How MAGGI's GENIUS Marketing Strategy made it a Market Leader?: Nestle Business Case Study

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2 жыл бұрын

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Video Introduction:
Maggi is one of the most iconic brands in the Indian business history! and for our generation it is even more special because it had been an integral part of our childhood! But from the business standpoint, the most fascinating thing about Maggi is that back in 1983, Both maggi and instant Noodles were completely alien to the Indian Culture! and yet Nestle single handedly created a 937 cr market and has been a market leader in the domain for 38 years!
and inspite of giant rivals like ITC, Marico and Unilever, even today, Maggi has whooping 60% market share in the instant noodle segment!
The question is How did Nestle create a market for a seemingly alien dish in India?
How did establish a monopoly in the instant noodles market?
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#thinkschool #maggi #nestle #nestlecasestudy #nestlebusinesscasestudy
Thumbnail by nethulajangaiah@gmail.com Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.

Пікірлер: 844

@anunoysarkar 2 жыл бұрын

The trademark Maggi masala (seasoning mix) is another secret to their success. Suits the Desi Indian taste bud way more than other oriental style mixes.

@definitesuccess9872 2 жыл бұрын

*Magic masala

@aviralpathak2999 2 жыл бұрын

This seasoning mix is produced in Paras Spices Pvt Ltd (Khosa Pando ) Moga, all the spices are produced there from raw material to final product and then these spices are sent to Nestlé Moga and other 3 factories and their they mix it in a secret proportion and this gives you the classic taste maker.... How I know this, because I am part of Paras Spices pvt Ltd.

@tabreazi 2 жыл бұрын

It contains mono sodium glutamate

@Ali-cl8qz 2 жыл бұрын

@@tabreazi is that same as aginomoto or some sh*t like that

@aditikhedkar8514 2 жыл бұрын

@@aviralpathak2999 tell us more!

@Aravind-xm7gg 2 жыл бұрын

Lessons to be learnt: 1. Identify clearly the market to which you want to penetrate to. 2. If you try to sell to everyone, you'll end up selling to no one. 3. Identify the pain and interest of your audience. Address that particularly 4. Good brands sell products. Great brands sell emotions. ❤️❤️❤️❤️

@celines.dsouza2278 2 жыл бұрын

Very well said

@bharadwajroyal9507 2 жыл бұрын

Point 4 is absolutely true 👏🔥

@StoaHQ 2 жыл бұрын

Totally agreeing to the 4th point. Maggi is no longer a product, its a food that connects India.

@indiangirl001 2 жыл бұрын

Point 4 👏🏻👏🏻

@EsoteriaHealing Жыл бұрын

5. These are not the only things that can lead a business to success. Variations and exceptions are always there.

@souvikpal3816 2 жыл бұрын

These case studies should be discussed in B-Schools extensively. You explained it really well.

@ajaykrishna6014 2 жыл бұрын

What I think you missed was they not only targeted the audience,but also the theme. The yellow makes appetite (even our restaurant logo and interior is yellow) and they aimed at spot like returning from school that's when most children fell hungry. So whenever I see maggi logo It creates an appetite and a memory.

@ThinkSchool 2 жыл бұрын

That's an obvious and well known fact.

@pankajmandal71 2 жыл бұрын

@@ThinkSchool Well i got to know it for the first time Sir while making video please take into consideration that what you find obvious and well known might not be the same case for us

@shreyasheen1116 Жыл бұрын

@@ThinkSchool Not gonna lie that's a very arrogant way to respond to a viewer of your channel lol.

@centreout3724 Жыл бұрын

@@ThinkSchoolfunny how people have to teach you to how to think before schooling someone 😂 a better way to answer them would've been "thankyou for your suggestion" whether it was useful to you or not. Or just ignore it but as a channel you need to humble yourselves.

@indowestern4825 Жыл бұрын

@@ThinkSchool when your content is good but personality is shit

@gowtham5437 2 жыл бұрын

Maggi makes people feel like chef!

@Mr_WerewolfIND 2 жыл бұрын

😂😂

@alenthomasroy3820 2 жыл бұрын

😂💯❤️

@Me-mo6dt 2 жыл бұрын

@@str5454It's soo simple. Take a cup of water , add the packet and put it on the stove , then add the noodles and cook for 2-3 minutes. You can add vegetables or cheese. If you add cheese then be sure to lessen the amount of seasoning because it becomes overly salty

@Me-mo6dt 2 жыл бұрын

@@str5454 ohk

@JK-xp9vu 2 жыл бұрын

yes

@praveenputrevu613 2 жыл бұрын

Absolutely stunning! But can we also agree with the fact that when it comes to food, taste overpowers anything and maggi's masala did the magic✨

@QuickRounders 2 жыл бұрын

“Business opportunities are like buses, there's always another one coming.” - Richard Branson.

@sanahafreenansari8988 2 жыл бұрын

And in Japan nestle got it foothold through KitKat- connecting exotic products to locals is something that nestle does spectacularly Genius!

@siliconhawk9293 2 жыл бұрын

ikr the kitkat craze i have seen in japan is mind-boggling. i didn't even knew thhere were that many things to eat as there were kit kat flavours there 🤣🤣

@aninditasaha0307 2 жыл бұрын

I think one of the greatest reasons to Maggi being still the fav for everyone, is the unique taste of it thru the tastemaker... That HASNT CHANGED since 1983...i have eaten top ramen, yippi everything else but the taste is nowhere close to Maggi...good case study to learn few imp points...

@berlin5403 2 жыл бұрын

Maggie has special place in our heart. We are loyal to it even we don't aware about it. Maggie is something which reminds me of my good days ( school days ) college days ( late nights munch ) And struggling days ( no money ). It fulfilled me in every corner of my life. We ❤️ Maggie.

@tarunagarwal1071 2 жыл бұрын

Isn't it unhealthy tho

@berlin5403 2 жыл бұрын

@@tarunagarwal1071 cheap thrills always come with a cost.

@tarunagarwal1071 2 жыл бұрын

@@berlin5403 I understand that maggie had been a part of life for most of us ...but saying we love Maggie doesn't give a good message ..I just want to say that we should point out both the sides

@chandansoren8002 2 жыл бұрын

@@tarunagarwal1071 🌝 sir it's his statement of what he feels towards the product and brand ik you want him to explain about the harsh side but in that case he didn't need to but anyway as the person said to you cheap thrills dosen't always mean healthy

@SSS-dn3uz 2 жыл бұрын

Now Maggi tastes like creepy

@manojnani1785 2 жыл бұрын

I still remember nestle coming to my school and sponsered us Maggie. I still remember because of that experience I bought Maggie for the first time on holi to eat something special. That's how it all began..

@lalitkrai3328 2 жыл бұрын

Daring!! Maggie really had a tough time pushing noodles in chawal-roti environment. I also remember the sketch pens! It's first target was the kids. You in which city?

@manojnani1785 2 жыл бұрын

@@lalitkrai3328 I'm from kamareddy, telangana

@IramZakir 2 жыл бұрын

Yeahh, I didnt realise we were given maggie tiffin boxes on some competition back when when I was in 2nd standard. Wow

@megha8783 2 жыл бұрын

@@manojnani1785 Same ikda kuda hyderbad lo ma school lo icharu

@teja123r Жыл бұрын

same Khammam lo maa school lo icharu

@usnasi4439 2 жыл бұрын

I remember in mid 80s, Maggi people came to my school and gave a packet of maggi noodles to all the kids for free. My mom made it for us and we hated it. It took us a couple more years to try it again but most of my friends were already crazy about it from the first try.

@ginormica2282 Жыл бұрын

Noodles were known to Indians especially South Indians from a very long period. There are noodle type recipes like Idiyappam, Otthu Shavige, Semiya which were and are eaten on several special occasions and on day-to-day basis as well😊

@wue7926 2 жыл бұрын

Sir "Your audience might forget what do you said butbthey never forget how do you made them feel" Simply we get goosebumps.

@SreeKrishnanandh 2 жыл бұрын

For every video 💯

@Neptune_Gaming 2 жыл бұрын

My eyes filled with tears in the part where "# we missed you too" came. That is the proof of what you said about connecting emotionally with customers.

@aswiniskamath8177 2 жыл бұрын

Same man same

@iquanta2968 2 ай бұрын

One of the most unhealthy products. One should detach their emotions from it. Though appreciate their marketing strategy

@csmarpuri 6 ай бұрын

Am an MBA student with vast working experience, your videos give us more practical knowledge than my MBA, no exaggeration and an serious about what am stating

@likhitpothumarthi5034 2 жыл бұрын

I think cornetto is very well marketed. Although ice cream is for everyone, they cleverly marketed it as a symbol of love between couples

@pinchoffat5381 2 жыл бұрын

maybe, but my family and I can never have Cornetto. Amul Tri-cone is much better.

@siliconhawk9293 2 жыл бұрын

no wonder i never ate one of them. 🤣🤣🤣

@subhamshaw6411 2 жыл бұрын

Amul sells Ice cream. Kwality Walls sells Frozen yogurt (labelled as ice cream).

@ashu2467 Жыл бұрын

Here it failed Cornetto never focused on product It only focused on market to reach it's name Like Nowadays many ask for Amul cornetto Because people feel as Cornetto is synonymous to cone icecream Here where kwality walls failed to reach out RIP Unilever

@mounikaalwar4058 6 ай бұрын

Four lessons from above case study are: 1. Instead of spending time on how to penetrate into market and get acquainted with people, one should focus on on-which market should the penetration happen. 2. Always target the specific audience when a new generic product going to get launched. Because if you sell to everyone, you end up selling to none. 3. Accuracy of pain and interest of the audience is directly proportional to ease of adoption of product. 4. Emotional connection with the audience is important to standout from crowd.

@dishakamnani1671 2 жыл бұрын

Noodles are kinda considered unhealthy So marico(saffola oats) exactly positioned itself in opposite way targeting the exact market which was targeted by maggie i.e. Working womens and homemakers for " sham ka nashta " 😁 As "Healthy nashta"

@narwhalgaming8193 2 жыл бұрын

the thing is oats isnt really tasty at all

@ArjunSharma-gy1eq 2 жыл бұрын

@@narwhalgaming8193 try saffola oodles. They are made of suji and oats and taste better than maggi.

@narwhalgaming8193 2 жыл бұрын

@@ArjunSharma-gy1eq but the thing is, making noodles from oats was a thing discovered later after maggi, so yeah

@vardhanarya 2 жыл бұрын

@@narwhalgaming8193 they taste good if made the right way

@manishalokhande7958 2 жыл бұрын

The thing is, oats are eaten with milk at breakfast, but our desi taste buds hate something like that, so safola innovated masala oats. And they're actually good.

@sbharhathkumar6287 2 жыл бұрын

As soon I here Maggie, I get reminded of Xerox because even if we go to shop we say to a make say 2 copies of "Xerox" and not photocopies. Nice business case studies and learnings from your channel and really enjoy watching...

@siliconhawk9293 2 жыл бұрын

i think the same goes for Jeep and JCB

@mr.himalayan6258 2 жыл бұрын

One common thing in every FMCG company's success is excellent marketing on TVs. It doesn't matter their product is excellent or just an average. Yes, poor products can also work but only in short run like patanjali; however, average can work longer with good ads.

@user-bh6mz2kf6o 2 жыл бұрын

Patanjali products were not poor ,they just tried to strech to far too fast

@mr.himalayan6258 2 жыл бұрын

@@user-bh6mz2kf6o dude don't put cover on eyes, except for few starting months they gave majority of products of low quality. WHY? Because most of them were not made by patanjali instead by other companies then patanjali resell with their name and their quality assurance system was so terrible that now this company is lossing its faith. Now, the name of Yog Guru, Yoga, Ayurveda is facing downvote because of patanjali's blunder

@user-bh6mz2kf6o 2 жыл бұрын

You are accusing me to putting cover on eyes really,i wrote the above comment because i used some products of patanjali and they were not that bad to be called poor straight away,thats it

@mr.himalayan6258 2 жыл бұрын

@@user-bh6mz2kf6o above I said 'majority' not whole Brother, there might be few good like multani mitti soad, etc but majority are 👎 because they don't make them by themselves with full quality controls

@srinivasbaikan9711 2 жыл бұрын

I don't think Maggie gained bussiness only through the marketing, it also has some taste that not even itc can't give that special taste

@Satvik_Insaan 2 жыл бұрын

I prefer yipee (only because it's taste is better than maggi).

@dezignation9870 2 жыл бұрын

@@Satvik_Insaan true

@chandansoren8002 2 жыл бұрын

@@Satvik_Insaan same for me in basic level but customization of taste(your own styled masala maggi) on maggi is better than yippe

@swapniljadhav5249 2 жыл бұрын

But the way Nestle markets Maggi is commendable

@venkat_007 2 жыл бұрын

true

@lifeUpdates11 2 жыл бұрын

It's been 3 years since we left eating Maggie not bcz we don't like it , but bcz my grandfather was one who used to bring Maggie for us (me and my younger sis) with love and also he used to take care for our silly wishes( during childhood ).. after his demise 🥺 we couldn't get that satisfaction even after eating Maggie .. . . . . But now we prefer Top Remen as instant noodles 😌 and it's good .. but that extra care by grandpa is Missing 🥺

@jahneychriast2141 2 жыл бұрын

These noodles are very bad for health

@isolvechess1941 2 жыл бұрын

@@jahneychriast2141 yeah I don't miss Maggi

@yashagrawal6082 2 жыл бұрын

Seeing your detailed case study , I started craving of Maggie 😂

@sundar9364 2 жыл бұрын

Foodie spotted

@NickthaBinga 2 жыл бұрын

Talking about whether Maggie good or bad to our health at the end of the video then explaining about NAVI health insurance. What a combination 😂

@virugupta707 2 жыл бұрын

Think school community increasing day by day❤️ watching from a year best ever insights given

@QuickRounders 2 жыл бұрын

Food for the body is not enough. There must be food for the soul.

@penguinval7 2 жыл бұрын

See you don't need this 15 minute .. highly researched and really good quality content to know why maggi became so popular and has a monopoly ... I'll do that in one line: "All its competitors taste like absolute garbage. Be it any other noodles, they are all just bad." Boom!

@iquanta2968 2 ай бұрын

Agreed that the taste differentiates the product. But it's not just one reason for its success. All other factors like marketing, distribution, etc are behind its success. This case study explored what was needed.

@rushikeshmarmat4666 2 жыл бұрын

We need more business stories and case studies like the california gold rush🙏🙏🙏👍🏼

@akshubhau5249 2 жыл бұрын

True Brother ♥️

@rammu7832 2 жыл бұрын

What ever you said is right, In my opinion the masala is the special among its competitors to have the repeat customers/consumers Hats off to your extensive and intensive research on the case studies.

@realpatriots906 2 жыл бұрын

Pura school ke 10 saal se zyada knowledge in one video🔥🔥 Thanks a lot In clg I took marketing subject Nothing knowledgeable is taught Tysm🔥🔥🔥🔥❤️❤️❤️

@getabhirup 2 жыл бұрын

This conjured up so many memories! Great topic. Learnt a lot. Just recalled the Cadbury Dairy Milk fiasco. Why not do a similar one on them? Rise and fall and rise of Cadbury.

@PratikGhoshOFFICIAL 2 жыл бұрын

Great explanation, I think Colgate also has a similar brand recall value and highest market share in the toothpaste market in India. Please make a video on this too.

@Ayana898. Жыл бұрын

And surf tooo

@a_m4608 2 жыл бұрын

For long as I can remember I've eaten 'Top Ramen' since childhood (as opposed to Maggie)and still love it, but the default word (whether buying or making) it's always Maggie!!

@yashagarwal1985 2 жыл бұрын

1st mover advantages..

@farzicoder8905 2 жыл бұрын

And yes it's not just tasty, quick but alteast for us who tasted tht first time in childhood . That's nostalgic, brings childhood memories back. That yellow packet , that Maggi masala. Being a 90's kid I have special feeling for Maggi.

@SwapnadeepMukherjee 2 жыл бұрын

Really informative. I really like the case study's presented here. Keep up the good work team. 👍🏻

@AmanMutreja 4 ай бұрын

Great case study. One important event you missed was a time when Maggi changed the ingredients in making the noodles making it thinner and less tastier. Its sales nose dived and maggi reverted to the old thicker noodles and launched a huge campaign to win back the customers' trust - MAGGI is Back! .... Ring any bells?!

@ashi665 2 жыл бұрын

I love how well researched your videos are. Can you make a video about how you go about doing the research?

@QuickRounders 2 жыл бұрын

Food, in the end, in our own tradition, is something holy.

@AditiKumar-ph3px 2 жыл бұрын

Such an interesting topic! Loved it! Want more such videos 😁

@bhertamvcky8193 7 ай бұрын

Iam from indonesia and this is so awesome thanks for your information dude i hope you and your team always share great content like this

@akashsampat1590 2 жыл бұрын

It is always a great learning experience with you man. More power to you.

@akritithegreat 2 жыл бұрын

Maggie has made such a place in our life that they have a place in our fondest memories. The 5 month ban hurt us so much in the college hostel, when they were back honestly it was like a festival the day they came back. It's very inspiring to see them.

@PriyaKumari-ui4uu 2 жыл бұрын

When 2015 crisis happened how come other companies where not able to capture the market because that was a golden opportunity plz make a video on it

@purpleparadise2001 2 жыл бұрын

Yes, I think they captured the new comers. Like my nephew will only eat yipee but don't eat maggie. But I will not eat any other noodles but maggie even I waited and bought extra packs during ban. The irony is they say yipee maggie still🤣🤣🤣

@akshay5569 2 жыл бұрын

@@purpleparadise2001 yippee is still a big player in the market ,,yippee is like thr bingo in snack industry people thought they won't do it but instead they did it

@harshshetti3195 2 жыл бұрын

After the ban of Maggi,most of the people stopped eating noodles

@iquanta2968 2 ай бұрын

One major reason is that Nestle did not just sell a product but emotions. You'll find so many people associating childhood memories with Maggi. I think that explains its successful comeback. Other competitors could not capitalise this opportunity as it takes time to establish such a robust distribution in such a short time.

@tharunkumar1242 2 жыл бұрын

NIce informational video, learned a lot of concepts in brand marketing. Keep up the good work!!

@parthapratimsaren2438 2 жыл бұрын

Idk what else can capture the magic of Maggi better than this video does, Great Video!!

@yakshaveeranath4773 2 жыл бұрын

You're so amazing at whatever you present! I'm literally binge watching your contents!!

@r9510 2 жыл бұрын

The girl who said "abse hum Maggi nahi khayenge" lives just opposite to my house and just yesterday I saw her eating Maggi with her family in the balcony 🙃.

@dhrutisarda5773 2 жыл бұрын

Just loving these Indian Monopolies series 😍 grt work ...Thanks for bringing up such incredible info ❤

@AjitJoshi686 2 жыл бұрын

They had sold Maggie compulsory to all Nestle (Nescafé) dealers. It was a big push strategy via channel.

@geniusfollower Жыл бұрын

After world war II, Momofuku Ando was looking for a way to cook noodles instantly and make it from WHEAT FLOUR. Japan was getting wheat cheaply from US subsidies but they didn't have sufficient rice or other grains used to make the flour of traditional noodles. The breakthrough he made was incorporating cheap wheat flour and making it instant at the same time.

@mikecolaco7919 2 жыл бұрын

Maggi is a iconic brand and loved by almost every Indian as it brings back childhood memories. The marketing theory concepts mentioned are good and sit well within the context. However I don’t believe that it was marketing or PR alone that propelled it to success. There would have been other factors such as economic situation at the time, Government policies, Financial institutions & Investor sentiment, supply chain and distribution infrastructure, technological advancements to automate processes and lower prices, demographics affinity to foreign brands, reasons why small competitors couldn’t penetrate the market & finally any global influences. I had wished that the video would have been a more critical examination of Maggi against the above factors rather than portraying Maggi as the ultimate winner. Nevertheless I liked the video and understand that all topics can’t be discussed. I hope to see more content from you.

@AnshMehraa 2 жыл бұрын

Really really good video! Absolutely loved it

@harshbarondiya 2 жыл бұрын

This is one of that channel, where i like the video first n add to watch-later list to watch the video in my most conscious hours.⏳ All thanx to Ganesh bhaiya n team🙏🙏🙏🙏

@MrMuthukumar2002 2 жыл бұрын

Another great video by Ganesh And today's lesson exactly nailing down the customer &consumer Customer =MOM Consumer =child Where nestle correctly targeted and reached the height..

@parnadas3389 2 жыл бұрын

Brilliant explanation in a capsule format! Keep them coming!

@programmingdev5793 2 жыл бұрын

Your channel and studies are amazing! Keep up the good work.

@ramyasreedeccapati8524 Жыл бұрын

I remember eating maggi for the 1st time in my UGK(2002) when maggi executives came to promote in our primary school, then after a few days I asked my parents to buy me maggi! Core memory😄

@madhusudhan300 2 жыл бұрын

I still remember, nestle came to my school and conducted quiz competition. It was way back 15 years ago. I was part of it and they gave maggi to me after the competition end.

@swattees6905 2 жыл бұрын

Insightful and informative!Thank you

@jatilyadav4000 2 жыл бұрын

thank you soo much for this video and keep uploading these types of videos always

@chaitanyakumarpg 2 жыл бұрын

KZfaq baba to youtube algorithm happy 👍 Just love watching his explanation! Keep it going sir. Really think school :)

@InfoTownn 2 жыл бұрын

Such an informative video. Loved it👍

@adi11246 2 жыл бұрын

hi sir, you are providing very good information. your videos help me in learning new things

@precisioncalibrationlab.ko842 2 жыл бұрын

Hi Really felt like travelled with Nestle in its good and bad times.Very good and researchful content

@aayankrishnagogoi8841 2 жыл бұрын

These video is great . Love it !!

@yogeshraut07 2 жыл бұрын

Thank you for a wonderful case study I literally don't know about Rameen History , but you present it very interestingly🔥💯. Yes, Rameen has also best instant noodles taste but they failed in marketing. Nestle get huge advantage because it has high source of funds and use the advantage that Japan was not libralised