How IKEA gets you to impulsively buy more

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Vox

Vox

5 жыл бұрын

IKEA has mastered the “Gruen effect.”
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Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse buys, present an opportunity for retailers who can entice consumers to deviate from their shopping lists.
One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby - and convert them into customers. This conversion became known as the “Gruen effect.”
Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
For the curious, here are a few links:
Read Jeffrey Inman’s research on unplanned spending: www.advancingretail.org/sites/...
Watch a video from University College London Professor Alan Penn, who breaks down Ms. Kazim’s research in greater detail: • Who enjoys shopping in...
And finally, I recommend reading Victor Gruen’s biography, “Mallmaker” by Jeffrey Hardwick. You can also learn more by listening to this 99% Invisible podcast episode that features Hardwick and details the history of the Gruen effect: 99percentinvisible.org/episod...
The Goods by Vox explains what we buy, why we buy it, and why it matters.
Watch the rest of The Goods videos on KZfaq: bit.ly/2PvjHCB
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
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Пікірлер: 1 700
@Vox
@Vox 5 жыл бұрын
Victor Gruen's early work was prolific. Some consider his indoor shopping mall the greatest building design of the 20th century. You can learn about the mall's history as a social space, and why Gruen ultimately turned against his grand vision in this video: kzfaq.info/get/bejne/pdWfiaZk38yok2w.html _Carlos W.
@madebyawosika2061
@madebyawosika2061 5 жыл бұрын
Now this is what you SHOULD be writing.
@mitchellbenham
@mitchellbenham 5 жыл бұрын
IKEA is an acronym, so it is spelt in all caps.
@Bill-zp2mt
@Bill-zp2mt 5 жыл бұрын
Do a video on credit cards, are they really good for us ?
@MrMANISHAHLAWAT
@MrMANISHAHLAWAT 5 жыл бұрын
Vox so complaining about retailers forcing to buy things and sponsoring credit cards of Amex... kind of double standards. 🙄
@AshArAis
@AshArAis 5 жыл бұрын
There's an aussie tv show called Gruen about current ads. It's good stuff
@TheSurvivalDude723
@TheSurvivalDude723 4 жыл бұрын
How to stick to shopping list while shopping at ikea: Step 1: Have a reason to go to ikea. Step 2: Be poor enough to only be able safely buy the items on your list.
@boldvankaalen3896
@boldvankaalen3896 4 жыл бұрын
Step 3: Don't take the wife
@organizedchaos4559
@organizedchaos4559 3 жыл бұрын
Step 5: don’t shop at ikea
@catsgomeowandmew
@catsgomeowandmew 3 жыл бұрын
Step 7: Don’t
@jazzysoggy12
@jazzysoggy12 3 жыл бұрын
Step 8: Do?
@mrcat1043
@mrcat1043 3 жыл бұрын
Step 9: No.
@tokekkk
@tokekkk 5 жыл бұрын
My IKEA shopping lists: 1. Meatballs
@doppled
@doppled 5 жыл бұрын
@@Johnsonsvideos meat
@PK-qs5xw
@PK-qs5xw 5 жыл бұрын
I only go there for their pink cakes
@joshuabalondo4454
@joshuabalondo4454 5 жыл бұрын
6.)Foot lettuce
@devin3537
@devin3537 4 жыл бұрын
@Joshua Balondo 💀💀💀😂 brOoOoo
@devin3537
@devin3537 4 жыл бұрын
also same-
@microbios8586
@microbios8586 5 жыл бұрын
I have gone to IKEA countless times and bought absolutely nothing. IKEA is an inspirational art museum for the simple minded (me).
@habituallinestepper2883
@habituallinestepper2883 5 жыл бұрын
I wouldn't call you simple-minded. More like strong-willed.
@Liam-jy7yi
@Liam-jy7yi 4 жыл бұрын
This is me in every store, I look at all the things I can't afford and go "wow"
@Sophiebryson510
@Sophiebryson510 4 жыл бұрын
Oh yes
@Freeink93
@Freeink93 4 жыл бұрын
I always enter Ikea thinking it is a stroll trough a gallery at an art exhibition 😆 I don't have money for forniture or museums so that's my solution! LoL
@sparksfilmss
@sparksfilmss 4 жыл бұрын
for my friend's bday, we adventured through ikea, played hide and seek, and consumed meatballs. 10/10 quality experience
@funny-video-YouTube-channel
@funny-video-YouTube-channel 5 жыл бұрын
IKEA stores are like a *labyrinth of shopping.* Sometimes I just went there as an adventure to discover the fastest way to the exit :-)
@olivekid100
@olivekid100 5 жыл бұрын
That's the problem its one way in and one way out
@SeanFerree
@SeanFerree 5 жыл бұрын
Lol. I hear ya
@fa1ruz
@fa1ruz 5 жыл бұрын
And i always lose at this game, by the end of every adventure my feet are aching
@user-fx4oo4xc9o
@user-fx4oo4xc9o 5 жыл бұрын
How old are you
@mskinner997
@mskinner997 5 жыл бұрын
I do the same, i like walking around and looking around then i have lunch and avoid the lower levels where the marketplace is
@ShitStainedBallSack
@ShitStainedBallSack 5 жыл бұрын
Unless you know how to use the secret shortcut doors
@AZmotion
@AZmotion 5 жыл бұрын
@@mahmoudg2380 they are everywhere.
@tmb282
@tmb282 5 жыл бұрын
that's interesting, in Poland shortcuts aren't secret, there are signs and they're printed on shop map brochure
@wazankash
@wazankash 5 жыл бұрын
Look Dad, No Hands Pro-refugee feminists
@haydencheong7528
@haydencheong7528 5 жыл бұрын
Yea
@patrickg757
@patrickg757 5 жыл бұрын
@@mahmoudg2380 they are marked in my local store in the US
@reeceq
@reeceq 5 жыл бұрын
**looks at four 79 cent ikea fake potted plants sitting in corner of room guiltily**
@wilsonofcanada
@wilsonofcanada 5 жыл бұрын
At least you do not have to water them
@frisk4520
@frisk4520 5 жыл бұрын
_Looks at the one dollar plain duck in the corner._
@docfabz
@docfabz 5 жыл бұрын
@@frisk4520 but how do you italicize?
@pinklillyflower4387
@pinklillyflower4387 5 жыл бұрын
Same!
@n.arin.a
@n.arin.a 5 жыл бұрын
reece q ME RN 😂😂😂
@mediocrebanters
@mediocrebanters 5 жыл бұрын
It's easier to stick to a shopping list when you're poor or low on money.
@1LIFEtoWIN
@1LIFEtoWIN 5 жыл бұрын
B. M. Truth
@wilsonofcanada
@wilsonofcanada 5 жыл бұрын
Too tempting; must get that American Express
@BayardoRugama
@BayardoRugama 5 жыл бұрын
Yesterday I went into target to get trash bags I went in got the bags and checked out. I’m a level 500 shopper; these tricks don’t work on me. I’m like a ninja.
@CorporateShill
@CorporateShill 5 жыл бұрын
Bayardo A Rugama What a waste of gas and air quality
@hotinmybags
@hotinmybags 5 жыл бұрын
No you’re a straight male, you ain’t special
@KafshakTashtak
@KafshakTashtak 5 жыл бұрын
My cousin and I got only eggs from Costco and went home.
@afifkhaja
@afifkhaja 4 жыл бұрын
Dude that is amazing! If I went to target to get trash bags I would buy a Kit Kat no matter what
@brid5970
@brid5970 4 жыл бұрын
Sounds sinister.....next you were off to Home Depot for a shovel and several rolls of duct tape. 😂😂
@Ali-lm7uw
@Ali-lm7uw 5 жыл бұрын
In short: For the customers to exit out of the store, they have to go through the whole of the store.
@mikrofonlarkralarnacevapla1838
@mikrofonlarkralarnacevapla1838 5 жыл бұрын
And mostly not to issue a revisiting for soon decission attentionally and emotionally.. tiring, confusing (I think..) at the end though..
@Ali-lm7uw
@Ali-lm7uw 5 жыл бұрын
@@mikrofonlarkralarnacevapla1838 I did not get you.
@mikrofonlarkralarnacevapla1838
@mikrofonlarkralarnacevapla1838 5 жыл бұрын
@@Ali-lm7uw I mean they'd just be reluctant to get to that place again.. because of almost being forced to visit parts of the store they did not need to or whis of or ready for.. just for at least we have chronometers in our brains that operate and loss of time is a negative point in these type of issues along with useless effort!
@Ali-lm7uw
@Ali-lm7uw 5 жыл бұрын
Yeah, also the fact that you have already seen the store A-Z makes it boring to visit again.
@lowkey_babe77
@lowkey_babe77 5 жыл бұрын
Or you enter through the exit, grab the flat packs you need, go to the checkout, pay & bounce✌🏾
@lillyie
@lillyie 5 жыл бұрын
IKEA is the place where even if you buy a map, you have to assemble it
@epiphany55
@epiphany55 5 жыл бұрын
Yeh I thought it was a bit much when I sat down for some meatballs and they served me a tub of raw mince with cooking instructions.
@addaccount9246
@addaccount9246 5 жыл бұрын
Map not included
@mikoparolanto
@mikoparolanto 5 жыл бұрын
Capitalism is all about extracting as much wealth from consumers and workers as possible. Middle class people buying stuff from Ikea though is probably one of the most benign manifestations of capitalist waste in society. Our healthcare and housing for profit system are the ones that affect the masses the most.
@bcmly
@bcmly 5 жыл бұрын
@@mikoparolanto this is a joke right
@MrGamelover23
@MrGamelover23 5 жыл бұрын
@@bcmly How is it a joke?
@kyleolson8977
@kyleolson8977 5 жыл бұрын
"It probably wasn't ... a plate of meatballs" Apparently, you haven't met my family.
@worrywirt
@worrywirt 5 жыл бұрын
Kyle Olson right? and the hot dogs 😋
@dominadors4795
@dominadors4795 5 жыл бұрын
HAHA me and my friend go for a day out with the express intention of getting meatballs!
@MICHGO1
@MICHGO1 5 жыл бұрын
THE ONLY THING I'VE EVER BOUGHT THERE.
@alicewyan
@alicewyan 5 жыл бұрын
Half the fun of an Ikea trip is the café!
@aidanwansbrough7495
@aidanwansbrough7495 5 жыл бұрын
Kyle Olson Agreed!! The plate of meatballs is at least 50% of the reason my family goes!!
@robertthomson1587
@robertthomson1587 3 жыл бұрын
I was at IKEA a few weeks ago. It was my first time in one of their shops. My initial reaction was how dangerous the layout would be were there a need for a swift evacuation of customers.
@ithurtswhenipee4526
@ithurtswhenipee4526 2 жыл бұрын
There are emergency exits and shortcuts everywhere
@robertthomson1587
@robertthomson1587 2 жыл бұрын
Possibly. If so, there weren’t any signs for them.
@awesometv1472
@awesometv1472 5 жыл бұрын
I don't buy things which are not necessary cause I'm broke!😅
@gaspermedved5803
@gaspermedved5803 5 жыл бұрын
same
@Jeff-bd4gg
@Jeff-bd4gg 5 жыл бұрын
Most broke people are broke because they buy things that are not necessary.
@gaspermedved5803
@gaspermedved5803 5 жыл бұрын
@@Jeff-bd4gg because farm equipment isnt necveseary right
@vik8126
@vik8126 5 жыл бұрын
That's probably a lie
@gaspermedved5803
@gaspermedved5803 5 жыл бұрын
@@vik8126 thats your problem i spend money on chicken food and clearly you dont understand
@Diogatos
@Diogatos 5 жыл бұрын
I'm studying Persuasive Design and the example that my teacher gave for the 7 principles of PD was IKEA, because they actually adopt all of them. This was very interesting
@idontwanttopickone
@idontwanttopickone 5 жыл бұрын
And this is why everyone feels exhausted visiting IKEA.
@KyrosX27
@KyrosX27 5 жыл бұрын
ha ha, joke's on you! I make sure I leave my wallet every time I go to Ikea! *stands outside Ikea with a sign: will assemble for food*
@joshua123838
@joshua123838 5 жыл бұрын
That ain’t a bad idea, setup a will assemble for $$$ stand outside the store, if they don’t like it turn it into a girls scout stand and switch signs when they’re not looking
@nirui.o
@nirui.o 5 жыл бұрын
The problem is easy to resolve: You make your shopping list along with a spending limit. If you have shopped everything you need and there are still money left, then walk another round to buy anything else you might like to buy until you have reached the spend list. This satisfied my mental requirement every single time.
@rollercoaster24
@rollercoaster24 5 жыл бұрын
Or check online, and just bring cash.
@dubious6718
@dubious6718 5 жыл бұрын
I have the Ikea app, so I make a list of what I need and I only buy what I have on the list and sometimes I skip things on the list, but I don't buy more, I might add items to the list while picking items, but that will be for next time, so I can find out if I really need that item
@angelmonroy3012
@angelmonroy3012 5 жыл бұрын
Or just bring cash
@dgrant5968
@dgrant5968 5 жыл бұрын
Rui Ni it’s easy for me cause I’m broke
@JohnSmith-294
@JohnSmith-294 5 жыл бұрын
Not easy in the us , were tax isn't shown in most places
@Jkdabomb10A
@Jkdabomb10A 5 жыл бұрын
Interesting video as usual Vox, but the irony of needing the American Express Pay It Plan It sponsor is not lost on me.
@yayyay1235
@yayyay1235 5 жыл бұрын
Jkdabomb10A oh my god I wasn’t alone
@uniqhnd23
@uniqhnd23 5 жыл бұрын
I don't get it
@wavedash-
@wavedash- 5 жыл бұрын
Is misusing irony a form of irony in and of itself?
@uniqhnd23
@uniqhnd23 5 жыл бұрын
@@wavedash- Damn
@benbusick8401
@benbusick8401 5 жыл бұрын
i got that one too and i was a bit shook
@Fortunateis4luck
@Fortunateis4luck 5 жыл бұрын
I remember going to IKEA for the first time alone. First time I went to IKEA, I looked for the exit and never found it. After about 10 minutes of coming back to the art section, i started wondering if I was going mad or why no one looked as lost as I was.
@monanegi8244
@monanegi8244 3 жыл бұрын
Ikea gives me feelings of excitement, happiness, anxiety, self-loathing and guilt all at the same time🤯
@fodidodearranjarnick
@fodidodearranjarnick 5 жыл бұрын
"Presented by American Express". Now that's ironic.
@SeanFerree
@SeanFerree 5 жыл бұрын
Very
@udcaps
@udcaps 5 жыл бұрын
and... it wouldnt have been possible without man. GTFOH
@Zizzily
@Zizzily 5 жыл бұрын
Aroused and excited customers? Oh my!
@tomhetterscheid4244
@tomhetterscheid4244 5 жыл бұрын
Your profile picture fits perfectly
@lunayen
@lunayen 5 жыл бұрын
Get your mind out of the gutter
@cavejohnsonstanaccount4635
@cavejohnsonstanaccount4635 5 жыл бұрын
O w O
@5𠄢
@5𠄢 5 жыл бұрын
Furry
@Zizzily
@Zizzily 5 жыл бұрын
+dakota Joseph OMG HOW DID YOU KNOW
@crzmicky
@crzmicky 5 жыл бұрын
How is it so hard to stick to a shopping list *Looks at empty bank account* It’s pretty easy actually
@Multilipstik
@Multilipstik 5 жыл бұрын
Oh I remember how annoyed I was as a child when my mom said “oh let’s pop in the store ‘cause we’re low on bread” and then we got stuck there for hour buying groceries... 🙈🙈
@Austinatan
@Austinatan 5 жыл бұрын
It's probably the fact that you have been stuck in the IKEA for 3 weeks and has eaten nothing but sofas.
@Dr.itachi28
@Dr.itachi28 5 жыл бұрын
Austin Natan rofl
@fawadfawadi4211
@fawadfawadi4211 5 жыл бұрын
Austin Natan why not meatballs
@fawadfawadi4211
@fawadfawadi4211 5 жыл бұрын
Nocturni good point. Why didnt him breakout from store tho , ;)
@addaccount9246
@addaccount9246 5 жыл бұрын
Sounds like my dog
@hermanstromberg9007
@hermanstromberg9007 5 жыл бұрын
Oof
@megukoo1
@megukoo1 5 жыл бұрын
you can't get me to buy anything if i have no money
@iJay2000
@iJay2000 5 жыл бұрын
"Sponsored by American Express"
@Lrix
@Lrix 5 жыл бұрын
"Think about the last time you went to IKEA" "ok, never, now what."
@Tornnnado
@Tornnnado 4 жыл бұрын
same
@rea8585
@rea8585 5 жыл бұрын
Another trick shops often use is to actually use a certain fragrance that smells appealing to you (like meatballs) just to trigger hunger in you. The disturbing thing is that it is not the actual food that smells good, it is the fragrance! My tricks are to never go to a shop hungry because then I will buy everything I see, and to not look around when you are going from one item on the list to another (if you are crossing the shop). They are so good at distracting you!
@tayirnull1567
@tayirnull1567 5 жыл бұрын
Quick Fix - Thought Provoking Videos Resist that urge to not buy any food, even though the smell is so strong and delicious.
@anonmouse6337
@anonmouse6337 5 жыл бұрын
Just bring a sandwich or something with you when you go out. Duh.
@Fusiongearz
@Fusiongearz 5 жыл бұрын
Sounds like good advice until you actually try it and see how the logic fails. When hungry and going grocery shopping you will probably have more impulse purchases. On the other hand, going grocery shopping when you aren't hungry and still full does the opposite of shopping hungry. The result is less food purchased because you were full and then you realize that you didn't buy enough food.
@anonmouse6337
@anonmouse6337 5 жыл бұрын
@[PANTY-DROPPER] THE-TETRA-PRO-GAMER If you don't know the baseline amount of food you need when you go grocery shopping, you've pretty much failed as an adult lol.
@k2rich905
@k2rich905 5 жыл бұрын
@@anonmouse6337 who tf casually caries a sandwich on them
@525Lines
@525Lines 5 жыл бұрын
Like how a grocery store had the deli section at the entrance. And keep stuff weirdly spread out to get you going down as many aisles as possible.
@movienerd202
@movienerd202 5 жыл бұрын
Milk, bread and eggs are farthest from exit. That's deliberate.
@525Lines
@525Lines 5 жыл бұрын
@@movienerd202 Cooking oils are in one aisle and all the other cooking ingredients are in another. Don't even get me started on how distributors pay for better displays, leading to like items not kept together.
@kn00tcn
@kn00tcn 5 жыл бұрын
i've only seen walmart with an entrance deli, others have it in the back
@MrPolandball
@MrPolandball 5 жыл бұрын
The only thing I remember in IKEA is a restaurant that serves meatballs and a small grocery store that sells cinnamon rolls.
@momoslayedtbh
@momoslayedtbh 3 жыл бұрын
Same
@Fusiongearz
@Fusiongearz 5 жыл бұрын
I love how the sponsor message at the end is dramatically clearer and easier to listen to than the entire voice-over for this video!
@brandonmartin-moore5302
@brandonmartin-moore5302 5 жыл бұрын
IKEA are very good at getting you to buy a lot of little cheap things, as well as the big expensive thing you've gone for.
@Zaza-ho5yy
@Zaza-ho5yy 5 жыл бұрын
And those cheap stuff adds up
@danielhsu2911
@danielhsu2911 5 жыл бұрын
but those cheap things are really good... I love the simplicity of them!
@WiseAilbhean
@WiseAilbhean 5 жыл бұрын
I actually tend to visit stores with nothing in mind except, “let me walk around get ideas and see what I may need or use”. 95% of the time I leave with... nothing. Go figure.
@therightside31
@therightside31 5 жыл бұрын
I’m literally going to do that right now 😂
@nahom2223
@nahom2223 5 жыл бұрын
My mans green phased through the shelf at 2:27
@aarn4v
@aarn4v 4 жыл бұрын
He know the secret doors
@vigilantcosmicpenguin8721
@vigilantcosmicpenguin8721 5 жыл бұрын
This is definitely true. The other day, I went to IKEA for some meatballs, and I ended up remodeling my living room.
@shak8791
@shak8791 5 жыл бұрын
I went to IKEA for meatballs and that's exactly what I left with.....and a couch.
@JosephMFaulkner
@JosephMFaulkner 5 жыл бұрын
IKEA: I Kan't Escape, Aaagh!
@tayirnull1567
@tayirnull1567 5 жыл бұрын
Joseph Faulkner LOL 😂😂😂 good one. This is what IKEA stands for.
@ISHOWSPEEDG
@ISHOWSPEEDG 5 жыл бұрын
Hahaha I’m laughing
@jonaslaww
@jonaslaww 5 жыл бұрын
Push this man to the top
@melodym.9845
@melodym.9845 5 жыл бұрын
Loliloool
@firenationfiles2063
@firenationfiles2063 5 жыл бұрын
*Mission:* Follow the arrows to complete the adventure.
@willasn9080
@willasn9080 5 жыл бұрын
I don't like Shopping that much, but i LOVE Ikea so much. What is more Beautiful than making your home more Beautiful?
@MichaLebdaWyborny
@MichaLebdaWyborny 3 жыл бұрын
Ah yeah, it's so much more beautiful when it's much, much more beautiful
@MarkWTK
@MarkWTK 5 жыл бұрын
well, girls in my country go to ikea, to sit on the shelves and take selfies
@sangeetanaidu8066
@sangeetanaidu8066 4 жыл бұрын
@@05videos6 hol up India has IKEA?
@swagata2
@swagata2 3 жыл бұрын
@@05videos6 hold on I was going to comment the same thing 😭✋
@jayhiryu2139
@jayhiryu2139 5 жыл бұрын
You all tell me this after I just spent 700 dollars on them yesterday LMFAO irony
@particlerelativity
@particlerelativity 5 жыл бұрын
Strider Hiryu hiryu toriyama?
@FrancescaPessarelli
@FrancescaPessarelli 5 жыл бұрын
literally same
@littlebuch
@littlebuch 5 жыл бұрын
I spent around 7k.... Even tho it was for a kitchen, i didnt buy anything else.
@BLUEJAYMusic1994
@BLUEJAYMusic1994 5 жыл бұрын
SAMEEEE xD
@tinab3001
@tinab3001 5 жыл бұрын
where's the irony? I think you mean a coincidence.
@rongdong3244
@rongdong3244 5 жыл бұрын
Who immediately heard his Dutch accent (Richard La Graauw, the bald guy) and thought, he's definitely Dutch.
@NotFlappy12
@NotFlappy12 5 жыл бұрын
I hear his *Dutch* accent and immediately thought "this guy must be from Zimbabwe"
@davidb5205
@davidb5205 5 жыл бұрын
Really? I thought he was Chinese. La Graauw is very common Chinese name.
@lili16k
@lili16k 5 жыл бұрын
Am I the only one who thinks it sounds soo sexy!?
@rongdong3244
@rongdong3244 5 жыл бұрын
You will never ever meet a Dutch person who actually likes his Dutch accent while speaking English.
@lili16k
@lili16k 5 жыл бұрын
@@rongdong3244 hahaha, I know that feeling, I'm German and I think German accents are THE WORST, I cringe every time hearing it, but his accent I think sounds really nice 😄
@RitvikPlayz_09
@RitvikPlayz_09 4 ай бұрын
Absolutely true, I once went to my local IKEA, We only went for taking a look, we left with some stuffed animals, a plant pot, a Ceramic Cup, s as a some food at the end of the place, That’s one of my many reasons I Love IKEA
@aidanwansbrough7495
@aidanwansbrough7495 5 жыл бұрын
I've always enjoyed going to IKEA, because it's just so different to other shops - there is definitely a huge amount of attention to detail in layout and design!
@wyng4247
@wyng4247 5 жыл бұрын
Just use cash when buying. that way you are limited to buying what exactly on your shopping list and hopefully not to impulse purchase.
@helloolleh3668
@helloolleh3668 5 жыл бұрын
That's actually a really smart idea
@noboilfrog9431
@noboilfrog9431 5 жыл бұрын
I never thought I had problems with claustrophobia until I visited IKEA, it may induce most people to shop until they find the exit, I just wanted the exit and to never return.
@Kibaoftheleaves
@Kibaoftheleaves 5 жыл бұрын
Watching this makes me feel like they're treating us like cattle. I'm deeply uncomfortable.
@tincruz1988
@tincruz1988 4 жыл бұрын
Welcome to capitalism, where your only value is the money you’re worth.
@phoenixdavida8987
@phoenixdavida8987 4 жыл бұрын
that's how every corporation sees you. (us.)
@airishviscara2326
@airishviscara2326 3 жыл бұрын
now you are awake!
@outlawwill5483
@outlawwill5483 3 жыл бұрын
@@tincruz1988 ummmm
@outlawwill5483
@outlawwill5483 3 жыл бұрын
i love ikea
@IHarryPotter7
@IHarryPotter7 5 жыл бұрын
Actually my last trip to Ikea was pretty successful. I kept my head down and bought only what I needed. I was even able to keep my mum in check. She picked up a bunch of things we didn't need and i'd secretly put them back when she wasn't looking. :D I probably looked very strange, though. The whole way throught the store I was mumbling to myself "they're manipulating you they're manipulating you, be strong be strong, they're the devil they're the devil," and such. ha ha!!
@liby767
@liby767 5 жыл бұрын
I only go to IKEA for their vanilla ice cream candles 😂 they smell so good
@martinc.720
@martinc.720 5 жыл бұрын
Eliza Peek and that’s funny because....???
@crisuwu7711
@crisuwu7711 5 жыл бұрын
@@martinc.720 its funny because she just go there for vanilla ice cream candles o.n.l.y
@mikeg9b
@mikeg9b 5 жыл бұрын
I love IKEA. I like the path through the store. I like the modern style. I saw the picture of the roof covered in solar PV panels (Round Rock, TX location) and love that IKEA shares my values about the environment. Sadly, I haven't been to an IKEA in over 5 years because I live on the south side of Houston now and would have to drive an hour to the nearest one. And, I don't really need anything. But I would love to just walk through the store and take a break for some meatballs.
@RobbySauce
@RobbySauce 5 жыл бұрын
I once made a facebook event where we all played hide and go seek in an ikea... didn't go so well...
@PhoebeHB
@PhoebeHB 5 жыл бұрын
This is interesting cause I'd say IKEA is the only store where I don't impulse buy - in fact, it's probably the only shop I can go to and not buy anything at all and still feel pretty satisfied with my trip
@abhaysikarwar6143
@abhaysikarwar6143 5 жыл бұрын
When you're broke af.. you stick to the list!😅
@memaimu
@memaimu 5 жыл бұрын
Hang on. Stores try to sell you things? Get out of here...
@eraze5732
@eraze5732 5 жыл бұрын
Lies
@hnyflvr
@hnyflvr 5 жыл бұрын
😂.. duh 🙄
@Mahdi.Kareem
@Mahdi.Kareem 5 жыл бұрын
hnyflvr r/woooosh
@cienerej8
@cienerej8 5 жыл бұрын
People make there own decisions, so stores like this don't try to sell us things all they do is supply we make the decision whether we need it or not.
@diegolafontaine7347
@diegolafontaine7347 4 жыл бұрын
Interestingly in Hong Kong, due to the heat at times in the year, people spend their whole weekends (or at least almost a full afternoon) at IKEA because of their air con, and that it takes years to get around, that too.
@tanvikejriwal1
@tanvikejriwal1 5 жыл бұрын
I tend to put a lot of stuff in my cart implusively but, one way in which I prevent impluse purchases is by looking at my cart and thinking 'do I need all these things?' once before lining up for the cashier. I always take so much stuff out at the end. 😂😂
@TheHitcher30
@TheHitcher30 5 жыл бұрын
I go to IKEA for the meatballs, doesn't everyone?
@captaintomato7523
@captaintomato7523 5 жыл бұрын
Nope, I don't. I always eat high quality food.
@tomhetterscheid4244
@tomhetterscheid4244 5 жыл бұрын
@@captaintomato7523 like tomatoes
@TheHitcher30
@TheHitcher30 5 жыл бұрын
@@captaintomato7523 the American ones must be worse than the European
@areasevenpro
@areasevenpro 5 жыл бұрын
Meatballs and lingonberry juice - the lifeblood of every IKEA branch.
@dubious6718
@dubious6718 5 жыл бұрын
High quality, like McDonalds?
@Rudster14
@Rudster14 5 жыл бұрын
That's what I really hate about Ikea. The only time I went I wanted one thing and instead of being able to get it and go, I had to go through the entire maze which was a big waste of my time.
@modgal
@modgal 5 жыл бұрын
Yeah it's quite annoying, even with the shortcuts. The only time it's quick is when the item is in the market hall / self service area coz that's right before the checkouts.
@arcticwulf5796
@arcticwulf5796 5 жыл бұрын
The early versions of the IKEA maze had a minotaur to drive sales of items that could be used as improvised weapons. During those times standing lamps and knives were the most common impulse purchases.
@christopherkelley3185
@christopherkelley3185 5 жыл бұрын
IKEA is also sequenced to go through the cycle of life. Dorm room > first apartment > first house > children’s furniture > then you take a break to eat before go down and get the smaller things in kitchen, bedding, bathroom, and little filler things. Then there is warehouse and checkout. So even if you skip through the cycles you still have to go downstairs and run through everything else. It is almost inescapable.
@klnfra001
@klnfra001 5 жыл бұрын
This might work for Ikea, and I've noticed it in our local variations in South Africa, but I'd avoid like the plague any grocery store with this layout.
@KMR136
@KMR136 5 жыл бұрын
Tell us something we don’t already know Vox hahaha
@thatguyyouknowtheone4073
@thatguyyouknowtheone4073 5 жыл бұрын
I didn't know why Ikea did this, though, so this is neat
@sharm999
@sharm999 5 жыл бұрын
do you?
@SeanFerree
@SeanFerree 5 жыл бұрын
Lol
@ethantran1395
@ethantran1395 5 жыл бұрын
You know what I do at IKEA? I steal as many pencils as I can without getting caught.
@bossnian5615
@bossnian5615 5 жыл бұрын
We would like more videos like these! They guide us by providing perspective in influential parts of our daily lives
@Sealdrop
@Sealdrop 5 жыл бұрын
duh?
@robbob5258
@robbob5258 4 жыл бұрын
You make a list and go to the store But when you’re inside, you’re buying more Unplanned buying galore Your list of items becomes a bore
5 жыл бұрын
My shopping list is never meant to be definitive. It is there to remind me of the must-buy things.
@Lastochkad
@Lastochkad 5 жыл бұрын
I don’t go to ikea anymore, I guess it’s a phase everyone goes through in life, mine is over and I’m happy 😊
@wilsonofcanada
@wilsonofcanada 5 жыл бұрын
Maybe because you have bought all you need and usually the furniture last for quite long
@Raiyanx
@Raiyanx 5 жыл бұрын
Ikea maze-like pattern doesn’t work on me, I go there almost everyday that I’ve memorized all the shortcuts and staff passages.
@AcidLightning
@AcidLightning 5 жыл бұрын
But they still tricked you into going everyday
@kiwipalace
@kiwipalace 5 жыл бұрын
u still go there everyday so they still win 😂
@dyahiffahnovitasari4020
@dyahiffahnovitasari4020 5 жыл бұрын
You work there, dude?
@kkfoto
@kkfoto 5 жыл бұрын
1:35 When I'm excited and aroused I don't go shopping
@adelehare8495
@adelehare8495 3 жыл бұрын
I have never been to an IKEA and this video just made it all the more enticing to me
@elonwong
@elonwong 5 жыл бұрын
Every time I went to Ikea for just 4 some meatballs, but everysingle time I come with with some kind of a lighting device/phone stand and other product. Ikea, you got me~
@adinameissner2271
@adinameissner2271 5 жыл бұрын
I love Ikea, but my boyfriend seems to catch this strange "I'm bored, I wanna go home!"-affliction every time we enter the carpet department...
@iibigfoot1242
@iibigfoot1242 5 жыл бұрын
Very interesting video! I’ve always wondered about this. Thanks VOX!
@Nacho34th
@Nacho34th 2 жыл бұрын
I once spent 2 hours in an IKEA looking for one item. The workers could not direct me to where it was and neither could the little kiosks. I ended up going to a different one out of frustration, found it in 10 minutes. So that comment on "catering to both" made me laugh harder than it should have.
@cykablyat114
@cykablyat114 2 жыл бұрын
I dont care about impulse buying i just love that retail stores still exist online shopping feels so lifeless when i find a store that has an amazing retail space it makes me feel actually happy to be there and buy the products
@rithwicks
@rithwicks 5 жыл бұрын
They build something you'd get lost in !!!
@rithwicks
@rithwicks 5 жыл бұрын
@Amelia Carneiro Zhu at least you will have company 😂
@daf676
@daf676 5 жыл бұрын
Iluminati confirmed
@cisco4374
@cisco4374 5 жыл бұрын
It’s not hard if you’re broke, just tempting
@carolinanulatienpo6573
@carolinanulatienpo6573 5 жыл бұрын
This meant a lot to me, please do more like this.
@saracourdless3707
@saracourdless3707 5 жыл бұрын
i really really love these kind of videos. Keep improving!
@braden6917
@braden6917 5 жыл бұрын
Am I the only one who goes to Ikea for the meatballs?
@ItsHonski
@ItsHonski 4 жыл бұрын
Nope!
@momoslayedtbh
@momoslayedtbh 3 жыл бұрын
You’re not the only one!!!
@JoeChalk
@JoeChalk 5 жыл бұрын
Blah blah blah, you can’t stop me from eating ikea Swedish meatballs 😍
@Fusiongearz
@Fusiongearz 5 жыл бұрын
yeah man those Swede balls are great in our mouths! :D
@Muis83
@Muis83 5 жыл бұрын
The customer journey is much more sophisticated than stated in this clip. We connect to emotions means when you make a buying decision you temporarily get the thinking capacity of a 15 year old and we can sell you anything. The small items are at the end of the store. We make you pick your own products and make you wait in line so you get the feeling your not paying to much. (there is never to much personal at the end). But to alter your emotion and give it a happy ending memory, you can buy some cheap food and drinks after paying for your stuf. And those are still the obvious things. If you really want to explain the customer journey from an Ikea, 5 minutes wont be sufficient.
@yesipan
@yesipan 5 жыл бұрын
I can vouch for this. I went from never having been to Ikea to buying every single piece of furniture I own from Ikea in a week.
@kittenpawsbb
@kittenpawsbb 5 жыл бұрын
Dollar Tree is my shopping vice. 🧤🎨🎁👀💸
@monvia88
@monvia88 5 жыл бұрын
i have no self control in any stores lmao. so i’m not sure if the problem are the stores, or me.
@Dr.itachi28
@Dr.itachi28 5 жыл бұрын
Monica lmaoo
@madebyawosika2061
@madebyawosika2061 5 жыл бұрын
Defintely the stores
@classified150
@classified150 5 жыл бұрын
Or both Or neither
@gerardo49078
@gerardo49078 5 жыл бұрын
Well, considering you have no self control, the problem could probably be yours, Monica. Although the stores could be involved to a certain extent.
@oldfag_adventures
@oldfag_adventures 5 жыл бұрын
the problem is capitalism
@jibrankabani4774
@jibrankabani4774 5 жыл бұрын
Thanks for the additional links. Vox always got the coolest stuff
@kevinharkin9220
@kevinharkin9220 3 жыл бұрын
I’m sorry but did he say the “wine not” joke? Classic. You win my like.
@Sarthaknehavikas
@Sarthaknehavikas 5 жыл бұрын
I have a solution if you are ready to hear. Do not take credit card with you to the store. Leave it safe in the car. Take cash to the store. Just enough to cover your need. It will develop your mind and money discipline. NO thanks to American Express (AMEX) credit card for not sponsoring this thought.
@Sonny4971
@Sonny4971 5 жыл бұрын
So I went in the store for the first time five days ago and I'm still here, where's the exit😭
@tunneller
@tunneller 5 жыл бұрын
Now this is a good series
@ronlight7013
@ronlight7013 5 жыл бұрын
If people like shopping for shopping's sake, what's wrong with a little impulse buying? That may be the reason (essentially, "entertainment") I took to the store in the first place. Two anecdotes: Last time I visited Ikea I bought absolutely nothing! Couldn't find a thing I wanted/liked. In contrast, some 20 years ago a friend invited me (a seasoned Ikea shopper) to help him furnish his new office and apartment benefit of an Ikea shopping spree. The closest Ikea was some 400 miles away, so over about a day-and-a-half we rented a van, drove to the store, filled it with furniture and then drove back home to unload. Probably the most intriguing part of this story is that over one 24-hour time period we were inside that store every single minute it was open for business doing our browsing, shopping and eating! Thank god for the meatballs!
@HeelerHouse
@HeelerHouse 4 жыл бұрын
I don't even have an Ikea anywhere near me why the f am I watching this.
@alessandrocwilliam
@alessandrocwilliam 5 жыл бұрын
I was at the European Ikea just yesterday and even though it was not a weekend (weekends are full of people) there were quite a few people. In this video it doesn't seem that the American IKEA has as many visits as in Europe, am I wrong?
@succulentdorito
@succulentdorito 5 жыл бұрын
AX System honestly, I’d say no. Even in Canada, we don’t have too many Ikeas. However, when they first came here it was a huge craze and everyone was lining up for them, but now it’s kind of just a regular store only for some people. I personally don’t like it because it’s way too big (it’s a literal maze) and it’s so easy to get lost, it aggravates me just trying to find something.
@transitxan2253
@transitxan2253 5 жыл бұрын
AX System The IKEAs in my area get a really good amount of customers. They probably filmed this when it was closed I’m guessing.
@togi1010
@togi1010 5 жыл бұрын
Which working adult has time to go to IKEA for hour long shopping in the weekdays? I'm not American, but it seems like only Europeans have spare time in the day to shop
@bahadrozturk2086
@bahadrozturk2086 5 жыл бұрын
As a Turkish person very close to a Ikea store people generally see it as a middle class weekend destination.
@smalpiper4999
@smalpiper4999 5 жыл бұрын
In the Netherlands we have 2 days of Easter and Christmas, and on the second day of Easter and Christmas everyone goes to the IKEA lol. But even during normal weekends a lot of people go to the IKEA.
@zorayzair0968
@zorayzair0968 3 жыл бұрын
The 1000 people that disliked the video are probably shopping ADDICTS.
@Marie-Annelise
@Marie-Annelise 4 жыл бұрын
As someone who works there, if you're nice to me I'll always tell you all the shortcuts! If you're rude and demand the quickest way to get to "x," I'll just tell you to follow the main path until you get there :)
@user-ru6pw8hg6g
@user-ru6pw8hg6g 5 жыл бұрын
And off course I got an Ikea ad before this video, (worst part is that I'm not even joking)
@Robert_St-Preux
@Robert_St-Preux 5 жыл бұрын
How to avoid buying things you didn't come in for........and at the end is a credit card pitch that you didn't click this video for.
@markdonner6470
@markdonner6470 5 жыл бұрын
Its buying things you don't need actually and that pitchin a way is our price for watching that video which is also voluntary.
@sharong3061
@sharong3061 4 жыл бұрын
AFTER WATCHING THIS VIDEO, I DEFINITELY WON'T BE FOOLED BY YOUR TRICKS, RETAILER.
@YourlocalRoadGeek
@YourlocalRoadGeek 2 жыл бұрын
Its one of those places where you think "Do I need it? No. But do I want it? Yes ."
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