Been thru this saga a million times but the way you discuss it has me hooked all over again, glad to have found your content brother

"Kendrick Lamar _isn't most rappers_ " sums up this entire thing, doesn't it?

Witnessing this beef play out is like watching a movie with the most satisfying ending.

Maybe it's just my age...but for me, a guy having the balls to get up on stage, admit to messing up, and giving an obviously better artist the credit he deserves...I respect that.

Drake 2013: "Is anyone thinking about the Control Verse anymore?" KZfaq Video Essays 2024: "So the Control Verse is crucial here..."

That “my mother came over today and i was like mother I” shit will forever be cringy

Saying “some of my blackest friends” is so weird to say if he *actually* identified as a Black man 😬

Why does Whitney have to follow Kendrick when she’s literally at home with him everyday…

When discussing 15 yr old GIRLS , please please please stop referring to them As Women, they are CHILDREN, MINORS GIRLS NOT WOMEN

Kendrick smoked Drake. Undoubtedly. But let’s not minimize how brutal Pusha T’s diss was in tearing a deep hole in Drake’s armor. Pusha literally changed the whole diss game. That is an undisputed fact.

"you are hiding a child, let that boy come home. Deadbeat mf playing border patrol" Probably the most impactful line in hip-hop history. Everybody ran that back immediately

He kind of disses himself on accident by saying that Kendrick’s informants are “clowns” and then saying that he himself purposely gave Kendrick false info. Like, is HE the clown???💀💀

Drake is the Elvis Presley of hip hop. Huge name, wealthy and successful, steals from up and coming black artists, weird relationship with young woman.

Drake gonna be running through the 6 with his woes after this

The thing that I find hilarious with the Adonis thing, is that there is nothing wrong with keeping your kid out of the spotlight, which is what Drake claimed he was doing. But if that was what he was actually doing, he wouldn’t have a total shift in parenting. A man doesn’t hide his kid from the world for the kids safety only to then go “actually nvm I’m gonna post him a lot and put him on my songs” if he actually was hiding Adonis for his safety he would’ve said that then kept acting that way towards Adonis and “raising him” out of the public eye

J Cole sacrificed his prestige for peace of mind and I respect it so much. He saw a tragedy in the making and said "no thank you." Though I fear Kendrick's power to make the internet apologize to a celebrity.

I never realized how weird and annoying Drake stans were until this beef. They claim hypocrisy when people believed dot over Drake but never question why that is. Drake has clear and long track record of being inauthentic, sneaky, misogynistic and disrespectful to many over the years meanwhile Kendrick while not perfect, has always been his self since blowing up and stays out of drama. He tore down the fake mobster persona that Drake has been building since Views in a matter of weeks. When Kendrick said “Why believe you? You never gave us nothin’ to believe in” truer words have never been spoken

Saying kendrick got his popularity cause of Drake is wildly inaccurate. His xxl appearance, fucking section.80 mixtape??? Aint no way drake got him that buzz.

By the way, the whole “he beat his wife” thing was a weird rumor that Kendrick debunked in 2015. So basically Drake used an unsubstantiated rumor that was addressed almost a decade ago.

"I am a war general seasoned in preparation" had my ass rolling Calm down Aubrey, you grew up upper class

One of the most haunting coincidences about this whole saga: On The Heart Part 4, Kendrick says: "Y'all got til April the 7th to get your shit together." Then guess what happens on April 7, 2024; The J. Cole apology. EDIT: Just to clarify, I did hear this first from that JahMakesMusic short.

“There’s only big D and there’s video proof” was the corniest shit he ever said

The thing is there doesn’t actually have to be an 11 year old girl. In fact I don’t think Kendrick has heard of an 11 year old girl at all, he’s proving a point about Drake. The fact that everyone BELIEVES that Drake could have a daughter is what matters, because it’s very likely that Drake, who’s been talking about Kendrick having a broken family, has left behind his own string of broken family, kids missing their fathers, girls that have had their life and innocence ruined because of how much Drake worships himself.

Most people don't know Kendrick used the Teddy Pendergrass sample because Drakes uncle (famous musician Larry Graham) wrote the music for that song. The man is an evil mad genius.

This beef was a fight for the soul and direction of hip hop. I’m glad Kendrick won coz I don’t know how a world with drake as the victor would be.

As a casual rap listener, this feude helped me learn and respect the art of rap. Thanks for the breakdown.

Drake has a lotta nerve for going "Oh there's some things you shouldn't say in a beef, some lines you shouldn't cross" and then having that bit in The Heart Part 6 where he misinterprets Mother I Sober and pretty much goes "oh wait you're just mad about this cuz you got molested!!!" Like. Gee Aubrey that's a line you're okay with crossing huh? Making jokes about someone's trauma? Yeah sure Kendrick says he wasn't abused, but that doesn't change that Drake said some stupid hurtful shit because of his misinterpretation.

Wow, this was an amazing breakdown! I was super invested in this beef, and as a person who is a fan of both, I knew Kendrick was going to win before it even started. Drake is the McDonalds of hip hop. It tastes good, it’s reliable, it’s always there, it’s affordable, it’s popular…but the quality is questionable because it’s essentially mass produced fake food. Kendrick is like Thanksgiving dinner. It’s highly anticipated because you only get it once it a year, it’s homemade, takes hours to make, and reminds you of where you come from.

"Walking your enemy down" in the hood also means during a shootout walking straight towards your enemy shooting at him either because you're calling his bluff as a killer, have a clear advantage or you crazy and don't give a fuck

It all boils down to drake being oblivious to hip hop culture. There's so many clips of drake confirming that in my mind. Even the beginning of the beef with the control verse. Every other rapper pretty much understood what that was about, but drake got in his feelings about it. Rap has always been competitive. There's always a rapper out here trying to be the best. It is like a sport. I'm just glad Kendrick tucked the sensitive rapper back in his pajama clothes.

Can't even credit "Take Care" as his signature sound. That's actually The Weeknds sound

ovhoes in the comments complaining about the video's "bias" and being "not objective" is ironic 😂the only thing Kendrick is wrong about in his diss is that Drake fans aren't slow😭

its also worth mentioning that the uncle bar is subtle transphobia. calling Kendrick a lesser man than his uncle, who is a transgender man, only serves to insult his uncle. its an especially yikes bar when you add the Weeknd bar in the previous section. by saying your uncle is the man of the house, you are basically saying that Kendricks masculinity is less than that of someone who wasn't born a man, thus basically delegitimizing a random fucking person.

J Cole shouldn’t have been ridiculed for moving around. This wasn’t about rap. That was an obvious from the beginning.

That John Stockton bar went over so many people’s heads that it’s actually crazy

Drake just pissed me off even more because I am TODAY YEARS OLD finding out one dance was a song already! He’s such a vulture!

It’s crazy hearing drake going on about “my thing is about lasting power having an album that will last” when he’s recorded some of the most forgettable, mind numbing, blendable, dead on arrival albums since like views.

So, to recap. Euphoria is a warning shot, 6:16 is Kendrick shaking his head, Family Matters is Drake attempting to curse K-Dots name, Meet The Grahams is the execution while Not Like Us is Kendrick lighting up the corpse and everyone dancing around the bonfire. (Edit) i forgot about The Heart pt6 i guess that's the dying gasp.

when i saw not like us dropped...i was in my car driving home from a dinner where my good friends had, not an HOUR earlier, explained the entire beef to me in detail. i screamed, they texted me a minute later screaming, we were all screaming. the music video coming out and seeing whitney and kendrick dancing together with their kids and having a good time is one of, like, 200 cherries on top of all this

The interview drake did post pusha t was crazy bc he got upset pusha brought in family but... he literally did it first?

The one thing this battle has done is brought out some INCREDIBLE commentating. This video was incredible. I laughed, I learned, and I spoke to the screen. Amazing work!

before the beef kendrick had about 50 mil monthly listeners and drake had about 80 mil monthly listeners. during the beef kendrick went up to about 80 million listeners and drake went up to about 85 million listeners. now 2 months after the final songs got released kendrick is sitting at 72.5 million listeners and drake is sitting at 74.5 million listeners. if drake wants to talk about numbers lets talk about those numbers cause thats kinda crazy. they essentially are now equal in terms of numbers but kendrick has like half the songs drake does, way more awards, authenticity, and the culture behind him and drake has a record label full of people he cant trust

Remember when Story of Adidon kept strangely getting taken down off every channel that posted it for like the first week on YT cause you know Drake was pulling HELLA strings tryna get that song buried but it was already too late

J. Cole “backed out” because he’s above a rap beef. He’s on a spiritual level and there’s just no need to continue rivaling with someone he got love for

I’m with you on the never subscribing to the Big 3 thing. I had Kendrick and Cole up there..Drake has never been in my top 10-20 of rappers. I never understood how he got so much credit as a lyricist once all the reference tracks and ghost writer allegations came out

Whitney is gliding on that beat. Compton girl through and through.

D- Don’t R- Rap A- Against K- Kendrick E- Ever

Also also, Kendrick calling out Drake as a culture vulture is so satisfying for me as a Latino. He jumped on some Latin music and he put no effort in his lyrics or flow. Damn did I hate his verse on Odio. It was stupid and ruined a nice sounding song. Although Latin music has had its own identity crisis and pop issues, what Drake did felt lazy and distasteful in contrast to the song he was on.

It pisses me off that the Taylormade Freestyle beat was wasted on that bs track.

It’s crazy to think this all started cause drakes ego couldn’t handle a metaphor. Bro called out the people who featured him on the song and they didn’t say anything

Watching DJ Akademics slowly die inside as he does a live reaction to Not Like Us was the icing on the cake for me. You could tell even he had to resist bopping to it.

As a pop girlie, who mostly listens to Pop and Indie Music, thank you for this great breakdown! It‘s so interesting to get emerged in and learn about hiphop and its culture.

At this rate Kendrick finna drop a diss album on this man's birthday ☠️

Man, these English dudes take their hobbies differently. They go all in or nothing.

In my opinion the "bar" about alleged DV that Drake had was him AGAIN lacking reading comprehension in regards to "Mother I Sober". There's a part in the track where Kendrick says: Mother's brother said he got revenge for my mother's face Black and blue, the image of my queen that I can't erase 'Til this day can't look her in the eyes, pain is taking over Blame myself, you never felt guilt 'til you felt it sober Kendrick is reiterating the guilt he felt about not being able to protect his mother when she was assaulted and beaten when he was 5. Drake and his remaining braincell took that to mean that Kendrick was admitting to DV due to him feeling guilty. It's the wording that Drake used when referring to Whitney. Until then he referred to her by name, here he refers to her as "your queen" as an attempt at a gotcha moment. That and him later using the sexual assault of his mother and saying it was Kendrick who was assaulted even though in the song he explicitly states "No, I wasn't." just shows how Drake lacks authenticity and good will. He is still underestimating Kendrick as an artist and that was his biggest mistake.

Personally liked how Cole apologized, he's always been about the music imo

I know the average drake fan doesn't care about misogyny, homophobia, and transphobia, but the amount of those things drake casually sprinkles into his songs esp the ones from the diss tracks just truly points out the type of person he is. dissing a guy by saying he's gay or the line about kendricks uncle. those lines were just so unnecessary? like either he couldn't come up with something to say so he just defaulted to 2010 era insults, or he legitimately don't like gay and trans people? either way its a loss for drake on that alone.

Drake was baited and savagely ambushed by a crew of Kendrick and his multiple personalities LOL

Everytime you say Kendrick Fucking Lamar, you sound fed up. 😂😂😂 I get it because they acted like he was some new artist nobody knew. It's KENDRICK. He proved why there's no Big 3 by solidifying his GOAT status from this beef. He's been that guy. It's always quality over quantity with him. He takes being an artist literally by legitimately creating art. His albums are masterpieces. You can see his growth with each album.

Describing FPS as the Franz Ferdinand assassination?!? 👏🏾👏🏾👏🏾👏🏾

Thank you so much for bringing up the homophobic crap drake pulled. I always found it stupid that all the other reactors found that bar to be a genuine insult

KENDRICK NEVER MENTIONED EPSTIEN EITHER.HE SAID WIENSTINE

I only stopped the video to go listen to that Control verse again. Well done!

idc about the song or the context but "7 minute drill" has to be the hardest title of the beef. No frills, no time or effort wasted, just "I'm gonna drill you and this is for how long."

Every Kendrick song has more replay value than any drake songs... Kendricks music will be studied 100s of years from now while drakes music will be played in elevators or when you on hold.

So this video is already BY far my most viewed on the channel, thank you to all the new subs too!! I’m planning on continuing to do these kinds of breakdowns, so lemme know your suggestions for the next one! 🙏

“YOU ARE HIDING A CHILD.” -Terrance Thornton @ Drake in 2018

"Kendrick FUCKING Lamar" had me cracking up every single time

People always called me a hater for saying these same things about drake, glad it’s all coming to light 🎉

Kendrick breaking Drake down was a borderline movie 🍿

Excellent video. I have no clue about the culture/history of any of these musicians and I don't listen to any of them, but I was curious what this was all about your explanations made it easy to follow. Great work.

Hands down, the best video explaining the beef in youtube rn! I was locked in onto the video right from start to end.You deserve a lot more for this effort!!

I'm BIG MAD that a breakdown and commentary of this caliber isn't getting hundreds of thousands of views already. Your insight and obvious enjoyment of the genre really shines. Fantastic video!

This flows like a college lecture and I’m here for it-wonderful job

Aubrey really needed a reality check and to be put in his place. Kendrick did just that.

“Kendrick FUCKING Lamar” so good 🤌🏽

so glad Kendrick did this. I wanted drake ended since he dissed cudi for getting mental help

I gotta be the only person to not have given Cole any flack when he backed out. Cole wanted to keep it rap..Kendrick legitimately hates Drake..if ya’ll couldn’t feel that before Euphoria dropped then idk what to tell you 😂 i think Kendrick has enough wherewithal to keep it strictly rap with Cole if they were going to go at it.:but if i’m Cole i’m like nahh..tension is at an all time high..imma let them get this out the way

For me I feel like HUMBLE was definitely foreshadowing what drake was gon face and he chose to ignore all the warning signs

Meet the grahams is the greatest diss track I’ve ever heard in my life. It was No Vaseline but man. I’ve never heard someone get completely dismantled down to their fucking brain chemistry the way Kendrick did.

as a hip hop fan from atl i will tell u all these rappers drake clique’d up w had a name before he was making music w them esp 21, migos & for sure future!

In retrospect, Meet The Graham’s was the knockout punch, with Not Like Us being the after party.

Catching up to this 2 weeks late. Fantastic video, sir!

Thats funny, i never heard of Kendrick until close to GKMC. I remember driving around LA bumping his album for 1 year and every time i heard Drake on it would skip past his part.

"it would be on par with 'nobody cares about MF DOOM' which... would be... ridiculous"

If Drake truly understood hip-hop culture, he would have understood that the Control verse wasn't personal. If you understood the culture, you understand that K. Dot wasn't taking a shot...it was you guys are where I want to be and I have to come for you. It's about showing respect for your work and spot in the game, while announcing that I'm coming. That's all. But when you're thin skinned and not truly part of the culture, that's how you react: you clutch your pearls, sneak diss, and act like a b...you know the rest!

Beef aside. sensationalism aside. This video is excelleeeennnnt. Really well done brutha

Part 1: Kendrick was the better rapper. Part 2: The End

I will NEVERRRRR forget how it felt the first time I heard metro going ape shit on like that. Goosebumps every time

Absolute masterclass of a breakdown. Glad this came up in my algo. Great work bro 🔥

“ How many opps you really got? I mean, it's too many options I'm finna pass on this body, I'm John Stockton “ John Stockton is 1 in assists. Passing the go ahead to diss on drake to everyone in the industry. John Stocktons most notable teammate is karl Malone. Karl Malone infamously got a 13 year old girl pregnant. To me that was the line that killed Drake. Everything else was Kendrick rightfully dancing on his grave

I'm Canadian and the literal only things I remember about Drake before this beef is Hotline Bling and him getting cooked by Pusha. I never got him acting tough either, he is exactly like those middle-class white dudes who try to act hood in their late teens. It's honestly embarrassing. I'm 5 hours from Toronto and the only thing I hear people talking about is how much Drake got cooked and how it will be difficult for him to literally show his face in public at all since people will probably just constantly heckle him for being a pedo.

One of higher quality breakdowns i’ve seen in this beef

I just thought about it “have you ever walk yo enemy down like with a poker face?” Kdot face in the music video makes so much since now😮😂

had some Audio issues lol! Great video tho

Didn't Drake in THp6 go "you got that information from clowns" just so a few bars later going "we fed you the information" ... wah?

After hearing how they first met, it seems to me Drake tried to do to Kendrick what he usually does to upcoming artists: give them a glimpse of what fame and money gets you in an attempt of intimidation and lovebombing. See what I can give you? Sign with me and remember I can destroy you. And Kendrick saw through the fake nice, wasn't about that life.

This is one of the best summary videos I’ve watched on this whole beef and you added a bunch of context I missed without repeating the same talking pts I’ve been hearing on other vids.

When you said "Kendrick kind if made it lame to listen to drake in a public setting" is so true. I have not heard Drake ANYWHERE since then lmao

Copyright getting you with some weird skips but I love watching these breakdowns, thanks for putting in the effort to explain it all 💜