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Following an underwhelming return to Serie A a few years after being implicated in the Calciopoli scandal, Juventus set upon reinventing themselves to compete in the modern football age.
Juventus first set about re-establishing themselves amongst Europe's top teams by ensuring the club was completely solvent and financially stable. To do this, Juventus have maximized their revenue by building their own state of the art stadium, competing at the highest level domestically and in Europe, and doing shrewd business in the transfer market. Through all these avenues Juventus has doubled its revenue over the last decade while the total valuation of the club has tripled during that time.
Once the club was stable, success followed and the trophies began to flow. The club has won a historic 9 league titles in a row and managed to win 4 consecutive Coppa Italia titles between 2015 and 2018. Juventus have also reached 2 Champions League Finals in the last 5 years. These achievements have been due to the recruitment of quality managers (Antonio Conte, Max Allegri, Maurizio Sarri) and personnel capable of fitting into the long-term vision of the club. With these elements, the style of football has constantly evolved and the football being played has consistently improved.
Now, Juventus finds itself in the search for supremacy and seeks to win its first Champions League trophy in 25 years in its pursuit to become the biggest club in the world. With the stream of success and the acquisition of world-class players such as Matthias De Ligt and Cristiano Ronaldo, the club has attracted many new fans and positioned itself well in the modern football world.
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TIMESTAMPS
00:00 - Intro
00:51 - Phase One: Stability
03:33 - Phase Two: Success
06:21 - Phase Three: Supremacy
09:20 - The Return to the Top
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