Seeing some bigotry in this thread against Fender's workforce. Note: Mexican and Mexican-American laborers have *always* been involved in making Fender guitars, all the way back to those first days in late 1940s, and continuing up to the present. The pickup shop is also notable for the large number of women who have worked there. The company's most renowned pickup maker was the celebrated Abigail Ybarra, who retired a few years ago after working at Fender since 1956. Her trained successor in the Custom Shop is also a Latina, Josefina Campos. So if you think it's odd to see Mexicans building Fender guitars, you should throw out all your Hendrix albums, plus the Beatles, Buddy Holly, countless country records, and of course every single band where they have a Fender bass. Or in short: Get bent.

it's amazing how little information is actually in this....

As I can see, Mexicans are very good at making Fender guitars!

I should say that the Fender's Strato and the Gibson's Les Paul are the most remarkable guitars ever!

‘Chances are that the song running in the back of your head was written and performed on a strat’ - the song currently running through my head is slash. The complete opposite of a strat.

"The choice of wood for the body affects the sound of the guitar"...here we go! (not saying it does or it doesn't)

The wood affects the tone of the guitar I guess that explains why the one made from cardboard sounds EXACTLY THE SAME

Vibrato =/= Tremolo

I got to work at the Corona factory in 2006 as a contractor for about 2 months. Saw every room and process during that time. It was pretty cool. I couldn't wait to get there every morning.

Clapton rarely seen without his strat???? Have they never seen him in the 60's????

I own 3 Fender strats and they are my favorite guitar of all time !!! That was an interesting video , I enjoyed it !!!! Thanks for showing us the steps and procedures to making and building the finest guitars ever !!!!!! 😎. 😎. 😎

Great video I have three fender Stratocaster guitars and I absolutely love them thank you for sharing

I have a few, both American made and Squires, love them, to me the most iconic and beautiful guitars ever made.

The Fender Stratocaster is the greatest design of anything in the history of man. God bless Leo Fender.

Greate Guitars. You can play all styles on this. Perfect shape and sound. A joy to have one of this.

I used to work for a company that worked for fender making the bodies and sent to fender, it takes time to produce them

The thing is, pushing fender like that sales exec is doing in the video. Telling stories about how fender guitars most likely were played in the soundtracks of your life, how the guitars changed music etc etc. Is all true. That guy has to have one of the best sales jobs there is. He doesn't have to bullshit anyone. Whatever stories and incredible anecdotes he might pull, they are all true. And it simply is a great guitar. I use my two Strats daily. And when it comes to the eternal question of Mexican vs American fenders. You can't look at it that way. When I bought the amazing Strat that I have, and will never part from, I test played all the American Strats they had in the most well renowned music shops in the town where I live. I actually did test them all. Cause I was determined to find the optimal guitar. After three days of trying out American Strats, I went home with a Mexican one. Why? It sounded far better, it was far smoother to play, it was simply a better guitar for me. Was it cheaper? No, it was actually more expensive than the Am ones. It was the fender roadworn series, 60s Strat with texmex pickups. Great guitars in that series, I can tell you that. So. ...you never know. You can't just go buy an American Strat and believe you get a better guitar. It doesn't work that way, it's so much down to the individual instrument, and what series it's from. And most of all, how you feel when you play it.

This video makes me want to go to the shop to buy a new guitar.

Thank you for leaving on the hieroglyphic subtitles.

Their first was the Broadcaster.

07:38 Best Job

I'm so proud I own one, it can do it all from blues to punk to jazz to country a true workhorse guitar

I got mine at the san Francisco guitar center back in 89(made in the usa)I still have it

Nothing is more ballsy and sexy as a Les Paul....but you can't beat a great strat to cover all bases! Strat= most versatile electric ever!!

Rest In Peace. Tony 🌹🌷💐

"They have to be completely flat" \*cuts to round frets being hammered in place\*

In My Life Fender has made a big difference. I see Fender Guitars Here There And Everywhere.

I'm personally a Les Paul fan but I think the Stratocaster type guitar is almost unparalleled (I'm exaggerating here) in ergonomics and comfort. I wish I could have a guitar with the build of a Strat and the electronics and tone of a Les Paul. I assume that's what a PRS is but I've never played one.

I have been playing guitars all my adult life, and have owned countless shapes, brands and types. There is just something special about a Fender. I have an Ibanez double cut with a bolt on neck, and it is almost identical to a Strat. But they couldn't be further apart on playability, tone, fit, finish and most important, resale value. The USA Strat will hold it's value more than most others, and in time will increase.

The Mustang, Jaguar and Jazzmaster are the sounds of my youth :C

At 6:27 she said that's the heart of the guitar but I think the strings are the heart of the guitar.(not saying the pickups, volume, tone knob, pickup switch aren't important)

"It gives that uh, that sound you know you ZIIINNNNGGGG. Yeah....."

"Doesn't fit the metal image" Yeah because nothing says metal like worrying about what people think of you.

Under the Bridge inspired me to play guitar, and John played with a Fender.

Stratocaster , lots of good music made on them but; they make me think of a bowl full of M+Ms. Maybe that is why the beat up ones are well liked. Tough love equals character infusion.

I still don't get why they are so bloody expensive.. look at Vintage Guitars made in the UK, cheap and amazing

People speak such tosh, 'When the neck was done you threw the guitar away.' No you didn't- you got it fixed. It is a bit more difficult to work on or to replace a neck that is glued into a guitar body but it is relatively easy to do. In fact that sort of job has to be done occasionally on acoustic guitars whenever the neck needs resetting. All power to Leo for he was a smart guy, but there's no need to talk his achievements up by talking nonsense.

I have also my strat fender 50s ST57 japan also good quality...

The best part of this video is that photograph of Buddy Holly and Ed Sullivan. Watching his dumbass "I am so square I can't understand this rocknroll ruckus" versus Holly's smug face is awesome!

Remember all the old Bad Company songs were recorded and played live with Strat's !

It's a beautiful guitar.

Seeing that the laborers who build the guitars in American and Mexican Fender factories are mainly Mexicans (for a long time) one can argue its as much Mexican as American. It's okay, I like smelling both American and Mexican feet

That job that guy has playing the guitar all day long (checking intonation, playability) is an awesome job. I wish I could smell his feet.

I still got my American Fender Lonestar guitar in candy apple red that I bought at Guitar Center 20 years ago. With the price tag still attached.

0:41 it says no stairway to heaven in the background

En Cali Colombia deberia haber una tienda Fender...

Really Great & Awesome Guitars For Sure! I Own 28 - Strats Now!! Go Get One Now!! - Big Will 😃

i missed the part where they show you hows its made

I have a candy apple red strat on my back at all times!!!

beautiful

Pretty sure its the pickups that are creating that "jangly" tone, not so much the difference between Fender wood vs others

Leo Fender is the Henry Ford of music

If you bring a Fender strat without humbuckers into metal youll have a bad time

Should have done a second take on that explanation about the frets being the lines that force the strings over the lines....

why does the type of wood matter? It's not like it's actually doing anything but be the body. If it was an acoustic guitar definatly, but this just seems like another way to make it more expensive.

I like ibanez because of my heroes Joe satriani and Steve via.

Fenders are great guitars but once you start playing a guitar like the SG and then come back to the Strat, it gets really difficult to palm-mute!

I wish they would use nitro paint more, with all that polyurethane paint and and clear coat might as well just use pine, at least it will be lighter.

My dream job. Fender quality inspector.

Wood doesn’t matter on electric guitars. Change my mind.

Love my Strat!!

Great Video

Telecaster will always rule

the species of wood doesnt matter its the properties

5:59 John Mayer pickups?

Wish I played well.Only been playing a couple years and I learn from KZfaq.

I like this!

Fender is best For my opinion

what an awesome job, where do I apply

I love my Telecaster

but does it djent?

The Stratocaster is the greatest!! How in the hell did they ever shape the body like that?

Frets are small nuts that you control

I only play Stratocasters 💯💙💙💙

1:04 oh no that's gonna piss some people off XD

It gives that uh that sound when you. Yeah

Would rather build or assemble and set up my own.

Great informative video. I have two strats, love them to death!! Now, where's my Tele?

sweet

I like fender stratocaster......

73 dislikes? I want to see one of you fool's design and make your own guitar and I'm a drummer! Ha!

3.16 ouch would imagine he has hit into that belt sander a few times with his bare arms

can anyone tell me the name of the song in the background at 4:00

My friend worked at fender in corona.if my guitar or amp was giving me trouble I’d take it to him and worked on it for free 🎸

Is this the USA factory?

I would like to see a video on the making fender squires...none exist

What if I use all Oak Wood ?

They forgot to mention Stevie Ray Vaughan and Ynginew Malistine who only play strats

Someday...😍💐🎸🎶🎵! 'Til then, Mon Ami!💕💞💓💖💗💛💙💟

.....I've got a Strat that was made in Indonesia...is that rare or not?

They are swag😎😎😎😎😎

What kinda paint is used that allows it to be so thick?

Quick note... The material that an electric guitar is made out of makes no difference to it's sound. It's 10% stings 90% pickups... That's it.

i'm like how about the telecaster

they put any numbers under the neck ?/

🔥🔥🔥

But does it djent?

While Gibson is polishing turds, Fender is getting it done. Justin Norvell didn't say one thing I agree with. Unbelievable.

But the Gibson Les Paul video did not explain the basics about guitars. Haha everyone who went there already knew it... Lol if only someone would get my humor, if you couldn't tell, my guitar is a Les Paul.

Fender wants you to believe sound comes from the wood and finish. What hog wash! I owned a Mexican Stratocaster from 1994 and it was made of particle board. The quality of the finish, down to the materials was sub par. And it sounded great! HA HA Fender....