How Ladurée Makes Millions Of Macarons With A 130-Year-Old Recipe

How Ladurée Makes Millions Of Macarons With A 130-Year-Old Recipe | Insider Food

Рет қаралды 682,077

Жыл бұрын

From the big screen to fashion catwalks, the French macaron has become a pop culture icon. And it’s thanks to Ladurée, the French company credited with inventing the colorful cookie over 130 years ago. Today, Laudrée has turned its colorful macarons into a cookie empire.
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How Ladurée Makes Millions Of Macarons With A 130-Year-Old Recipe | Insider Food

Пікірлер: 296

@DatLyrix Жыл бұрын

Macarons are so french even our president is named Macaron

@nyah_tan Жыл бұрын

Lmao😂

@nzalah1 Жыл бұрын

😂😂😂😂

@omfriend Жыл бұрын

Yes..they even taste delicious......just like your president❤

@DatLyrix Жыл бұрын

@@omfriend he's so tasty that we're gonna put him on the guillotine 😏

@omfriend Жыл бұрын

@@DatLyrix don't do that otherwise Moslems will take over France hahahahahahahahha

@heathereli8052 Жыл бұрын

My mom visited their Paris location and brought me back a box. The flavor and texture was next-level (despite the 16 hour plane ride they had to endure)-- well worth the price tag, if you can afford a few!

@lilliensrose Жыл бұрын

oh yummy that sounds amazing

@Vrzz12 Жыл бұрын

next level with eggwhite out of the plastic can :DDD

@jayque7542 Жыл бұрын

I've been to a Ladurée location in the past and they're so good! There's not many macaron places around here, but I'm sure to order a box of them at least once a month 🤤

@Dylan.t113 Жыл бұрын

Mais, c’est trop cher

@lilliensrose Жыл бұрын

thank you for the information I will definitely going now

@khaledalanani2253 Жыл бұрын

La Duree makes such great macarons … for newbies and tourists that is. Those in the know don’t go there; they buy their macarons at Pierre Herme or Carette

@mathisconde4490 Жыл бұрын

Pierre Hermé are not good now, by wanting to please everybody, they reduced the taste of each flavor. And you should try yourself, eat one of them without knowing the taste, and you won't be able to tell what it is, if it's not caramel/chocolate/vanilla

@deathpyre42 Жыл бұрын

@@mathisconde4490 so if I was in the market for an intense fruity flavor that ships internationally, which one's the best?

@mathisconde4490 Жыл бұрын

@@deathpyre42 homemade, because you are able to use less sugar and more fruit for the filling, because you don't need to preserve them 😅 In which city are you ?

@novak4life Жыл бұрын

Pierre Herme is pretty bad. Its way too sweet.

@childofcascadia Жыл бұрын

@Khaled Alanani Thank you. You said what I was going to. Its a tourist trap. Even in the US, if youre in a decent sized city you should be able to find a real French pâtisserie owned by a French pâtissier that has pastries and macaron made in house and light years better than anything at Laduree. I know my US city has 2 really great ones, both owned and operated by French expats. Laduree is high end the way people think Godiva chocolate is high end. Maybe it was at one point. But nowdays its all mass produced and relies on branding and hype to give the illusion of quality.

@martyyvonnebeauty9222 Жыл бұрын

Best gift I’ve ever gotten, and I’ve been in love with them since!

@johnlafrance2692 Жыл бұрын

Hibernation stage is a fancy way to say pretty much frozen

@rita788 Жыл бұрын

Macarons packed in the stylish looking Chest with the tassel is gorgeous....

@idrow1 Жыл бұрын

I've always wanted to try one of those. That and a churro.

@vidhoard Жыл бұрын

My mouth won't stop watering during this video haha

@jeans6363 Жыл бұрын

Amazing ! These is the paradise of macarons lovers ♥️

@ilovejewelyn Жыл бұрын

I went to Paris in October for afternoon high tea there, very long line. Such a mood there 🇫🇷 it was worth a visit.

@Nula7 Жыл бұрын

i love macarons!!!!

@sophiaisabelle0227 Жыл бұрын

These macaroons look fantastic overall. The choice of ingredients is simply top notch.

@MyChemRomance Жыл бұрын

😮 They are nothing like macaroons! These are divine and delicate.

@alenanela1743 Жыл бұрын

@@MyChemRomance The macaroon macaron debacle will never end haha

@MyChemRomance Жыл бұрын

@@alenanela1743 True, so true. Lol

@quito787 Жыл бұрын

I’ve had these in Paris and there are many macaron shops that are just as good and cost way less. So it’s overpriced and more a brand thing than anything else.

@Scrapbookprincesskrm Жыл бұрын

Been to a Laduree in Geneva! Wonderful experience ❤

@wendysgobbo8242 Жыл бұрын

I love the narrators voice. It’s soothing ❤️

@boathousejoed1126 Жыл бұрын

Where is Claudia ? I have not seen her in awhile...

@leleprtk Жыл бұрын

Every time she called it a “cookie” a part of me died

@Bonniebluejam Жыл бұрын

THANK YOU omg

@Buzz0216 Жыл бұрын

Couldn't agree more

@kim267 Жыл бұрын

I cringed every time she said 'la doré'. If you're doing a video/blog, etc., please learn the proper pronunciation of your topic.

@lilliensrose Жыл бұрын

Yes, it is kind of disturbing. 😇

@KosongIce Жыл бұрын

Don't act all fancy.

@asmraylin5932 Жыл бұрын

Nice ♥️♥️

@MyChemRomance Жыл бұрын

Marie Antoinette tea? Idk what it would taste like, but it sounds divine to try!

@marygrethelroldan Жыл бұрын

Macarons and macaroons are two different pastries. These are macarons and macaroons are like small coconut cupcakes.

@pcgowtham8148 Жыл бұрын

Cream biscuit 😍😁

@milicamaelissazivanovic8374 10 ай бұрын

Addicted to these. Pity we don’t have it where I live. I always get them when I’m in France.

@user-bz7is1kg4r Жыл бұрын

ate 6 pieces box in Geneva, i think it was around 25 swiss franc, worth it its just different than any other macarons ive tried so far

@mathew21686 Жыл бұрын

Not a fan but they’re beautiful and what an art.

@charliefischer59 Жыл бұрын

Honestly macrons are not the hardest thing to make at home if you don't care about looks (which I know is a huge deal with them) but I like how they taste and if taste is the only thing you are looking for they are not all that finicky with a $12 electric hand mixer

@forgeustiss6667 Жыл бұрын

Brutti ma buoni

@sofiaglove Жыл бұрын

Overrated. I've tasted macrons and to be honest, chocolate chips are much better. Even the subway cookies are better. Oreo is even better. Maybe it's just me🤷

@user-rw8jo3kq8q Жыл бұрын

I ate 2 macarons from Laduree ( fullbox) they are ok good but not impressive, today i tried the macarons from Lidl and honestly taste the same. No need to make home Lidl selling 10 pieces for 6€. 5 different flavours

@alexandrastefanidou7256 3 ай бұрын

definitely overrated@@sofiaglove

@friaspr Жыл бұрын

OMG their Rose ice cream is amazing in NYC.

@___beyondhorizon4664 Жыл бұрын

I got my box from Costco 😁 made in France, it's too sweet for me 🤭 I love the cream brulee, it's not sweet without the sugar packet

@mathisconde4490 Жыл бұрын

Even if it's made in France, you are not guaranteed to get good ones. I promise you should try again at Ladurée or directly in a specializes shop in France:) Most bakeries in France won't even have good macarons

@Buzz0216 Жыл бұрын

Lol, Costco macarons are like California red wines. A joke!

@unshakeabletree9104 Жыл бұрын

“If it’s not perfect it’s tossed” I’ll take them!

@mehere8038 Жыл бұрын

yeh, you'd think they could at least sell them off as "seconds" not waste them! That's what we do where I'm from (with everything)

@BurgerInParadice34 Жыл бұрын

I used to work at a Paul location in the US! I would pretend a macaron was dropped or broken all the time so I could snack on it lol

@SinaAla Жыл бұрын

I think I’m one of maybe ten people who doesn’t give a crap for how macaron tastes lol. However I went to Laduree in Paris earlier this year and their croissants are very underrated 🤤

@SkipperJane Жыл бұрын

They’re definitely not my favorite. I find them generally over sweet. If they have a nice zesty lemon filling…maybe. But they’re not my first choice.

@jointhefist1016 2 ай бұрын

Oooh, I went there once when I went to France

@jasminefranc5889 Жыл бұрын

Tried them in Paris.. I’ll just say that they’ve done wonderful marketing 😃

@Quandalius.Dingleberg.III. Жыл бұрын

Nice

@flugoaway3398 Жыл бұрын

Funny that this video was titled Laduree but in the scene from Gossip Girl, Blair was eating Pierre Herme 😂

@Honor.DreamsCODM Жыл бұрын

French knows how to make quality snacks and food. such a rich country with amazing food

@swethas5824 4 ай бұрын

Never tasted a macron but made them at home using home made blanched almonds and came out perfect and they tasted wonderful.. yet to taste the ones in shops 😅

@danaschmidt2116 Жыл бұрын

Well with 3 dollars each he doesnt only make millions of macarons ,he surely makes millions with them

@XShollaj 11 ай бұрын

A wonderful Italian desert

@VolvicCitron 8 ай бұрын

French 🤓☝️

@juker. Жыл бұрын

from food insider to insider food

@Monsieur_Balance_7 Жыл бұрын

I get my macarons from the Franprix. They taste just as good as these.

@mathisconde4490 Жыл бұрын

This is wrong, you are either lying of you have the taste of a boar

@keiyangoshin3650 Жыл бұрын

I love these but eat them with moderation! They’re a bit tricky to make but, I (an amateur) somehow succeeded lol. 😁 La Durée for me is still the best! ❤️

@josephhebert1785 Жыл бұрын

I literally thought Laduree was a fashion store until this video.

@sternyman1 Жыл бұрын

The macaron are amazing but could the voiceover have made a little more effort to pronounce the name properly? LaDurée not Lodderay

@Hallows4 Жыл бұрын

If you go to Amorino Gelato (locations in several cities), their signature offering is to take three different flavors, mold them into petal shapes around the cone, and place a macaron in the center. My personal favorite combo is strawberry, mango, and chocolate, with a vanilla macaron 😊

@mccheung6483 Жыл бұрын

This january we went to miami Lincoln road and Ladurée was closed. So heartbreaking. 💔

@jennglow4647 Жыл бұрын

😋

@Ares666 Жыл бұрын

Where is Claudia? Haven't seen videos of her in months

@user-hb8yo9gx9h 5 ай бұрын

Working in Laduree Paris Gcc Proud to be

@yogeshkumar7402 Жыл бұрын

Macrons is a good recipe

@debodatta7398 Жыл бұрын

2:46 3 Sri Lankan Tamils, so many Parisian bakeries and restaurants have Sri Lankan Tamils in the back kitchen

@MilaMila20240 Жыл бұрын

Believe it or not. I never had a Macaron. I guess, I am too cheap to buy one. lol And I live in the tri-state area. And I've walked pass by Ladurée so many times.

@TheTamaleWhisperer Жыл бұрын

Claudia should have narrated this one.

@emmarounsville1479 Жыл бұрын

A greedy, feral little animal part of me wishes macarons didn't have to be so expensive or laborious to make, because they are one of those foods that give me the deep urge to scarf down dozens of them in one sitting with wild glee

@Zlnfgz Жыл бұрын

How do they make the vegan version they sell in the US?? 🤔🤔

@mathisconde4490 Жыл бұрын

Chickpea

@wenniexu7523 Жыл бұрын

1:57 instead of tossing imperfect macarons, give them to me

@theoriginalchefboyoboy6025 Жыл бұрын

when is Insider Food going to make a "Dimmie Shops of Brisbane" episode? jus' sayin'...

@CyclingSteve Жыл бұрын

Now get Joe to review them. 😉

@iamthatguypal818 Жыл бұрын

Not a single one of the ingredients he listed were expensive enough to justify 3 dollars for a mediocre cookie.

@ikanike Жыл бұрын

Oreo itu makaron yaaa

@melsyoutube Жыл бұрын

he’s so cute

@caspianblue4141 Жыл бұрын

I am not hurting financially, however, there's no way I'd spend $3 for one of those!!! (They are not that hard to make).

@philoctetes_wordsworth Жыл бұрын

Could we speak of Blanc Mange?

@mamaraah2578 Жыл бұрын

I had their cookbook a few years ago. The macaron recipe didn’t work 😂

@metalcatmom5891 Жыл бұрын

I ate one in Paris. I was very disappointed. I enjoy Oreos more...and nice fresh chocolate chip pecan the best.

@jeanguittet3477 Жыл бұрын

Ingredients, baking process, and a LOT spent on marketing. The tricky part is to get both shells the same size, but that is managed by a machine.

@lichh64 Жыл бұрын

So this is what Mattia Binotto is doing now

@olorunyomifola-oyetayo8017 Жыл бұрын

Head chef's accent 😍

@fluffinator3701 Жыл бұрын

Crying in almond-allergy. :

@ShmoneyBuildz Жыл бұрын

Macaon

@defiantgoon4061 Жыл бұрын

Wheres Claudia?

@sugarrrfree Жыл бұрын

I tried them in Paris. I also made them once. Still don’t like it 😂

@songsenkei Жыл бұрын

I prefer Pierre Herme.

@kugatsu16 Жыл бұрын

I love the ones from Pierre Herme. My friend brought me back a few from Paris and after 4 days they were still amazing.

@elibrod9981 Жыл бұрын

@@kugatsu16They are sold in Saks Fifth Ave in NYC

@kugatsu16 Жыл бұрын

@@elibrod9981 sadly I live in Canada 🥲

@TheRolexseller Жыл бұрын

Why would you want overpriced factory produced stale ass macarons that most times aren’t even made in France when you can get fresh ones made daily at small businesses? This is a tourist trap

@ETS186 Жыл бұрын

I love macarons. If it's expensive I'll buy one or two. If it's affordable, I'll buy half a dozen or more if I want to share. To be honest, they all taste similar.

@TheFlowerQueen Жыл бұрын

Or learn to make them yourself, it's a process but once you get it right, they're a lot of fun

@lesliecruguet4136 Жыл бұрын

You've obviously never been to the Ladurée in Paris and had any- I can assure you it is not a tourist trap. The lines wrap out the door for these delights.

@mathisconde4490 Жыл бұрын

@@TheFlowerQueen With this mentality you can do anything yourself... And macarons are so painful to make that it's often just better to appreciate them without needing to go in the kitchen;)

@katieo7545 Жыл бұрын

why does he remind me of Ted nivison

@likelyladsss Жыл бұрын

I prefer pierre herme

@roucoupse Жыл бұрын

I don't know but something looks fishy when you have a very young person as a head chef in a very old company.

@alicebonnet4607 Жыл бұрын

Why cant I get these in the inner city?

@SDguy3030 Жыл бұрын

Lmao, because the stores will be looted

@ioanab7076 Жыл бұрын

Trigerred french be like "It's not COOKIE it's MACARON and only macaron!"

@PLuMUK54 Жыл бұрын

I'm probably one of the few who thinks macaron are over-rated. Far too sweet for my taste.

@wemakethemasia Жыл бұрын

heh for $3 a piece i expect them to be fully handmade

@nkjkjnkj 13 күн бұрын

the laduree cakes don't look like the ones in marie antoinette

@philoctetes_wordsworth Жыл бұрын

You lost me, when you forgot the nuns. Macarons were a bi-product of a dessert called Blanc Mange.

@BigboiiTone Жыл бұрын

My question is, with the comically inflated price, all the colours of them are natural? I would not want to pay for top of the line baked goods only to discover the beautiful colour is simply the result of red-40 dyes.

@mehere8038 Жыл бұрын

of course colours that strong are artificial!

@BigboiiTone Жыл бұрын

@@mehere8038 That is my assumption as well. However, i have picked many berries and grown beets in my time. You'd be amazed at how effective they can be at dying things..such as your skin! Lol

@bulkcity Жыл бұрын

story is especially crazy when you consider the cookies taste like shit

@Pixie2sweet Жыл бұрын

The way she says macaron drives me crazy

@MissySimpleM Жыл бұрын

Id their feet don't look too nice and neither do the bottoms of their shells. I'd be pretty disappointed. Especially since they say they use the italian meringue... the feet should be much more uniform and consistent using that method. I haven't tried one of there but by looks I'm not impressed (I am impressed by the volume they can produce though)

@maemilev Жыл бұрын

Literally eating gold here! Macaroon at shops can last up to 3 years without any deformity.

@clare8871 Жыл бұрын

What

@l1ncs Жыл бұрын

you kinda know they're simple to make if zero process is shown .. it's an almond, egg white, and sugar base, then add a colouring to suit the flavour .. filling can be jam, nutella, chocolate, or whatever can be blended .. it's not rocket science and the scalability and daily production at various locations achieving comparable outcomes proves that .. this is just a clip about brand marketing basically

@Madillusionist Жыл бұрын

I was also shocked at how simple the ingredients were when my friend taught me the recipe. But I have to admit there's some skill involved with quite a bit of manual work that it is not something everyone would want to do at home. But at the same time I've avoided buying overpriced macarons nowadays.

@MyChemRomance Жыл бұрын

Wow. You clearly know zero about macarons or how notoriously difficult to get them perfectly right.

@beepboop9464 Жыл бұрын

Simple ingredients does not mean the dish is simple to make.

@shaheenbeeharry9710 Жыл бұрын

@@Madillusionist I used to work for a French patisserie, Macarons are tricky as hell; from making the mixture at the right consistency to twice baking the shells at different temperatures for optimal results.

@huberlukeable Жыл бұрын

Can you please make a batch of at least 7 flavors of macarons and send them to me?

@erzo637 Жыл бұрын

Neahhhh! Best macaron are made in Moscow. Fact!

@ZubairKhan-vs8fe Жыл бұрын

Are those Indian guys working in the factory?

@luxtempestas Жыл бұрын

As a good Brazilian I need to say: it's not macaroon, it's bolacha. 🤣

@angelinimartini Жыл бұрын

Macaron… macaroons are made with coconut… both good though.

@ericmagee9054 Жыл бұрын

$3 per cookie you say…

@Saffronislife Жыл бұрын

3 dollars per cookie lol...😂 In my country i can eat one day food in 3 dollars.. This is gonna over soon... De-dollarization is started and your high profile lifestyle will end soon😜😜🖕🏻🖕🏻🖕🏻