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Morning Brew is a media company focused on delivering business and tech news to 3M+ subscribers. What started as a single daily email newsletter about business has grown to include a portfolio of podcasts, videos, events, and naturally-newsletters. Co-founder Alex Lieberman walks us through how his team got there (and how you can too!).
0:00 Start of video
0:44 Breakdown of Morning Brew's origins
2:28 The evolution of Morning Brew
9:10 Switching to a full-time business
13:20 Morning Brew's referral program
14:06 Investing in paid acquisition marketing
16:20 The transition from a single newsletter to a business
17:02 Considerations when choosing a B2B franchise
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