thank you Ali for asking such a good question, incredible first podcast 🏆

@marcjacobs6613 Жыл бұрын

How’s the business going

@Ben21Harris Жыл бұрын

@@marcjacobs6613 thank you for asking, what did you think on the podcast?

@marcjacobs6613 Жыл бұрын

@@Ben21Harris no answer? Was that intentional? 🤣 the podcast was insightful

@JackyAndTheWifey Жыл бұрын

This is amazing! I finished watching the whole interview. It's very interesting and i really learned a lot from you guys and it inspired me to do better in my newly started Online Business. Thank you, Ben and Ali, you guys are very inspirational. I hope we become like you guys in terms of running our business. You guys got me even more motivated. Im so grateful to have watch this episode and i will keep in mind the points you have discuss to be successful entrepreneur. Your conversation is such a big help. Thank you, Thank you, Thank you from the bottom of our hearts. God bless you guys and i do hope we meet you one day! Take care and keep up the great work! :)

@dheshpadiachey2041 2 жыл бұрын

Thank you so much Ben and Ali for this video it was amazing and the advice was incredible. Having started my first business at 22 years old whilst in uni and now starting my new venture 5 years later, I really did to hear some of the inspiring and practical points discussed today. Thanks so much again, all the best with your journeys 📈💪🏾 and hoping to meet you both at some point 👊🏽

@LeonardoGibramt 2 жыл бұрын

Little problem with the audio, but great content! 🤜🏼🤛🏼

@imziminhas 2 жыл бұрын

Absolutely loved the chat, will probably be watching it a few more times. Absolute gem of a session with so many lessons to learn.

@alisyed7075 2 жыл бұрын

Wow that was an amazing podcast! From wanting to be a Gymshark athlete to interviewing the CEO himself. Congratulations Ali!

@adammark4409 2 жыл бұрын

This was a great “deep dive” episode! Very insightful and inspiring!

@cooooooolkid 2 жыл бұрын

Thanks Ali! The best discussion I have attended till date. Really enjoyed the views shared by Ben. He is such an inspiration.

@SimonSquibb 2 жыл бұрын

Wonderful interview! I enjoyed interviewing Ben so much, such an inspirational person.

@joecatling2468 2 жыл бұрын

This was brilliant Ali! Always impressed by your fearlessness when it comes to trying new things and making them work:)) bravo 😎

@cetriyasArtnComicsChannel 2 жыл бұрын

Thank you for this and this series! I'm at the start of my journey of building my business and this is really helpful.

@scottstockdale8062 2 жыл бұрын

Loved this, Ali, and your questions are so insightful (as are Ben's answers)! Thanks for sharing! :)

@Lozh1993 2 жыл бұрын

perfect! Just what I needed. Love ben francis. Such a humble guy

@OreApampa 2 жыл бұрын

🤯🤯🤯 Ali, wow! Thanks for putting this together. I've gleaned a lot just from watching this conversation between you and Ben. I'm looking forward watching more episodes of the podcast and applying the lessons learned to my businesses and KZfaq channel. Thanks again Ali.

@DeepDivewithAliAbdaal 2 жыл бұрын

Thank you Ore, pleased you found it valuable :)

@lexibug6001 2 жыл бұрын

Hi Ali! Love the new podcast, reminds me of Diary of a CEO, so inspirational and insightful. Very interesting and I definitely see the podcast going very far and hitting the top charts. I just found it a bit long and with a lack of structure, possibly something to work on for the next one. But loved it!!😊 Goodluck 💚

@MultiWarbird 2 жыл бұрын

What an excellent podcast episode. Ben is an incredibly inspirational figure, and Ali is a phenomenal podcast host with amazing interviewing skills. I'm really enjoying this episode. Thank you Ali for creating this incredible show--you're filling in an important niche in the podcast space that others haven't really targeted, by specifically interviewing entrepreneurial creators. And Ben, thank you for taking the time to be interviewed on these various shows and spreading your story. It's by far the most inspirational entrepreneurial path I've ever heard, it's very "next-gen" and aligns with the modern emerging entrepreneurial path, and I'm sure there's someone out there who will hear your story, and be inspired to start the next groundbreaking company. Cheers!

@denicebasnett8993 2 жыл бұрын

Ali, this was wonderful! 👏 Interesting, informative and inspirational. Thank you so much! 🙏 Best wishes to both of you.

@IsaMutlib 2 жыл бұрын

Moral of the story: "Wing it bro!" Loved this convo :)

@woodtronicsbasses2855 2 жыл бұрын

Thanks Ali, great sense of purpose, vision and solid teaching! Top-notch

@Missy-ch6he 2 жыл бұрын

Congratulations on your third youtube channel! Wishing you all the best!

@rebekah7987 2 жыл бұрын

Ben and Krisy are my favorite on this podcast. They are such brilliant and warm souls. Thank you for sharing Ali :)

@Rayfano1002 2 жыл бұрын

What a great chat with Ben! He looks mature in his business role. Btw Ali, maybe a tip: if possible try to create a dedicated Podcast room/office. This is okay, but the sound quality isn't great and I know you care about these things.

@TheSKCFC 2 жыл бұрын

Ali blushing is a whole mood. PS - This was a great video, thank you!

@anaghnair 2 жыл бұрын

Damn!! So candid and hella insightful. Excited to hear from other guests that you'll be bringing on this new long-form video format. Cheers A-team :)

@DeepDivewithAliAbdaal 2 жыл бұрын

Ahh thank you! there's lots of exciting guests lined up :)

@zfn76 2 жыл бұрын

amazing video, loved every minute

@zraadmedia3812 2 жыл бұрын

this video was so cool I am glad you started a Podcast

@miliismyname5464 Жыл бұрын

I can't believe that it was the first episode and it is more than a year ago. Amazing!

@krutikaadatia 2 жыл бұрын

Ben is brilliant, love his story and journey. Thank you Ali for a great deep dive :)

@RetroBreak 2 жыл бұрын

Great chat! Really inspiring! Cool to hear a local (to me) accent too! :D

@luxuryeliteclub 10 ай бұрын

Ben Francis is really humble and down to earth. Wish you even more success.

@witekzak 2 жыл бұрын

God bless KZfaq for access to such conversations

@ahmedmohammed7556 2 жыл бұрын

You should promote this channel more often. great podcast!

@WishpondCA 2 жыл бұрын

Thanks for this interview, Ben raised some really interesting points!

@DeepDivewithAliAbdaal 2 жыл бұрын

Glad you enjoyed it!

@RonnieFairley 2 жыл бұрын

Great episode!

@Jubair194 2 жыл бұрын

Ali Abdaal is aspirational goals. Hopefully he continues to scale up his success, whist still having "fun" with everything he is doing.

@abpanchali1GizmoGround 2 жыл бұрын

As much as I loved the episode. I genuinely think the setup could use some sound dampning. At parts it was pretty difficult to ignore the reverb, especially when Ben was talking. Keep up the good work, Ali. Subbed.

@JonGadget 2 жыл бұрын

Great start Ali - good luck with the podcast.

@DrBrunoRecipes 2 жыл бұрын

Amazing 👌🏻 Greetings from Scotland 😊 Have a wonderful day everyone 🌻

@SusheeNzeutem 2 жыл бұрын

Awesome 👍. Thank you both

@rohithpvr2328 2 жыл бұрын

Congrats on this new venture ali!

@omerdoganci1802 2 жыл бұрын

Amazing content. Loved it. Thanks Ali abdaal and the team. What about bringing tom blomfield?

@GrowWithWill 2 жыл бұрын

The fear of losing the hunger is real! Glad you asked that question, Ali!

@stancuflorin Жыл бұрын

Such a great podcast, Ben is so humble even if he achieved so much at a young age.

@CanadianPodcast 10 ай бұрын

Fantastic episode!

@rohithpvr2328 2 жыл бұрын

I am so happy that I “get to” listen to this :-)

@tamaraanthony2303 11 ай бұрын

Really loved this

@songlyricspro406 2 жыл бұрын

Intro BGM is amazing😍

@razabadass 2 жыл бұрын

Thank you Ali and Ben! Raza :)

@razabadass Жыл бұрын

Just looked at the intro and it came across as solid I feel in case that helps as feedback Ali, Angus and team! Raza :)

@TheAadeshthapa 2 жыл бұрын

This was such an awesome and insightful conversation. However, I feel like the audio could have been MUCH better with the use of proper microphones rather than lavaliers. After all, a podcast is primarily an audio experience rather than a visual one, which I think was not executed properly in this episode. The actual content was pretty solid nonetheless.

@Lozh1993 2 жыл бұрын

agree. Alis sound wasn't perfect in this one

@CrowandRaven 2 жыл бұрын

Ali could definitely use more feedback while starting up on this new podcast. Hope he sees this.

@nathanieljapheth4729 Ай бұрын

I feel really inspired watching this. I’ll be back 5 years from now to properly thank you Ben and Ali 🙏🏽❤️ (So help me lord)

@rosieprima 2 жыл бұрын

Thank you for sharing very incredible

@DeepDivewithAliAbdaal 2 жыл бұрын

Pleased you enjoyed it!

@Sikeslikescars 2 жыл бұрын

The audio was trippin out the whole time😂 great video mate. Much enjoyed.

@khaledramadan7922 2 жыл бұрын

Ali please bring more entrepreneurs like ben we wanna series about those innovative people and I suggest making interview with Johnny boufarahat the founder of hopin the fastest growing startup in UK thanks alot Ali

@aanurraj 2 жыл бұрын

I find audio not as perfect it is on your other video 🥲 btw congratulations for this 😄

@moehue8278 2 жыл бұрын

Ben Francis is from the West Midlands, like me. So cool , can see Aston University, hope he becomes more successful .

@aibochan1764 2 жыл бұрын

Do you have videos about the Notion workflows you’re using or how you’re leveraging it exactly? Very curious about this.

@10rmap 2 жыл бұрын

love the podcast Ben really dropping gems. I usually love how Ali interacts with guests on hiss channels and how they are mostly in one frame. I would love to see a round table type set up . It would make the interactions feels more comfortable and authentic. Seeing both speakers in one frame would be great

@ShivanS 2 жыл бұрын

Another trope is constantly learning, realising you work for the team rather than the team working for you,. Ben Francis deserves to be at the top.

@samirsaci6723 2 жыл бұрын

Ali is a great interviewer! Unlike many podcasters, he is smart enough to let his guests talk.

@YashShukla3333 2 жыл бұрын

Thank you so much ..I am 18 years old from India ❤️ 🏆. I am very lucky to live in Ali genration ❤️

@Basics-HQ Жыл бұрын

He's so down to earth, humble and has his ego in check, despite his immense success and at such a young age. You could never guess that he runs a 700 people company. GREAT JOB

@KarlDJohnson-ev2tt 11 ай бұрын

He is truly amazing. People of his nature who have made so much money but are still humble are very few, I never used to believed such people existed till i meet Ann fiocca. I will always be greately indebted to her she has changed my life for ever.

@Muchen331 11 ай бұрын

he must have worked really hard to get such a big company people like him give me hope to keep working harder till i make something of myself someday. i wish i had someone like him to mentor me and build me up till i achieved my goals in the financial markets.

@cathycarman5747 11 ай бұрын

Wow, amazing to see others trading with Ms. Ann Fiocca, I am currently on my 5th trade with her and my portfolio has grown tremendously.

@PatrickCaballero-kr5ld 11 ай бұрын

This is not the first time I am hearing of" Ms.Ann Fiocca ""and her exploits in the trading world but I have no idea how to reach her.!!!

@tufsknmedia 8 ай бұрын

Dude’s a visionary! 🤙🏽

@dhanushkumarkn9403 2 жыл бұрын

after a few videos this chanel will be a million milesotone for sure

@DeepDivewithAliAbdaal 2 жыл бұрын

hope so :)

@dhanushkumarkn9403 2 жыл бұрын

@@DeepDivewithAliAbdaal it will reach 😁 me and my friends are subscribed already 💜

@szsfitz 10 ай бұрын

Nice video. Good breakdown. LFG

@DominickBarbato 2 жыл бұрын

Frequency illusion, also known as the Baader-Meinhof phenomenon or frequency bias, is a cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often, leading someone to believe that it has a high frequency of occurrence.

@basith5618 2 жыл бұрын

I really like how Ben was eager to learn about how Ali creates content for KZfaq.

@mannyf5668 10 ай бұрын

What a brilliant interview, very inspirational stuff, however I did order some boxer shorts from Gymshark and was really looking forward to receiving them. However, got an email to say they were out of stock. Nevertheless, promptly refunded me my money. I will definitely invest in purchasing more of Gymshark products in the future. Wishing Ben and his team continued success in the future 🙂

@onweze1781 11 ай бұрын

This guy is the definition of skills compounding

@mikelvandervort6021 10 ай бұрын

Best Ever💣

@ayushroy3514 2 жыл бұрын

Hey dude great podcast. But something was wrong with your audio. Ben’s audio was fine but I could hear some overlapping in your audio.

@ShivanS 2 жыл бұрын

A common trope is knowledge of technology will take you very far.

@ROSADIANA-DSB Жыл бұрын

Great story!

@astharattan2421 2 жыл бұрын

That shirt has a very impressive fit, Ali!

@marysmaili6006 2 жыл бұрын

GREAT GUEST CHOICE !!

@0404aah 2 жыл бұрын

Question to both of you what would you say would be the key to someone starting of in business the equivalent of learning webdesign in 2000

@MehrdadSalnani 10 ай бұрын

I'm amazed of your income... You really knows how to get money from the air

@aayushkalhapure7658 2 жыл бұрын

I love to hear this.. but I wasn't able to find this on spotify. Is it there on spotify coz I primarily listen podcasts on spotify?

@DeepDivewithAliAbdaal 2 жыл бұрын

sure check this out - spoti.fi/3CUTUrJ

@SUBHIKSHA_R 2 жыл бұрын

I'm one of the very first viewers! Good luck on your new start!❤️

@DeepDivewithAliAbdaal 2 жыл бұрын

thanks :)

@kaizenTechVideos 2 жыл бұрын

is Ali's voice echoing at some points in the video ? or is it just me?

@Lozh1993 2 жыл бұрын

yup it is

@nataliesoutlet 2 жыл бұрын

Incredible interview Ali! Loved hearing you propose if you could use their studio to shoot a course haha smart! One step closer to becoming a gym shark athlete 😉💪🏽

@vevorich Жыл бұрын

Тренера не выступают😂

@sadmad7652 Жыл бұрын

🎉Ws,qQ🎉

@monerkotha2964 11 ай бұрын

@@vevorich a Rama

@monerkotha2964 11 ай бұрын

Rama

@monerkotha2964 11 ай бұрын

Rama

@noblesleem1077 Жыл бұрын

There's still a hunger and a drive for greater success in Ben Francis

@sinantorunlar5510 2 жыл бұрын

there's a smudge on the wall behind Ben's left shoulder, i found myself trying to clean my macbook screen for 2 minutes until I realized it, now there's an oily thumb print on top of the smudge on the wall 🤦‍♂️🤦‍♂️